Tag Archives : Luxottica

Tory Burch 2017 R1 Release

Tory Burch 2017 R1 Release

Launched in 2004, the collection reflects founder’s, Tory Burch, own unique sense of style. She has established herself as a favourite among real women and celebrities alike for her contemporary, preppy-bohemian styles. Tory Burch balances a sophisticated, designer aesthetic and high-end quality with an accessible price. This 2017 R1 Release is proud to feature 5 collection themes. Runway T- TY6055 32168F Inspired by the style that walked the FW16 runway, Runway T is a new story for the brand and for eyewear. A minimal Tory T accents the temples for a modern touch to timeless eyewear styles. The Tory Burch brand name is flanked by riveted metal accents, for clean branding and just the right amount of detail. The new Runway T story embodies the straightforward chic of the 1970s, that continues to influence Tory’s design aesthetic in her runway collections. Four Piece Split T- TY7106 166013 A new interpretation of the iconic Reva logo the brand is known for. In this story, a 4-piece split T logo is integrated into the hinge and is a new way to execute a functional hinge story. In luxurious polished metal, the logo is an eye-catching accent to Spring eyewear styles. This story...
Filed in: Eyewear, Products
BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

C&E Vision’s exclusive, web-based service BEYERIGHT (pronounced “Buy Right”), allows members to purchase top-selling frames via vendor and brand—based on what companies they bill—anytime, anywhere. As a complementary service to C&E Vision members, BEYERIGHT shows the most popular and in-stock ophthalmic and sunglass collections by brand in a large-scale format as well as a plethora of information that includes wholesale cost, product group, age group, material, eye bridge and temple length, colors available, manufacturers’ product codes, year and month released, and country of origin. As one of nine distinct web-based services offered by C&E Vision, BEYERIGHT has more than 200 brands from participating vendors such as Luxottica, Marchon, Safilo, Tura, ClearVision Optical, Charmant, and Aspex. These special programs for C&E members provide both a high level of service and access to extensive information that aim to keep their retail business a step ahead of the competition. Frames bought via BEYERIGHT will appear on C&E Vision members’ invoices downloaded from the member portal, as both a description and an image for easy reference. “BEYERIGHT is...
Filed in: Eyewear, Industry Info
Persol- February 2016 Release

Persol- February 2016 Release

Trademark Persol design bridges time, evolving the ageless DNA and inimitable shapes of heritage icons to create a new generation of cult style. The profiles of true icons live on as contemporary legends. This collection presents a modern interpretation of Persol’s most iconic shapes: The 649 and Cellor Special Project- 649 Evolution- PO 8359V Modern metal constructs, slender volumes and DNA details trace the contemporary profile of a cult legend, marking the beginning of a new era for the icon of all icons: 649 design evolves into a contemporary style. Fine metal, exclusive horn acetates and heritage colours reinterpret the frame architecture of the legendary 649. Special Project- Cellor Evolution- PO 8139S Redesigned in fine metal, unique textures and authentic details transform the original Cellor’s legendary profile into a contemporary expression of style. Its iconic design and appeal are reinvented year after year, keeping the spirit of legends alive in lighter, more contemporary style. Combining past and present, unique metal & acetate forms ensure that inimitable icons continue their legacy of everlasting appeal.  
Filed in: Eyewear, Products, Sunwear
Bvlgari – February 2016 Release

Bvlgari – February 2016 Release

The Bvlgari February 2016 release has two feature collections: Giardini Italiani and Bvlgari Bvlgari. Giardini Italiani- BV 4124B The Giardini Italiani collection perfectly balances volumes resembling formal gardens’ fine symmetries. It features hand-set Austrian Crystals embellishing the chiseled pink gold, pale gold and silver metal flowers adorning the temples. Hand applied enamel, both inside and outside, expresses Bvlgari jewels’ preciousness and continues to ensure the finishes’ highest quality. Bvlgari Bvlgari Inspired by the inscribed rims of ancient Roman coins, Bvlgari Bvlgari has become a trademark of the brand. The Bvlgari Bvlgari collection represents sophistication and elegance inspired by the historical and light proportions of Roman coins. This collection is an eternally contemporary celebration of the exquisitely styled, inspired craftsmanship that defines all Bvlgari creations. Bvlgari Bvlgari Heritage- BV 8170 Bvlgari Bvlgari Heritage is a new entry that continues the traditions of a brand milestone and one of its most iconic symbols, featuring the unmistakable Bvlgari – Bvlgari double logo. The semi-circular Bvlgari Bvlgari coin motif placed...
Filed in: Eyewear, Products
Premium Sun Selling

Premium Sun Selling

“Reprinted with permission, Jobson Medical Information LLC, all rights reserved” By Michelle Fleischer, Luxottica and Mark Mattison-Shupnick, ABOM Course Description Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t committed to being their patient’s sunglass source, don’t have enough sunwear inventory and/or don’t see themselves as a place that the consumer can drop in to shop for non-prescription sunglasses. Plano sunglasses are a 99 million pair opportunity (VisionWatch, 2013) in which optical could/should have a larger share. Sell Plano sunglasses and the ECP the logical source for more premium products. Course Objectives 1. Understand the harmful effects of UV rays on our eyes and vision. 2. Recognize the sales opportunity when educating customers on how high quality, premium sunglasses are the only choice for consumers to best protect their sight. 3. Teach how to better educate customers on premium sunwear. PREMIUM SUN SELLING Bringing Plano SUN into the sale By Michelle Fleischer, Luxottica and Mark Mattison-Shupnick, ABOM Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t...
THE ART OF RETAILING by Orly Sigal

THE ART OF RETAILING by Orly Sigal

“Eye care practitioners sell frames to only 64% of the patients who have their eyes examined due to ineffective merchandising. If practitioners sold frames to 100% of those patients, revenue would increase. The revenue increase for an average practice grossing $750K annually would be $160K.”** The customer experience is evolving rapidly. Research shows store environments remain the best opportunity to inspire customers to spend more money than planned, however 84% of customers have difficulty finding what they need and 20% indicate leaving without fulfilling their entire purchase.* The dispensary is an extension of an optometric practice that unlocks the retail opportunity. The retail space must be designed to attract and capture patients’ attention, engage them on an emotional level, and create a unique shopping experience. The Art of Retailing begins with five touch points to create the ideal experience to transition the patient to a consumer. Store Design Curated Assortment Story Telling Knowledgeable staff Digital The first touch point, store design, is used to create an ideal retail environment that combines a functional, original and unique design. When designing a...
Focus On Kids Eyewear

Focus On Kids Eyewear

“Reprinted with permission, Jobson Medical Information LLC, all rights reserved” Objectives 1. Understand a current snapshot of the kid’s eyewear market. 2. Learn what trends affect children’s behaviors that affect their need for eyewear. 3. Understand key attributes of children’s eyewear. 4. Learn how to communicate the right children’s eyewear solutions.   FOCUS ON KIDS EYEWEAR Mark Mattison-Shupnick, ABOM If I ask an audience of opticians to tell me the biggest issues when selling eyewear to kids I often get two answers. The first is that it’s the parents that are the problem, not the children; and two, selling eyewear to kids is too difficult. Turns out that with the right attitude and knowledge, selling eyewear to children is an untapped opportunity. In addition, there are always a number of stories about the child that receives their first glasses and it’s obvious that they love the new world that they see. For opticians, that’s often the real reason for what we do. So, if it’s a wonderful result how can you reduce the challenges of getting there? THE CHILDREN’S MARKET From the 2012 US Census, there are about 60 million children in the US today,...
Tiffany Unveils New Styles In Eyewear For Summer 2015

Tiffany Unveils New Styles In Eyewear For Summer 2015

Tiffany & Co. introduces new options in the Tiffany Eyewear collection for summer 2015. The latest offerings in the optical and sun categories interpret the distinctive features of Tiffany Somerset™, Tiffany Signature™ and Tiffany 1837® jewelry designs. Tiffany Somerset™ TF2116B (Optical) The jewelry’s mesh motif is woven with a fabric-like feel and polished to a pearly sheen. In pale gold or silver metal, this tactile design is finished with sparkling Austrian crystals—a rich accent for a square-shape acetate frame in Havana/Tiffany Blue, Cyclamen, Opal Blue and Black/Tiffany Blue.   Tiffany Somerset™ TF2117B (Optical) Gold or silver mesh with Austrian crystals catches the light with every turn. The motif highlights a butterfly-shape acetate frame in Black/Tiffany Blue, Havana/Tiffany Blue, Red-purple with new Iridescent Violet and Matte Grey with new Iridescent Black. Also available in Asian fit.   Tiffany Somerset™ TF3048B (Sun) A pilot’s frame is contoured in pale gold or silver metal with acetate in such hues as Dark Grey/New Iridescent Violet, Havana/Tiffany Blue, Black on New Tiffany Blue and New Iridescent Black. Lens colors include Grey or Brown...
Filed in: Industry Info
Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi. The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear. This marks Adriana Lima’s first appearance for the brand, while Deepika Padukone and Liu Shi-Shi starred in the 2013 international Vogue Eyewear campaign. The collections featured in the campaign were personally chosen by the talents, resulting in a true reflection of their personalities and style. Born and raised in Brazil, Adriana Lima is undeniably one of the most beautiful women in the world. The reach of Adriana Lima’s fame has extended beyond the fashion world and has solidified her pop culture status. Her decade long modeling career has included her walking the world’s most prestigious runways, appearing on numerous high-fashion magazine covers, and involvement...
Filed in: Eyewear, Sunwear
Global Eye Care Leader Alcon Joins ‘Think About Your Eyes’ Initiative  to Further Educate Consumers on Importance of Eye Health

Global Eye Care Leader Alcon Joins ‘Think About Your Eyes’ Initiative to Further Educate Consumers on Importance of Eye Health

Alcon, a global leader in eye care, is the latest industry partner to join Think About Your Eyes, a national public awareness campaign aimed at educating consumers on the benefits of vision health. This addition continues the impressive growth and momentum of the industry initiative presented by The Vision Council and the American Optometric Association, which speaks directly to consumers and promotes the importance of getting an annual comprehensive eye exam. “Alcon is passionate about developing advanced products to help people see better and enjoy a higher quality of life, so partnering with the ‘Think About Your Eyes’ campaign was a natural step in our continued efforts to encourage proper eye care,” said Eric Bruno, vice president and general manager for U.S. Vision Care at Alcon. “We’re proud to take part in such a vital health initiative and look forward to educating consumers on the necessity of a yearly eye exam, which is crucial to attaining the clear, healthy vision every person deserves.” Since the national launch of the Think About Your Eyes campaign, eye exams have increased 4.5 percent, leading to an additional 5.2 million annual eye exams and the diagnosis...
‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

As part of the affiliate partnership announced earlier this year, the national public health campaign Think About Your Eyes will utilize the high-profile stage at Vision Expo West 2014 to educate attendees on its mission, the impressive progress achieved this year and the importance of continued support from throughout the eye care industry. Members of Think About Your Eyes, a public awareness campaign that educates consumers on the benefits of eye health and the need for annual comprehensive eye exams, will take advantage of the large opportunity for exposure and recognition during the well-attended conference, held in Las Vegas from Sept. 17-20. “Industry relations and partnerships are a tried-and-true way to reach and educate consumers on the importance of vision health and annual exams, and we’re looking forward to engaging our partners at Vision Expo West 2014,” said Ed Greene, chief executive officer of The Vision Council. “This partnership allows ‘Think About Your Eyes’ to better promote its mission and the valued contributions of its industry partners, which will hopefully encourage even more industry involvement in this critical health initiative.” Through its...
Filed in: Industry Info
Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Jan Cory, an experienced eyewear executive, has joined the Silhouette family as President U.S., reporting to Daniel Rogger, CEO of Silhouette International based in Austria, and succeeding Chris Juergens, who will be retiring after 14 years of leadership, serving the U.S. subsidiary. Cory joined the optical world in 1998 as VP of Department Stores for Bausch & Lomb, who was later acquired by Luxottica. Cory increased market share and overall achieved extraordinary growth for her division. She was promoted in 2008 to VP of Optical Independents and Sun Specialty. Most recently, Cory was part of the Senior Leadership Team for HVHC Inc., serving as the SVP of Domestic Sales, U.S. and Canada, for Viva International Group, directing all channels of trade. Jan Cory is a graduate of Miami University with a B.A. in Public Administration and Political Science. She is on the Board of the Accessories Council, and a member of the Optical Woman’s Association. “I am honored to work together with the Silhouette U.S. Team to build on the rich Silhouette history and to continue the strong path that Chris has established”, says Cory. ”We wish to thank Chris Juergens for his outstanding achievements....
Filed in: Eyewear, Industry Info
Michael Kors Announces Eyewear License With Luxottica

Michael Kors Announces Eyewear License With Luxottica

Michael Kors Holdings Limited (NYSE: KORS) and Luxottica Group (MTA: LUX) (NYSE: LUX) announced today that they have signed a new and exclusive eyewear license agreement for the Michael Kors Collection and MICHAEL Michael Kors eyewear. The first collection produced with Luxottica will launch in January 2015. The partnership with Luxottica, a global leader in premium, luxury and sports eyewear, will last 10 years. It will allow Michael Kors, celebrated for its luxury accessories and ready-to-wear, as well as its iconic jet set lifestyle, to continue the global expansion of the brand’s eyewear business. Luxottica will produce eyewear for both the Michael Kors Collection and MICHAEL Michael Kors lines, beginning with Spring 2015. The brand’s two luxury eyewear collections will be carried around the world in Michael Kors stores, department stores, select travel retail locations, independent optical locations and Luxottica’s retail stores. “We have achieved great success in the eyewear business and believe that our new partnership will further enhance our luxury image in the optical and sunglass marketplace,” said John D. Idol, CEO of Michael Kors. “Luxottica is the industry...
Filed in: Eyewear, Industry Info
Massimo Renon Head of Business Region EMEA

Massimo Renon Head of Business Region EMEA

Safilo Group, worldwide leader in the premium eyewear sector, has appointed Massimo Renon Head of Business Region EMEA. Massimo Renon will assume the role in September, reporting directly to Roberto Vedovotto, Chief Executive Officer of Safilo Group. Massimo joins Safilo from Ferrari, where he held the role of Global Head of Sales and After Sales. He previously gained over 10 years’ experience in Luxottica, where he successfully held several positions of increasing responsibility in Italy and internationally, becoming New Europe Region Director before leaving. Roberto Vedovotto, Chief Executive Officer of Safilo, stated: “I am extremely proud to announce the appointment of Massimo Renon as the Head of our business in Europe, Middle East and Africa. With a turnover of about Euro 460 million, the EMEA region is at the heart of Safilo’s global presence in the markets. The competitive scenarios and growth challenges that characterize this huge area of potential consumers have led us to join forces with Massimo for a path of future growth, which, thanks to his personal and professional background, will certainly be a great success. His leadership combined with a deep knowledge of the...
Filed in: Eyewear, Industry Info
Marchon Announces New Managing Director, Marchon Germany

Marchon Announces New Managing Director, Marchon Germany

Melville, NY (December, 2011) – Marchon Eyewear, Inc. is pleased to announce Tony Klijn as Managing Director, Marchon Germany, reporting directly to Nicola Zotta, Vice President Managing Director EMEA region. “Tony will be an excellent addition to our Marchon Germany office. His expertise and extensive knowledge in eyewear will be an asset to our international team and we look forward to creating an even stronger presence in Germany,” said Claudio Gottardi, President & CEO Marchon. Klijn has invested an extensive 20 years in the optical industry, most recently as Luxottica’s Country Manager for South Africa and prior to this, the Country Manager for Germany. He’s held several senior positions in both Country Management, Sales and Marketing. “I’m very excited about the opportunity to work with Claudio, Nicola and the Marchon Germany team. It is a great honor to be working with Marchon’s worldwide portfolio and I welcome the opportunity to grow each brand in the German region, as aligned with the company’s plan to be a strong global presence in the eyewear market,” said Klijn. Klijn will relocate from Cape Town to Germany with his family at the beginning of 2012...
Filed in: Eyewear, Industry Info
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