Tag Archives : Charmant

BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

C&E Vision’s exclusive, web-based service BEYERIGHT (pronounced “Buy Right”), allows members to purchase top-selling frames via vendor and brand—based on what companies they bill—anytime, anywhere. As a complementary service to C&E Vision members, BEYERIGHT shows the most popular and in-stock ophthalmic and sunglass collections by brand in a large-scale format as well as a plethora of information that includes wholesale cost, product group, age group, material, eye bridge and temple length, colors available, manufacturers’ product codes, year and month released, and country of origin. As one of nine distinct web-based services offered by C&E Vision, BEYERIGHT has more than 200 brands from participating vendors such as Luxottica, Marchon, Safilo, Tura, ClearVision Optical, Charmant, and Aspex. These special programs for C&E members provide both a high level of service and access to extensive information that aim to keep their retail business a step ahead of the competition. Frames bought via BEYERIGHT will appear on C&E Vision members’ invoices downloaded from the member portal, as both a description and an image for easy reference. “BEYERIGHT is...
Filed in: Eyewear, Industry Info
CHARMANT OFFERS FREE CANVAS BAG IN ELLE PROMOTION

CHARMANT OFFERS FREE CANVAS BAG IN ELLE PROMOTION

Just in time for Summer, CHARMANT, known for producing top-quality, comfortable and innovative eyewear is offering a free nautical canvas bag with your ELLE order. Just picture yourself on the French Riviera, carrying your nautical canvas bag, wearing your ELLE Suns. Live the Parisian lifestyle. Order now! A minimum purchase is required. Contact 1-800- 645-2121 or contact your sales representative for further details. ABOUT CHARMANT: Since its founding in 1956 as a manufacturer of optical spare parts in Japan, Charmant Group has endeavored to create top-quality, state-of- the-art eyewear, thereby maximizing the satisfaction and well-being of its customers. Charmant continuously pursues the highest degree of quality and comfort for its customers. As a result of continuous developments and the optimization of its own technology, Charmant Group is an established worldwide leading eyewear manufacturer. Exclusive high-tech procedures and special production techniques have made the Charmant Group a globally renowned brand.
Filed in: Press Release
CHARMANT INTRODUCES NEW CHARMANT TITANIUM COLLECTION: CHARMANT PERFECT COMFORT

CHARMANT INTRODUCES NEW CHARMANT TITANIUM COLLECTION: CHARMANT PERFECT COMFORT

  A BREAKTHROUGH IN WEARING COMFORT As surveys confirm again and again, comfort, along with design and quality, is the most important criteria when purchasing a new pair of glasses. CHARMANT has made it its goal to achieve best comfort in eyewear by a completely refreshed way of approaching eyewear construction. The stunning new collection of 4 full and half-rim styles for women and 6 for men is scientifically engineered and ergonomically designed to offer the wearer the ultimate fit. An innovative temple construction provides ideal pressure without headaches, as well as retaining a memory function that ensures the frame will keep its temple shape and remain comfortable day after day. Next to the strong focus on comfort, the new designs are supported with subtle splashes of color and superb detailing resulting in frames with contemporary looks that offer all-day comfort for all occasions. WOMEN`S COLLECTION – 4 styles Fashion conscious women with an active lifestyle who want eyewear with ultimate wearing comfort will love this year’s CHARMANT Perfect Comfort collection featuring a subtle splash of two-tone color. CH10602  All-day comfort guaranteed. Cut-out curves that echo...
Filed in: Eyewear, Products
Charmant Relaunches Charmant Z

Charmant Relaunches Charmant Z

  CHARMANT has relaunched their high-end men’s collection CHARMANT Z for August 2015. The relaunch includes six new styles featuring the strong masculine lines and high-tech innovation for which the collection is known.  Each style provides the wearer unparalleled wearing comfort thanks to the highly flexible and lightweight metal, Z Titanium.  ZT11771R Sleek, modern styling meets high-tech looks.  The floating twin bridge and dynamic three-slit temple design exude masculinity and sophistication.     ZT11791R This refined, sophisticated style features a thin textured elastomer, creating an attractive juxtaposition of edginess against the smooth, clean lines of the frame. ZT11792R A masculine lens shape is complemented by the clean, sleek and masculine look of the temples, featuring patterned elastomer insets.    ZT11793R Bold and masculine, this vintage full-rim style features a block-style elastomer temple inset and masculine frame front.        ZT11794R Sharp styling and an edgy geometric block-style elastomer create a well-balanced, easy to wear frame.     ZT19821R Combining the dynamic three slit temple design and twin bridge...
Filed in: Eyewear, Products
ELLE Spring Summer Styles

ELLE Spring Summer Styles

ELLE’s signature look is a joyful, effortless style that mirrors the spirit and elegance of Paris. The ELLE woman is independent, embodies an easy and natural chic and has a built-in fashion awareness. You can find her discovering the flair of Paris, chatting with friends in a café, enjoying the tranquillity of her Parisian balcony or meandering down the Seine in a houseboat, savouring her joie de vivre in the uniqueness of the moment. ELLE Eyewear’s newest collection reflects the timeless yet pulsating beauty of Paris. The modern and suave frame profiles are sensual, feminine and elegant. The new décor echoes the current runway trend of grids and asymmetric cubist patterns, subtly reflected in the temple details. An extraordinary light material gives ELLE’s Eyewear an outstandingly high wearing comfort. Stunning color interplay, translucent fronts blending into solid, pearly or translucent temples, all complemented with refined detailing will catch eyes and turn heads. EL13394 The eye-catching Spring/Summer 15 trend of grid patterns is modelled in this dazzling new ELLE Eyewear frame with its strong and modern front. Choose between transparent grey or brown with a hint of...
Filed in: Eyewear
CHARMANT’s Latest Crowning Achievement in LineArt CHARMANT: the Jeweled Opera

CHARMANT’s Latest Crowning Achievement in LineArt CHARMANT: the Jeweled Opera

CHARMANT has unveiled two new jeweled styles to their Opera temple lines in the LineArt collection. Opera Temples with Swarovski Crystals Each jeweled frame features Swarovski crystals and an intricate temple inspired by the opulence and passion of the opera. The highly pliable, seven-lined temple filaments represent musical sound waves and the undulating applause of the audience, capturing the emotion and joy of an operatic performance, and expressing a melodic synthesis of design and technology. Excellence Titan The material represents the next generation of eyewear and is the latest results of CHARMANT’s continuing and dedicated research and development. 100% nickel-free, with outstanding processability and special memory functions that help eyewear maintain the original shape; it is an ideal material for eyewear that provides both unlimited design possibilities and superior wearing comfort. CHARMANT’s product line made of Excellence Titan offers amazing lightness, a gentle touch with hardly any pressure felt, while at the same time making an ultramodern fashion statement. XL2067 This elegant pressure mount style features Swarovski crystal studs encased in an graceful rectangle,...
Filed in: Eyewear
Charmant And The Fashion Hero

Charmant And The Fashion Hero

A totally new television casting show that demonstrates real beauty coming from within. A desire to revolutionize the media-enforced version of beauty was the driving force behind CHARMANT’s decision to support TV producer Caroline Bernier’s passion project to produce an interactive television beauty casting show featuring real people like you and me. Her vision is to make the world a little better by contributing to a positive individual self-image via The Fashion Hero platform. Women and men from around the world, independent of nationality, size or skin color could register their profile via the website TheFashionHero.com and participate in the casting. A public online voting as well as a final selection of the candidates by each of the 12 sponsor companies decided on the finalists participating in the filming at Grand Sirenis Resort & Spa, Cancun, Mexico. CHARMANT’s philosophy as well as the conscientious and thorough product design reflects the spirit of The Fashion Hero: high-quality eyewear that promotes individual well-being through excellent comfort. Real eyewear for real people. Unlike other talent or beauty contests, the candidates were not whittled down one by...
Filed in: Eyewear
New ELLE Sunwear SS15

New ELLE Sunwear SS15

ELLE evokes the spirit and style of Paris with a vibe that is chic, elegant and full of joy. Characterized by the confidence and understated glamour of a quintessential Parisian woman, the ELLE look is a smart fusion of modern femininity and sartorial panache that feels and looks good to wear. This attractive, effortless style with its underlying French flavor is the secret of ELLE’s enduring lead in today’s bustling fashion market. ELLE eyewear expresses the ambiance of the brand in a new sunglasses collection that carries the poise and beauty of Paris: the city and its women. Frame profiles are sensuously sculpted revealing slender, tailored lines and a smooth touch on frame curves and angles. Fresh inspirations are drawn from the baroque opulence of Parisian architecture with contemporary references displayed as ornate but tasteful temple decorations. Colors are the sensation of the new ELLE eyewear styles with fabulous new shades and innovative executions. Orange flashes, summer blues and daring reds are striking statement hues while the colour spectrum is reborn in dazzling gradients and sublime pearled tones. EL14801 Parisian baroque is a key inspiration of these stunning...
Filed in: Eyewear
Charmant USA Announces New Appointments To Executive Staff And Management

Charmant USA Announces New Appointments To Executive Staff And Management

CHARMANT, known for producing top-quality, comfortable and attractive eyewear, has announced changes to its executive staff and management. Promotions were awarded to several in management roles, creating a new executive staff to support the newly appointed president, Mr. Urayama. Promotions included Dee Berghuys, who moved from Director of Product and Marketing to become VP of Operations. Dee will now oversee Stock Control & Logistics and IT, as well as Product and Marketing. “I am very excited to take on this new role within CHARMANT,” states Dee Berghuys. “I’ve worked closely with the managers and directors in these departments for years, and I’m confident we will continue to work well together, while implementing any needed changes to increase workflow and productivity.” Promotions included Keith Andreotta, formerly Manager of Human Resources to Director of General Affairs; Wataru Iwasaki, formerly Manager of Corporate Planning to Director of Corporate Planning; Doug Fryer, formerly Manager of Inventory and Product Control to Director of Stock Control and Logistics; Michele Ziss, formerly Brand Manager to Director of Product and Marketing. About CHARMANT Based in...
Filed in: Eyewear, Industry Info
New ELLE Releases for SS2015

New ELLE Releases for SS2015

ELLE is synonymous with the distinctive style and magnetic charisma of a very special modern woman. Her look and charm echo the beauty and passion of Paris. Like the city, her sense of style is chic, individual and spontaneous with occasional catwalk nuances or unique vintage flourishes. Vivacious and curious, the ELLE woman catches all eyes as she strolls confidently along a tree-lined avenue or laughs with her friends over coffee. New ELLE eyewear for spring summer 2015 conveys the femininity and classic French panache of the brand while infusing each frame with up-to-the-minute design inspirations. Sprightly silhouettes are realized in a playful array of zesty spring-like colors and classic shades, in solid and translucent executions and combinations. Elegant profiles are tastefully embellished by Parisian-inspired decorative temples with textured 3-D effects. EL13385 The front profile of this expressive ELLE frame is on-trend with slightly upturned corners and elegantly distended sides. Temples play off frame fronts with solid colors to the translucently striated fronts; and are further enhanced by an intricate 3-D metallic temple detail. Inspired by the baroque beauty of Paris,...
Filed in: Eyewear
Dolce, a New Romantic Temple Line in LineArt CHARMANT

Dolce, a New Romantic Temple Line in LineArt CHARMANT

CHARMANT has unveiled a brand new temple style: “Dolce” for 2015 from its signature brand LineArt CHARMANT. As the name Dolce indicates, the new styles have been designed for the independent, self-confident women interested in expressing the sweet and tender side of their personality. Dolce Dolce embraces and enhances the wearer’s femininity from every angle. With a melody all its own, our newest temple line romances wearers with its heart-like shape, expressing “dolce e con affetto,” or tender with affection. This newest temple line consists of two delicate Excellence Titan strands that intertwine and form a horizontal heart, beautiful and eye-catching from all angles. A three-dimensional design, the finished look produces just a touch of romantic atmosphere. The sleek strands are accented with beautifully shaped knots, adding an extra element of visual intrigue, as well as strength and stability for the wearer. This unprecedented and delicate design is achieved by CHARMANT’s unparalleled craftsmanship and innovative technology. Excellence Titan The material represents the next generation of eyewear and is the latest results of CHARMANT’s continuing and dedicated research...
Filed in: Eyewear
Puma Optical Collection September 2014

Puma Optical Collection September 2014

PUMA drives the high emotion of sport into every product it creates. Joy, confidence and determination inspire a functional design while on-trend shapes, graphics and color directions complete the look. The new PUMA optical collection inspires the wearer to be stronger, better and faster. New PUMA unisex optical frames grab the energy of the brand and run with street and graffiti art-inspired graphics in geometric and lettered logo expressions. Made for action-driven guys and girls, these frames are made to complement a dynamic lifestyle whether on the track or on the town. Each frame encompasses a protective eyewear system complete with superior anti-slip features and a flexible frame structure. This latest PUMA collection also features the innovative eyewear material – Ultem – which boasts both lightness and durability. PU15439 This unisex PUMA look is defined by an animated, all-over polka dot print on the temples. The youthful silhouette sits lightly and is perfect for small faces. Fashionable styling is complemented by top functionality including light, flexible composition and PUMA’s built-in ‘anti-worry system’ which guards against frame slippage. Colors Black Brown Navy...
Filed in: Eyewear
Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Group, known for producing top-quality eyewear, celebrates the 20th anniversary of the launch of their ARISTAR collection this September. Launched September 1, 1994, ARISTAR provides wearers with high-quality, stylish frames at exceptional prices. The name ARISTAR is a portmanteau of the words “A Rising Star,” which became a very accurate descriptor for the collection that now boasts high market penetration and popularity among a variety of wearers. “We are very excited to celebrate the 20th anniversary of this esteemed collection,” states Director of Product and Marketing, Dee Berghuys. “ARISTAR has solidified its place in the market over the last two decades, and with the expansion of the collection to now include stainless steel styles, we expect to enjoy even more success with this collection in the future.” ARISTAR offers high-quality, fashionable eyewear at exceptional pricing to men, women and teens. Styles range from metal, stainless steel and memory metals, to plastics. For more information visit www.Charmant.com/us
Filed in: Eyewear
New AW14 Charmant Titanium Styles

New AW14 Charmant Titanium Styles

CHARMANT Titanium Perfection epitomizes perfect eyewear design. Each frame seamlessly combines titanium’s strength and lightness with intelligent design. Superior optical skill is applied to the creation of every unique profile. A CHARMANT frame speaks volumes for the wearer’s self-assurance, desire for excellence and sense of personal style. The latest collection is a display of expressive, modern looks for modern men and women. The women’s styles strike a balance between classic grace and modern elegance. Feminine silhouettes in fresh new-season colors display innovative temple embellishments. The men’s style embraces masculinity with a striking temple design. Ladies CH12111 Beautiful and unique, this combination frame features a titanium frame front and acetate temples. The temple catches all eyes with its 3-D design and delicate stone accent, that then transitions into a marbled acetate, tapering towards the ear. Available in black, brown, burgundy, and white. CH12112 This charming ladies’ style expertly makes its presence felt without dominating the conversation. An expressive impression of strength with an air of femininity, this combination frame features a titanium...
Filed in: Eyewear
LineArt CHARMANT “DUO” – Expanding Upon the Minimalist Temple

LineArt CHARMANT “DUO” – Expanding Upon the Minimalist Temple

CHARMANT has released two new models with the DUO temple design, expanding upon the minimalist trend offerings of LineArt. These new styles are the second release for the latest segment DUO, a minimally and simply designed eyewear, for the unique, smart and refined women. As the name suggests, DUO features twin profile lines – DUO signifies a sophisticated ensemble of two ideals, symbolized by the parallel lines with Swarovski pieces representing contemporary femininity and Excellence Titan for its advanced comfort. The distinctive minimal profile offers an elegant look and incomparable wearing comfort, while the Swarovski accents provide a touch of modern femininity. The latest DUO release promises the same flexibility, memory function, and perfect fit for which the LineArt brand is known. Responding to market demands, the newest releases provide rimmed alternatives to the popular rimless DUO styles already on the market. Both the full rim and half-rim styles are compatible with progressive lenses. XL2061 DUO This full-rim style features a soft and feminine lens shape which will appeal to all tastes. Available in three colors, there is something for every potential wearer. Colors: BR...
Filed in: Eyewear
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