Tag Archives : Spy

SPY LAUNCHES THE MONTANA WITH NOTHING BUT SMILES

SPY LAUNCHES THE MONTANA WITH NOTHING BUT SMILES

SPY is Happy to introduce the all-new Montana—a confident, midsized frame featuring the Happy Lens™ and available with Trident™ polarization. Keeping it slick on the sides while balling big in the front, the Montana’s Grilamid® frame is sturdy like a 4×4 American classic and topped off with comfortable pin hinges. Available in five lens/frame color combinations, each Montana features custom SPY logo detailing on every temple. At a dollar that’ll leave your precious piggy bank perfectly intact, start shopping the Montana online now at spyoptic.com or a SPY retailer near you. COLORWAYS: Black – Happy Gray Green Polar w/ Dark Blue Spectra™ Soft Matte Black – Happy Bronze w/ Gold Mirror Soft Matte Camo Tort – Happy Gray Green Soft Matte Black – Happy Gray Green Soft Matte Black – Happy Gray Green Polar FEATURES: Available with the innovative SPY Happy Lens—a color and contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Available with Trident™ polarization Constructed from virtually indestructible Grilamid® Pin hinges 6-base polycarbonate ARC® lenses 100 % UV protection HAPPY LENS: SPY’s color and contrast...
Filed in: Eyewear, Products, Sunwear
SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY is Happy to announce their partnership with TrueTimber® Camo—developer of the most realistic camouflage patterns in the hunting industry. Using only high-definition digital images of the country they hunt, TrueTimber is committed to offering hunters better concealment and versatility in the outdoors. It’s this commitment to quality camo that brought SPY and TrueTimber together, as well as their new affiliation with NASCAR driver and SPY partner Dale Earnhardt Jr. With a passion for the outdoors and a desire to be involved with top-of-the-line camo patterns, applying TrueTimber’s camouflage to Dale Jr.’s signature SPY 88 sunglasses was a no-brainer. Inspired by mixed hardwood and pine forests of Inman, South Carolina, we coated our most popular frames in True Timber’s detailed digital foliage to help step up your game outdoors. Available in full TrueTimber camo and Decoy TrueTimber camo, MSRP for the Admiral, Dega, Dirty Mo, Farrah, General and McCoy ranges from $155 to $190. SPY + TrueTimber sunglasses are now available at a SPY retailer near you, or at www.spyoptic.com. FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology...
SPY HAPPILY INTRODUCES HAPPY GLASS POLARIZED

SPY HAPPILY INTRODUCES HAPPY GLASS POLARIZED

SPY is Happy to introduce Happy Glass™—the most premium color and contrast enhancing and scratch resistant polarized glass lenses on the planet—into four of SPY’s most popular sunglass styles. The Atlas, Dega, Farrah and Rover each feature SPY’s Italian made Happy Glass lenses, which provide untouchable optical clarity while allowing in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness. Happy Glass lenses block the sun’s “bad” rays (short-wave blue light and UV rays) and are also Trident™ polarized, blocking over 99% of glare and allowing you to stay out all day and play. The Atlas, Dega, Farrah and Rover join the Admiral, Cyrus, Discord and McCoy to round out the Happy Glass Collection. All eight frames are web exclusives, only available on spyoptic.com. Happy Glass has an MSRP of $250. FEATURES: Innovative SPY Happy Lens technology—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Trident polarization—blocks over 99% of glare Atlas, Dega and Rover are constructed from virtually indestructible Grilamid® Farrah is built from high-quality propionate Dega...
Filed in: Eyewear, Products, Sunwear
SPY AND DALE EARNHARDT JR. HAPPILY INTRODUCE THE LIVERY SERIES

SPY AND DALE EARNHARDT JR. HAPPILY INTRODUCE THE LIVERY SERIES

SPY and Dale Jr. are happy to introduce the Livery Series—a special selection of colorways featuring the eye-catching schemes made famous by SPY, JR Motorsports, Diet Mt. Dew and Nationwide. Designed with America’s favorite driver at the wheel, SPY splashed the inside temples of Dale Jr’s signature frames—Dega, Dirty Mo, Admiral, McCoy and General—with a fresh coat of paint from a few of the NASCAR driver’s most prominent sponsors. As an added bonus, each Livery colorway comes with a sunglass baggie featuring complementary graphics. Available on spyoptic.com and at a retailer near you, MSRP for the Dale Jr. Livery Series ranges from $105 to $140. FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Constructed from virtually indestructible Grilamid® Dale Jr. signature inside print Custom logo detailing on temples Admiral, Dega, General and McCoy feature 8-base polycarbonate ARC® lenses Dirty Mo features 8×4-base polycarbonate toric lenses 100% UV protection Includes a matching sunglass baggie HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is...
Filed in: Eyewear, Products, Sunwear
SPY AND ALANA BLANCHARD HAPPILY INTRODUCE THE ALANA COLLECTION

SPY AND ALANA BLANCHARD HAPPILY INTRODUCE THE ALANA COLLECTION

Styles Crafted for Island Hopping and City Shopping SPY and Alana Blanchard are Happy to introduce the Alana Collection—Alana’s second signature sunglass series featuring two unique colorways that have been applied to the Quinn, Bowie and all-new Cameo. Turning Alana’s love of torts into a full-blown affair, we wrapped the Bowie, Cameo and Quinn in lustrous tortoise shell patterns and topped them off with SPY’s Happy Lens™ technology to ensure wearers are chic from beach to street. Available on spyoptic.com and a retailer near you, the Bowie, Cameo and Quinn are each available in either a Dark Tort/Black or Red Tort/Black option. FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Available with Trident™ polarization Quinn and Bowie are constructed from virtually indestructible Grilamid® Cameo is built from high-quality propionate Alana Blanchard signature pad print on inside temple 6-base polycarbonate ARC® lenses offering 100% UV protection Quinn and Bowie feature 5-barrel hinges Cameo features 3-barrel hinges HAPPY LENS:    SPY’s color and contrast...
Filed in: Eyewear, Products, Sunwear
SPY AND DALE JR. HAPPILY INTRODUCE THE JOYRIDE COLLECTION

SPY AND DALE JR. HAPPILY INTRODUCE THE JOYRIDE COLLECTION

SWITCH GEARS AND EXPERIENCE HAPPY GLASS SPY is Happy to introduce the Joyride Collection—a selection of premium driving sunglasses featuring Happy Glass™ technology and offering unrivaled visual clarity. The most premium color and contrast enhancing and scratch resistant sunglass lenses on the planet, Happy Glass offers superior optical clarity while allowing in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Fueled by Dale Jr.’s passion for perfect vision in the fast lane, our Italian made Happy Glass lenses have been placed into the Admiral, Atlas, Cyrus, Dega, Discord, Farrah, McCoy and Rover to give you a collection of frames that were built for fun at all speeds. The Admiral, Cyrus, Discord and McCoy launch today, November 18, on spyoptic.com with an MSRP of $250. The Atlas, Dega, Farrah and Rover will hit stores and Spyoptic.com on 2/1 with an MSRP of $250. FEATURES: Happy Glass—premium color and contrast enhancing and scratch resistant glass sunglass lenses offering untouchable optical clarity while also featuring Happy...
Filed in: Eyewear, Products, Sunwear
SPY HAPPILY EXPANDS ITS POWDR ENTERPRISES’ PARTNERSHIP TO 16 RESORTS WITH THE ADDITION OF BOYNE RESORTS

SPY HAPPILY EXPANDS ITS POWDR ENTERPRISES’ PARTNERSHIP TO 16 RESORTS WITH THE ADDITION OF BOYNE RESORTS

Building upon an existing partnership with Powdr Enterprises, SPY® will be joining forces with Boyne Resorts—a collection of year-round mountain resorts known for great skiing and snowboarding, as well as hiking, biking, golf and spa services—extending a multi-year partnership. Having partnered with Powdr Enterprises in January 2015 as the official eyewear sponsor of seven Powdr resorts and Snowbird Ski and Summer Resort, SPY will add eight Boyne year-round resorts to the roster and be prominently represented across 16 locations. “SPY is a forward thinking company specializing in fun, innovative products,” said Keith Collins, Boyne Resorts senior vice president of retail. “I am confident that our guests and team members alike will develop a strong and lasting connection with this unique brand. We are happy to be partnered with SPY.” The ultimate lens with benefits, the SPY Happy Lens™ will now provide Boyne Resorts’ employees with the best visual experience possible from summit to putting greens. In addition to the opportunity to outfit resort staff with premium eyewear, SPY will be visible in resort materials, represented through on-hill custom signage and present...
Filed in: Industry Info
Spy Happily Hooks Professional Angler Todd Kline

Spy Happily Hooks Professional Angler Todd Kline

SPY® is Happy to announce professional angler Todd Kline has joined the SPY family. A two-time Rayovac FLW Series Western Division Strike King Co-Angler of the Year, Kline will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors. Hailing from Ft. Lauderdale, Fla., Todd Kline is an expert waterman, former professional surfer and current Fishing League Worldwide Series competitor residing in San Clemente, Calif. Known on the fishing circuit for his ability to land big bass under pressure, Kline can also be found anywhere from Fiji to Portugal as part of the World Surf League broadcast team. “An incredibly talented angler, Todd has won three out of the seven western region events he participated in during his first two years on the Fishing League Worldwide circuit, and also scored back-to-back angler of the year titles within his first two years—a feat that’s unheard of,” says Chris Abad, watersports marketing manager at SPY. “His love of surfing and his history within the sport is just a bonus. Todd’s a seamless fit for SPY, and we’re happy to have him join the family.” The reigning FLW Rayovac Western Division...
Filed in: Industry Info
Beaches Be Happy About The SPY + Surfrider Foundation Frazier

Beaches Be Happy About The SPY + Surfrider Foundation Frazier

SPY® is Happy to continue its partnership with the Surfrider Foundation with the release of the SPY + Surfrider Foundation Frazier—an environmentally mindful sunglass frame made from 100% biodegradable Plantate™ and featuring the Happy Lens™. The second collaboration between SPY and Surfrider, the eco-friendly Frazier is the latest addition to SPY’s Recompose Collection. Supporting the Surfrider Foundation’s Rise Above Plastics campaign and their mission of protecting oceans, waves and beaches, SPY will happily donate $5 from each SPY + Surfrider Foundation Frazier sold to support their environmental efforts. FEATURES: SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Plantate—a 100% biodegradable plant polysaccharide material Trident™ polarization, which blocks 99% of the sun’s glare Hytrel™ nose pads and temple tips become tackier when wet to ensure a comfortable fit in all conditions 8×4-base polycarbonate toric lenses 100% UV protection   QUOTE: “SPY has been a longtime champion of the Surfrider Foundation and they are now taking their support to another level,” says Dr....
SPY Happily Reveals Ace MX Goggle And Injected SIC Lens

SPY Happily Reveals Ace MX Goggle And Injected SIC Lens

SPY® is Happy to reveal the Ace MX—a midsized goggle available with an injected SIC™ lens and all-new Quick Draw™ lens change system. Outfitted with a sliding lever that allows you to swiftly release and reload the lens, the Ace MX marks the debut of an injected cylindrical lens in a SPY MX goggle and packs more than a few tricks up its sleeve. Featuring SPY’s all new SIC™ (Superior Injected Curve) lens—an injected cylindrical lens that provides better impact                                                                                                        resistance and optical clarity—the Ace MX offers solid                                                                                                          protection with an easy release. FEATURES: Available with the innovative SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Injected SIC lens provides solid impact protection against dirt, rocks, and debris, and features 100% UV protection Quick Draw—a simple and swift lens change...
Spy Unveils The Spy x Richer Poorer Trancas

Spy Unveils The Spy x Richer Poorer Trancas

SPY® is Happy to unveil the SPY x Richer Poorer Trancas—the latest addition to the Crosstown Collection featuring a timeless pattern from Richer Poorer and the revolutionary Happy Lens™. A collaboration happily crafted in California; the SPY x Richer Poorer Trancas is constructed from handmade acetate, features unique transparent polka dots on the temple, and arrives in a premium textured leather hard case. Keeping you happy from head to toe, a pair of Richer Poorer crew socks in a corresponding polka dot colorway is also included. Available at spyoptic.com and select Crosstown Collection retailers across North America. FEATURES: • Features the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness • Includes a pair of Richer Poorer premium men’s crew socks in matching polka dot colorway • Comes with a premium leather case and leather leash • Constructed from luxurious handmade acetate • 6-base Nylon lenses • Sturdy 5-barrel hinges • 100% UV protection QUOTE: “One of the things we often talk about here at Richer Poorer is elevating everyday products through quality and design, so having...
Filed in: Eyewear
SPY Inc. Reports Net Sales of $9.1 million for the Three Months Ended March 31, 2015

SPY Inc. Reports Net Sales of $9.1 million for the Three Months Ended March 31, 2015

SPY Inc. (OTCBB: XSPY) today announced financial results for the three months ended March 31, 2015. First quarter sales were $9.1 million in 2015, a decrease of 0.7% or $0.1 million less than in the first quarter of 2014. The decrease in our net sales was primarily driven by lower sales of our sunglasses, partially offset by higher sales in our goggles and prescription frame product lines. Gross profit as a percentage of net sales was 54.8% for the quarter ended March 31, 2015, compared to 52.0% for the same period in 2014. “I am quite happy with our results this first quarter, with only a slight dip in our sales trend despite the continued contraction of the action sports retail sector and the detrimental shift in global exchange rates,” said Michael Marckx, SPY president and CEO. “In fact, excluding those areas impacted by the very negative exchange rate changes, our business would have once again enjoyed substantial growth in the first quarter. Despite these challenges we achieved an improved operating profit margin driven by stronger gross margins, which were made possible by the success of our newer premium products across all categories. We are very excited about the increases...
Filed in: Eyewear, Industry Info
Spy Happily Expands Eco-Conscious Recompose Collection With Non Toxic Revolution

Spy Happily Expands Eco-Conscious Recompose Collection With Non Toxic Revolution

SPY® is Happy to expand its eco-conscious Recompose Collection with the SPY + Non Toxic Revolution (NTR) Discord—a limited edition eco-conscious frame made from 100% biodegradable Plantate™ and featuring the Happy Lens™. Inspired by the posters that Shepard Fairey and his team at Studio No. 1 created exclusively for Non Toxic Revolution, the NTR Discord is constructed from an all-natural plant polysaccharide material, printed with eco-friendly material and arrives with two different lens options—Happy Grey Green and Happy Grey Green with Red Spectra™—inside fully recycled packaging. Part of SPY’s ongoing collaboration with Non Toxic Revolution and Keep A Breast Foundation, a portion of each sale will go toward helping its mission of informing, educating and inspiring young people to choose non-toxic products to help reduce instances of breast cancer. Now available in stores and online, MSRP for the SPY + NTR Discord is $130. FEATURES: • Made with 100% biodegradable Plantate™—an all-natural plant polysaccharide material • Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and...
Filed in: Eyewear
Spy Ken Block Series Happily Returns With Seven Styles For Stellar Smiles

Spy Ken Block Series Happily Returns With Seven Styles For Stellar Smiles

SPY® is happy to introduce its 2015 Ken Block Livery Series—a collection of frames inspired by the bold patterns and highly recognizable cosmic color pallet of Ken’s 2015 livery. Overhauled for maximum smiles per hour, the collection arrives with the Happy Lens™ in several of SPY’s most popular styles—the Discord, Cyrus, Bowie, Logan, Dirk, Flynn—in addition to Ken’s signature Helm. Designed to complement Ken’s 2015 intergalactic Livery, each style burns bright with purple and blue hues offset against vibrant Spectra™ lenses. Available now in stores and online, the Ken Block Livery Series is available with Happy Grey Green with Purple Spectra™, Happy Bronze with Light Blue Spectra™, Happy Grey Green with Pink Spectra™ or Happy Grey Green lenses. View the 2015 SPY Ken Block Livery Series video at http://youtu.be/P0emqN5h4rg. FEATURES: The Bowie, Cyrus and Discord are built from high-quality propionate The Dirk, Flynn, Helm and Logan are built from virtually indestructible Grilamid® Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Helm features a bonus set of...
Filed in: Eyewear
Spy Whips Up Third SnowX Signature Goggle With Tucker Hibbert

Spy Whips Up Third SnowX Signature Goggle With Tucker Hibbert

SPY® is Happy to roll out the latest collaboration with SPY athlete and Snocross World Champion Tucker “T-Train” Hibbert—the signature SPY + Tucker Hibbert Whip SnowX goggle. “I’m really excited about my 2015 signature SPY goggle,” says Tucker Hibbert. “The green we fused into the design really reflects my style. Aside from the killer design, the technical features are what make this goggle my top choice for both snocross and motocross. One of the biggest challenges snowmobilers face on the track and trail is their lens fogging up. SPY’s anti-fog duel lens has never failed me.” Blending SPY’s highly advanced MX and snow goggle technologies, the signature Tucker Hibbert Whip is a tough and technical goggle ready to wreak havoc in any winter wonderland or MX track. Boasting an anti-fog dual lens for snow conditions and a bonus single-pane lens for MX riding, the Tucker Hibbert Whip is the ultimate crossover star, just like the man himself. The Whip also features SPY’s patented Scoop® ventilation system, triple layer Isotron™ face foam, dual-injected nose guard and a flexible polyurethane frame for comfort. Shattering the record for most back-to-back gold medals...
Filed in: Eyewear
© 2014 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.