Tag Archives : ESE

ESE’S EXCES EYEWEAR RELEASES FALL OPTICAL COLLECTIN

ESE’S EXCES EYEWEAR RELEASES FALL OPTICAL COLLECTIN

  Eastern States Eyewear has announced the release of its Exces Eyewear fall optical collection.   The new collection presents a mix of its progressive core styles, the brand’s more classic “Princess” models, as well as the new men’s collection “Slim Fit” with a total of six plastics and four metals comprising the release. The core styles are notable for their exciting color range that features a selection of bright laminates and dynamic multi colored mottled looks. The “Princess” line mixes in rhinestone accents and a sparkling pavé treatment for a more classic fashion feel. The masculine “Slim Fit” features lean shapes that accommodate men with average to smaller face sizes. “One thing we set out to do with Exces is to fill under represented market needs at a popular price point,” explains Jason Shyer, ESE Managing Director. “Slim Fit is a fine example – just as there are gentlemen who need a wide fit there are plenty of guys out there who’s faces are too small for typical men’s shapes. Slim Fit provides an easy option for dispensers when working with a consumer that has this need who desires a cool frame.” For more information, contact...
Filed in: Eyewear, Products
ESE’S JAGUAR EYEWEAR BOWS SOPHISTICATED FALL COLLECTION

ESE’S JAGUAR EYEWEAR BOWS SOPHISTICATED FALL COLLECTION

Eastern States Eyewear has announced the release of its fall optical collection in Jaguar Eyewear. Comprised of frames from both the brand’s classic and youthful Spirit line the collection excels in providing sharp, masculine, and sophisticated designs to men seeking stylish designs with the right touch of sophistication. One method that this is achieved is through a mix of materials including stainless steel, pure titanium, and acetate. Models 33089 and 33091 utilize these combinations through a horn themed acetate insert within their temples. Matted to provide an extra touch of class, this work cleverly provides its wearers with diverse coloration without being too showy or aggressive to scare off more conservative consumers. Also notable is a not to vintage styling. Model 31706 does so with its deep shape and keyhole bridge while the 33706 presents a round metal shape with an acetate layer on its browbar. Both offer a modern twist on classic color themes such as horns, demi ambers, and tortoises providing a diverse mix of fashion and color contrasts. As always, all Jaguar frames are produced by the German based Ferdinand Menrad GMBH. For more information please contact Eastern...
Filed in: Eyewear, Products
ESE INTRODUCES DIVA TREND

ESE INTRODUCES DIVA TREND

Eastern States Eyewear and renowned designer Antonio Coffen introduce “Diva Trend”, a new concept from the Diva Eyewear collection. Focusing on combining fashion with dynamic color treatments, “Trend” differentiates itself through the insertion of multi-colored foils within its acetate temples. While the detailed intermingling of the foil and frame is subtle, the variance of color it adds to each style presents a unique enhancement. The collection additionally defines itself with bold, modern acetate colorations which skillfully compliment and contrast that of the foil pantones. Completed with youthful shapes the new collection is targeted to a woman with a dynamic, fashion forward sense of style. “Diva Trend takes a more youthful and color based approach to design than that of Diva,” explained ESE Managing Director Jason Shyer. “While it utilizes the colored foil as its chief enhancement instead of the Austrian Swarovski Crystal adornments seen on Diva frames, it still adheres to the brand’s individuality and core philosophy.” For additional information, contact Eastern States Eyewear (800) 645-3710; website: www.eseyewear.com
Filed in: Eyewear, Products
ESE’s Exces Eyewear launches Men’s Collection

ESE’s Exces Eyewear launches Men’s Collection

Eastern States Eyewear presents its first ever men’s collection for Exces Eyewear. Under the moniker “SlimFit”, each style features a super thin, high density, acetate front usually matched with sleek, lightweight stainless steel temples. The coloration of the stainless steel temples was carefully selected to provide contrast and vibrancy while maintaining their masculinity. “SlimFit” places a focus on smaller men’s eye sizes with an average size of 52mm. “There’s been a growing demand for men’s styles within Exces from our customers and sales team alike,” explained Jason Shyer, ESE Managing Director. “We took a lot of time curating this collection to ensure it fits within the collection conceptually, artistically, and practically. There is no question that the smaller size range and colors we have adopted have a lot to do with fitting into our product mix properly and similarly addressing our customer’s needs.” SlimFit 1 For additional information, contact Eastern States Eyewear, (800) 645-3710; website: www.eseyewear.com
Filed in: Eyewear, Products
ESE’S ETE LUNETTES INTRODUCES NEW OPTICAL COLLECTION

ESE’S ETE LUNETTES INTRODUCES NEW OPTICAL COLLECTION

Eastern States Eyewear has introduced seven new optical styles in the Été Lunettes collection. Four are within the brand’s feather collection which obtain their unique coloration through the use of natural feathers. Each is cleaned and dyed to meticulously chosen pantone colors then inserted by hand in between two sheets of crystal acetate. A variety of techniques and cuts are utilized – for example, the model Aston’s acetate front is cut and layered to show an upper portion featuring detailed feather work and the lower level is a complimenting it with a lightly colored crystal tone. Another technique can be viewed in the model Murles – a progressive, geometric shape demonstrating the brand’s interpretation of a traditional color fade – however the use of the feathers provides for a brilliant touch of asymmetry that cannot be achieved through typical acetate colors. Not to be outdone are three new styles within the brand’s plexiglass collection. These models each feature engravings that are done one by one through the use of a handheld micro cutter with coloration (via syringe) applied thereafter. In addition to the flower and leaf imagery seen throughout these styles...
Filed in: Eyewear, Products
ESE’S EXCES EYEWEAR BOWS FIVE NEW STYLES

ESE’S EXCES EYEWEAR BOWS FIVE NEW STYLES

  Eastern States Eyewear has announced the release of five optical styles within its Exces Eyewear collection. The new collection sees the addition of two colorful acetate models and three metal styles. The acetates feature a mix of bright top to bottom fades (such as Grey-Electric Blue) and rich mottled colorations combining two and three colors (e.g. a Brown-Green-Lilac mix). The Exces 3134 is notable for mixing in a rippled effect to its upper front and temple region as well. The metal styles are constructed of monel and each features subtle rhinestone adornments. An array of shapes ranging from geometric looks to soft, feminine rectangles are matched with attractive, plastic temples. “We are very happy with the range and diversity of shape and color that our newest Exces collection provides,” explains Jason Shyer, ESE Managing Director. “With Exces, our goal is to provide a superior level of design and quality at a reasonable price and this release achieves that in spades.” For more information, contact Eastern States Eyewear at 800-645- 3710 or on the web at www.eseyewear.com.
Filed in: Eyewear, Products
Diva Fall optical 2016

Diva Fall optical 2016

FASHION MEETS SOPHISTICATION WITH ESE’S LATEST DIVA EYEWEAR RELEASE ESE is proud to announce the release of six new optical styles in its Diva Eyewear collection. Five metals and one acetate style comprise the latest collection. Meticulous details such as rippled or layered metal work couples with flowing temple contours demonstrate Diva’s penchant for artistic, thoughtful design. Each is skillfully augmented with Austrian Swarovski Crystals cut in a variety of shapes, sizes, and color shades. A mix of progressive shapes such as modified pentagons and upswept rectangles buoy the collection. Finally, a variety of clever metal colors coat a mix of gold and silver bases such as brown leopard print, navy, black, and wine. “Our latest Diva release demonstrates designer Antonio Coffen’s love of classic fashion combined with his artistic view of the world,” explains Jason Shyer, ESE Managing Director. “His inspiration is seen in the originality of every temple design and the subtle nuance of each shape.” For further information, please contact Eastern States Eyewear at (800) 645-3710 or find them on the web at www.eseyewear.com.
Filed in: Eyewear, Products
ESE’S JAGUAR EYEWEAR RELEASES SPRING COLLECTION

ESE’S JAGUAR EYEWEAR RELEASES SPRING COLLECTION

Eastern States Eyewear has announced the release of eight new styles in Jaguar Eyewear. Both Jaguar’s classic collection and the youthful Jaguar Spirit line comprise this introduction. The new collection offers a mix of materials including stainless steel, titanium, acetate, and monel. For example, Jaguar Spirit style 33580 features a new concept utilizing temples constructed entirely of carbon fiber. Such work allows for added depth and color tones within each of this model’s color combinations. Another stand out concept is two new “Jaguar Ultimate” models. Constructed of pure titanium, both of these styles utilize real 24 Carat Gold Plating. Each is further enhanced with real wood treatments which are laminated into the temples. Consistent with each style are the subtle, yet sporty details that obtain their inspiration from the world class automobiles. Designs are often mirrored on the inside of each temple adding depth and dimension. Color schemes contain two and three tone combinations including atypical highlights such as petrol, rust, burgundy and horn finishes. A variety of intriguing finishes such as antique brushing, striations complement both shiny and...
Filed in: Eyewear, Products
ESE ANNOUNCES NEW EXCES SUNGLASSES COLLECTION

ESE ANNOUNCES NEW EXCES SUNGLASSES COLLECTION

Eastern States Eyewear is has announced the release of a new Sunglass collection for Exces Eyewear for 2016. Each of the six styles are constructed of plastic and is easily RXable. The feminine shapes sport a variety of rectangular, upswept, and modified square shapes made to flatter the faces of women of all ages. The plastic colors utilize a selection of beautiful marble, animal print, and multi-colored laminates. Combinations include such shades as Brown-leopard, Golden-Blue, Green Marble, Black-Straw, Blue horn-Brown, among others. “Our goal with Exces sunglasses remains simple and distinct,” explained Jason Shyer, ESE Marketing Director. “Fun colors, easy to wear shapes that work with a variety of face shapes at an incredibly accessible price point. All while maintaining what is our company’s reputation for quality craftsmanship.” For more information contact Eastern States Eyewear at (800) 645-3710 or on the web at www.eseyewear.com.
Filed in: Eyewear, Products
ESE’S ETE LUNETTES ADDS ELEVEN NEW STYLES

ESE’S ETE LUNETTES ADDS ELEVEN NEW STYLES

ESE is proud to introduce eleven new styles in the Été Lunettes collection. Seven of the new models are within the brand’s feather collection – each is an ophthalmic. These styles obtain their color effect through the use of real, natural feathers. First cleaned and dyed, they are then inserted by hand in between two sheets of crystal acetate. A variety of techniques can be seen throughout the new collection, for example the style Bras uses a peacock effect that showcases a brilliant contrast on its fronts. Another technique seen in the model Claret demonstrates a watercolor like effect which provides a more subtle, delicate beauty. Additionally, four of the new styles are within the brand’s plexiglass, or acrylic, collection. These models each feature engravings that are done one by one through the use of a handheld micro cutter with coloration (via syringe) applied thereafter. The designs done in these styles represent flower and leaf imagery and through its craftsmanship obtain a three dimensional effect within the crystal based frame. Every one of these styles is, as well as the others within the Été Lunettes collection, are handmade with only a limited number...
Filed in: Eyewear, Sunwear
ESE’S Diva Eyewear Bows Elegant New Optical Release

ESE’S Diva Eyewear Bows Elegant New Optical Release

ESE is proud to introduce six new styles in the Diva Eyewear. Designed by Antonio Coffen, the creator of the Diva Eyewear brand, the releaseis comprised of four metal and two acetate styles. Each style’s finely crafted details demonstrate the brand’s commitment to luxury and sophistication. Metal work is often layered, rippled, and cut into feminine, artful, inspired treatments. Acetate parts are contoured, beveled, and cut into beautiful lines and shapes. Each style is graced with a tasteful array of Austrian Swarovski Crystals. Of particular note is the wide range of color techniques utilized throughout the collection. Examples include fades, the utilizingof three colors on a single frame, and matching the Swarovskis to a style’s color scheme. Metal styles utilize a gold or silver base while acetates mix a variety of exotic floral patterns and crystal-laminates. “Diva has become such an important part of what ESE represents as a company,” explains Jason Shyer, ESE Managing Director. “The attributes of creativity, quality, and the ability to bring something special to the eyewear world is something we take a lot of pride in. We are thrilled to demonstrate that...
Filed in: Eyewear, Products
Randees Kandees By Exces

Randees Kandees By Exces

Eastern States Eyewear introduces Randees Kandees, the industry’s first sunglass collection designed entirely by an artist.  Designed by New York City talent, Randee Bassen, Randees Kandees is a full scale sunglass collection that will be distributed under ESE’s Exces Eyewear umbrella.  Combining her unique talents as an artist with her original views of fashion, Randee has created a collection that features a wide array of vivid plastic colors gracing several eclectic, youthful designs.  With statement making shapes and bold treatments that include metal enhancements, contoured cuts and rhinestones, Randees Kandees are perfect for women seeking a fun pair of summer sunglasses. “I’ve always loved eyewear – I grew up surrounded by it since my father has always worked in ‘the industry’.  When ESE approached me to create a collection, it was a natural fit for me so I jumped at the chance,” explains Randee.  “Similar to my art, my fashion taste has always been a bit funky and very colorful.  I wanted these ideals to come through with every frame design.  Also, I knew that I needed to design sunglasses that I would love to wear!” Merchandising materials include...
Filed in: Sunwear
Eastern States Eyewear: Thierry Mugler Sunglasses

Eastern States Eyewear: Thierry Mugler Sunglasses

ESE has announced the launch of Thierry Mugler Sunglasses. Consisting of a half dozen styles, each caters to women seeking the eclectic, colorful, French inspired designs which the brand is world famous for. Angular, high fashion plastic shapes are complimented with a variety of metal and leather accents.  Pizzazz is created from several themes; for instance, a metal, lattice inspired overlay covering the plastic front of the TM10207.  A series of sleek metal studs comprise the endpieces in models TM10211 and TM10214.  Leather bands provide a material and color contrast to the plastic temples of model TM10198.  Colors of the collection include black, tortoise, burgundy, purple, and a variety of marbleized finishes. “Launching a Thierry Mugler Sunglass collection was a natural outgrowth from increased demand not only for the brand’s eyewear, but also the increased exposure of the brand itself,” explained ESE President Paul Shyer.  “The popularity of the fragrances (most notably Angel Perfume) is at an all time high and the visibility of the couture has expanded to new levels thanks to the direction of Creative Director Nicola Formichetti (also Lady Gaga’s stylist). ...
Filed in: Sunwear
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