Tag Archives : Emozioni

SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC  COLLECTION FOR WOMEN

SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC COLLECTION FOR WOMEN

Safilo announces the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo owned brand for decades. The Spring/Summer 2017 collection incorporates 14 ophthalmic styles, targeted to females ages 40 and up, who are looking for timeless frames that are both fashionable and functional. Designed in the U.S. and Made in Italy of the finest craftsmanship, the Emozioni collection has always been favored by opticians and patients alike for its chic colors, smart prints, exuberant patterns and attractive temple designs. Well suited for a broad female customer base, the sophisticated collection can best be described as feminine and modern but not too trendy with a strong attention to detail, comfort and functional design. All styles feature the latest evolution of Safilo Elasta spring hinges. Frames will be offered in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples. “We are very excited to reintroduce the Emozioni women’s ophthalmic collection at our customers’ request as it’s a brand that has been historically important to Safilo, in the U.S. and...
Filed in: Eyewear, Products
Safilo “American Eyes” Photo Documentary Exhibit and Cocktail Party at VEE Celebrating the Reintroduction of Elasta and Emozioni

Safilo “American Eyes” Photo Documentary Exhibit and Cocktail Party at VEE Celebrating the Reintroduction of Elasta and Emozioni

Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home. Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. This is not the America we all know from glossy magazines, but the real one, sincere and bewitching. The thought-provoking images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love. Vassallo’s photos are extremely evocative, telling stories and emotions in a way that words can’t. The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche in their practices. In addition to the photographic images, the gallery exhibition encompasses eyewear from the Spring 2017...
Filed in: Eyewear, Products
SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

Trendsetting Design, Superior Craftsmanship and Powerful Brands For Preferred Customer Partnerships BOOTH #2749 Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, will be present at Vision Expo East, the largest and most prestigious eyewear trade show in the United Sates, from March 31st to April 2 nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor. Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens. The company will host some powerful experiences that celebrate the independent eyewear powerhouse’s leading edge innovations in the wearable field with SAFILOX smart eyewear and celebrate the company’s historical savoir-faire with the U.S. unveiling of its new...
Filed in: Industry Info
New Safilo Styles Introduced Featuring Elasta 80 Hinge Technology

New Safilo Styles Introduced Featuring Elasta 80 Hinge Technology

Safilo USA’s important proprietary ophthalmic collections, Elasta by Safilo and Emozioni by Safilo, will take on a new name and look in 2015. These collections will be rebranded as SAFILO, the leading brand in the international eyewear market and pride of the Safilo Group. Starting in January, Safilo USA will roll out 12 styles under the SAFILO moniker including eight new styles featuring the Elasta 80 hinge, the latest evolution of the company’s legendary Elasta hinge, as well as four classic SAFILO styles from the brand’s existing international collection. Current in-line Elasta by Safilo and Emozioni by Safilo styles will continue to be sold in the U.S. marketplace under the SAFILO banner. And, as was the case with these collections, the SAFILO collection will be made in Italy, a key pillar of the brand’s DNA. Dedicated cases (dark gray for men and light gray for women) will be provided with each frame. “This important rebranding effort in the U.S. is a strategic move by the company to streamline its proprietary brands in order to develop brand continuity on a global scale and take advantage of creative synergies and operational efficiencies,” said Glenn Rusk, Commercial...
Filed in: Eyewear
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