Tag Archives : Polaroid

Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid – a worldwide leader in polarized lens technology and in the mass-cool eyewear segment – presents Side Stories: five short videos starring authentic characters of different ages and different talents, all in love with Polaroid Eyewear. After The Fish Bowl, the short film inspired by the life of Edwin Herbert Land, the man who revolutionised the way we see the world, Side Stories is the latest from the marketing campaign celebrating the brand’s 80 th anniversary. Through incredible stories, our five artists, coming from music, fashion, street art, skateboarding and dance, tell us about themselves and present their vision for a better world. These unique, contemporary talents have all reached for and, thanks to Polaroid Eyewear, realised their dreams: they are the “Edwin Lands” of our time, represented through their art. The concept of Instant Experience is a recurring theme in each of the Side Stories: the transformation, the moment in which, by improving our perception of what we see thanks to Polaroid, we give our best and express ourselves. Free to seize every occasion just as Land did 80 years ago, we clearly see the opportunities, beauty, truth and love which...
Filed in: Industry Info
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Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid, the leading polarized lenses brand in the mass-cool sunglass segment, is proud to present, for its spring summer 2017 collection, the largest Instagram campaign ever seen in the industry. The campaign will be carried out simultaneously in seven countries – Brazil, UK, Norway, Germany, United States, France and Italy – reaching more than 15 million users at the same time, and is just one of the activities taking place to celebrate the 80-year history of the Polaroid brand (1937-2017), leader in the technology of polarized lenses. More than 250 highly influential Instagram ambassadors in the fashion and lifestyle segment, will be the protagonists of this global campaign which, for the first time, will see an eyewear brand behind a global project with a worldwide resonance. The high-quality visual narrative created on the ambassadors’ profiles will increase the brand’s awareness, thanks to the initial posting of the images by the ambassadors and their successive trend-setting comments and support of the brand for all their followers to see. In fact, the ambassadors involved have been selected for their affinity for the brand – for its pop spirit and the cool...
Filed in: Eyewear, Products, Sunwear
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SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

Trendsetting Design, Superior Craftsmanship and Powerful Brands For Preferred Customer Partnerships BOOTH #2749 Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, will be present at Vision Expo East, the largest and most prestigious eyewear trade show in the United Sates, from March 31st to April 2 nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor. Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens. The company will host some powerful experiences that celebrate the independent eyewear powerhouse’s leading edge innovations in the wearable field with SAFILOX smart eyewear and celebrate the company’s historical savoir-faire with the U.S. unveiling of its new...
Filed in: Industry Info
POLAROID KIDS OPHTHALMIC COLLECTION

POLAROID KIDS OPHTHALMIC COLLECTION

Collection Summary: Polaroid’s accessible design approach is now available in kids optical frames!  The Polaroid Kids optical collection, for children ages 6-12, offers style and design balanced with functionality and emotion in a playful way.  Nine wearable shapes are offered in eye-catching colors in either handmade acetate or acetate/steel combinations are designed to appeal to both parent and child. Number of styles: The U.S. launch collection includes six styles, each offered in three colorways. Materials: PLD D800: acetate front and temples PLD D801: acetate front and temples PLD D802: acetate front and temples PLD D803: acetate front/steel temples PLD D804: acetate front/steel temples PLD D805: acetate front/steel temples Colors: PLD D800: red, black, azure PLD D801: red, black, blue PLD D802: violet, transparent cherry, brown Havana PLD D803: blue, red, black PLD D804: blue, red, black PLD D805: cyclamen, brown Havana, black Launch Timing: November 2016
Filed in: Eyewear, Products
Celebrity Sightings – Shia Labeouf wearing Polaroid sunglasses

Celebrity Sightings – Shia Labeouf wearing Polaroid sunglasses

CANNES, FRANCE – MAY 15: Actor Shia LaBeouf attends the “American Honey” photocall during the 69th annual Cannes Film Festival at the Palais des Festivals on May 15, 2016 in Cannes, France. (Photo by Venturelli/WireImage)
Polaroid Launches Its New 2016 Eyewear Collection

Polaroid Launches Its New 2016 Eyewear Collection

Polaroid Eyewear, inventor of the original polarized lenses and a brand that, for over 75 years, has been a symbol of pop culture for millions of people throughout the world, launches its revolutionary new optical frames collection, putting the brand once again at the cutting edge of style. Affordable design is the buzz word for the collection’s unprecedented concept: design-led eyewear for everyone at unbeatable value for the price. Rounded, square, rectangular and the more feminine cat-eye shapes are the basis for five different conceptual approaches. The rounded silhouette, in particular, most clearly emphasizes the various designs, in line with Polaroid’s mission: to bring beauty to everyone’s face, whilst allowing for our differing tastes, styles and features. “We are excited to launch a Polaroid ophthalmic collection in the U.S. this spring.  This uniquely designed, and all new global collection, embarks on an exceptionally cool design-led approach that highlights the brand’s innovative design skills and love of color at an unbeatable value for the price,” says Glenn Rusk, Commercial Head of Safilo North America. PLD D 100: For lovers...
Filed in: Eyewear, Products
POLAROID RAINBOW COLLECTION of POLARIZED SUNGLASSES FOR ADULTS AND KIDS

POLAROID RAINBOW COLLECTION of POLARIZED SUNGLASSES FOR ADULTS AND KIDS

Polaroid was founded to democratize better color, clarity and details through the original polarized lens in 1937. Polaroid has stuck to these principles ever since. The color aspect has been symbolized with the iconic rainbow attached to the logo in different forms since the brand was founded. As a tribute to this colorful icon, Polaroid launches the Rainbow Collection: a square, pilot and panthos shape for adults and kids in vivid rainbow shades, with the iconic Polaroid rainbow arc on the temple-tip, highlighted by the unique Polaroid Ultrasight™ mirrored lenses. The design team was inspired by the classic question “What’s at the end of the rainbow?” For Polaroid, it was quite obvious – an entire range of sunglasses reflecting something as vivid as the brand history! This new range is made to make people re-think the way they look at sunglasses. The Polaroid Rainbow Collection enables you to express your state of mind, free your emotions and share your feelings through its bright nuances at every moment. Let Polaroid sunglasses amuse and amaze you! Polaroid Rainbow sunglasses allow you to enjoy bright colors with no glare thanks to the exclusive polarization of UltraSight™...
Filed in: Industry Info
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign will premiere at the show with...
Filed in: Eyewear
Laying The Foundation For Safilo’s Long-Term Sustainable Growth

Laying The Foundation For Safilo’s Long-Term Sustainable Growth

The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, listed on the Milan Stock Exchange – has today approved the Company’s consolidated financial statements for the year ended 31 December 20141 and examined the separate financial statements for the year ended 31 December 20141, which will be submitted for approval by the shareholders at the Annual General Meeting to be held in a single call on 27 April 2014. Safilo net sales in 2014 grew by 5.1% (+5.9% at constant exchange rates), continuing a sustained path of improvement compared to the previous year. The key enabler for sales and market share growth has been the step-change in Safilo’s global commercial strategy and operations, with clear focus on quality of sales and sustainable distribution. Consistent with previous quarters, Q4 showed a continuation of improved top line momentum, up 11.2% with foreign exchanges leveraging a tailwind (+7.2% at constant exchange rates) with broad based growth across all key geographies, including healthy sales and market share growth in Western Europe. 2014 operating performance, with an adjusted2 EBITDA...
Filed in: Eyewear, Industry Info
Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Bobbie Thomas, author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, and Style Editor for NBC’s TODAY show will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East where the latest trends in eyewear and fashion will be showcased. (Safilo Booth # 3548) Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, Jack Spade, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and and kids proprietary looks from SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for...
Filed in: Eyewear, Industry Info
Safilo Celebrates 80-Year History With  New Marc Newson Capsule Collection

Safilo Celebrates 80-Year History With New Marc Newson Capsule Collection

Safilo Group, the leading international premium eyewear brand, confirms its participation in 2014 Vision Expo East, the largest and most prestigious eyewear trade show in the U.S. optical fair (held March 28-30 at the Jacob Javitz Center in New York City). The Group’s booth is #3548. 2014 marks the 80th anniversary of Safilo: a history of longstanding passion, innovation and design that is trusted all over the world as a shining example of excellence, skillful craftsmanship and savoir-faire. Safilo continues to build on its heritage, constantly enriching it with cutting-edge technology and avant-garde design, yet staying true to its origins and tradition and will showcase, once again, a multitude of breakthrough innovations in terms of the latest fashion trends, shapes, colours and details. On the occasion of this important 80th anniversary milestone, Safilo Group is pleased to welcome visitors to its booth to view the Safilo by Marc Newson capsule collection as well as the U.S. launch collections of Bobbi Brown, Fendi, HUGO, Jack Spade, Polaroid Kids and Polaroid Suncovers and the not-to-be-missed Safilo Spring/Summer Designer Fashion Show featuring the hottest runway looks and eyewear...
Filed in: Eyewear
Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

A giant “Hello” to all of you. March is now here and we are dealing with windy days in my neck of the woods. Trees are tumbling down with many branches falling on the road to work. Some folks have had an entire tree limb fall on their car. Very scary stuff. Hope all is well with my readers. Stay well my friends and most of all, eat healthy and live a long life. New stuff is here. During November of 2013, GP Specialists began their study on their new small iSight Scleral lenses. Many of our doctors have been inquiring about smaller scleral lenses. Our R&D department began to conduct in-house R&D over several months until they came up with the new and exciting 13.4mm scleral lens to go along with their 16.4mm sclerals which have been performing exceptionally well. Never one to be caught sleeping, GP Specialists decided to formulate a smaller version based upon the polynomials of the original design. They incorporated several large scleral experts across the country to evaluate the smaller version. After 4 months of extensive testing, the new sclerals performed flawlessly. New patients have found that the new smaller sclerals were easier to insert/remove and not as intimidating...
Filed in: Editorial
11th Annual HBO Luxury Lounge Featuring Motorola And Pandora Jewelry

11th Annual HBO Luxury Lounge Featuring Motorola And Pandora Jewelry

HBO hosted its 11th annual LUXURY LOUNGE® featuring Motorola and PANDORA Jewelry this weekend at The Four Seasons Los Angeles at Beverly Hills. A slew of celebrities and nominees attended the lounge to be pampered and gifted with luxury gifts and services to prepare for this year’s festivities. HBO stars that indulged included: Anna Chlumsky (Veep – Nominated Outstanding Supporting Actress in a Comedy Series), Chris Godsick, Matt Walsh, Reid Scott, Sufe Bradshaw, Tim Simmons, Tony Hale, Kevin Dunn (Veep- Nominated Outstanding Comedy Series); Jeff Daniels (The Newsroom – Nominated Outstanding Lead Actor In Drama Series), Constance Zimmer, Adina Porter, Alan Poul (The Newsroom); George R.R. Martin and Christopher Newman (Game of Thrones – Nominated Outstanding Drama Series); Rutina Wesley, Janina Gavankar, Chris Bauer, Kristen Bauer (True Blood); Ilene S. Landress (Nominated Outstanding Comedy Series); Jeff Garlin and JB Smoove (Curb Your Enthusiasm); Khandi Alexander and Ntare Mwine (Treme); Sarah Burns and Amy Hill (Enlightened); John Oliver (The Daily Show-Nominated Outstanding Variety, Music or Comedy Show); Toby Jones (The Girl – Nominated Outstanding Lead Actor in a Mini...
Filed in: Eyewear
Safilo & Essilor Partner On Polaroid Lenses

Safilo & Essilor Partner On Polaroid Lenses

Safilo, worldwide leader in the premium eyewear sector, announces a ten-year licensing agreement with Essilor, the world’s leading ophthalmic optics company, for the design, manufacture and worldwide distribution by Essilor of polarized ophthalmic lenses under the Polaroid brand for use with eyewear products in general. Roberto Vedovotto, CEO of Safilo Group, commented: “We are very proud to start this long-term partnership with Essilor, a Group that has been driven by innovation in the development of lenses for more than 160 years. We consider this project an extraordinary opportunity for Polaroid not only to confirm its credibility and worthiness as a reference brand for the protection and improvement of eyesight, but also to extend its application to eyesight correction, in order to always offer consumers throughout the world best-in-class products.” About Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands...
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