Tag Archives : Max Mara

MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed...
Filed in: Eyewear, Products, Sunwear
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SAFILO AND MAX MARA ANNOUNCE THE EARLY RENEWAL OF THE LICENSING  AGREEMENT FOR MAX MARA EYEWEAR TO THE END OF 2023

SAFILO AND MAX MARA ANNOUNCE THE EARLY RENEWAL OF THE LICENSING AGREEMENT FOR MAX MARA EYEWEAR TO THE END OF 2023

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, and Max Mara brand announce the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until December 31, 2023. Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. They share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design, all elements that they both place at the heart of their respective long-term business growth strategies. Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories From the Milan Fall Winter 2016 Fashion Week’. “Max Mara Eyewear is today the result of a shared long-term philosophy and deeply felt values between our two companies, built on the long standing creation of high standard, unmistakable elegance of timeless Italian design as embodied by the legendary Max Mara Coat, and mutual trust in search of excellence. We have more recently also made our common passion for Art and the celebration...
Filed in: Eyewear, Products
MAX MARA AND SAFILO CELEBRATES “OPTIPRISM”, A COLLECTION IN COLLABORATION WITH ARTIST MAYA HAYUK AT THE MAX MARA MADISON AVENUE BOUTIQUE

MAX MARA AND SAFILO CELEBRATES “OPTIPRISM”, A COLLECTION IN COLLABORATION WITH ARTIST MAYA HAYUK AT THE MAX MARA MADISON AVENUE BOUTIQUE

Max Mara and Maya Hayuk, reveal “Optiprism,” an original collaboration at the Max Mara Madison Avenue store in New York. Inspired by a classic Max Mara eyewear style, artist Maya Hayuk created a colorful, geometric, large-scale wooden diptych painting that embodies the creative spirit of the brand as well as Hayuk’s signature artistic style.   “Optiprism,” reinterprets the iconic stud featured on a classic Max Mara eyewear silhouette through a multifaceted “prism” pattern that is reflected in the painting through varied textures and colors. Maya Hayuk’s “Optiprism” for Max Mara limited edition sunglasses are crafted within the Gem frame shape with a customized reproduction of the vibrant geometric pattern within Hayuk’s painting. Each pair of the limited 200 sunglasses is numbered, signed by the artist and made with the finest Italian materials and craftsmanship.   Guests will enjoy champagne and photo opportunities against geometric backgrounds with limited edition sunglasses on site for everyone to experience firsthand. Following the New York launch event, the painting and complete event concept will travel to Beijing and Milan. Hashtag...
Filed in: Eyewear, Products
Elisa Sednaoui, hostess of the 72nd Venice Film Festival, wearing Max Mara Gem II sunglasses

Elisa Sednaoui, hostess of the 72nd Venice Film Festival, wearing Max Mara Gem II sunglasses

Terms: Worldwide rights to publish this image for various press/editorial purposes for a 6 months from 09/01/2015 to 03/01/2016. Website rights and social networks included. No advertising nor promotions usage.Credits: SGPCaptions: “Elisa Sednaoui is wearing the Max Mara GEM II sunglasses at the 72nd Venice Film Festival”      
Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign will premiere at the show with...
Filed in: Eyewear
Laying The Foundation For Safilo’s Long-Term Sustainable Growth

Laying The Foundation For Safilo’s Long-Term Sustainable Growth

The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, listed on the Milan Stock Exchange – has today approved the Company’s consolidated financial statements for the year ended 31 December 20141 and examined the separate financial statements for the year ended 31 December 20141, which will be submitted for approval by the shareholders at the Annual General Meeting to be held in a single call on 27 April 2014. Safilo net sales in 2014 grew by 5.1% (+5.9% at constant exchange rates), continuing a sustained path of improvement compared to the previous year. The key enabler for sales and market share growth has been the step-change in Safilo’s global commercial strategy and operations, with clear focus on quality of sales and sustainable distribution. Consistent with previous quarters, Q4 showed a continuation of improved top line momentum, up 11.2% with foreign exchanges leveraging a tailwind (+7.2% at constant exchange rates) with broad based growth across all key geographies, including healthy sales and market share growth in Western Europe. 2014 operating performance, with an adjusted2 EBITDA...
Filed in: Eyewear, Industry Info
Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Bobbie Thomas, author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, and Style Editor for NBC’s TODAY show will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East where the latest trends in eyewear and fashion will be showcased. (Safilo Booth # 3548) Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, Jack Spade, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and and kids proprietary looks from SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for...
Filed in: Eyewear, Industry Info
Max Mara’s Releases New Optical Frame for Fall/Winter 2014-2015

Max Mara’s Releases New Optical Frame for Fall/Winter 2014-2015

Max Mara showcases the new Fall/Winter 2014/2015 eyewear collection. The new optical frames reflect the brand’s new, constantly evolving creative vision, with ultramodern design elements and an inspired blend of expert manufacturing techniques, sophisticated architectural shapes and innovative materials. The new eyewear model is the utmost expression of the House’s stylistic codes with great attention to detail and skillful craftsmanship, and a tribute to elegance and femininity. The new creation for the next season is designed for the sophisticated and self-confident contemporary woman who expresses herself and her dynamic personality through style. These optical frames highlight the eye with a refined color palette featuring soft, opalescent hues enlivened by trendy notes of rust, emerald green and midnight blue. Expert manufacturing techniques lend an ethereal, lightweight feel to the glasses, while a harmonious blend of volumes and proportions makes this model unique. Mod. MM 1222 This new optical frame perfectly reflects the metropolitan-chic allure of the House’s new fashion show sunglasses, hot off the Fall/Winter 2014/2015 catwalk: the new model flaunts an 80sinspired acetate/metal...
Filed in: Eyewear
Safilo Renews Agreement With Max Mara

Safilo Renews Agreement With Max Mara

Safilo Group, leader in the premium eyewear sector, announces the early renewal of the licensing agreement for the design, manufacture and worldwide distribution of the leading international luxury brands MAX MARA and MAX&Co. collections of optical frames and sunglasses. The new agreement will now run until December 31, 2019. Luigi Maramotti, Chairman of Max Mara, said: “The relaunch of the partnership with the Safilo Group, that dates back to 1997, will give the possibility to develop in an even more remarkable way our presence in the eyewear sector, respecting the values of excellence and tradition that both the companies embrace”. Roberto Vedovotto, CEO of the Safilo Group, said: “We are extremely proud to announce the renewal of this agreement, which further validates the strength of our collaboration with the Max Mara Group. We are honoured to be associated with such a successful company in continuous expansion and we are committed to taking major steps forward to further reinforce the presence of MAX MARA and MAX&Co. within the worldwide eyewear scenario”. Max Mara Group MAX MARA was founded in 1951 by Achille Maramotti with the aim of offering “haute de gamme”...
Filed in: Eyewear
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