Tag Archives : Safilo

MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

  https://www.moschino.com/it   MOSCHINO EYEWEAR_ OFFICIAL LAUNCH (1)
Filed in: Industry Info
SUSTAINABLE KIDS BY SAFILO

SUSTAINABLE KIDS BY SAFILO

Two years after its ground-breaking launch, ‘KIDS by Safilo’ is in the stores with its eco-compatible collection for a Green Back-To-School 2017. This unique eyewear line is made of bio-based polymers, derived from natural renewable resources and engineered to replace fossil-oil based polymers. As part of Safilo’s commitment to sustainability and continuous efforts to protect the environment, Safilo Kids eyewear uses two different bio-polymers, both made with bio-based contents derived from castor oil: a rigid one to give structural performance to the frame and the temples and a soft one to guarantee the best fit on the face, comfort and safety for the user. 100% Made in Italy, and developed in light, safe and eco-friendly materials, the glasses represent a uniquely sustainable offer that addresses with special care the specific needs of children with innovation in design and construction. These bio-compatible, hypoallergenic, and washable materials guarantee the safety of the product and its durability, and therefore perfectly suitable for use by infants and toddlers. In fact, the ‘KIDS by Safilo’ eyewear collection is a ground-breaking eyewear project devoted children,...
Filed in: Eyewear, Products
BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

C&E Vision’s exclusive, web-based service BEYERIGHT (pronounced “Buy Right”), allows members to purchase top-selling frames via vendor and brand—based on what companies they bill—anytime, anywhere. As a complementary service to C&E Vision members, BEYERIGHT shows the most popular and in-stock ophthalmic and sunglass collections by brand in a large-scale format as well as a plethora of information that includes wholesale cost, product group, age group, material, eye bridge and temple length, colors available, manufacturers’ product codes, year and month released, and country of origin. As one of nine distinct web-based services offered by C&E Vision, BEYERIGHT has more than 200 brands from participating vendors such as Luxottica, Marchon, Safilo, Tura, ClearVision Optical, Charmant, and Aspex. These special programs for C&E members provide both a high level of service and access to extensive information that aim to keep their retail business a step ahead of the competition. Frames bought via BEYERIGHT will appear on C&E Vision members’ invoices downloaded from the member portal, as both a description and an image for easy reference. “BEYERIGHT is...
Filed in: Eyewear, Industry Info
SAFILO GROUP HOLDS NORTH AMERICAN SALES  CONFERENCE FOCUSED ON ITS 2020 TRANSFORMATION  PLAN FOR GROWTH AND SUSTAINABILITY

SAFILO GROUP HOLDS NORTH AMERICAN SALES CONFERENCE FOCUSED ON ITS 2020 TRANSFORMATION PLAN FOR GROWTH AND SUSTAINABILITY

Safilo Group held a North American sales conference on Thursday, October 13 th – Saturday, October 15 th which brought together sales representatives from across the U.S. and Canada to be inspired, energized and informed over the two-and- a-half- day meeting which took place at the Meadowlands Hilton in East Rutherford, NJ. The conference was aimed at all sales distribution channels: 3 O, corporate chains and department/specialty stores, and was hyper-focused on Safilo’s right to win in 2017 and beyond, based on its 2020 transformation plan for the company’s long term growth and sustainability. Henri Blomqvist, a member of the Safilo Group’s executive committee who took on the newly created role of CEO of Safilo North America on August 1 st and is also responsible for Safilo’s global sports channel, kicked off the convention for which the theme was aptly named “2020 Transformation for Sustainable Growth.” His presentation focused on the vision and strategy for North America which is based on the company’s 2020 strategic plan, first announced in March of 2015. He emphasized the plan’s enhanced focus on the company’s brand and commercial strategies and underscored...
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Dior presents DiorUmbrage

Dior presents DiorUmbrage

THE DIOR WINTER 2016 FASHION SHOW PLAYS WITH THE MIX AND COMPILATION OF MATERIALS AND PATTERNS TO ETCH OUT THE CONTOURS OF A FEMININITY IN MOVEMENT, ECCENTRIC AND PLAYFUL. REVEALED ON THE SHOW, THE NEW DIORUMBRAGE SUNGLASSES TRANSCRIBE THE STYLES OF THE COLLECTION THANKS TO ITS NOVEL ROUND SHAPE MADE OF A JUXTAPOSITION OF HAVANA ACETATES. THE MIRRORED LENSES DEVELOPED EXCLUSIVELY FOR THE HOUSE REFLECT A BOLD AND GRAPHIC FOLIAGE PATTERN. THE THIN METAL TEMPLES ARE ADORNED WITH SOPHISTICATED DETAILS. THE COLOR PALETTE INCLUDES THE FOLLOWING MAGNETIC NUANCES: – FRAME IN DARK AND LIGHT HAVANA ACETATE, ROSE GOLD METAL TEMPLES, PINK FOLIAGE MIRRORED LENSES – FRAME IN TURQUOISE AND PINK HAVANA ACETATE, GOLD METAL TEMPLES, VIOLET FOLIAGE MIRRORED LENSES – FRAME IN BLUE AND TURQUOISE HAVANA ACETATE, SILVER METAL TEMPLES, GREEN FOLIAGE MIRRORED LENSES – FRAME IN BLUE AND LIGHT HAVANA ACETATE, ROSE GOLD METAL TEMPLES, BLUE LENSES – FRAME IN BLACK AND LIGHT HAVANA ACETATE, GUN METAL TEMPLES, GREY LENSES
Filed in: Eyewear, Products, Sunwear
SAFILO APPOINTS A NEW EXECUTIVE TEAM MEMBER  FOR WESTERN EUROPE AND GLOBAL KEY ACCOUNTS

SAFILO APPOINTS A NEW EXECUTIVE TEAM MEMBER FOR WESTERN EUROPE AND GLOBAL KEY ACCOUNTS

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, appoints Joanna Onland as a new member of its Executive Team, leading Western Europe and Global Key Accounts effective October 1st, 2016. Born in Holland, of Dutch and British nationalities, Joanna brings 27 years of broad international wholesale and retail experience in Fashion Apparel, Luxury and Fragrances, most recently at DIESEL for its European business, previously with its Southern Europe division, and formerly as its Managing Director for Benelux. Earlier in her career, Joanna held different commercial and business development responsibilities in Europe and the US for Coty and La Prairie. She has worked with retail stores and independent customers, departments stores, chains, and travel retail, with a proven track record of delivering strong results while developing strong organizations and partnerships with customers.   This executive appointment marks a further step in Safilo’s 2020 transformation. Having established the Group’s Executive Team leadership for North America/Global Sports Channel earlier this summer, Safilo now follows suit also for...
Filed in: Industry Info
TOMMY HILFIGER LAUNCHES SPECIAL-EDITION SUNGLASSES FROM THE  TOMMYXGIGI COLLABORATIVE COLLECTION

TOMMY HILFIGER LAUNCHES SPECIAL-EDITION SUNGLASSES FROM THE TOMMYXGIGI COLLABORATIVE COLLECTION

  Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of special edition sunglasses designed in collaboration with supermodel Gigi Hadid. The eyewear designs blend the brand’s classic East Coast heritage with Hadid’s West Coast twist, celebrating her modern, laidback style and the brand’s “classic American cool” heritage. The eyewear is part of the TommyXGigi collaborative collection – which includes women’s apparel, footwear, accessories and fragrance – and will be available in select Tommy Hilfiger stores, on tommy.com and at select opticians beginning fall 2016. The exclusive sunglasses update the iconic aviator style with a fresh twist. Crafted from acetate and metal, they feature the collection’s logo on both temples. The glasses are available in two styles: brown with brown-gray lenses and light gold-toned frames, and brown with pink lenses and copper-toned frames. The TommyXGigi collection features seafaring staples, reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes. Sporty-chic silhouettes are further modernized with feminine...
Filed in: Eyewear, Products, Sunwear
FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

Fossil, the American watch and lifestyle company creatively rooted in authentic vintage and classic design, introduces its Fall/Winter 2016 eyewear collection manufactured by Safilo Group. Inspired by creativity and curiosity, the newest eyewear styles celebrate the brand’s vintage design roots while updating it with the clean lines and modern looks of today. This fall, Fossil raises a golden-roasted marshmallow to adventure inspired accessories, and hits the camping trail with stylish must-haves for classic(ish) guys and (tom)girls. The eyewear map to autumn has all roads leading to leather alternative accents with frames offered in rich colors including saddle browns, night-sky charcoals, camp-fire reds and stone grays for a new tribe of finders, seekers, survivalists and curious minds. FOS 2000/L/S No expedition would be complete without the stylish Fossil 2000/L/S unisex aviator sunglasses that meet at the crossroads where fashion meets function. An eye-catching leather-inspired material encapsulates the exterior of these face flattering metal frames leaving only the double bridge exposed. Metal rivets inspired by the iconic Fossil diamond logo complement the sleek metal...
Filed in: Eyewear, Products, Sunwear
Discover the new collection of Safilo by Marcel Wanders  at Salone del Mobile 2016!

Discover the new collection of Safilo by Marcel Wanders at Salone del Mobile 2016!

At Salone del Mobile 2016 in Milan (April 12-16), Safilo, the historical leader in the optical frames and homonymous brand of Safilo Group, is proud to announce an exclusive eyewear collection created by the renowned designer Marcel Wanders. Marcel Wanders’ distinctive Safilo frames will be on display at the Safilo Showroom in Milano, at Via Manzoni 38. This special project evidences the importance and the enduring strong values of Safilo’s very own brand: highest levels of quality and technical innovation, comfort, reliability and durability, with premium design. The collection combines meticulously detailed high-tech production, technological innovation and an elegant and humanistic design aesthetic that is sure to surprise. “I want to make you wonder and bring a little excitement to your day”. – says Marcel Wanders. “Marcel Wanders’ creativity brings Safilo’s historical product design leadership to life with an inquisitive touch on the present day”, comments Luisa Delgado, CEO of Safilo Group. “The result is an invitation to explore, with your eyes, the wonders of sensitivity and technique”. This smart eyewear is designed for...
Filed in: Eyewear, Products
FENDI JUNGLE SUNGLASSES  SPRING/SUMMER 2016 COLLECTION

FENDI JUNGLE SUNGLASSES SPRING/SUMMER 2016 COLLECTION

Fendi is pleased to present the Jungle sunglasses for the Spring/Summer 2016. Inspired by the Roman Maison’s codes, as the iconic graphic patterns and daring color combinations, these sunglasses represent a unique blend between creativity and innovative design. Reflecting the Fendi DNA, always in balance between tradition and innovation, this new collection is inspired by sophisticated geometries enhanced by graphic color inserts, creating a contemporary interplay between see-through effects and colored elements. A playful yet elegant statement as a result of exclusive workmanships: from the creation of a dedicated acetate sheet in which the different elements are manually included, to the temples refinement in metal. These sunglasses will be available worldwide in FENDI boutiques and selected high-end opticians from the beginning of January 2016 (style FF 0179/s and FF 0178/s). The creation of exclusive acetate geometries Each pair of sunglasses is a result of the FENDI’s highest savoir-faire and handmade workmanships as well as Safilo’s exceptional ability to work with an extreme care of details following the finest techniques. The perfect blend of geometric pieces...
Filed in: Eyewear, Products, Sunwear
Safilo Presents “A forward vision for eyewear heritage” Contest

Safilo Presents “A forward vision for eyewear heritage” Contest

SAFILO GROUP AND SWATCH ANNOUNCE   FIVE-YEAR COLLABORATION AGREEMENT

SAFILO GROUP AND SWATCH ANNOUNCE FIVE-YEAR COLLABORATION AGREEMENT

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch The Eyes will be launched in spring 2016. The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever! Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear in its European production network. In line with the global brand commitment to high quality service to customers, Swatch The Eyes will be distributed through Swatch’s global retail network and initially in Safilo’s US retail chain, Solstice, followed by rigorously selected North American eyewear retailers. Swatch and Safilo intend to successively expand Safilo’s distribution to further regions across the world via an eyewear network of the highest standards, in addition to the Swatch Group’s own distribution network. Commenting on the agreement, Safilo CEO Luisa Delgado said, “This partnership represents a further milestone in our 2020 strategic plan. We are adding an iconic brand to our portfolio,...
Filed in: Industry Info
CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

Creative, dynamic, and never the same, Carrera’s new eyewear models perfectly embody Millennials’ authentic personality. The new sunglasses have an eclectic spirit, staying true to their nature yet reinventing themselves every day, and being capable of experimenting and surprising. The new glasses, which are destined to become the next season’s ultimate must-have accessory, have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for your smartphone or tablet, these new sunglasses offer a wide array of colors that you can mix and match every day to reflect your changing mood &and style. You can express your personality by swapping fronts in a snap! The two new models feature a contemporary, easy-to-wear design that is similar to the squared or rounded shape of the collection’s two all-time bestsellers. The color palette includes definite hues of yellow, red, white, blue and black, as well as unique camouflage versions with geometric patterns, in line with the latest fashion trends. Original multi-coating or mirrored lenses complete these glasses’ fashion-forward...
Filed in: Eyewear, Products, Sunwear
Kids by Safilo Presentation at VEW

Kids by Safilo Presentation at VEW

Filed in: Industry Info
Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
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