Posted by cevision on December 3, 2014
Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Jimmy Choo, the iconic and luxury fashion accessory brand, are proud to have automatically extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. This reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America.
“We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands”, commented Luisa Delgado, CEO of Safilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels. We see great potential for accelerated growth particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability”.
“We are very pleased to prolong our partnership with Safilo”, said Pierre Denis, CEO of Jimmy Choo. “We enjoy a strong and collaborative partnership producing designs...