Tag Archives : Sunwear

Safilo to launch its First Multi-Brand Kids Initiative at  83. Pitti Immagine Bimbo

Safilo to launch its First Multi-Brand Kids Initiative at 83. Pitti Immagine Bimbo

Safilo Group is pleased to announce the launch of Kids OnlyTM, its first multi-brand initiative that regroups children and teenage brands under a unique concept and common platform, debuting at 83. Pitti Immagine Bimbo in Florence, from 23 to 25 June 2016. OLYMPUS DIGITAL CAMERA Kids OnlyTM brands will be showcased in the Main Pavilion of the Fortezza da Basso, in the brand new Fun Glasses area, a space dedicated to eyewear for children in cooperation with MIDO, the leading international trade fair for the eyewear industry. OLYMPUS DIGITAL CAMERA ABOUT KIDS ONLYTM As the leading Italian eyewear creator and worldwide distributor of quality and trust, Safilo is committed to a deep understanding of the functional and emotional needs of children and parents in terms of glasses. Because designing eyewear pieces from a children’s point of view, means improving their quality of vision and taking care of their healthy development. Launching June 2016 in Spain, Italy, France and USA, Kids OnlyTM is a 100% kid’s platform, which spans multiple brands reaching kids from zero to 15 with a complete sun and optical glasses offer, targeting children’s unique eyewear needs. Safilo and...
Filed in: Eyewear, Products, Sunwear
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SPY HAPPILY INTRODUCES THE WHISTLER

SPY HAPPILY INTRODUCES THE WHISTLER

SPY happily introduces Whistler, a modern aviator for the weekend warrior, featuring Happy Lens™, our proprietary color and contrast enhancing lens technology, premium build materials, and available with Trident™ polarization. The Whistler is available in seven lens and frame combinations, and is crafted using lightweight monel alloy and handmade acetate frames. The premium materials are held together with sturdy 3-barrel hinges, making Whistler ideal for any outdoor activity, while being comfortable enough to wear all day from surf to summit. Designed for a better viewing angle, the Whistler features uniquely shaped 6-base polycarbonate ARC® lenses and standard Happy Lens. SPY’s Happy Lens is a proprietary lens technology that goes beyond 100% UV protection, allowing in the sun’s “good” rays while simultaneously blocking the sun’s “bad” rays. Available in select colorways, SPY’s Trident polarization effectively filters 99% of glare. Whistler is available today on spyoptic.com and at our retail partners nationwide. COLORWAYS: Silver with Gray Green Happy Lens Silver with Gray Green Polar Happy Lens Silver with Gray Green Happy Lens...
Filed in: Eyewear, Products, Sunwear
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XX2i Optics Unveils New Polarized Casual Sunglass Collection

XX2i Optics Unveils New Polarized Casual Sunglass Collection

XX2i Optics, crafters of ‘Killer Value’ award-winning performance sunglasses, is proud to announce the launch of three brand new polarized casual sunglass models: the Bahamas1, the Bermuda1, and the Brazil1. Built with the same advanced 8k Polarized technology as XX2i’s performance sunglasses, the new casual lineup is perfect for everyday wear off the race course, providing the same durability and clarity as a sport-specific frame, at the same killer value. “This is the biggest update to our line and has tons of street and chill appeal,” said Paul Craig, President of XX2i Optics. “We’re committed to providing our athletes with affordable eyewear they can trust, and that commitment now extends to a full line of casual shades, perfect when you are not competing or training. These three new frames exhibit classic style with a distinctive modern design edge, and are so versatile that I know we have something to satisfy everyone. I am confident they will blow away the competition and, costing less than $100, they are half to a third what rivals cost.” The Bahamas1 feature the smallest lens profile in the new lineup, and with its fashion-forward design and simple classic...
Filed in: Eyewear, Products, Sunwear
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XX2i Optics Launches New Carbon Fiber Polarized Dual Performance/Casual Sunglass: The Hawaii1

XX2i Optics Launches New Carbon Fiber Polarized Dual Performance/Casual Sunglass: The Hawaii1

XX2i Optics, winner of Outside Magazine’s “Killer Value” award, is thrilled to announce the launch of the brand’s newest performance sunglass: the Hawaii1. Featuring top of the line lightweight carbon temple arms and pristine Polarized lenses which employ 8K Optical technology, the Hawaii1 ensures the utmost durability and clarity for any kind of outdoor training, racing or even just relaxing, all while weighing in at a mere 0.80 ounces. “We’re proud of how well the new Hawaii1 model blends aesthetics and performance, all at a price point our competitors can’t even touch for what you get,” said Paul Craig, President of XX2i Optics. “Our goal was to distill down absolutely necessary performance features like polarized lenses, available in brown and grey, and carbon fiber frame elements, into a package accessible by anyone. This is now the top tier of our line, and I know our athletes and weekend warriors will appreciate the thoughtful time and consideration that went into the design of this frame.’   A fully adjustable nosepiece combined with rubber temple tips make the Hawaii1 ideal for any face shape, and ensure these shades don’t budge or slide on any run...
Filed in: Industry Info
SPY AND DALE EARNHARDT JR. INTRODUCE THE LIMITED EDITION WRANGLER DEGA

SPY AND DALE EARNHARDT JR. INTRODUCE THE LIMITED EDITION WRANGLER DEGA

  SPY and Dale Earnhardt Jr. happily introduce the limited edition Wrangler® Dega—a colorfully splashed tribute to the iconic No. 3 Wrangler car made famous by Earnhardt’s father in the 1980s. Decked out in the iconic blue-and-yellow paint scheme, the SPY + Wrangler Dega features a bold dark blue Spectra™ Happy Lens™ and comes equipped with a custom sunglass baggie covered in complementary graphics. Constructed from virtually indestructible Grilamid®—a lightweight, stress resistant material—and featuring a Dale Jr. signature temple print, bringing back an American legacy never looked this good. Limited quantities of the SPY + Wrangler Dega will be available during Charlotte Race Week in the SPY pop-up zone at Charlotte Motor Speedway—a few laps from Dale Jr.’s hometown—May 20 to May 22 and May 27 to May 29. Pre-orders will take place on spyoptic.com, May 9 to May 20, with limited quantities available for purchase. SPY couldn’t imagine a better collaboration to keep their deeply rooted racing heritage on cruise control, so get behind the wheel of a colorful classic and bring home the checkered flag in the all-new SPY + Wrangler Dega.                                                                                                                          QUOTE: “The...
Filed in: Eyewear, Products, Sunwear
Introducing the Balenciaga Spring-Summer 2016 Eyewear Collection

Introducing the Balenciaga Spring-Summer 2016 Eyewear Collection

The Spring-Summer 2016 Balenciaga eyewear collection explores the styles that have marked the fame of the Maison’s sunglasses and optical glasses. Iconic decorative motifs and unusual, avant-garde structures, that have elevated these eyewear creations into genuine objects of design, are now offered in unexpected combinations, with a more sophisticated appeal. The essential geometric silhouettes reflect the bold proportions of the Maison’s garments with fashion forward charm; the skilful use of leather and metal inserts recalls the iconic tailor-made spirit of the fashion house, while a variety of experimentations with materials leads to innovative acetates with marbled, bubble or matte effects, conveying an exclusive metropolitan appeal. New nuances and melange or striped effects enrich the color palette, further embellishing the appearance of the frames. SUNGLASS COLLECTION The BA0048 frame skilfully combines heritage and avant-garde soul, exuding a strong personality and distinct sense of style. The delicately rounded shape has a linear, modern design, giving the frame front an innovative polygonal silhouette. Melange effects and a blend of two different types...
Filed in: Eyewear, Products, Sunwear
Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

Rudy Project, Italian designers of exquisitely crafted helmets and sunglasses since 1985, are proud to unveil the brand’s most fashion-forward ever addition to their casual sunglass collection: the Astroloop. These shades combine stylistic design elements from Rudy Project’s 30 year heritage into a single frame, and will be a perfect style accompaniment everywhere from model runways in Paris, to the boardwalks of Venice beach. “Rudy Project is renowned worldwide for our award-winning performance gear, but the Astroloop allows us to reach an all new demographic,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our Lead Designer David Michaud put thoughtful time and consideration into this piece, and it’s exactly what we need to expand our presence in the fashion industry. You don’t have to be an athlete to wear these, but you’ll be the best looking one on the podium if you decide to!”   A go-to for any outdoor occasion, the Astroloop is fashion-forward, durable and ultra-lightweight. Built with Rudy’s award-winning optics and fully Rx-able, these shades offer exceptional performance for those in search of sharp vision and uncompromising...
Filed in: Eyewear, Products, Sunwear
Celebrity Sightings – “Poppy Delevingne is wearing FENDI EyeShine sunglasses”

Celebrity Sightings – “Poppy Delevingne is wearing FENDI EyeShine sunglasses”

CANNES, FRANCE – MAY 16: Poppy Delevingne is seen at Hotel Martinez during the annual 69th Cannes Film Festival at on May 16, 2016 in Cannes, France. (Photo by Jacopo Raule/GC Images)
Celebrity Sightings – Shia Labeouf wearing Polaroid sunglasses

Celebrity Sightings – Shia Labeouf wearing Polaroid sunglasses

CANNES, FRANCE – MAY 15: Actor Shia LaBeouf attends the “American Honey” photocall during the 69th annual Cannes Film Festival at the Palais des Festivals on May 15, 2016 in Cannes, France. (Photo by Venturelli/WireImage)
Celebrity Sightings – Riley Keough is wearing FENDI EyeShine sunglasses

Celebrity Sightings – Riley Keough is wearing FENDI EyeShine sunglasses

CANNES, FRANCE – MAY 15: Pixie Lott seen on The Promenade de la Croisette during the 69th Annual Cannes Film Festival on May 15, 2016 in Cannes, France. (Photo by Alex B. Huckle/GC Images)
KARLIE KLOSS wearing FENDI EYESHINE sunglasses

KARLIE KLOSS wearing FENDI EYESHINE sunglasses

EXCLUSIVE: Karlie Kloss spotted chatting on her cellphone while holding her hot coffee while goes for meeting, wearing a tight white shirt and flared black pants, NYC Pictured: Karlie KlossRef: SPL1272277 290416 EXCLUSIVE Picture by: Felipe Ramales / Splash News Splash News and Pictures Los Angeles: 310-821-2666 New York: 212-619-2666 London: 870-934-2666 photodesk@splashnews.com
CARA DELEVINGNE wearing FENDI FACETS sunglasses

CARA DELEVINGNE wearing FENDI FACETS sunglasses

Cara Delevingne is wearing FENDI Facets sunglasses
New Lacoste Floatable Sunglasses

New Lacoste Floatable Sunglasses

A LACOSTE first – sunglasses with floating frames. This new style sports rectangular lenses in an innovative, wearable design that stands out from the crowd. The frame is fabricated utilizing a new injection molding technique that allows these sunglasses to float. A perfect match between form and function, fusing all the croc brand’s core values: innovation and elegance. The L816S Floatable is available in four colors: Blue, Green, Black and Yellow.
Filed in: Eyewear, Products, Sunwear
Jared Leto Wearing The CARRERA Impel Sunglasses

Jared Leto Wearing The CARRERA Impel Sunglasses

PALM SPRINGS, CA – APRIL 16: Actor/musician Jared Leto attends The Retreat Palm Springs 2016 on April 16, 2016 in Palm Springs, California. (Photo by Jonathan Leibson/Getty Images for Lodger Flms)
Vanessa Hudgens wearing FENDI Iridia Sunglasses

Vanessa Hudgens wearing FENDI Iridia Sunglasses

Vanessa Hudgens is wearing FENDI Iridia sunglasses
Filed in: Industry Info
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