Tag Archives : Safilo

FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

Fossil, the American watch and lifestyle company creatively rooted in authentic vintage and classic design, introduces its Fall/Winter 2016 eyewear collection manufactured by Safilo Group. Inspired by creativity and curiosity, the newest eyewear styles celebrate the brand’s vintage design roots while updating it with the clean lines and modern looks of today. This fall, Fossil raises a golden-roasted marshmallow to adventure inspired accessories, and hits the camping trail with stylish must-haves for classic(ish) guys and (tom)girls. The eyewear map to autumn has all roads leading to leather alternative accents with frames offered in rich colors including saddle browns, night-sky charcoals, camp-fire reds and stone grays for a new tribe of finders, seekers, survivalists and curious minds. FOS 2000/L/S No expedition would be complete without the stylish Fossil 2000/L/S unisex aviator sunglasses that meet at the crossroads where fashion meets function. An eye-catching leather-inspired material encapsulates the exterior of these face flattering metal frames leaving only the double bridge exposed. Metal rivets inspired by the iconic Fossil diamond logo complement the sleek metal...
Filed in: Eyewear, Products, Sunwear
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Discover the new collection of Safilo by Marcel Wanders  at Salone del Mobile 2016!

Discover the new collection of Safilo by Marcel Wanders at Salone del Mobile 2016!

At Salone del Mobile 2016 in Milan (April 12-16), Safilo, the historical leader in the optical frames and homonymous brand of Safilo Group, is proud to announce an exclusive eyewear collection created by the renowned designer Marcel Wanders. Marcel Wanders’ distinctive Safilo frames will be on display at the Safilo Showroom in Milano, at Via Manzoni 38. This special project evidences the importance and the enduring strong values of Safilo’s very own brand: highest levels of quality and technical innovation, comfort, reliability and durability, with premium design. The collection combines meticulously detailed high-tech production, technological innovation and an elegant and humanistic design aesthetic that is sure to surprise. “I want to make you wonder and bring a little excitement to your day”. – says Marcel Wanders. “Marcel Wanders’ creativity brings Safilo’s historical product design leadership to life with an inquisitive touch on the present day”, comments Luisa Delgado, CEO of Safilo Group. “The result is an invitation to explore, with your eyes, the wonders of sensitivity and technique”. This smart eyewear is designed for...
Filed in: Eyewear, Products
FENDI JUNGLE SUNGLASSES  SPRING/SUMMER 2016 COLLECTION

FENDI JUNGLE SUNGLASSES SPRING/SUMMER 2016 COLLECTION

Fendi is pleased to present the Jungle sunglasses for the Spring/Summer 2016. Inspired by the Roman Maison’s codes, as the iconic graphic patterns and daring color combinations, these sunglasses represent a unique blend between creativity and innovative design. Reflecting the Fendi DNA, always in balance between tradition and innovation, this new collection is inspired by sophisticated geometries enhanced by graphic color inserts, creating a contemporary interplay between see-through effects and colored elements. A playful yet elegant statement as a result of exclusive workmanships: from the creation of a dedicated acetate sheet in which the different elements are manually included, to the temples refinement in metal. These sunglasses will be available worldwide in FENDI boutiques and selected high-end opticians from the beginning of January 2016 (style FF 0179/s and FF 0178/s). The creation of exclusive acetate geometries Each pair of sunglasses is a result of the FENDI’s highest savoir-faire and handmade workmanships as well as Safilo’s exceptional ability to work with an extreme care of details following the finest techniques. The perfect blend of geometric pieces...
Filed in: Eyewear, Products, Sunwear
Safilo Presents “A forward vision for eyewear heritage” Contest

Safilo Presents “A forward vision for eyewear heritage” Contest

SAFILO GROUP AND SWATCH ANNOUNCE   FIVE-YEAR COLLABORATION AGREEMENT

SAFILO GROUP AND SWATCH ANNOUNCE FIVE-YEAR COLLABORATION AGREEMENT

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch The Eyes will be launched in spring 2016. The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever! Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear in its European production network. In line with the global brand commitment to high quality service to customers, Swatch The Eyes will be distributed through Swatch’s global retail network and initially in Safilo’s US retail chain, Solstice, followed by rigorously selected North American eyewear retailers. Swatch and Safilo intend to successively expand Safilo’s distribution to further regions across the world via an eyewear network of the highest standards, in addition to the Swatch Group’s own distribution network. Commenting on the agreement, Safilo CEO Luisa Delgado said, “This partnership represents a further milestone in our 2020 strategic plan. We are adding an iconic brand to our portfolio,...
Filed in: Industry Info
CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

Creative, dynamic, and never the same, Carrera’s new eyewear models perfectly embody Millennials’ authentic personality. The new sunglasses have an eclectic spirit, staying true to their nature yet reinventing themselves every day, and being capable of experimenting and surprising. The new glasses, which are destined to become the next season’s ultimate must-have accessory, have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for your smartphone or tablet, these new sunglasses offer a wide array of colors that you can mix and match every day to reflect your changing mood &and style. You can express your personality by swapping fronts in a snap! The two new models feature a contemporary, easy-to-wear design that is similar to the squared or rounded shape of the collection’s two all-time bestsellers. The color palette includes definite hues of yellow, red, white, blue and black, as well as unique camouflage versions with geometric patterns, in line with the latest fashion trends. Original multi-coating or mirrored lenses complete these glasses’ fashion-forward...
Filed in: Eyewear, Products, Sunwear
Kids by Safilo Presentation at VEW

Kids by Safilo Presentation at VEW

Filed in: Industry Info
Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
Safilo Group S.p.A. approves the financial results of the first half of 2015

Safilo Group S.p.A. approves the financial results of the first half of 2015

Padua, August 4, 2015 – The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator, listed on the Milan Stock Exchange – has today reviewed and approved the results of the second quarter and first half of 2015. Net sales for the first six months of 2015 grew by 11.3% on a reported basis and by 1.0% at constant currencies, with the business recording an improvement in the second quarter, up 12.0% (+1.2% at constant currencies). The main growth contributors were key Western European countries, North America, MEA and Latin America. In the first half of 2015, gross profit grew by 6.9%, having increased by 7% in the second quarter. Gross margin equalled 60.7% of sales in the first six months and 60.9% in the second quarter. The contraction compared to the comparable periods last year (63.3% and 63.7% respectively in H1 and Q2 2014), continued to be mainly driven by cost inflation increases not yet recovered through industrial efficiencies, as the Group continues to ramp up its cost savings initiatives. At the operating level, adjusted profitability reflecting the margin performance recorded at the gross profit level. In the second quarter,...
Filed in: Industry Info
SAFILO Group Announces The Relocation Of Its North American Headquarters In Parsippany, NJ

SAFILO Group Announces The Relocation Of Its North American Headquarters In Parsippany, NJ

Parsippany – Padua, June 19th 2015. Safilo Group – the fully integrated Italian eyewear creator and worldwide distributor of quality and trust – has announced today the intent to relocate its North American headquarters which is currently co-located with a Distribution Center in Parsippany, NJ. This follows the decision to simplify and streamline operationally its US Logistics and Distribution network, which will be run entirely out of its existing Distribution Center in Denver (Colorado). Following a carefully planned operational transition, the Parsippany Distribution Center will close by mid next year. A relocation study for the Group’s future North America headquarters has been launched involving an employee taskforce to identify the most attractive HQ location closer to New York City and better connect with Safilo’s Fifth Avenue showroom. The study will conclude by this fall, and the move is anticipated within 2016. “Safilo’s business in North America is strong and growing. We start here with the worldwide simplification of our Logistics and Distribution network as per our 2020 Strategic Plan,” comments Luisa Delgado, CEO of Safilo...
Filed in: Industry Info
Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015   With A Dedicated Video

Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015 With A Dedicated Video

In conjunction with the launch of the new Cindy sunglasses for Summer 2015, Jimmy Choo unveils a short film directed by STEVEN KLEIN. Shot in the Mojave Desert, the video captures the essence of Jimmy Choo’s sophisticated glamour whilst exuding a mysterious and seductive air of suspension. A futuristic and industrial backdrop creates modernist lines of graphic symmetry and a sense of moody anticipation. A sports car shot at an angle that puts the onlooker in the driver’s seat imbues the scene with an air of steely strength creating a charged atmosphere. Styling is sleek and polished with modern tailoring creating strong silhouettes with a monochrome palette that allows the accessories to take center stage. The face of the campaign, ONDRIA HARDIN, expresses effortless style in the new CINDY sunglasses. Cindy sunglasses feature a butterfly silhouette and take inspiration from the woven details of Jimmy Choo’s iconic sandals. Shaded lenses create a sensual allure. Colors: honey with brown gold, purple/ruthenium, aqua with azure flash lenses, coral gold, dove grey, grey/ruthenium, emphasized by shaded or mirrored lenses. CINDY sunglasses are available at Jimmy Choo boutiques, high-end...
Filed in: Eyewear, Social Media
Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Singer Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses during the 68th Cannes Film Festival Style: FF 0117/S Retail Price: $465.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information on Fendi sunglasses visit www.safilo.com
Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown, renowned makeup artist and founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., debuts her new Lifeguard Eyewear Collection for Spring/Summer 2015. Inspired by Bobbi Brown Cosmetics’ new Sandy Nudes makeup collection, the Lifeguard Eyewear Collection brings the vibrant hues of the beach to her namesake sunglasses and optical frame collection. A beach-inspired palette, including rich shades of Mocha Sand, Shell Pink, and Ocean Blue, allows women to bring a little bit of the beach with them wherever they go. Available starting in May 2015. THE JACKSON/S A perfect fit for square-shaped faces, this metal aviator is available in shiny rose gold with cosmetic-colored lenses in blue/peach silver mirror, shiny light gold with brown gradient or shiny silver with blue mirror, an ode to crystal clear ocean water. THE JOAN/S Featuring the eyewear brand’s dedicated “B” hinge on each temple, these oversized rectangular acetate sunglasses are ideal for women with round or oval-shaped faces. They are available in eyeshadow shades of mocha sand with smoke blue/bronze mirrored lenses, shell pink with smoke/bronze mirrored lenses, dark gray tortoise with...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo reignites its tradition of craftsmanship, evoking the spirit of the ancient Schools of Arts and Crafts once active in Venice. With the creation of the first Eyewear Product School, Safilo recognizes its great responsibility to pass on to future generations this precious heritage, while modernizing it for future sustainability. The school will start in mid-September for the school year 2015/2016 with a three-year theory and practice program, covering all aspects of the eyewear world that offers various interpretative codes and multiple points of reference. The goal is to give young apprentices, who are just beginning their professional career, the opportunity and the necessary support to acquire systemically fundamental experience in all Eyewear Product areas, from design to development, from prototyping to production, the accurate knowledge of materials, quality control, up to pricing and concept selling. Safilo’s worldwide organisations will welcome the apprentices during their training years, this will enable young apprentices to then continue their career path growing within the company. The School’s three-year program is based on the best practices of international apprenticeship...
Filed in: Eyewear, Industry Info
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