Tag Archives : Instagram

Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the first eyewear company to advertise on Instagram, on the launch of the Instagram ads on the 9th of September 2015. As an early digital adopter, the brand already chose Instagram as the privileged place to start the conversation and further connect with its people; nowadays Carrera is enhancing the relationship with Millennials even more, through new digitals tools, distinctive contents and a strong link to e-commerce. Again, the brand proves the will to take the road less boring as its hallmark. And, after the recruitment of engaging brand ambassadors, Carrera shows again its perfect pairing with Instagram, with the new Interchangeable Campaign, launching on September 9th 22nd Sept as the only campaign visible on Instagram. Carrera is the first eyewear company to advertise on Instagram, on the launch and exclusively running on the 12th, 14th and Resembling the Interchangeable eclectic spirit, true- to-its-nature yet different every day, the brand proves its capacity of experimenting and surprising through the Instagram Interchangeable Configurator and original moving images, designed to explore, change and have fun with the sunglasses’ colour palette and...
When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
Clark Little Partners With Dragon

Clark Little Partners With Dragon

Dragon Alliance and Clark Little, one of the most renowned water photographers in the game today, are very pleased to announce the beginning of a creative partnership. Little has established himself as the leading shorebreak and underwater wave photographer, garnering over 1.2 million followers on Instagram alone and creating a whole new genre of ocean photography. Growing up on the North Shore of Oahu, Little has been around big waves all of his life, but it wasn’t until one day he picked up a camera and swam out to capture the North Shore shorebreak that he began to be able to articulate their inner beauty and power. “I am excited and honored to partner with Dragon,” says Clark Little. “As a photographer who spends hours each day at the beach, protecting my eyes are critical to my work. I take sunglasses very seriously. Dragon H20 shades are epic in protection, and they FLOAT! What more can a shorebreak photographer ask for? I am sure anyone who spends time around the water can relate – I don’t plan on ever losing another pair of shades to a big shorebreak set that cleans out my stuff on the beach!” “Even from his earliest images, I knew Clark possessed a unique...
Filed in: Eyewear
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
Show Your Creativity For ESE’s 75th Anniversary Contest!

Show Your Creativity For ESE’s 75th Anniversary Contest!

Eastern States Eyewear is proud to announce the details for its Diamond Anniversary Promotion. In celebrating its 75th Anniversary, ESE is having a contest amongst its customers of who can put together the most creative and inspired looking display of its collections. Both a combination of the company’s display materials in addition to any customer’s creativity are considered as acceptable entries. The collections included in this promotion are Cazal, Jaguar, Diva, Thierry Mugler, Exces, Wood U? and Black Forever. Rewards for customers submitting an entry include a chance to win up to a $500 grand prize gift certificate, Amex Gift Cards, and a bullet of champagne to thank loyal customers for their business. Pictures of the best 6 entries will be on display at Vision Expo West. Visitors to the booth will be encouraged to pick their favorite. The picture with the most votes will be the winner and be announced at the end of Vision Expo West in Las Vegas. All Diamond Anniversary entries will be placed for public viewing on all of ESE’s social media pages which include Facebook, Twitter, and Instagram. Customers have the option of either uploading their entry to ESE’s Facebook page...
Filed in: Eyewear
Best Image Gets Instagrammed!

Best Image Gets Instagrammed!

Best Image Optical continues to expand their reach online through the photo sharing site – Instagram. The premise behind Instagram is pretty simple: Snap a photo on your iPhone or Android, add a quirky filter, and share it across Instagram’s internal network or Facebook, Twitter, and Tumblr. Best Image’s Marketing Manager, Carlos Zamora had this to say, “To us, it’s very important to keep our accounts updated with our latest eyewear developments. There is so much more you can say with a photo, so it was obvious we should start using Instagram. We started to use the iPhone app for a behind the scenes look of our Spring/Summer collection from Dolabany Eyewear and the feedback we received was remarkable. Moreover, the photos we take on Instagram can be easily shared in other social media platforms we are currently on, so it all synergizes perfectly. It’s been such a fun experience to share our love for our brands in a photo with Instagram.” Best Image Optical will use Instagram to cover behind the scenes events such as photo shoots, corporate events, trade shows, eyewear launches and other significant events. Find Best Image Optical on Instagram under their profile name:...
Filed in: Eyewear, Technology
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