Tag Archives : Villa Eyewear

BLACKFIN – SKY’S THE LIMIT

BLACKFIN – SKY’S THE LIMIT

THE NEW 2017 COMMUNICATIONS CAMPAIGN An altitude of 3000 meters, a breath-taking landscape, an extreme climate. This is Etna, Europe’s greatest active volcano, that is now the backdrop to the new Blackfin communications campaign, a unique natural setting that chimes perfectly with the soul of the eyewear brand, writing its history in a way that is far from the stereotypical conventions of advertising. The hostile surroundings present a challenge, testing our ability to exceed our own limits. The barren terrain, the harsh climate and the altitude of this unsettling environment are experienced as a stimulus to look deep within ourselves and transmit with ever more power the value and meaning of Blackfin, a meaning that goes far beyond its role as a mere frame, deeply involving all who create it and wear it. This inaccessible place, largely perceived as an obstacle, presents Blackfin with the perfect stage on which to conjure up images of amazing emotional intensity, displaying all the courageous vision of a company that over the years has never been fearful of overcoming difficulties and breaking with convention, daily putting ourselves to the test, reaching beyond ordinary mind-sets...
RYE&LYE Goes To Hollywood

RYE&LYE Goes To Hollywood

  Italian craftsmanship in the world of eyewear. The quest for excellence through distinctive pairings of materials: wood, aluminum, leather, rubber, carbon fiber, and fabric. Creativity and technology, the past and the future – in perfect harmony. This is the essence of RYE&LYE, the Immagine 98 collection designed for the wearer who makes mature choices and is comfortable setting trends. Strengthening this bond between past and future, art and technology, are the frames from the new collection. True to their craft, RYE&LYE creates minor masterpieces of eyewear: objects that are perfect in their purity. With skillful artistry the style office, headed by Tiziano Tabacchi, wisely chooses and uses materials from the future, applying them to the classic shapes of eyewear. The Rye&Lye collection is distributed by Villa Eyewear www.rye-lye.com
Shifters And Spokes- Innovative Eyewear Temples

Shifters And Spokes- Innovative Eyewear Temples

Once again X-IDE’s Eyewear brilliance takes the breath away. And once again it unveils cutting edge models that will grab everyone’s attention not only for the colour and material research applied to them but above all for the technical expertise and processing that has gone into them. Shifters and Spokes are the two new models that stand out for their innovative temples in silicone, a hypoallergenic, breathable and biocompatible material that is also very pleasant to the touch. Shifters has a steel front, while Spokes has an acetate front to which a special varnish has been applied giving the frame an original and innovative “soft touch” effect. The silicone sheath applied to the temple provides an opportunity to explore one’s creativity and customize each model. Indeed, by twisting it you can change both the colour and shape of the temple. This makes it possible to create different colour effects and, in fact, the same frame can boast multiple colours: the external colour of the sheath, the internal colour, alternating and multicolour effects by twisting the sheath for a fun candy-stick look. With the emphasis always on vibrant, fun hues. As is the X-IDE tradition. To be...
Filed in: Eyewear
Blackfin. Looking Beyond. Always.

Blackfin. Looking Beyond. Always.

Colour, lightness, style, femininity: these are the characteristics that make the new frame of the Blackfin collection truly unique; Blackfin, a brand produced by Pramaor Italian titanium eyewear and distributed in the US by Villa Eyewear. The unique manufacturing process of Titanium and Beta Titanium with well-advanced techniques gives rise to models with a refined, modern and trendy design. All frames are made in Italy, processing the material at minimum thicknesses which ensure both absolute lightness and exceptional resistance. Furthermore, the patented SWORDFISH temple-tip – which, thanks to the “pre-programmed break” system, permits you to change the original length of the temple in three simple steps – and the pins in Greenspect PVC ensure a perfect and comfortable fit. Wide, but light, topical, but with a wink to a little retro shapes, the model Blackfin BF639 BALTIMORE distinguishes itself for the combination of sober colours in contrast with neon colours in opaque finish: matt grey/fluo pink, night blue/opaque blue, dark grey/white, opaque violet/grey, brown/pearlescent antique rose. The titanium front with the determined shape, combined with the thin and extra-light...
Filed in: Eyewear, Sunwear
Past And Future Collide For Spring

Past And Future Collide For Spring

A weave of leather, a touch of velvet, a sliver of wood … unusual details expressing a harmonious elegance. The new Rye&Lye models reflect the style of the brand that has captured people with its own way to make a statement. Past meets future, following a “future retro” vision where traditional elements and classic shapes are portrayed in a modern way. A path midway between art and design, Rye&Lye frames are designed for those who live the luxury as an intimate feeling, authentic and personal expression of his own personality, without ostentation. The research of Italian excellence is showed by using natural materials which are wisely, worked to create real design objects: experimentation and technology can shape the lines of the frames that become little jewels of original creativity and precious project, as mod. Aida, refined female model where the “cat-eye” shape typical of ’50 years is renewed by the velvet application on temples and front. The feminine model Swala is re-presented in new acetate contrasting colours, hiding an original detail: a zebra effect material applied on inside temples that is inspired by African savannah theme of Alessandra Soresina, the...
Filed in: Eyewear
Tour Italy This Spring With X-IDE

Tour Italy This Spring With X-IDE

A rainbow of colours explodes on the new X-IDE frames, the young eyewear collection with strong personality presented by Villa Eyewear. The soul of the brand is reborn, but always remaining true to itself: X-IDE is thrilled to present an eyewear collection where dynamic shapes and linear thickness are enhanced by refined details and innovative materials. Synthesis of different worlds and cultures, X-IDE optical frames express the creative thinking of those who look at the reality with inspiration and passion, observing life as a masterpiece, with the constant pursuit of the aesthetic pleasure and the unique particular. A distinctive feature of X-IDE is the workmanship, warranty of made in Italy: creativity meets technology. The temples are the real protagonists of this collection. The model names are inspired by the most famous Italian tourist resorts: Portofino, Porto Cervo, Capri, Amalfi, Cinque Terre… dream places that stands out in the world for their unique and authentic beauty, just like the features that distinguish X-IDE frames. The combination of three-layers acetate front and metal temples creates a beautiful contrast, with a nylon sewed along the temples, giving to the...
Filed in: Eyewear
Villa Eyewear Joins C&E Vision!

Villa Eyewear Joins C&E Vision!

C&E Vision Service, a leading national optical buying group, has partnered with Villa Veneta Eyewear (DBA Villa Eyewear). Under this agreement, C&E members will receive an exclusive discount from published Villa Eyewear price lists.  “Villa Eyewear is very excited to offer C&E members our Italian made collections.” Says Ilario Sfoggia, CEO of Villa Eyewear. “With Villa Eyewear,  C&E members can choose from conservative styles to more fashion forward, colorful pieces of art. When introducing a new product, Villa Eyewear focus on quality, innovation, and the ‘Distinctive look’ of the final product. ” About Villa Eyewear Villa Eyewear is inspired by the Venetian Villas and the splendor of the 16th and 18th centuries. Villa Eyewear is bringing back the fascination and splendor of those beautiful and romantic eras.  Our mission is to reflect the unique and astonishing styles found in these Villas to provide our clients with the satisfaction and beauty of the eyewear from the Veneto Region of Italy. Villa Veneta Eyewear‘s customers are delighted and fascinated as well as privileged by the possibility to live as a Venetian noble and to feel the refined atmosphere...
Villa Eyewear Launches BioEyes

Villa Eyewear Launches BioEyes

Titanium is the heart around which we build our products. It’s as resistant as steel, but 40% lighter. Titanium is a technological, resistant, biocompatible, non toxic and hypoallergenic material. The field of application of Titanium: Aeronautic, Space Industry, Military sector, Medical sector, Sports. NEOMADEINITALY Each frame is completely manufactured in Italy that’s why “neomadeinItaly”: a new Italian model of doing that represents a tribute to Human resources and to the true “made In Italy”. Pramaor has translated and codified its own model of business development for a constant comparison with other Italian entrepreneurial excellence. The constant inclination to research and to work lies in the DNA of companies which, like Pramaor, are contributing in other areas to the definition of a new Italian model of producing. This new model is being recognized with “neomadeinitaly” and result in great attention to context, services, people, employees, suppliers, the world and the environment, with the aim of creating products that arise from the pleasure to work, from seriousness, from research in the field of technology and of materials. BIOEYES A new generation of ultralight...
Filed in: Eyewear
Villa Eyewear To Distrbute Paramor

Villa Eyewear To Distrbute Paramor

As of July 2012 Villa Eyewear entered in an agreement for the exclusive US distribution of Pramaor brands: Blackfin and Bioeyes. PRAMAOR established in 1971 for the production of eyewear frames and sunglasses, immediately highlighting a constant technological innovation and a great commitment to quality, flexibility and reliability of the product. With this strategies, in 1991 the company decided to take a new road, decidedly challenging but highly stimulating, towards a new frontier of quality and performance in the production of frames: TITANIUM In fact, only PURE TITANIUM (characterized by the complete absence of nickel and therefore completely hypoallergenic) and BETA TITANIUM (a likewise biocompatible material, considerably more expensive, but more flexible and stronger than the first) are used for the construction of the frames. In its headquarter near Agordo, in the district of Belluno, PRAMAOR has set up a new model of development called neomadeinitaly™ that combines the traditional attention to the “Made in Italy” quality with a new creative and productive impulse. The neomadeinitaly™ is based on the concepts of design ‘par excellence’ and craftsmanship control....
Filed in: Eyewear
Blackfin Collection By Pramaor

Blackfin Collection By Pramaor

Villa Eyewear is proud to introduce a new collection from a historic manufacturer located in the Italian Alps . Blackfin a collection with a legacy of lightness, innovation, and quality, is characterized by two elective materials: titanium and acetate. Blackfin targets a contemporary men and woman that live the everyday reality intensely and expresses this through the look of a minimalistic and sophisticated accessory. A creativity that is therefore never screaming, but characterized by a perfect aesthetic harmony, striking the viewer at the very first glance. The Blackfin frames enhance the personality of the wearer through combinations of colors, shades and laser engravings that produce unique aesthetic effects. The extreme lightness becomes an essential standard, a concentrate of technology, volume and design in only 9.5 grams. Each frame is designed and manufactured with high precision in order to maximize the peculiarities of the titanium and to obtain an ergonomically perfect frame. Blackfin collection includes 12 styles in pure Titanium front and ultra-flexible Beta Titanium temples. The collection also includes 4 shapes in Acetate front. Blackfin style Burray and Lerwick: both...
Filed in: Eyewear
Villa Eyewear Introduces X-iDE

Villa Eyewear Introduces X-iDE

The new eyewear collection is inspired from the most hidden streets of Manhattan. Every Manhattan street has profound significance and touches the heart of many humans from all over the world. The designer sits down in a corner to admire the lives of different cultures coming together; getting inspiration that translates into new hues. 15 new styles: Villa Eyewear presents you an Italian translation of the multicultural trends from the streets of the Big Apple. From the revisited X-Retro to the modern X-Original shapes with new color combinations that include deep blues, translucent reds and a marbled purple.                   Look for the new X-iDE eyewear at these events: SECO Booth # 1257 MIDO Hall 24 Booth #U17 Vision Expo The Galleria G104
Filed in: Eyewear
Rye&Lye: Preview Silmo 2011

Rye&Lye: Preview Silmo 2011

RYE&LYE is a creative lab proposing conceptual collections which follow a project and keep developing it over time. A laboratory where research, technology and innovation combine themselves in order to give birth to design products of great value: RYE&LYE, frames generated by the embrace between past and present to create an incredible future for the eyewear. 4 new styles, which will be introduced at Silmo 2011, will enrich this niche collection: 2 for the KU TUA World and 2 for the topic inspired by the incredible personality of the incredible free climber Icio Dell’Olmo. Silmo Booth : Immagine Eyewear Hall: 5A  Aisle J – No. 054 For more Info: Villa Eyewear www.villaeyewear.com / www.rye-lye.com
Filed in: Eyewear
X-IDE: Preview At Silmo 2011

X-IDE: Preview At Silmo 2011

14 new styles: 7 eyeglasses and 7 sunglasses. Villa Eyewear invites you to find out at Silmo 2011 about it’s new X-IDE® collection inspired by the most important neighborhoods of New York. Streets and districts in the Big Apple have been constantly changing their faces from the seventies on, renewing and refreshing themselves, but never losing their own soul and authenticity. So does X-IDE®: season after season it renovates shapes and colors, remaining the same X-IDE® as ever! Silmo Booth : Immagine Eyewear Hall: 5A  Aisle J – No. 054 www.x-ide.it All X-IDE® designs are patent-protected.
Filed in: Eyewear, Sunwear
New 2011 John Richmond Eyewear Collection

New 2011 John Richmond Eyewear Collection

The new John Richmond Eyewear collection ranges from gritty rock themes to elegant and glamorous accents vintage-inspired. The most identifying frames are characterized by strong details like leather inserts in different colours (JR699 JR701), studs ornaments with JR monogram and “It’s only Rock ’n’ Roll” metal plaques. John Richmond offers also retro inspired-shapes without betraying the rebellious nature of the brand: from the cat-shaped JR195 inspired by the ’50 to hexagonal craft made shapes typical of the ’80. Eyewear as a precious jewel is a must for the brand which offers a luxury capsule enriched by a metal logo plaque with a pyramid of Swarovski crystals (JR 190). The same crystal in a different baguette shape can be found on the sunglasses while ophthalmic frames have instead a three-dimensional play of colour on the temples given by the detail (JR 697). The colours used range from man’s classics like tortoise, black and brown to female glamorous tones such as bluette and red tortoise. For more information visit www.villaeyewear.com Villa Eyewear 30 Gold Coast Ct Glen Cove, NY 11542 Phone: (877) 889-0399 Fax: (516) 629-6436 FACEBOOK AT: villa veneta eyewear
Filed in: Eyewear
New Products From Rye & Lye – Future Retro Eyeware

New Products From Rye & Lye – Future Retro Eyeware

Rye&Lye continues to express the philosophy of Future Retro products. It is still a sophisticated product, but it has been simplified a bit to broaden the target market. The power of the Rye&Lye wearer can be defined as “not normal power” because the design approach is based on innovation, and because the testimonials used in the communications come from ordinary/extraordinary people. We’ve made a choice to be represented by everyday people, but people who are exemplary in daily life, and we approached the female gender in the same manner, selecting a girl who spends months at a time in the bush with lions. As we saw in the presentation at Silmo/Vision West, the entire line is dedicated to Alessandra; it’s inspired by the colors of Africa, of wood worn by time, and of the sun-scorched earth. For Mido 2011 the testimonial will come from a real, experienced climber, Maurizio Dall’Omo, better known as Iccio. Iccio started free climbing about the time it became a specialty and has remained faithful to it as few athletes manage to do in life. It is an honor to bring his ‘voice’ to this characterization, lending a sense of truth to the project. The development...
Filed in: Eyewear
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