Tag Archives : Italian Eyewear

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the market launch of its Brain Sensing Eyewear Smith Lowdown Focus mpowered by MuseTM. This follows its presentation at CES in Las Vegas in January. The smart glasses can be purchased online now at smithoptics.com in North America and in other countries of the world, including UK, as of January 2018. Smith Lowdown Focus is built on the SAFILOX eyewear platform, and integrates the latest brain-sensing and cognitive training technology with the iconic lifestyle eyewear brand belonging to SAFILO’s portfolio, itself renowned for its industry leading eyewear design, quality, comfort and fit, and historical craftsmanship dating back to 1878. This first ever application of brain-sensing technology onto eyewear offers the user focused coaching to enhance cognitive performance. Studies have shown that, with regular use, people have observed improvement in their ability to increase their mental focus for better performance, including in decision making and carrying out tasks, gain a stronger sense of self-awareness, and manage emotions under pressure, thus...
Filed in: Eyewear, Products, Sunwear
SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE  AND OPENS A NEW SHOWROOM IN STOCKHOLM

SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE AND OPENS A NEW SHOWROOM IN STOCKHOLM

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, reinforces its presence in Northern Europe with the creation of a new business region combining the UK and Ireland, with the Nordic countries of Sweden, Finland, Denmark, Norway, the Baltics and Iceland. The new Northern Region will be led by Fréderic Laffort, adding to his responsibility as Safilo UK Country Manager and Global Departments Store Channel Leader. The establishment of the Northern Region represents a further step in Safilo’s 2020 Strategic Plan, which aims to broaden its geographic coverage through consistent, high quality commercial capabilities to approach the market successfully with its growing multi-segment broad portfolio. “North becomes one of Safilo’s most important markets in Western Europe, enabling us to lead here with strong tailor-made and impactful customer and consumer plans, and drive market share growth,” comments Joanna Onland, recently appointed Chief Commercial Officer for Western Europe and Global Key Accounts and member of the Group’s Executive Committee. “Our special focus goes to Polaroid, Carrera and Smith. Polaroid in...
Filed in: Industry Info
SAFILO ANNOUNCES THE NEW LICENSE AGREEMENT  FOR THE RAG & BONE EYEWEAR COLLECTIONS UNTIL 2022

SAFILO ANNOUNCES THE NEW LICENSE AGREEMENT FOR THE RAG & BONE EYEWEAR COLLECTIONS UNTIL 2022

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, announces a new license agreement for the design, manufacturing and worldwide distribution of the rag & bone collections of sunglasses and optical frames. The agreement will run for five years starting from January 2018 until December 31, 2022. “With rag & bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands. The brand speaks to a very precise target through its distinguishing combination of British understated heritage and modern edgy New York inspired design, and commitment to impeccable craftsmanship from the finest materials. Thanks to our recently established New York based design studio, we are able to capture with precision such new directional design, and cross fertilize it across our worldwide design studio network,” comments Luisa Delgado, CEO of Safilo. “This license thus opens different new business growth opportunities, especially in the US and the UK. It is consistent with our strategy to diversify across segments capturing growth spaces, innovate...
Filed in: Industry Info
SAFILO ANNOUNCES THE NEW LICENSING AGREEMENT FOR THE MOSCHINO  AND LOVE MOSCHINO EYEWEAR COLLECTIONS

SAFILO ANNOUNCES THE NEW LICENSING AGREEMENT FOR THE MOSCHINO AND LOVE MOSCHINO EYEWEAR COLLECTIONS

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, announces a new licensing agreement for the design, manufacturing and worldwide distribution of the Moschino and Love Moschino collections of optical frames and sunglasses. The agreement will run for eight years starting from January 2018 until December 31, 2025, with an optional extension for a further eight years. “The many who love Moschino’s provocative surrealist wit will celebrate with us this new exciting entry in our brand portfolio. We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott’s vision. The subversive and pop spirit of the brand demands the highest levels of creative sensitivity, product knowledge and industry expertise, that have all been in our DNA since 1878,” comments Luisa Delgado, CEO of Safilo. “Moschino is an amazing inspiration for Eyewear stylistic design and product creation. It perfectly leverages our leading capability to translate distinctive brand equity into iconic...
Filed in: Eyewear, Products, Sunwear
SAFILO AND MAX MARA ANNOUNCE THE EARLY RENEWAL OF THE LICENSING  AGREEMENT FOR MAX MARA EYEWEAR TO THE END OF 2023

SAFILO AND MAX MARA ANNOUNCE THE EARLY RENEWAL OF THE LICENSING AGREEMENT FOR MAX MARA EYEWEAR TO THE END OF 2023

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, and Max Mara brand announce the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until December 31, 2023. Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. They share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design, all elements that they both place at the heart of their respective long-term business growth strategies. Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories From the Milan Fall Winter 2016 Fashion Week’. “Max Mara Eyewear is today the result of a shared long-term philosophy and deeply felt values between our two companies, built on the long standing creation of high standard, unmistakable elegance of timeless Italian design as embodied by the legendary Max Mara Coat, and mutual trust in search of excellence. We have more recently also made our common passion for Art and the celebration...
Filed in: Eyewear, Products
Laying The Foundation For Safilo’s Long-Term Sustainable Growth

Laying The Foundation For Safilo’s Long-Term Sustainable Growth

The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, listed on the Milan Stock Exchange – has today approved the Company’s consolidated financial statements for the year ended 31 December 20141 and examined the separate financial statements for the year ended 31 December 20141, which will be submitted for approval by the shareholders at the Annual General Meeting to be held in a single call on 27 April 2014. Safilo net sales in 2014 grew by 5.1% (+5.9% at constant exchange rates), continuing a sustained path of improvement compared to the previous year. The key enabler for sales and market share growth has been the step-change in Safilo’s global commercial strategy and operations, with clear focus on quality of sales and sustainable distribution. Consistent with previous quarters, Q4 showed a continuation of improved top line momentum, up 11.2% with foreign exchanges leveraging a tailwind (+7.2% at constant exchange rates) with broad based growth across all key geographies, including healthy sales and market share growth in Western Europe. 2014 operating performance, with an adjusted2 EBITDA...
Filed in: Eyewear, Industry Info
Safilo And Givenchy Announce Their New Licensing Agreement Until 2021

Safilo And Givenchy Announce Their New Licensing Agreement Until 2021

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Givenchy, the prestigious worldwide luxury brand founded in 1952 and recognized across the world for its Haute Couture, Ready-to-wear and Accessories collections for women and men, are proud to announce their licensing agreement for the Givenchy eyewear collections of sunglasses and optical frames. The licensing contract will run from January 1, 2016 to December 31, 2021, renewable upon mutual agreement. “We are proud of this new partnership and the trust placed in us. Givenchy’s distinct and modern creativity has the potential to inspire unique eyewear creations of high quality and distinctiveness”, said Luisa Delgado, CEO of Safilo Group. “Givenchy brings significant value to our portfolio, adding to our high-end premium segment a brand of unique character and significant size. It offers very interesting worldwide growth potential, including significant whitespace, that we will build up over time in a quality way, leveraging our new global commercial leadership capability.” “Eyewear is a fast growing category for Givenchy. We are delighted to count on Safilo as...
Filed in: Eyewear
Safilo Group Confirms Finalization And Execution Of The Agreement With Kering

Safilo Group Confirms Finalization And Execution Of The Agreement With Kering

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, communicates that the agreement with Kering, announced on September 2, 2014, has been executed, and the first of three compensation payments of Euro 30 million has been received today. In order to optimize the profitability and the strategic relevance of its brand portfolio going forward, Safilo has also agreed with Kering that the Alexander McQueen, Bottega Veneta and Saint Laurent licenses will terminate on June 30, 2015. The contract now executed confirms the three elements announced in September: the conclusion of the current Gucci license agreement at the end of December 2016; a Strategic Product Partnership Agreement for the development and manufacture of Gucci’s Made in Italy eyewear products, of the duration of four years, from January 2017 until December 2020, renewable upon mutual agreement. Product development, industrialization and prototyping of the 2017 collections will start in Q4 2015; a compensation received by Safilo of Euro 90 million, paid in three equal installments – following today’s payment, the second will be paid in December 2016, the third...
Filed in: Eyewear
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