Tag Archives : Guess

Marcolin: GUESS Eyewear Presents The Get in Touch Capsule Collection

Marcolin: GUESS Eyewear Presents The Get in Touch Capsule Collection

The Get In Touch 2017 Eyewear Capsule Collection For a third year in a row, GUESS Eyewear has partnered with The Get In Touch Foundation to create a limited edition capsule collection consisting of a sunglass and an optical frame that helps support the non-profit organization’s commitment of raising breast cancer awareness. The iconic metal pink ribbon with glitter enhances each temple tip to commemorate the fight against breast cancer. The capsule collection will be offered as a kit with full marketing support. The kit will consist of each frame being enclosed in a special pink case packaged in a pink gift box, a two-piece display, a pink ribbon window cling and GUESS pink ribbon pins for sales associates, while supplies last. This capsule collection will launch in stores in September 2017. Marcolin and GUESS Eyewear will be making a monetary donation to The Get In Touch Foundation, which will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative. Breast health advocate Betsy Nilan is the president of The Get in Touch Foundation and featured in the current ad campaign for...
Filed in: Eyewear, Products
Introducing the GUESS Tween SS17 Eyewear Collection

Introducing the GUESS Tween SS17 Eyewear Collection

The new GUESS Tween Eyewear Collection is all about functional, easy-to-wear styles. Bright, vibrant colors combined with trendy, modern, fresh styles are available in a range of rectangular and fun, cat-eye inspired shapes. A young, dynamic collection designed for the little ones. The rectangular shape of acetate models GU9171 and GU9172 and the slightly cat-eye shape of GU9169 are available in a wide chromatic palette. The GU9174 style has a rectangular, clear-cut top of the front that tapers to the lower rim. The lightweight design of GU9170 and GU9173 is characterized by a combination of metal and acetate, enhanced with colorful matte and brushed finishes.
Filed in: Eyewear, Products
GUESS Eyewear partners with The Get In Touch Foundation

GUESS Eyewear partners with The Get In Touch Foundation

GUESS Eyewear has partnered with The Get In Touch Foundation to create a special edition sunglass and optical frame that help supports the non-profit organization’s commitment of raising breast cancer awareness. The iconic metal Pink Ribbon in rose gold adorned with stones enhances each temple tip to commemorate the fight against breast cancer. Each frame will be offered in a special pink case enclosed in a pink gift box. Along with the two styles, which will launch in August 2016, GUESS Eyewear is making a monetary donation to The Get In Touch Foundation. The donation will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative. THE COLLECTION GU 2601 The modified rectangle shape of optical style GU 2601 features a thin front profile handcrafted in acetate. The double laminated front is delivered in black with light pink revealed on the back, keeping in line with the Foundation’s pink color palette. Metal temples in rose gold are embossed with the Heritage 4G logo pattern adding a textural look. The iconic Pink Ribbon in metal completes the design appearing on each...
Filed in: Eyewear, Products, Sunwear
Ben Wolf Named Senior Vice President Of Sales For The Optical Channel For Marcolin USA

Ben Wolf Named Senior Vice President Of Sales For The Optical Channel For Marcolin USA

Marcolin USA announced today that Ben Wolf has been appointed senior vice president of sales for the optical channel reporting to Fabrizio Gamberini, CEO for Marcolin USA. In this role, Ben will be responsible for leading an integrated Marcolin USA optical channel sales strategy to support the company’s current and future growth. Ben most recently served as vice president of sales for the fashion department in the optical channel at Marcolin USA, where he was responsible for creating and executing its sales strategy, across the luxury brand portfolio. “Ben is a proven leader with many years of experience in the eyewear industry and we look forward to his strong leadership at Marcolin USA as we continue to drive integration and our robust brand portfolio across to our customers in the optical channel,” said Fabrizio Gamberini. About Marcolin Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the DNA of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli,...
Filed in: Eyewear, Industry Info
Marcolin Announces USA Operations’ Restructuring

Marcolin Announces USA Operations’ Restructuring

Marcolin SpA today announced the next stage of the Marcolin USA/VIVA International Group integration execution, which includes the restructuring of its business to further enhance its consumer focus and drive the brand portfolio closer to market. This realignment will deliver greater efficiencies throughout the organization. As part of the integration process, it has been decided to merge by the end of the year, the current headquarters of Marcolin USA (Scottsdale) into the New Jersey operation, formerly VIVA International Group headquarters. Last December, Marcolin SpA acquired VIVA International Group. Today’s announcement is an evolution of the integration project strategy. The combined headquarters in New Jersey will bring the company closer to customers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally. “As part of this effort, Marcolin USA is also re-investing in the New Jersey Distribution Center (implementing automatized technologies), in SAP (rolling the software platform also in this facility) and working from the sourcing base to the retail footprint to ensure it is in the best position to bring elevated consumer experiences...
Filed in: Eyewear, Industry Info
Jesse Metcalfe & Cara Santana In Guess At Coachella

Jesse Metcalfe & Cara Santana In Guess At Coachella

Actor Jesse Metcalfe wore the GU 6760 in Black & girlfriend Actress Cara Santana wore the GU 7318 in Tortoise @ Coachella!
Marcolin Finalizes The Acquisition Of Viva International

Marcolin Finalizes The Acquisition Of Viva International

Marcolin SpA, through its affiliate Marcolin USA, and HVHC Inc., announced today that it has finalized the acquisition of VIVA International, the second largest eyewear company in the Americas and the ninth largest worldwide. Marcolin will bring its historical handcrafted expertise, focused management and strong financial background to VIVA’s current strong business. This acquisition establishes the ideal conditions for bringing a relevant and value added product offering with a worldwide distribution network to the market. Giovanni Zoppas, CEO of Marcolin, said: “We are very pleased to announce the closing of the acquisition of VIVA International. The complementing of the brand portfolios, the balance between male/female, optical/sun segments and geographical end market areas are strategic key factors brought to the acquisition. The combination of Marcolin and VIVA creates a leader of primary importance in the global eyewear industry”. About VIVA International VIVA International is the second largest company in the eyewear industry among the Americas with 8.5 million frames sold in 2012, $190 million in sales and includes a network of more than 160 agents in the American...
Filed in: Eyewear, Industry Info
GUESS Which Hot Styles Are Hitting The Beach In 2014

GUESS Which Hot Styles Are Hitting The Beach In 2014

GUESS Eyewear presents a new sunglass collection for men and women this January, infused with trend-driven accents and bold silhouettes. The GUESS girl’s collection is flirty and feminine with fun strokes of color and sexy details, while the GUESS guy stays smart, adding a dash of cool to his new found style. The Spring 2014 collection, which includes six new women’s styles and five new men’s styles, features chic shapes with unique accents, adding a stylish twist to everyday fashion. Rock Candy A faceted iridescent effect is highlighted in styles GU 7257 and GU 7259 with 3D laser pattern temple treatments in soft contrasting colorations. This fashionable duo in soft metallic tones of black, brown and peach has a series of GUESS ‘G’ logos etched into the temple’s textural pattern creating a subtle branded effect. Linked Metal Mixed metal elements and soft crystal color palettes define styles like GU 7315 and GU 7316. The grouping includes two-toned casted metal braided details on the temples, adding luxe elements to these feminine styles. The GUESS girl has her choice of a bold rectangle shape or a vintage butterfly silhouette, both handcrafted in acetate and available in...
Filed in: Sunwear
You Don’t Have To GUESS Who Has January’s Hottest Styles

You Don’t Have To GUESS Who Has January’s Hottest Styles

GUESS Eyewear presents a new optical collection for men and women this January, drawing inspiration from runway trends and timeless vintage styles with chic metal accents and structured silhouettes. The Spring 2014 collection features a new mix of designs that coordinate perfectly with the adventurous lifestyle of today’s GUESS guy and girl, including seven new women’s styles and five new men’s styles. Electro-Pop A chain link design provides a shiny metallic accent to the sleek handcrafted temples of GU 2406 and GU 2407. The triple laminate colorations of this duo are offered in pops of fun contrasting colors, including red/pink, brown/blue and blue/green. The rich color tones continue into the fronts of GU 2406, a modified rectangle and oval front shape of GU 2407, both handcrafted in acetate. The chic design of the duo’s temple treatment compliments the GUESS girl’s expressive accessory collection. Rock Candy A faceted iridescent effect is highlighted in styles GU 2376, GU 2378 and GU 2379 with 3D laser pattern temple treatments in soft metallic tones of gray, purple gold and burgundy. A series of GUESS ‘G’ logos are etched into the handmade acetate temple’s textural...
Filed in: Eyewear
You Don’t Have To GUESS Where To Find Fantasic Fall Fashions

You Don’t Have To GUESS Where To Find Fantasic Fall Fashions

GUESS Eyewear presents a bold contemporary collection of optical styles for men and women this September. Taking inspiration from modern design through color, silhouette and material, the Fall 2013 collection features new unique details and fashion forward shapes that are perfect for the GUESS guy and girl. The Fall 2013 optical men’s and women’s collections include 9 new women’s styles and 6 new men’s styles. GUESS Women’s Mixed metal elements and warm crystal color palettes define styles like GU 2380 and GU 2381. The grouping includes two-toned casted metal braided details on the temples, adding luxe elements to these feminine styles. The GUESS girl has her choice of a modified rectangle shape or a vintage cat-eye silhouette available in beige translucent, black and tortoise. For a bolder look, the GU 2385 and GU 2383 offer both thick frames and temples set in gradients of brown and purple that blend to translucent tones. Metal cap logos and fashion forward shapes such as a sleek modified rectangular frame and modified cat-eye silhouette complete the pairing. GUESS Men’s The men’s optical collection takes a subtler approach this September with sleeker frames for a modern...
Filed in: Eyewear
This Summer GUESS Tweens Look Playful & Smart

This Summer GUESS Tweens Look Playful & Smart

This June, GUESS Eyewear unveils a Tween collection that overflows with vibrant colors, bold silhouettes and unique features. The twelve piece optical selection is defined by playful details and bright hues that are sure to get the attention of every GUESS boy and girl this summer. GUESS Girls The GUESS eyewear collection for girls bursts out this June in bright colors and smart silhouettes that are perfect for summer styling. The GU 9091 features splashes of blue, red and yellow transparent underlay set beneath solid multiple layered acetate frames. Playful details like the unique handwritten GUESS logo on the temple add fun flare to the design. Bold color treatments compliment the GU 9092, which showcases a mix of pastel colors on the temples to add a funky contrast to a more classic metal modified rectangular frame. Additionally, a new handwritten GUESS logo is prominently displayed in bright colors graffiti-style on the translucent temple. GUESS Boys GUESS boys have their pick of casually cool frames this June with fresh details and eye-catching color. The GU 9104 offers GUESS boys a preppy, oversized modified square shape in fun contrasting color block options such as black and...
Filed in: Eyewear
GUESS Eyewear Joins In The Fight Against Brest Cancer

GUESS Eyewear Joins In The Fight Against Brest Cancer

GUESS Eyewear is proud to announce its first ever partnership with Susan G. Komen, unveiling a limited edition collection of women’s frames to support Komen’s mission to save lives and end breast cancer forever. During this promotion ending July 31, 2014, $5.00 will be donated by Viva International Group to Komen in connection with the sale of each specially marked GUESS optical frame, with a collective guaranteed minimum donation of $25,000 to support innovative breast cancer research and global programs. Each pair will also come with a custom collaboration case, box, lens cloth, and pamphlet detailing the partnership. For the women’s optical collection benefiting Susan G. Komen, each frame features handmade acetate temples in black over pink in honor of the signature breast cancer awareness color. The GU 2395 includes a metal rimmed rectangular front, or the option of a contemporary handmade acetate frame in the GU 2396. Both styles feature the collection’s signature pink rhinestones on the temples and the breast cancer awareness ribbon on the temple tips. About Susan G. Komen® Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast...
Filed in: Eyewear
No Need To GUESS Where To Get Great Style

No Need To GUESS Where To Get Great Style

This May, GUESS Eyewear brings modern styling to the women’s and men’s optical collections. Defined by cool details encased in translucent color and sleek metal, the summer collections bring a new contemporary chic to optical designs for the fashionable GUESS guy and girl. CLEARLY CHIC The GUESS girl plays with subtle color pops this summer as transparent color reveals an edgy chain link wire core on the temples that makes for a clean sharp look with a playful surprise. The GU 2372, GU 2373, and GU 2374 feature contemporary shapes of acetate and stainless steel with triple layer translucent acetate temples for a fiercely stylish finish. An array of multi-color combinations including black, crystal, brown, purple, and rose provide either a more vibrant or slightly subdued feel to the GUESS girl’s look. Smart & Sleek A sleek combination of satin metal finishes and acetate frames with a debossed GUESS logo defines a strong, stylish collection for the GUESS guy. Timeless shapes on the GU 1757 and GU 1758 in both a full metal rim and semi-rimless frame respectively provide a subtle smart look that is enhanced by a hint of dark black, brown, olive and gunmetal colored inlays on...
Filed in: Eyewear
CANDIE’S® Spring 2012 Optical Collection

CANDIE’S® Spring 2012 Optical Collection

Viva International Group introduces eight tantalizing new ophthalmic styles to the CANDIE’S® Eyewear collection this spring. The new styles reflect the trendsetting design elements featured in CANDIE’S apparel and accessories. Exciting trends, including floral accents, animal prints, filigree detailing and stud treatments are showcased throughout the collection, to deliver a cohesive blend of fashion and style for today’s CANDIE’S girl. Models C Abigail and C Adele reflect the allure of Vintage Glamour, one of the key trends in this season’s collection. The temples of this duo feature an intricate carved effect adorned by small crystal stones and the CANDIE’S signature logo plaque. Each style is finished in jewel tones, including plum over cream, burgundy over pink and black over berry with berry temples. Both crafted in handmade acetate, model C Abigail features a modified rectangle front, while C Adele features a modified cat-eye front. Milled filigree details and studs accent the temples of models C Hailey and C Harlow, two handmade acetate frames, highlighting the collection’s Guns n’ Roses trend. The temple’s elaborate floral pattern reveals a pop of color, adding...
Filed in: Eyewear
BONGO® New Optical Styles Spring 2012

BONGO® New Optical Styles Spring 2012

This spring, Viva International Group presents two new ophthalmic releases to the BONGO® Eyewear 2012 collection, infused with lace-inspired patterns in fun color combinations. The new collection delivers flirty, yet feminine design elements, which coordinate perfectly with today’s sexy and independent BONGO girl. Model B Lila and B Lacy feature handcrafted acetate temples embellished with an intricate lace pattern and engraved BONGO logo. Model B Lila features a modified oval metal front in black, brown and plum, which compliment the temple’s two-tone coloration. Model B Lacey is fully handcrafted in acetate with a modified rectangle front and offered in contrasting colors of black over blue, brown over crystal and burgundy over pink. Both styles feature spring hinges, ensuring a perfect fit every time. BONGO recently unveiled its new spring marketing campaign featuring ABC Family’s Pretty Little Liars lead actresses, Lucy Hale and Ashley Benson. The creative for the campaign features Hale and Benson playfully posing together and lightheartedly showing the sweet but edgy side of BONGO. Hale takes on the sweet role while Benson is her bolder counterpart. Along with print...
Filed in: Eyewear
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