Tag Archives : Vision Expo West

SAFILO GROUP UNVEILS NEW VISION EXPO WEST BOOTH CONCEPT FOCUSED ON BUSINESS BUILDING CAPABILITIES AND ANNOUNCES INVITATION-ONLY PRIVATE APPOINTMENTS IN THE VENETIAN SUITES TO VIEW LUXURY COLLECTIONS

SAFILO GROUP UNVEILS NEW VISION EXPO WEST BOOTH CONCEPT FOCUSED ON BUSINESS BUILDING CAPABILITIES AND ANNOUNCES INVITATION-ONLY PRIVATE APPOINTMENTS IN THE VENETIAN SUITES TO VIEW LUXURY COLLECTIONS

Safilo Group reveals a modern new booth configuration at Vision Expo West, as it did at Vision Expo East, aimed at underscoring Safilo’s role as a strategic business partner to the independent optician, taking a customer-centric approach focused on business development solutions and Safilo capabilities. Safilo will utilize the newly configured booth (#19065) to emphasize its leadership position in the industry, creating a sleek and upscale redesigned corporate environment spanning 4,800 square feet. The highly engaging and contemporary setting will reinforce the company’s newest innovations – from launch collections such as Havaianas which will be teased in anticipation of a January 2017 launch and other new product offerings such as the Polaroid optical collection – to new tools and service capabilities. With a reconfigured main entrance, visitors will be greeted at a new reception area by a giant LED screen with high-impact brand videos on loop. Upon further entry, an easy-to- navigate “walk-through” concept provides increased visibility to various Safilo brands and eyewear products on display to convey the company’s design savoir-fare. An important focus...
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More than 90 events, co-locations announced for Vision Expo West 2015

More than 90 events, co-locations announced for Vision Expo West 2015

Exclusive opportunities offered at Vision Expo West this year include more than 85 parties and co-located events as well as a host of buying opportunities.  Vision Expo West 2015 will be held this September at the Sands Expo & Convention Center in Las Vegas, Nevada (Education:Sept. 16-19, 2015; Exhibition: Sept. 17-19, 2015). “We have such a vibrant mix of professional backgrounds,” explains Deborah Castor, Vice President, Shows and Meetings for The Vision Council.  “The variety of events hosted here each year speaks to the diversity of the profession as well as to the industry’s recognition that you can do and see it all here, but on your own terms.” The more than 90 events include: 18 new, 24 in conjunction with affiliate partners, 21 featuring specialty education, 12 parties hosted or sponsored by exhibitors, six press conferences, four celebrity appearances and 26 events and meetings hosted by Vision Expo or The Vision Council. Celebrities scheduled to appear include Tony Hawk, Rick Hopper, Wee Man, and blind golf champion Jeremy Poincenot. In addition, champagne toasts, booth demonstrations, contests, free gifts, discounted shows, restaurant specials and more...
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Kids by Safilo Presentation at VEW

Kids by Safilo Presentation at VEW

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Vision Expo West 2015 Grows Opportunities for Young Professionals

Vision Expo West 2015 Grows Opportunities for Young Professionals

International Vision Expo & Conference welcomes increasing numbers of young eyecare professionals and students to Vision Expo West 2015. This next generation of visionaries will benefit from an expanded, immersive and interactive experience to be held in September at the Sands Expo & Convention Center in Las Vegas, Nevada (Education: Sept. 16-19, 2015; Exhibition: Sept. 17-19, 2015). Vision Expo West offers a range of benefits for Young ODs and New Dispensers through its Young Professionals Club. Members receive free exhibit hall registration, discounted education and special networking events including a YPC Lunch on Friday – an opportunity for young professionals to interact with fellow members and show management in a casual setting – and an evening Young Professionals Club Member Reception from 6-7:30pm at the Double Helix Bar in the Palazzo Hotel. The YPC is expanding to include optical industry professionals 30 and under. A new event on Saturday night – a Las Vegas Club Crawl – will combine YPC members, prospective members, and students. There is a $20 deposit for the event; Vision Expo will cover the rest. Attendees with questions about YPC and student events...
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Dr. Ian Benjamin Gaddie Named as Vision Expo Conference Advisory Board Co-Chair Discusses New Role in Video Interview

Dr. Ian Benjamin Gaddie Named as Vision Expo Conference Advisory Board Co-Chair Discusses New Role in Video Interview

International Vision Expo & Conference announces that Ian Benjamin Gaddie, OD, FAAO has agreed to serve as co-chairman of the Conference Advisory Board. Gaddie joins Mark Dunbar, OD, FAAO in leading the development of the Vision Expo continuing education program, the most comprehensive and progressive education program available to the eyecare profession. Gaddie is owner and director of Kentucky-based Gaddie Eye Centers, a family owned practice. He is a fellow of the American Academy of Optometry, President of the Optometric Glaucoma Society (OGS) and outgoing chairman of the American Optometric Association’s continuing education committee. He serves on the editorial boards of Review of Optometry, Optometric Management, Primary Care Optometry News andOptometry Times. In 2011, he was inducted into the Oklahoma Pioneers in Optometry Hall of Fame. He is the 2015 recipient of the Kentucky Optometrist of The Year award. Here, Dr. Gaddie shares what most excites him about his involvement with International Vision Expo & Conference and the factors that differentiate the event from other eyecare meetings: TOTAL TEAM APPROACH Gaddie: “We’re really excited about the total team...
Filed in: Industry Info, Video
Vision Expo West Education Centers on Changing Role of ECPs

Vision Expo West Education Centers on Changing Role of ECPs

Vision Expo delivers over 320 hours of Education focused on eyecare professionals’ ever-changing landscape and scope. Vision Expo West 2015 will be held this September at the Sands Expo & Convention Center in Las Vegas, Nevada. (Education: Sept. 16-19, 2015; Exhibition:Sept. 17-19, 2015.) A new Keynote series offers exclusive content focused on the retail strategies to drive customer engagement and loyalty, best practices in customer service – presented by culture authorities from the Ritz-Carlton’s Leadership Center – and a State of the Eye Care Industry Address delivered by Howard Purcell, OD, FAAO, Senior Vice President of Customer Development, Essilor of America, Inc.; Holly Rush, President, Luxottica Wholesale North America; and Rob Meyering, Vice President, Medical Relations and Operations, Bausch & Lomb. The series, held during early morning, lunch and evening hours, also includes Alcon’s new Air Optix® Colors Education Salon which offers a FREE, interactive 90-minute certificate program and social engagement for Contact Lens Technicians and other eye care office staff. Vision Expo will introduce an 11-hour track of Dispensing Essentials...
Registration Opens for Vision Expo West 2015

Registration Opens for Vision Expo West 2015

International Vision Expo & Conference has opened attendee registration for Vision Expo West at the Sands Expo and Convention Center in Las Vegas, Nev. (Education: Sept. 16 –19, 2015 Exhibition: Sept. 17 – 19, 2015.) Registration for education courses will open in June. Once again named to the Trade Show News Network’s list of top 250 trade shows in the United States, Vision Expo West hosts eyecare professionals from around the world for four days of learning, networking and exclusive buying activities. The conference showcases company and product innovation across 190,000 sq. feet of exhibit space and offers more than 320 hours of education where eyecare professionals will learn how to expand their level of patient care and enhance their business acumen. “To be included in such a prestigious list reinforces that the expansive offerings and popularity of International Vision Expo has made an impact on the eyecare profession while helping to solidify our reputation as a major trade event anywhere in the country,” says Tom Loughran, group vice president, Reed Exhibitions. “We are gearing up for Vision Expo West by engaging with the eyecare industry year-round, helping...
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Tråd: Highly Original Design!

Tråd: Highly Original Design!

Morel elaborates on Öga’s philosophy of combining design with function with six new additions to the Tråd concept with a patented flex-hinge system which is both bold and visually simplistic. Limited Edition Tråd models were previously released at Vision Expo West 2014. These models featured a dowel pin on the frame’s front to hold the Morel’s patented flex-hinge system in place exhibiting Trad’s functional design. This release of Tråd features the same flex-hinge system which has been adapted to no longer play a role in the frame’s front. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple via the endpiece. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Tråd is available in a masculine color palette and offers three semi-rimless stainless steel models, two full-rimmed titanium models, and one full-rimmed acetate model.
Filed in: Eyewear
‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

As part of the affiliate partnership announced earlier this year, the national public health campaign Think About Your Eyes will utilize the high-profile stage at Vision Expo West 2014 to educate attendees on its mission, the impressive progress achieved this year and the importance of continued support from throughout the eye care industry. Members of Think About Your Eyes, a public awareness campaign that educates consumers on the benefits of eye health and the need for annual comprehensive eye exams, will take advantage of the large opportunity for exposure and recognition during the well-attended conference, held in Las Vegas from Sept. 17-20. “Industry relations and partnerships are a tried-and-true way to reach and educate consumers on the importance of vision health and annual exams, and we’re looking forward to engaging our partners at Vision Expo West 2014,” said Ed Greene, chief executive officer of The Vision Council. “This partnership allows ‘Think About Your Eyes’ to better promote its mission and the valued contributions of its industry partners, which will hopefully encourage even more industry involvement in this critical health initiative.” Through its...
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C&E Vision Helps Members Save Money with Show Specials At Vision Expo West in Las Vegas

C&E Vision Helps Members Save Money with Show Specials At Vision Expo West in Las Vegas

C&E Vision, one of the industry’s largest optical buying groups, will be introducing Show Specials at Vision Expo West in Las Vegas. C&E Vision is excited to offer attendees a chance to enhance their savings while purchasing new frames for their eye care practices. The Show Specials will provide opportunities for members to receive additional terms, cash back and a chance to win a 40” television. “C&E members have come to anticipate our Show Specials to help them make the most of their Vision Expo experience. This year is no exception,” said David Carneal, Director of Buying Group Relations. He continues with, “We are thrilled to be able to offer our members exclusive terms & cash back for their purchases during the show.” By offering terms & cash back, C & E’s Show Specials will also help drive traffic to its vendors thereby affording them an opportunity to showcase their frames while providing additional savings for their customers above and beyond the average sale. Diane Tiberio, Marketing Director of International Vision Expo & Conferences, commented, “We have always appreciated C&E’s efforts to continually support Vision Expo events...
C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision Buying Group is holding its first “Members Only Brunch” at the Sands Expo Center, Las Vegas Nevada during International Vision Expo West 2014. The Members Only brunch will be held on Thursday, September 18, 2014 from 9am to 11am PST at the Club Vision lounge provided by the International Vision Expo Team. Members of C&E Vision, Arizona Optometric Association, Maryland Optometric Association, New Jersey Society of Optometric Physicians and Pennsylvania Optometric Association will enjoy a variety of complimentary food and beverages to help start their day while learning about the exciting Show Specials offered by C&E Vision during the show. David Carneal, Director of Buying Group Relations for C&E Vision stated “For years we have been attending the International Vision Expo events as an exhibitor but in recent years we have wanted to do more for our membership base. We want to show our members our appreciation for their years of loyalty and business by giving them a bit more while at the show.” C&E Vision also provides its members free exhibit hall passes, discounts on continuing education courses, and access to Club Vision during show hours in addition...
This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the...
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Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
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New Glacée Models from Plan “B” Eyewear

New Glacée Models from Plan “B” Eyewear

Go for bold, sophisticated style with the newest release from glacée. These three new, semi-rimless frames are designed to make a statement and inspire, with their bold punches of colour and exquisite design. Beautiful, high-quality epoxies on the 6709 and 6710 create deep, multi-faceted colour. Gold and silver catch and reflect light, drawing the eye. Each of the new models incorporate interesting geometric patterns and designs. The 6716 uses checkerboard on the temples and front, while the 6710 have a shimmery, Aztec feel. Strong shapes, including a cat eye in the 6709, are combined with beautiful colours, like light lavender and matte teal, creating a sophisticated and feminine feel. To see more glacée, visit us at booth #23031 during Vision Expo West. Three metal models featuring a mix of luscious colour, eye-catching epoxies and geometric patterns. For more information visit www.planbeyewear.com  
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Meet Randy Jackson At Zyloware’s Booth At Vision Expo West

Meet Randy Jackson At Zyloware’s Booth At Vision Expo West

What: Vision Expo West Where: Sands Expo Center 201 E. Sands Ave. Las Vegas, NV 89109 Who: Musician, songwriter, entrepreneur and beloved television personality, Randy Jackson, will be showing off his stylish, masculine and highly successful eyewear at Zyloware’s booth, #18031 When: Friday, September 19, 2014, 12:00PM – 2:00PM Press Event: 2:15PM – 3:00PM For Randy Jackson, life is about taking chances. So take a chance and visit Zyloware’s booth this year at Vision Expo West! ABOUT ZYLOWARE: Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Priding itself on quality, service and customer satisfaction, Zyloware is the oldest family-operated optical company in the industry and is in its third generation of family management. Known as an optical innovator, Zyloware leads the industry in original product development and branding initiatives with its in-house teams including design, marketing, quality control and customer service. “We attribute our success to our enduring relationships with customers and suppliers. Our longevity is a result of our success.” Brand portfolio includes: Sophia Loren, Stetson, Stetson...
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