Facebook’s New Business Verification Badge and What it Means for Business Owners
Posted by cevision on November 15, 2015
Last month, I touched on the fact that we weren’t really seeing much ROI from Facebook marketing for our clients and brought some stats that showed we aren’t alone. I also mentioned that Facebook had added a call to action/book an appointment button in an apparent attempt to offer some value to rightfully disgruntled business owners. Well, now Facebook has made yet another effort to improve the virtue of their platform for online marketing – a verification badge.
What is the value of a verification badge for business Pages?
Verification is a process that many online business directories such as Google My Business and Yelp use to help users find the authentic accounts for businesses (sometimes duplicate pages may exist so this helps users identify and communicate with the real or main one) and provide a “stamp of authenticity” by the business owner. More importantly, verified Pages will also show up higher in Facebook search results and see more exposure on Facebook.
Here is an image of what this will look like on your dashboard if your Page is eligible for a verification badge…
While not all Pages are eligible for verification at this time, the option...