Tag Archives : Rudy Project

Rudy Project Launches New Polarized Lens Line – Polar 3FX HDR

Rudy Project Launches New Polarized Lens Line – Polar 3FX HDR

Rudy Project is proud to announce our brand new polarized performance lens line, the new Polar 3FX HDR (high dynamic range) lens line. The new lenses are the result of intensive research and athlete feedback – the lens technology protects wearer’s eyes from harmful UV rays and eliminates glare by selectively filtering non-harmful wavelengths through the lenses for enhance color and visual acuity. A new coating on the lens is also designed to make the lenses more smudge-resistant and immune to UV degradation. The lenses are ideal for road and snow sports, and for anyone experiencing prolonged UV exposure. The release is attached with more information, as is a jpg showing the visual difference with and without the lenses, and a photo of our Fotonyk frames with the new Polar 3FX HDR lenses in Multilaser Green. You can also read more about it on our blog here: https://www.rudyprojectusa.com/press/?p=9770 If you’d like to check out the Polar 3FX lenses, and compare them to either our old Polar 3FX line, or our RP Optics line, shoot me an email.  Available models with Polar 3FX HDR lenses are the new Sintryx (more info here), the classic Rydon, and the customizable Fotonyk,...
Filed in: Eyewear, Products, Sunwear
Rudy Project Release the 2018 Sintryx – Change Comes Quickly

Rudy Project Release the 2018 Sintryx – Change Comes Quickly

Rudy Project just received full stock of our flagship 2018 frame, the Sintryx. This is our first mountain-bike specific frame, with dual-lens wraparound coverage and an innovative new lens swap system where the frame comes apart with the simple press of a button, making for an effortless lens swap that doesn’t put strain on the lens or frame. All of this, weighs in at just 1 ounce/30 grams, and the frame is already gaining popularity with mountain bikers, triathletes, skiers, and road cyclists. It also comes in a shooting/performance kit configuration with multiple lenses that would make a perfect holiday gift for the avid outdoorsman or outdoorswoman. You can view all available color options on our new dealer website here: https://rudyprojectdealer.com/products/sintryx-yellow-fluo The Sintryx also comes with our brand new, revamped Polar3FX HDR lens line, available in three multilaser colors (Green, Red, and Orange). The full release is attached, with a gif that demonstrates the lens swap mechanics. Please let me know where I can send samples for review. Cheers! 17 – Press Release Rudy Project – SINTRYX 2018
Filed in: Eyewear, Products, Sunwear
Rudy Project North America  Unveils New Interactive Website for Dealers

Rudy Project North America Unveils New Interactive Website for Dealers

Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer website earlier this week. The interactive and responsive website, hosted at rudyprojectdealer.com, offers a variety of rich media, including videos and photos, that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project. “The website operates as a living, breathing catalog and informational resource for dealers,” said Alysia Kamrath, RPNA’s Digital Marketing Director. “All current in-line products are displayed, with detailed descriptions of the lens and frame technology that makes it easy for dealers to learn about Rudy Project’s leading-edge technologies and differentiating features and benefits. It’s also completely responsive and mobile friendly, making it easy to view on tablets and phones. Dealers...
Filed in: Industry Info
Rudy Project Launches  “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project Launches “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona as LAVA Magazine’s “Most Worn Helmet” for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs. This announcement comes shortly after the company’s decision to offer all dealers any of Rudy Project’s award-winning road, MTB, and time trial/aero helmets at one-third of MSRP, resulting in an unprecedented everyday 3X markup. Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies, coupled with the 3X markup, is a win-win for the dealer and the consumer. Cyclists, mountain bikers, and triathletes everywhere now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies,...
Filed in: Industry Info
Maximized Field of Vision, Exceptional Clarity:  Rudy Project Releases Tralyx XL with ImpactX Lens Technology

Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology

  Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an all new XL lens offering more depth, coverage, protection, and field of vision. Tested and designed by athletes from professional cyclists to shooters, the oversized and sculpted lens was engineered to maximize the wearer’s coverage and provide peak visual acuity, perfect for any sport activity where outside elements can be a disruptive factor. The Tralyx XL first debuted on the faces of the Etixx – Quick-Step Pro Cycling Team riders in early 2016, which seemingly gave them an edge over the competition at some of the most prestigious cycling stage races in the world including the Tour de France. The reconfigured lens shape was designed for all types of athletes, such as cyclists, shooters, inline speed skaters, runners and motor sports enthusiasts, looking for a maximum field of vision that also boasts superior air flow and comfort provided by the PowerFlowTM ventilation technology and unique Adaptive TipsTM. Not only is this new performance...
Filed in: Eyewear, Products, Sunwear
Rudy Project Launches Customizable, Lightweight Performance Sunglass for 2017: the Fotonyk

Rudy Project Launches Customizable, Lightweight Performance Sunglass for 2017: the Fotonyk

Rudy Project, Italian crafters of award-winning performance sunglasses since 1985, is thrilled to announce the newest addition to the brand’s 2017 performance sunglass lineup: the Fotonyk. Formulated from years of intense research with the world’s top athletes and the result of countless hours of design, the Fotonyk boasts cutting-edge features, superior comfort, and breathtaking structure seamlessly blended into one masterpiece.  “Everyone at Rudy couldn’t be more proud and excited to unveil the Fotonyk sunglass to our athletes, pros and weekend warriors alike, the ultimate gear piece they won’t even notice is on and definitely won’t want to take off,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our design team spent years dreaming up a sunglass that is functional, fast, practically weightless at 0.89 ounces and, more importantly, totally customizable.  A perfect match for any sport or any kit, the Fotonyk is sure to show up on the faces of all types of athletes all over the world wanting to show their colors and personal style.”   The Fotonyk contains a range of technologies, but the most distinctive feature is the new Lens Bumper...
Filed in: Eyewear, Products, Sunwear
Rudy Project Adds Dynamic and Versatile Sunglass to 2017 Sports Casual Collection: the Airgrip

Rudy Project Adds Dynamic and Versatile Sunglass to 2017 Sports Casual Collection: the Airgrip

Rudy Project, manufacturers of high-tech eyewear for outdoor enthusiasts, is proud to present a brand new sunglass designed for sport and lifestyle wear alike: theAirgrip. The aesthetically crafted frame combines Italian styling and adaptable features to support a multitude of uses, all while protecting the wearer’s eyes in a unique wraparound style that weighs in at only one ounce. With distinctive triangular vent lattice work located on the temples, the Airgrip pairs superb airflow with techno-geometric Italian design for a one of kind, versatile look. “The first time I laid eyes on the Airgrip, I knew it was going to be an absolute showstopper,” said Paul Craig, President and Co-Founder of Rudy Project North America. “The dynamic and fluid design is perfect for any sport, and perfect for just hanging out and chilling outdoors. It’s the ideal all-in-one gear piece that looks killer on men and women, alike. I believe our engineers really nailed it with this one!” For outdoor enthusiasts who may need complete side protection, a soft closed-cell peripheral shield can be easily interchanged with the open-cell comfort pad included with each pair. These two temple accessories...
Filed in: Eyewear, Products
Set to Crush the 2016 Tour de France

Set to Crush the 2016 Tour de France

With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro Cycling Team has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. Partnered with Rudy Project as the team’s Official Sunglass, the riders of Etixx – Quick-Step can feel confident in the superiority of their eyewear and focus solely on getting first to the line.   Stage 4 of the 2016 Tour de France brought the most excitement for the team thus far, as sprinter Marcel Kittel captured his 14th Grand Tour victory and 11th win this season. With the help of his teammates during the longest stage of this year’s Tour, Kittel exploded to the line for a finish that could only be determined by a photo. Kittel looks onward to future sprint stages where he may demonstrate his supremacy again. Another team member finding himself in the spotlight this year was Julian Alaphilippe, who started the 2016 Tour as a rider to watch after his overall win at the 2016 AMGEN Tour of California in May. Alaphilippe held the White (Youth) Jersey for 5 stages, asserting his place in the field at just 23 years old. As the...
Filed in: Industry Info
Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro Cycling Team has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition glasses celebrating their achievement at the 2016 Tour de France. First debuted by the riders in early July, the Special Edition Tralyx performance and Spinhawk casual models are now available for anyone looking to perform like the pros. The award-winning Tralyx has been continually praised by the Etixx – Quick-Step riders, who were the first to debut the limited edition color scheme at this year’s Tour de France. In addition to the striking blue and yellow combination, this sunglass comes standard with the brand new Tralyx XL lens. Featuring a longer lens profile and additional ventilation along the bottom edge, the Tralyx XL is ideal for larger faces and those looking for more coverage. This year’s Tour de France has already called for several podium celebrations honoring Etixx – Quick-Step, where riders like Julian Alaphilippe have worn the all new Special Edition Spinhawk.  As Rudy Project’s top-selling casual sunglass, the Spinhawk...
Filed in: Eyewear, Products, Sunwear
Etixx – Quick-Step Pro Cycling Team Valiantly Concludes 2016 Tour de France

Etixx – Quick-Step Pro Cycling Team Valiantly Concludes 2016 Tour de France

As the Official Sunglass of the Etixx – Quick-Step Pro Cycling Team, Rudy Project is proud to recognize the riders and staff for their valiant efforts in the 2016 edition of the Tour de France. Through all 21 stages the team demonstrated relentless strength and perseverance, traits which earnedthem a stage victory and placed a rider in the General Classification Top 10. The team began the Tour on a high note as Julian Alaphilippe held the White (Youth) Jersey for an impressive five days straight, followed by Marcel Kittel’s exhilarating sprint victory in Stage 4. Dan Martin also asserted the team’s dominance in the mountains, moving himself up in the GC standings and giving Etixx – Quick-Step the rare opportunity to not only ride for sprint stages, but also the overall win. History was even made when Alaphilippe and Tony Martin broke away from the peloton in Stage 16, riding 170 kilometers as a duo and at one point extending their lead to six minutes. Their efforts earned them both the Most Aggressive Rideraward that day, a first in the Tour’s history. When it was all said and done, Marcel Kittel earned the runner up spot in the battle for the Green (Points) Jersey and...
Filed in: Industry Info
The Best Athletic Photos on Earth: What it Takes

The Best Athletic Photos on Earth: What it Takes

The sun dances along the horizon for several hours each night, but it will never set. Not in Iceland, not at this time of year. The phenomenon makes application of sunblock before sleep compulsory, and while this may sound unusual, so is taking a shot of cod liver oil every morning with your coffee. These rituals are all too familiar for breakout photographer Jordan Rosen, who will be traveling back to the Nordic island nation to capture some of the world’s most emotive athlete images, and to share his challenges and photo advice. Having partnered with esteemed Italian sunglass and helmet company Rudy Project, Rosen will spend two weeks in the backcountry of Iceland, photographing the most advanced athletic gear in the world, amongst some of the most beautiful backdrops in the world. During his travels, Jordan will document what it takes to shoot these jaw-dropping images; technically, aesthetically & logistically. These stories will be shared with the world via Rudy Project’s Press Blog & Social Media channels. “I got into photography when I took a trip to New Zealand a few years ago,” shared Jordan. “I was 21, by myself, and it was a mind blowing place. Later, I...
Rudy Project and Paola Gianotti Raise Money for Women of Uganda with 48-48-48 Project

Rudy Project and Paola Gianotti Raise Money for Women of Uganda with 48-48-48 Project

Rudy Project, Italian crafters of performance sunglasses and helmets since 1985, has proudly partnered with endurance sports enthusiast and women’s rights activist Paola Gianotti as she rides her bike through 48 states in 48 days in order to raise money and awareness for underprivileged women in Uganda. “I don’t like challenges which focus entirely on speed,” Paola shared. “I’d rather race to find my own endurance limits, and to help improve the lives of many people. That’s why I’ve raised funds to buy 48 bikes in Uganda, and am going to donate them to 48 underprivileged women who could not normally afford such a purchase.” Starting from Walla Walla, Washington, the 34-year-old aims to cross the 48 neighboring states, which will cover more than 7,500 miles and feature almost 20,000 vertical feet of climbing. “Biking across the U.S. is an insane feat, but biking across the U.S. for a cause much bigger than yourself is truly admirable,” noted Paul Craig, President and Co-Founder of Rudy Project North America. “When we heard what Paola wanted to accomplish, James Lawrence and his 50-50-50 challenge came to mind. Rudy Project stood behind the Iron Cowboy as...
Filed in: Press Release
Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

Rudy Project, Italian designers of exquisitely crafted helmets and sunglasses since 1985, are proud to unveil the brand’s most fashion-forward ever addition to their casual sunglass collection: the Astroloop. These shades combine stylistic design elements from Rudy Project’s 30 year heritage into a single frame, and will be a perfect style accompaniment everywhere from model runways in Paris, to the boardwalks of Venice beach. “Rudy Project is renowned worldwide for our award-winning performance gear, but the Astroloop allows us to reach an all new demographic,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our Lead Designer David Michaud put thoughtful time and consideration into this piece, and it’s exactly what we need to expand our presence in the fashion industry. You don’t have to be an athlete to wear these, but you’ll be the best looking one on the podium if you decide to!”   A go-to for any outdoor occasion, the Astroloop is fashion-forward, durable and ultra-lightweight. Built with Rudy’s award-winning optics and fully Rx-able, these shades offer exceptional performance for those in search of sharp vision and uncompromising...
Filed in: Eyewear, Products, Sunwear
Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an...
Filed in: Eyewear, Products, Sunwear
Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an...
Filed in: Eyewear, Products, Sunwear
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