Tag Archives : Safilo Group

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the market launch of its Brain Sensing Eyewear Smith Lowdown Focus mpowered by MuseTM. This follows its presentation at CES in Las Vegas in January. The smart glasses can be purchased online now at smithoptics.com in North America and in other countries of the world, including UK, as of January 2018. Smith Lowdown Focus is built on the SAFILOX eyewear platform, and integrates the latest brain-sensing and cognitive training technology with the iconic lifestyle eyewear brand belonging to SAFILO’s portfolio, itself renowned for its industry leading eyewear design, quality, comfort and fit, and historical craftsmanship dating back to 1878. This first ever application of brain-sensing technology onto eyewear offers the user focused coaching to enhance cognitive performance. Studies have shown that, with regular use, people have observed improvement in their ability to increase their mental focus for better performance, including in decision making and carrying out tasks, gain a stronger sense of self-awareness, and manage emotions under pressure, thus...
Filed in: Eyewear, Products, Sunwear
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Safilo 2.0 Optical Collection Launch

Safilo 2.0 Optical Collection Launch

  Sept VCPN p48_50_SAFILO brand SEP 2017_Eyecare Business_SAFILO SAFILO 2.0_Launch
Filed in: Eyewear, Products
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Safilo Opens The Third Edition Of Its Eyewear Product School

Safilo Opens The Third Edition Of Its Eyewear Product School

The third edition of the Safilo Eyewear Product School opens today: a structured 3-year apprenticeship, unique in the global eyewear industry, that blends the cutting-edge requirements of artisan mastery with an international business context. Safilo founded the Eyewear Product School in 2015, confident in the power of its historic industry leadership and legacy of generations of eyewear masters. In its academic year of 2017/18, this third edition also marks the upcoming 140th anniversary of Safilo’s craftsmanship origins that date back to 1878. The Product School is part of Safilo’s sustainability strategy Product-People-Planet. It reflects the Group’s corporate commitment to enduring eyewear mastery blending tradition and innovation, technicity and creativity, manuality and imagination, and the development of modern eyewear artisanship. By entrusting new generations with its legacy, nurturing research, celebrating mastery and hand-making, and doing so in an international context, Safilo drives its very own contribution to meaningful skill building of new generations, and development of the eyewear industry, as a symbol of Italian excellence. Five young talents were selected...
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Safilo Group: TOMMY HILFIGER PRESENTS FALL 2017 TOMMYXGIGI  SPECIAL EDITION SUNGLASSES

Safilo Group: TOMMY HILFIGER PRESENTS FALL 2017 TOMMYXGIGI SPECIAL EDITION SUNGLASSES

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the third special edition TommyXGigi sunglasses style for Fall 2017, designed in collaboration with international supermodel and global brand ambassador Gigi Hadid. The new styles will premiere at the Fall 2017 TOMMYNOW runway show at the Roundhouse in London, United Kingdom on September 19, 2017 and will be immediately shoppable after the show on tommy.com, select TOMMY HILFIGER stores and wholesale partners worldwide. The Fall 2017 TommyXGigi collection celebrates the ‘90s by capturing the rebellious attitude that characterized the decade and putting a fresh twist on tradition. The ultra lightweight gold metal frames feature a rock-and-roll-inspired flat oval-shaped front with studs. The temple tips are embellished with a denim effect covering and feature the brand’s signature ribbon detail insert next to the Gigi Hadid laser-engraved logo on the left side. The model is available with silver- mirrored or brown lenses. The TOMMY HILFIGER collection of sunglasses and optical frames is produced and distributed by Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor. Safilo Group’s...
Filed in: Eyewear, Products
SAFILO PRESENTS ITS NEW OPTICAL FRAME COLLECTIONS  FOR FALL/WINTER 2017

SAFILO PRESENTS ITS NEW OPTICAL FRAME COLLECTIONS FOR FALL/WINTER 2017

Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, presents its new Fall/Winter 2017 optical frame collections, anticipating the main design trends for the season. Safilo is renowned worldwide for its unique craftsmanship legacy dating back to 1878 and its expertise and technical know-how that over the years has provided the industry with some of the most relevant innovations such as the Elasta hinge, the newest 360° hinge and the UFO patent. The strength of this heritage has made Safilo synonymous with optical eyewear and now affirms its renewed leadership in the optical segment by enhancing its optical capabilities in the entire value chain: from collection design to manufacturing to sales force training and after-sales service. From catwalks to red carpets, eyeglasses are gaining status as a beauty, fashion and design accessory, enhancing the latest statement of personality and style achieved through increased visibility on many celebrities and global influencers such as Gigi and Bella Hadid. Ophthalmic frames are now finally considered, with full legitimacy, as a complement to the total look and an accessory to enhance...
Filed in: Industry Info
Safilo Relocates Its North American Headquarters To 300 Lighting Way In Secaucus, NJ

Safilo Relocates Its North American Headquarters To 300 Lighting Way In Secaucus, NJ

    With its move to Secaucus, Safilo initiates a further phase and looks forward to writing the next chapters of its North American history, with continued roots of innovation and customer partnership. An official inauguration of the North American headquarters in Secaucus is scheduled to take place with its Board of Directors and employees in mid-October for Safilo customers and media. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil,...
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Safilo Group: Fendi Presents ROMA Optical Collection

Safilo Group: Fendi Presents ROMA Optical Collection

FENDI present ROMA, the new Spring/Summer 2017 Optical Collection that celebrates the FENDI DNA in a subtle and refined way. The new optical frames feature linear geometries that recall the Roman architectures, lit-up by elegant and unexpected color combinations. The new ROMA Optical Collection plays with classic shapes and materials combining them in a unique and surprising way. The shapes range from modern and easy-to- wear rectangular models to cat-eye and round retro-inspired styles, all conveying the FENDI femininity through subtle nuances and distinctive details, such as the iconic triangle element in metal. The collection includes six optical frames with international fitting and two with Asian fitting: they are all in full acetate with bi-layer or three-layer color-block structure, shaping the new FENDI styles with a refined yet playful touch. The color palette is elegant and subtle, including black, blue, red and Havana, paired with the soft tones of pink, violet, green, azure, white. Each piece embodies the highest craftsmanship and savoir-faire of FENDI, featuring unique workmanship techniques in a perfect balance between tradition and innovation, enhancing the new collection’s...
Filed in: Eyewear, Products
Safilo Group: THE FUTURE IS NOW: Special Manufacturing Feature in the July issue of Eyecare Business Magazine

Safilo Group: THE FUTURE IS NOW: Special Manufacturing Feature in the July issue of Eyecare Business Magazine

“We are very pleased to share with you a copy of Safilo The Future is Now (in attachment) which appears as sponsored content in the July issue of Eyecare Business.  Our own OXYDO brand, part of our atelier offerings, is featured on both the cover of the issue and on the special supplement. This 4-page feature on Safilo highlights our extensive manufacturing capabilities.  It was written by the editor in chief of Eyecare Business magazine, Erinn Morgan, based on trips she personally took to our Santa Maria di Sala manufacturing plant near Venice, Italy, and to our Clearfield, Utah facility in the U.S. You’ll read in the piece that our Utah facility also serves as home to our Smith Rx lab, in addition to the location where our Smith snow and ski goggles – as well as some Carrera goggles – are manufactured.   It’s also where elite ballistic eyewear products are made by the thousands for the military.  Cool stuff, huh? Should you already subscribe to Eyecare Business, this glossy insert can be found between pages 48-49 and can easily be removed from the issue to share with customers or keep in your waiting area.  If you do not already subscribe and would like to receive...
Filed in: Industry Info
MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed...
Filed in: Eyewear, Products, Sunwear
SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC  COLLECTION FOR WOMEN

SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC COLLECTION FOR WOMEN

Safilo announces the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo owned brand for decades. The Spring/Summer 2017 collection incorporates 14 ophthalmic styles, targeted to females ages 40 and up, who are looking for timeless frames that are both fashionable and functional. Designed in the U.S. and Made in Italy of the finest craftsmanship, the Emozioni collection has always been favored by opticians and patients alike for its chic colors, smart prints, exuberant patterns and attractive temple designs. Well suited for a broad female customer base, the sophisticated collection can best be described as feminine and modern but not too trendy with a strong attention to detail, comfort and functional design. All styles feature the latest evolution of Safilo Elasta spring hinges. Frames will be offered in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples. “We are very excited to reintroduce the Emozioni women’s ophthalmic collection at our customers’ request as it’s a brand that has been historically important to Safilo, in the U.S. and...
Filed in: Eyewear, Products
LORI CARTER APPOINTED AS SAFILO’S DIRECTOR OF  PROFESSIONAL RELATIONS

LORI CARTER APPOINTED AS SAFILO’S DIRECTOR OF PROFESSIONAL RELATIONS

  SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the appointment of Lori Carter to the strategic role of Director of Professional Relations for the U.S., a newly created position. The appointment is aimed at strengthening Safilo’s relationships with its stakeholders, namely customers and trade associations. It represents a further milestone in Safilo’s commitment to the success of the ECP’s in a changing market environment. Safilo’s investment will support ECP’s with breadth of expertise and dedication in developing business strategies for sustainable dispensary management. The creation of this role is part of a broader evolution of Safilo that is transforming its USA organization into a customer centric structure. With a more agile and less hierarchically driven set up, Safilo USA will be able to capture customer needs more immediately and develop faster and more flexible solutions. “Lori’s longstanding expertise in the eyewear industry and within Safilo leads her naturally to this role. Her energy, empathy and commitment are what is needed to make Safilo’s...
Filed in: Industry Info
SAFILO REINTRODUCES THE ELASTA OPHTHALMIC BRAND  FOR MEN IN THE U.S. THIS SPRING

SAFILO REINTRODUCES THE ELASTA OPHTHALMIC BRAND FOR MEN IN THE U.S. THIS SPRING

Safilo goes back to its roots with the Spring 2017 reintroduction of its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years. The new collection will be targeted exclusively to men and incorporates 20 ophthalmic styles, for males ages 40 and up, who are looking for eyewear that personifies quality and styles without a designer name. Designed in the U.S. and Made in Italy of the finest craftsmanship, Elasta, an owned brand of Safilo, has always been favored by opticians and patients alike for its quality, reliability and well-designed and timeless styling that is well suited for a broad customer base and for the incomparable comfort and innovation offered by the collection’s variety of Elasta hinge offerings. The collection can best be described as modern but not trendy, functional with attention to detail, and strong and durable for a perfect fit. “Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request. The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has...
Filed in: Eyewear, Products
Safilo Group and Authentic Brands Group announce the five-year renewal of their Juicy Couture eyewear license agreement

Safilo Group and Authentic Brands Group announce the five-year renewal of their Juicy Couture eyewear license agreement

Safilo, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Authentic Brands Group, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media, and entertainment brands, announce a five year extension of their license agreement for the design, manufacturing and distribution of the Juicy Couture eyewear collections of sunglasses and optical frames. The agreement will now run until 31st December 2022. “The renewal of our license agreement, originally forged in 2005, is a result of positive performance year over year and our strong partnership with ABG,” said Luisa Delgado, CEO of Safilo Group. “The Juicy Couture brand fits very well with our portfolio strategy, offering popular brands to our target market. We are excited to partner with the brand to grow our diversified distribution channels.” “We are thrilled to continue a successful partnership with Safilo,” said Jarrod Weber, EVP of Fashion at ABG. “Together, we have forged a long-standing relationship that has led to the expansion of the Juicy Couture brand, its categories and distribution channels around the world.” Juicy Couture is distributed...
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Safilo “American Eyes” Photo Documentary Exhibit and Cocktail Party at VEE Celebrating the Reintroduction of Elasta and Emozioni

Safilo “American Eyes” Photo Documentary Exhibit and Cocktail Party at VEE Celebrating the Reintroduction of Elasta and Emozioni

Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home. Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. This is not the America we all know from glossy magazines, but the real one, sincere and bewitching. The thought-provoking images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love. Vassallo’s photos are extremely evocative, telling stories and emotions in a way that words can’t. The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche in their practices. In addition to the photographic images, the gallery exhibition encompasses eyewear from the Spring 2017...
Filed in: Eyewear, Products
SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

Trendsetting Design, Superior Craftsmanship and Powerful Brands For Preferred Customer Partnerships BOOTH #2749 Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, will be present at Vision Expo East, the largest and most prestigious eyewear trade show in the United Sates, from March 31st to April 2 nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor. Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens. The company will host some powerful experiences that celebrate the independent eyewear powerhouse’s leading edge innovations in the wearable field with SAFILOX smart eyewear and celebrate the company’s historical savoir-faire with the U.S. unveiling of its new...
Filed in: Industry Info
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