Posted by cevision on March 27, 2015
When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic.
If you have appendicitis, whom should you see? You should see your doctor, STAT.
When your pipes burst, whom do you call? Call a plumber ASAP.
If you need to fly somewhere, who is in charge? Trust the trained pilot.
What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need.
They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money.
As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.”
Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur?
Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...