Tag Archives : Vision Expo East

Vision Expo East 17′ Post Show

Vision Expo East 17′ Post Show

  As preliminary numbers roll in, International Vision Expo East 2017 has officially been labeled a success with reports of increased buying activity and media buzz. This year’s event was held at the Javits Center in New York, NY (Education: Mar. 30-Apr. 2; Exhibition: Mar. 31-Apr. 2). Validated attendance numbers will be released in May following the show’s official audit. “We’re thrilled with the feedback that has come in, both during the show and from attendees and exhibitors who have reached out since,” said Melissa Ashley, Senior Vice President of Reed Exhibitions. “Some exhibitors have noted their strongest sales activity in years, and attendees have indicated strong buying activity as well as positive feedback on the eyewear and lens technology offerings available.” “My staff and I attend this show every year,” said Dr. Eric Bass of the Dr. Bass Vision Center in Westminster, California. “Vision Expo is the best place to see the most comprehensive collection of frames, lenses, lab and exam equipment in a comfortable setting.” This year’s show brought together exhibitors, attendees and media for more events than ever before. The first Vision Expo Press...
Filed in: Editorial
SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

Trendsetting Design, Superior Craftsmanship and Powerful Brands For Preferred Customer Partnerships BOOTH #2749 Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, will be present at Vision Expo East, the largest and most prestigious eyewear trade show in the United Sates, from March 31st to April 2 nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor. Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens. The company will host some powerful experiences that celebrate the independent eyewear powerhouse’s leading edge innovations in the wearable field with SAFILOX smart eyewear and celebrate the company’s historical savoir-faire with the U.S. unveiling of its new...
Filed in: Industry Info
AMERICAN EYES

AMERICAN EYES

A Photographic Journey by Gianluca Vassallo Celebrating Safilo’s Spring 2017 Reintroduction of Elasta and Emozioni Eyewear Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home. Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. This is not the America we all know from glossy magazines, but the real one, sincere and bewitching. The thought-provoking images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love. Vassallo’s photos are extremely evocative, telling stories and emotions in a way that words can’t. The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche...
Filed in: Industry Info
EXCITING RAFFLES AND SHOW SPECIALS FOR VISION EXPO EAST  EXCLUSIVELY AT ZYLOWARE EYEWEAR BOOTH #1453!

EXCITING RAFFLES AND SHOW SPECIALS FOR VISION EXPO EAST EXCLUSIVELY AT ZYLOWARE EYEWEAR BOOTH #1453!

BOOTH #1453 AT THE JACOB K. JAVITS CONVENTION CENTER, NEW YORK Don’t miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #1453! On Friday, March 31 st , Zyloware will be raffling off a BASKETBALL  AUTOGRAPHED BY SHAQUILLE O’NEAL! On Saturday, April 1 st , we are giving away an authentic RANDY JACKSON GUITAR signed by randy himself! On Sunday, April 2 nd , we will be raffling off an AMAZON ECHO DOT! Simply stop by the booth to participate! Stick around the booth for additional promotions and show specials on our best-selling Zyloware brands including Stetson, Via Spiga and Randy Jackson. Don’t miss out on great incentives, hundreds of giveaway items, gifts-with-purchase and your chance to win our daily raffle prizes! For more information on Zyloware at Vision Expo East please visit:http://east.visionexpo.com/en/Exhibitors/2467670/Zyloware-Eyewear ABOUT ZYLOWARE: Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Priding itself on quality, service and customer satisfaction, Zyloware is the oldest family-operated optical company in the industry and is in its third generation of family management....
Filed in: Vision Expo East
SAFILO GROUP UNVEILS NEW CUSTOMER-CENTRIC  VISION EXPO EAST BOOTH CONFIGURATION

SAFILO GROUP UNVEILS NEW CUSTOMER-CENTRIC VISION EXPO EAST BOOTH CONFIGURATION

Safilo Group reveals a modern new booth configuration at Vision Expo East aimed at underscoring Safilo’s role as a strategic business partner to the independent optician, taking a customer-centric approach focused on business development solutions and Safilo capabilities. Safilo will utilize the newly configured booth (#3548) to emphasize its leadership position in the industry by consolidating its previously separate Smith and luxury booths, into one sleek and upscale redesigned corporate environment, spanning an 11,200 square foot space. The highly engaging and contemporary setting will reinforce the company’s newest innovations – from new launch collections and product offerings – to new tools and service capabilities. With a reconfigured main entrance, visitors will be greeted at a new reception area by a giant LED screen highlighting the new Carrera Maverick campaign starring Academy Award winning actor, musician, director Jared Leto, the first celebrity testimonial for the Safilo owned brand. Upon further entry, an easy-to-navigate “walk-through” concept provides increased visibility to all Safilo brands and eyewear products on display to convey the company’s...
Filed in: Press Release
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign will premiere at the show with...
Filed in: Eyewear
New A&A Optical Collection – SeventyOne™

New A&A Optical Collection – SeventyOne™

A&A Optical announces the launch of new eyewear collection, SeventyOne™, An ode to yesteryear, SeventyOne™, named for the inception year of A&A Optical, features adult eyewear styles for the millennial demographic that will release nationwide in April 2015. A nod to indie‐prep style, SeventyOne™ is engineered for the millennial market with timeless shapes, organic color variations, and a unique fusion of materials and textures. Metal frames crafted with distinctive color stories, and acetate frames welded with bold metal accents are the collection’s signature style. Robert Liener, A&A Optical President and CEO, is excited about the brand launch: “Near and dear to me, since 1971 is the year A&A Optical was founded, this house created collection will be a great addition to the family of brands that A&A has been known for, for over 44 years. ” Robert describes the collection: “The target demographic for the SeventyOne™ eyewear collection is the millennial generation, older teens through post college age. The styles in the collection are hip, bold colored, high quality, and competitively priced. Thus far, feedback about the collection has been amazing.” A&A...
Filed in: Eyewear
The House Of Tura Celebrates Its Distinct Brand Personalities  At Vision Expo East

The House Of Tura Celebrates Its Distinct Brand Personalities At Vision Expo East

Tura Inc., the inventor of fashion eyewear in 1938, is excited to celebrate its distinct brand personalities at Vision Expo East with special models and enticing promotions. The Company will highlight their namesake collection Tura, along with Humphrey’s and TITANflex. Each brand will have section at the booth that will focus on bringing its personality and history to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. designed an exclusive promotional package for their customers: Arrive at Tura Booth #4608 as a new account and ask about our New Door promotion. Interested in adding one of our brands? Ask about our Add-A-Brand program. And if you are one of our many customers who would like to receive a special for purchasing during Expo ask how you can receive one of our fabulous gifts with a qualifying purchase. But no matter who you are – bring your creative mood and enjoy some time designing a frame with one of our designers – each frame entered has a chance to be a part of our Tura 2016 collection. TURA Tura’s eponymous house brand continues to carry on the tradition of crafting fashionable accessories for the face by...
Filed in: Eyewear
Zyloware Launches Brand New Booth At Vision Expo East

Zyloware Launches Brand New Booth At Vision Expo East

Donʼt miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #4753! On Friday, March 20th, Zyloware will be raffling off a 24” HDTV! On Saturday, March 21st, Zyloware will be raffling off a set of Beats By Dre headphones! On Sunday, March 22nd, Zyloware is raffling off an authentic Randy Jackson guitar signed by Randy himself! Simply stop by the booth to participate! The time has come! Itʼs finally here and we canʼt wait to show off our brand new, state-of-the-art Vision Expo East booth! In the last few years, Zyloware has continued to grow and expand. The new booth is a part of a major reinvestment for Zyloware proving that we are ready to deliver even better specialized services to retailers that do business with us. Stop by and join the Zyloware family in celebrating our new booth and take advantage of great show specials and promotions! Be the first to see the very special new Leon Max Limited Edition. Filling a niche in the market, this collection represents high-end luxury eyewear at an affordable price. With attention to detail, unique beveling and architectural inspirations, the collection combines unique designs including rich materials and...
Filed in: Eyewear
Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Bobbie Thomas, author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, and Style Editor for NBC’s TODAY show will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East where the latest trends in eyewear and fashion will be showcased. (Safilo Booth # 3548) Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, Jack Spade, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and and kids proprietary looks from SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for...
Filed in: Eyewear, Industry Info
Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
Filed in: Eyewear
HOYA Distortion-Free Optics Voted “Best New Product” at International Vision Expo East

HOYA Distortion-Free Optics Voted “Best New Product” at International Vision Expo East

HOYA’s Distortion Free Optics™ with the Avantek Mounting System® was voted “Best New Product” at International Vision Expo East. The unique system allows ECP’s to demonstrate the finest optical lens technology available today while at the same time getting the patient to immediately relate to the visual experience. This is the product’s second generation and its second win of this award. Research from independent eye care providers lead to the style innovations showcased with plans to bring them to market later this year. “Designed and styled to compete with high-end rimless lines of eyewear, the HOYA DF complete Vision System gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach,” said Barney Dougher, President and CEO of HOYA Vision Care, North America, “It is not often ECPs can naturally steer the conversation to all of those factors and now they can. Annual consumer studies from The Vision Council consistently tell us that “scratch resistance” and “lightweight” are two of the top three attributes patients want in their eye wear – HOYA DF delivers on both counts.” Every...
Filed in: Ophthalmic Lenses
Zyloware Eyewear Expands To Canada

Zyloware Eyewear Expands To Canada

Zyloware is extremely proud to announce the expansion of Zyloware Eyewear into Canada; Zyloware has opened up a subsidiary Zyloware Eyewear Canada ULC and has appointed Sandra Laramee as its National Sales Director for Canada. Zyloware Canada plans on selling nationwide and is beginning by selling in Ontario. For over 50 years, Zyloware has served the Canadian market with a strong brand presence including Sophia Loren, Stetson, Randy Jackson, Daisy Fuentes, Invincilites, Project Runway and Red Lotus. Christopher Shyer, Zylowareʼs President, enthusiastically commented on our expansion stating, “After carefully reviewing the territory, our team has selected the brands and styles best suited for the Canadian market. We are especially eager to start working directly with the Canadian optometrists that have been purchasing our frames for years.” James Shyer, Zylowareʼs Chief Operating Officer, further comments, “Since we have moved to our state-of-the-art facility in Port Chester three years ago, we have been able to grow and prosper. We are now prepared to expand with excellent service. What makes this all possible is the commitment and generosity from our customers.” Sandra Laramee...
Filed in: Eyewear
Safilo Celebrates 80-Year History With  New Marc Newson Capsule Collection

Safilo Celebrates 80-Year History With New Marc Newson Capsule Collection

Safilo Group, the leading international premium eyewear brand, confirms its participation in 2014 Vision Expo East, the largest and most prestigious eyewear trade show in the U.S. optical fair (held March 28-30 at the Jacob Javitz Center in New York City). The Group’s booth is #3548. 2014 marks the 80th anniversary of Safilo: a history of longstanding passion, innovation and design that is trusted all over the world as a shining example of excellence, skillful craftsmanship and savoir-faire. Safilo continues to build on its heritage, constantly enriching it with cutting-edge technology and avant-garde design, yet staying true to its origins and tradition and will showcase, once again, a multitude of breakthrough innovations in terms of the latest fashion trends, shapes, colours and details. On the occasion of this important 80th anniversary milestone, Safilo Group is pleased to welcome visitors to its booth to view the Safilo by Marc Newson capsule collection as well as the U.S. launch collections of Bobbi Brown, Fendi, HUGO, Jack Spade, Polaroid Kids and Polaroid Suncovers and the not-to-be-missed Safilo Spring/Summer Designer Fashion Show featuring the hottest runway looks and eyewear...
Filed in: Eyewear
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