Tag Archives : Twitter

When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
Training Your Staff to Post Responsibly on Social Media

Training Your Staff to Post Responsibly on Social Media

As I detailed in the last two digital tips, involving your staff in social media can transform and accelerate your Practice’s exposure by leaps and bounds. But you want to make sure that this exposure is positive and is in line with your marketing goals. Research from Gallup reveals, 50% of employees are already sharing on social media about their work, but a third of them are doing so without any guidance from their employer. If your staff is going to be representing your Practice, you want to make sure you have set out clear goals, rules and guidelines. Here are some basic steps in training your staff to post responsibly. Step one: The Basics The first step is to make sure employees know how to use the social media platforms you are employing including the privacy settings, terms of use and culture (hashtags, type of content, tagging, Twitter abbreviations etc.). It is also worthwhile to create standard profile content for employees to use for their accounts that describes your Practice effectively and consistently with your marketing message, and includes links to your website and social pages. Step two: Defined Goals In order for your staff to be ambassadors for your Practice...
5 Reasons You Want Your Staff Involved in Social Media [Part 1]

5 Reasons You Want Your Staff Involved in Social Media [Part 1]

Many business owners are apprehensive to say the least about letting staff members represent their business on social media. And based on a number of “staff gone wild” horror stories out there, this fear could be justified…unless you take the proper steps to train your staff to post responsibly. Those that refrain from allowing their staff to take an active role in social media outlets, such as Facebook, Linkedin, Twitter, Pinterest, etc., are actually minimizing the impact social media can have on getting their practice name out, engaging patients and creating buzz in their local community. Alternatively, involving your staff in social media marketing can exponentially increase the effectiveness of your outreach. Before we go into some steps on how to engage your employees in social media, here are some reasons you want your staff to contribute to social media in the first place: 1) Your employees can be some of your greatest brand ambassadors. Hopefully more for better than for worse, your staff represents your brand and each one has a lot of expertise and ideas to share. With the right guidance, you can engage your staff to promote a vibrant and valuable image of your Practice...
Five Important Things to Consider Before Creating Your Blog

Five Important Things to Consider Before Creating Your Blog

It seems like everyone today is starting a healthcare blog. Sounds easy and is easy on the surface, but blogging is a lot of work and needs a well thought out plan before getting started. Blogs can be a great addition to your website. They are an excellent means of delivering health information quickly to a broad audience in a more colloquial and comprehensible way. Once your blog is up and running, it is easy to add new content and cross-market your blog with social media such as Facebook and Twitter posts. Your blog can be well integrated into your website and with some forethought refer the reader back to your website for even greater information on the subjects you are writing about in your blog. This will keep your website content fresh and make a positive impact on your search engine results. It’s important to determine what you want to accomplish and what type of content you want to create to build engagement with your community. Before launching your eye care blog, review these five important considerations: Determine how much time you will need to invest to produce a quality blog. In addition to writing, you’ll want a separate pair of eyes to edit. Many optometrists choose...
Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor of America, the nation’s leading manufacturer of optical lenses, and Essilor Vision Foundation will join Essilor Group subsidiaries and partners from around the world in a digital campaign—#bettersightbetterlife— to raise awareness of the importance of vision care for World Sight Day on Oct. 9. The #bettersightbetterlife campaign is being launched by Essilor and Essilor Vision Foundation to build awareness of the significant socioeconomic costs resulting from poor vision, compared with the relative ease of correcting and preventing vision problems. World Sight Day, organized by the World Health Organization (WHO), is an annual day that draws global attention to blindness, visual impairment and rehabilitation of the visually impaired. The event serves as a significant opportunity to raise public awareness about the importance of good vision through regular eye exams and effective vision equipment. Through #bettersightbetterlife, Essilor and Essilor Vision Foundation are urging social media users around the world to sponsor World Sight Day by pledging support through their Twitter and Facebook profiles. The #bettersightbetterlife video is available here. To pledge support...
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
Modern Optical International Celebrates 40 Years in Eyewear

Modern Optical International Celebrates 40 Years in Eyewear

Value eyewear leader, Modern Optical International, marks its 40th Anniversary this year and reflects on four decades in the eyewear industry. Modern Optical fondly recalls its humble beginnings in 1974 that started in a modest square office space furnished with two desks, two phones, metal shelving for inventory, a six foot table to process orders, and a Rolodex of business cards. Its eyewear collection consisted of 20 styles displayed on an 11×14 flyer. All frames except two were metal; most had a double bridge. Customer orders were hand delivered on Fridays when Yale Weissman, the company’s co-founder and only sales rep, returned to the home office after a week in the field. He phoned in orders deemed urgent. This is how it all started. Over time, Modern broadened its frame selection, hired more sales reps, increased office staff, installed fax machines and bought a few computers. With immeasurable tenacity and sweat equity, the company grew each and every year, one optical office at a time. Today Modern Optical is an international company offering over 800 styles and a host of eyewear-related products as featured in this year’s 110-page catalog. Designs have come and gone...
Filed in: Eyewear, Industry Info
Costa Releases OCEARCH Gear to Support Shark Tagging Expeditions

Costa Releases OCEARCH Gear to Support Shark Tagging Expeditions

Costa Sunglasses continues its ongoing partnership with OCEARCH, a non-profit organization actively researching great white sharks and other oceanic apex predators, with the release of custom designed, limited edition gear supporting the program. A portion of the proceeds from the sale of Costa’s OCEARCH shirts and hats benefits the organization’s collaborative research expeditions around the world to study and advance knowledge on the ocean’s giants. OCEARCH is known for its groundbreaking tagging of great white sharks and other apex predators, working with world-class fishermen, researchers and corporations like Costa in an effort to support governments and their fisheries in need of hands-on access to large, mature sharks. Its online Shark Tracker allows scientists, researchers and educators a first-hand look at the species’ migratory patterns and other data. Tagged great white sharks Mary Lee and Katherine, both originally spotted in the waters off the coast of Cape Cod, Mass., have routinely pinged in up and down the Atlantic coast, near locations including Charleston, S.C., Savannah, Ga. and Jacksonville, Fla. In 2014, OCEARCH is on a mission to South America, visiting...
ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party! The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye. Virtual party goers will also: Receive tips on how to sell and maximize the PuriTi experience in the dispensary See firsthand in-store merchandising items Enjoy an exclusive shop-worthy special available only on February 26 Win great prizes by answering titanium-esque triva questions on Twitter Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country* PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and...
Filed in: Eyewear, Social Media
Show Your Creativity For ESE’s 75th Anniversary Contest!

Show Your Creativity For ESE’s 75th Anniversary Contest!

Eastern States Eyewear is proud to announce the details for its Diamond Anniversary Promotion. In celebrating its 75th Anniversary, ESE is having a contest amongst its customers of who can put together the most creative and inspired looking display of its collections. Both a combination of the company’s display materials in addition to any customer’s creativity are considered as acceptable entries. The collections included in this promotion are Cazal, Jaguar, Diva, Thierry Mugler, Exces, Wood U? and Black Forever. Rewards for customers submitting an entry include a chance to win up to a $500 grand prize gift certificate, Amex Gift Cards, and a bullet of champagne to thank loyal customers for their business. Pictures of the best 6 entries will be on display at Vision Expo West. Visitors to the booth will be encouraged to pick their favorite. The picture with the most votes will be the winner and be announced at the end of Vision Expo West in Las Vegas. All Diamond Anniversary entries will be placed for public viewing on all of ESE’s social media pages which include Facebook, Twitter, and Instagram. Customers have the option of either uploading their entry to ESE’s Facebook page...
Filed in: Eyewear
Marchon Takes The World Sight Day Challenge

Marchon Takes The World Sight Day Challenge

An estimated 600 million people in the world are blind or vision-impaired simply because they do not have access eye exams and glasses. Marchon invites everyone to make a difference in the fight to prevent blindness by supporting the World Sight Day Challenge. This global event, held annually on the second Thursday in October, is organized by Optometry Giving Sight and focuses on bringing attention to avoidable blindness and vision impairment. “Marchon is pleased to be involved in the World Sight Day Challenge,” said Claudio Gottardi, President and CEO. “It is an important event to raise awareness and funds in the fight against blindness. Everyone can make a difference by joining in a variety of fund raising events throughout the end of the year.” Participating in the Challenge is easy and fun! Choose an event in your local area and set up a donation page. Then share your link with family and friends via e-mail, snail mail, Facebook or Twitter. If you’re not up to the challenge, you can support others by making a donation to Team Marchon. Practices can also participate by donating a percentage of their eye exam fees or other sales during the month of October, and by inviting...
Filed in: Eyewear, Industry Info
Best Image Gets Instagrammed!

Best Image Gets Instagrammed!

Best Image Optical continues to expand their reach online through the photo sharing site – Instagram. The premise behind Instagram is pretty simple: Snap a photo on your iPhone or Android, add a quirky filter, and share it across Instagram’s internal network or Facebook, Twitter, and Tumblr. Best Image’s Marketing Manager, Carlos Zamora had this to say, “To us, it’s very important to keep our accounts updated with our latest eyewear developments. There is so much more you can say with a photo, so it was obvious we should start using Instagram. We started to use the iPhone app for a behind the scenes look of our Spring/Summer collection from Dolabany Eyewear and the feedback we received was remarkable. Moreover, the photos we take on Instagram can be easily shared in other social media platforms we are currently on, so it all synergizes perfectly. It’s been such a fun experience to share our love for our brands in a photo with Instagram.” Best Image Optical will use Instagram to cover behind the scenes events such as photo shoots, corporate events, trade shows, eyewear launches and other significant events. Find Best Image Optical on Instagram under their profile name:...
Filed in: Eyewear, Technology
Clearvision & BCBGMAXAZRIA Launch Consumer Website

Clearvision & BCBGMAXAZRIA Launch Consumer Website

Eyewear industry leader ClearVision Optical and  BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear.  Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google...
Filed in: Eyewear, Technology
Switch Vision Launches 3 More Full Frames

Switch Vision Launches 3 More Full Frames

Switch Vision is excited to launch three more full frames. We have achieved overwhelming sales from The BOREAL™ the World’s First and Only full frame sunglass featuring Switch Vision’s patented Magnetic Interchange Lens System that was launched last year. Taking this into account we’re pleased to introduce 3 new designs for 2012. These groundbreaking sunglasses continue to offer the powerful speed of Switch’s magnetic interchange system; the superior optics provided in all Switch eyewear, two cutting-edge styles (B7 and Lycan) offering thicker temples, large rectangular oversized lens shapes while having a medium to large fit.  The Tioga offers thinner temples with a small to medium fit for a more unisex appeal. All three styles are ideal for outdoor enthusiasts and athletes who need superior optics, unquestionable comfort, and outstanding eye protection, all the while having the versatility to change their lenses in a matter of seconds. No matter what drives you to the great outdoors, Switch Vision has you covered. Specs: Cutting edge styles Weighs less than an ounce! World’s Magnetic Interchange Lens System makes changing lenses INSANELY FAST! Frame colors and...
Filed in: Eyewear
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