Tag Archives : lenses

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an...
Filed in: Eyewear, Products, Sunwear
Costa Forms Partnership with Centennial Optical as Canadian Distributor for Optical Sales Channels

Costa Forms Partnership with Centennial Optical as Canadian Distributor for Optical Sales Channels

Canadian partner will also serve as Costa plano repair hub in Canada  Costa sunglasses has partnered with Toronto-based Centennial Optical to better serve eye care practitioners and ophthalmic patients in the Canadian market. Centennial Optical will serve as the distributor of Costa plano and prescription sunglasses within the Canadian optical trade industry, as well as serve as the hub for Costa sunglasses plano repairs within Canada. Centennial Optical is an independent, Canadian-owned company distributing ophthalmic frames and lenses, sunglasses, contact lenses, lab supplies, cases and accessories, nationally and internationally. Founded in 1967, Centennial sells optical goods and services to eye care practitioners, optical laboratories and optical retailers. With corporate headquarters and central distribution located in Toronto, Centennial also has local distribution centers and customer service in Montreal and Vancouver. Costa builds the best performing sunglasses for anglers, featuring the brand’s full array of patented color enhancing polarized 580 lenses. Costa’s 580™ lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light....
Filed in: Industry Info
EGMA LLC Laboratory in Dallas, TX is Now Open and Fully Operational

EGMA LLC Laboratory in Dallas, TX is Now Open and Fully Operational

We are excited to announce that the EGMA LLC Laboratory in Dallas, TX is now open and fully operational. Our NEW 15,000 square foot, 100% dedicated Free Form Digital laboratory and distribution center produces digital free form lenses with Dip-Hard Coating thermal cure for stronger, more scratch resistant coating and longer lasting scratch resistance, AR multi-coating and finishing, all in-house and with the highest standards. EGMA’s lenses are manufactured in our independently owned and operated production facility. We produce our high quality products by way of innovative technological advancements, utilizing the latest technologies and employing highly-skilled engineers who are experts at their trade, bringing advanced lens technologies to independent eyecare providers like you. EGMA lenses are positioned for the private pay patient and available only for the independent optometric practice and optical boutiques. EGMA Rodenstock Lenses The new Rodenstock Multigressiv MyView 2 and Impression 2 generation of premium branded, high-tech lenses are available with Rodenstock’s patented Eye Lens Technology (EyeLT.) With EyeLT, pupil size, binocularity and eye rotation calculations...
Filed in: Industry Info, Products
Essilor Expands Consumer Advertising for Varilux Lenses

Essilor Expands Consumer Advertising for Varilux Lenses

Essilor of America is extending consumer advertising efforts for Varilux® lenses to print publications. The new Varilux lenses full-page print ad will start this fall and appear in six consumer magazines: Food and Wine, Fortune, Golf, More, Sports Illustrated andSunset. To assist eyecare professionals in leveraging these consumer advertisements, Essilor will also distribute Varilux lens merchandising kits that include point-of-purchase materials to be displayed in practices. “We want to show people who are dealing with presbyopia that there is a solution to their vision issues and that they have a choice when it comes to their lenses,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The new print placements will further extend the Varilux brand reaching even more consumers and directing them to find a local ECP.” Essilor has led the way in research and development, making Varilux lenses the most recognized progressive lens brand in the industry. Varilux lenses are the only progressive lens brand with lenses designed using W.A.V.E. Technology™ to give patients sharp vision and smooth transitions at any distance. ECPs interested in receiving a...
Optifog Lenses Earn American Culinary Federation Seal of Approval

Optifog Lenses Earn American Culinary Federation Seal of Approval

After completing a variety of tests by a panel of qualified chefs, optifog® lenses have been awarded the Seal of Approval by the American Culinary Federation, the largest professional organization of chefs and cooks in the United States. The lenses were judged based on standard criteria including: ease of use, versatility of the product, consistency, and product guarantees and claims. Optifog lenses are ideal for culinary professionals and for any glasses-wearer who spends time cooking.  Optifog lenses offer fog-free vision that not only improves performance but alleviates danger that could occur with foggy lenses, such as the fog that suddenly appears when walking from a freezer to a warm kitchen or even looking over a pot of boiling water. “This recognition from our nation’s culinary leaders truly excites us,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The ACF Seal of Approval is confirmation of how valuable the benefits of Optifog lenses are for those wearing glasses in the kitchen – from top chefs to home cooks.” Optifog lenses come equipped with a year’s supply of Optifog Activator Cloths to activate the anti-fog properties and...
Essilor Independent Distributor Division Names 2014 Award Winners

Essilor Independent Distributor Division Names 2014 Award Winners

Essilor of America, the nation’s leading manufacturer of optical lenses, today announced the winners of its Independent Distribution Division (IDD) Annual Laboratory Awards. The awards recognize independent distributors who have achieved top sales performance in a combination of both sales and unit growth in specific Essilor product categories. Essilor’s IDD group is dedicated to growing the market by offering technologically-advanced products and services through its independent distributor partners. In addition, IDD is committed to providing industry-leading programs, initiatives and services that increase customer sales revenue and margins. The goal of IDD is to partner with independent labs to leverage their unique and individual strengths in order to elevate Essilor’s premium brands such as Varilux®, Crizal®, Transitions® and Xperio UV™ lenses. These coalitions thereby create continued growth in the premium lens categories in the marketplace. “Essilor IDD is proud to showcase the achievements of our independent laboratory partners and honor them at this year’s ceremony,” said Bob Colucci, president, IDD, Essilor of America. “We look forward to another successful...
Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
HOYA Distortion-Free Optics Voted “Best New Product” at International Vision Expo East

HOYA Distortion-Free Optics Voted “Best New Product” at International Vision Expo East

HOYA’s Distortion Free Optics™ with the Avantek Mounting System® was voted “Best New Product” at International Vision Expo East. The unique system allows ECP’s to demonstrate the finest optical lens technology available today while at the same time getting the patient to immediately relate to the visual experience. This is the product’s second generation and its second win of this award. Research from independent eye care providers lead to the style innovations showcased with plans to bring them to market later this year. “Designed and styled to compete with high-end rimless lines of eyewear, the HOYA DF complete Vision System gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach,” said Barney Dougher, President and CEO of HOYA Vision Care, North America, “It is not often ECPs can naturally steer the conversation to all of those factors and now they can. Annual consumer studies from The Vision Council consistently tell us that “scratch resistance” and “lightweight” are two of the top three attributes patients want in their eye wear – HOYA DF delivers on both counts.” Every...
Filed in: Ophthalmic Lenses
HOYA iD Lifestyle & iQ Free-Form™ Now Available At Rochester Optical

HOYA iD Lifestyle & iQ Free-Form™ Now Available At Rochester Optical

Rochester Optical and HOYA Lens of America are proud to announce Rochester Optical now has HOYA iD Lifestyle & iQ Free-Form™ production in their facility. Rochester Optical has been digitally processing lenses in-house since 2008. Now with HOYA’s iD Lifestyle & iQ Free-Form™ technology, they can offer their customers even more options for their patients. HOYA’s iD Lifestyle & iQ series of lenses incorporate advanced mathematical algorithms during the fabrication process of the lenses, which offers enhanced visual acuity, reduced distortion, and wider fields of vision. “As an independently owned lab, we feel it’s important to offer our customers a wide range of quality products,” commented owner Patrick Ho. “We believe in HOYA lens technology. Likewise, we are confident that our in-house processing of the HOYA iD Lifestyle and iQ series of lenses will provide the quality and quick turn-time our eye care professionals need.” Rochester Optical is an independently owned and operated manufacturer and wholesaler of high quality fashion and military eyewear and lenses. For over 80 years, they have proudly served men and women of the armed forces, past and present....
Filed in: Ophthalmic Lenses
Are Your Website Images Legal?

Are Your Website Images Legal?

You could be fined thousands of dollars for your website without you even realizing it! We’ve seen it dozens of times. An OD finds some nice images on the web to spruce up his site and suddenly receives a threatening letter from a stock photography company asking for thousands in back pay for usage rights. There’s no doubt that high quality images are an absolute must for your website, but the price you could pay for obtaining them illegally is steep and highly unnecessary. Knowing the basics of how online image copyright works can save you a lot of headache. Can I use a photo I found online? While it can be tempting when you find the perfect image just floating around unclaimed on the internet, it may not be advisable to use this on your website. Unless you have permission from the photographer or find the image on a site that explicitly states that you are allowed to use it (usually with proper citations), it is best to steer clear. General image searches such as Google Images will bring up a large range of photos, including licensed stock images that may not have a watermark indicating that you are required to pay for use. Where should I look for legal images? Original photos:...
Essilor Signs License With High Performance Optics

Essilor Signs License With High Performance Optics

Essilor, the world leader in ophthalmic optics, has signed an exclusive and global license agreement with High Performance Optics (HPO) that complements its existing patent and technologies portfolio. This licence agreement will allow Essilor to continue to focus on products with correction and preventive benefits and to roll out its robust portfolio of patented products around the world. HPO is a company focused on human retinal protection from blue light. Essilor continues to strengthen its mission of helping the world see better by reaching the 4.2 billion people worldwide who need vision correction. Recently named as one of the Most Innovative Companies by Forbes, Essilor builds on its history of product innovation not only by providing quality vision correction, but also by providing products with preventive benefits for the wearer. As a result of dedicated R&D and innovation processes, Essilor currently has around 5600 patents throughout the world that are a driving force behind its strategy. About Essilor The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission...
Filed in: Ophthalmic Lenses
No Longer Sacrifice Fashion For Functionality

No Longer Sacrifice Fashion For Functionality

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 17 new models from the Columbia Eliminator polarized collection. With legendary features such as “H90” featherweight frame technology and Eliminator lenses that block 99.99% of reflected glare, the new collection exemplifies Columbia’s core values of outdoor, long-wear comfort and performance for men and women. “For the first time ever we have created women’s specific designs, utilizing our ‘H90’ frame material. The Columbia core female consumer expects products that will allow her to spend extended amounts of time outdoors. She expects true performance, real comfort, and just like her male counterparts, appreciates technology that works. She is equally interested in feeling attractive, for added confidence, no matter the activity. She is not willing, however, to sacrifice function for fashion” says Worldwide Business Unit Manager Connie Reiss. Answering the function-with-fashion call are 3 new feminine models, providing definite trend appeal through color-blocking, simultaneous use of matte and shiny finishes, and flirty shapes, such as the cat-eye “LoLo”. The models...
Filed in: Eyewear
Hoya Launches New Consumer Website

Hoya Launches New Consumer Website

HOYA Vision Care North America today announced the launch of its new consumer website, developed after a yearlong market research study to better understand how consumers approach buying premium eyeglass lenses. The new site will empower eye care patients like never before with easy‐to‐understand information about the latest advancements in vision correction, offering straightforward explanations about the differences between HOYA lenses and other lens brands. This approach is in direct response to research findings that consumers are focusing more on their lens treatments and frames than on what they actually see through. Ron Barnes, Director of Project Marketing at HOYA North America, said: “After quantitative and qualitative studies, we found the vast majority of eye care consumers don’t care about their lenses… because they don’t understand our industry jargon. That’s why so many patients still think lens brands are all the same, just commodities. So they base their purchase decisions on price alone.” In addition to the educational benefits for patients, the new site can be used as a pre‐emptive sales tool by Eye Care Professionals – a way to give their patients...
Evolution, Not Adaptation

Evolution, Not Adaptation

Did you know you can use digital processing equipment to edge a conventional lens design? It is not the equipment used that makes a lens “digital” and it certainly doesn’t make the lens free-form. Most labs are using similar equipment to crank out all different types of lenses. What you may not know is that a truly free form lens is not just about the process, it is about he design – the math – and the software that tells the equipment how to edge the lens. Square Pegs and Round Holes With conventional progressive lens designs, there are only as many design variations as the number of individual bases and adds. That means most progressive lens wearers are being jammed into one of 144 variations To make things even worse, we know the phoroptor helps determine the proper vision correction for patients under ideal conditions. We also know the frame will position the actual lenses differently which renders the Rx less than optimal. These two factors alone add up to adaptation issues. Let’s Get Personal By using HOYA’s MyStyle iDentifier to gather essential categories of data to precisely profile each individual wearer we can create a unique lens design specifically for them....
Filed in: Ophthalmic Lenses
Revolutionary Varilux S Series Lenses

Revolutionary Varilux S Series Lenses

Essilor of America, Inc., the nation’s leading manufacturer of optical lenses, today announces the launch of Varilux S Series lenses. Varilux S Series lenses dramatically defy the limits of progressive lenses so radically in every area that performance is actually guaranteed. The Varilux S Series is a digital portfolio comprised of three unique lens designs: Varilux S Design™, Varilux S Fit™ and Varilux S 4D™. All of the Varilux S Series lens designs are backed by revolutionary Nanoptix™ Technology and SynchronEyes™ Technology. Varilux S 4D lenses include a third revolutionary technology: 4D Technology. Varilux S Series lenses combine new technologies and innovative design to offer consumers guaranteed performance. “Essilor is proud to open a new page in its long history of technological breakthroughs by introducing the Varilux S Series,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “Superior to other premium progressive lenses, Varilux S Series lenses set a new standard of performance, which will lead to improved patient satisfaction.” Nanoptix Technology, with four new pending patents, re-engineers the fundamental structure...
Filed in: Ophthalmic Lenses
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