Tag Archives : Carrera

LUKE BRACEY wearing CARRERA at the Venice Film Festival

LUKE BRACEY wearing CARRERA at the Venice Film Festival

VENICE, ITALY – SEPTEMBER 04: Luke Bracey arrives by boat to the Lido during the 73rd Venice Film Festival on September 4, 2016 in Venice, Italy. (Photo by Danny Martindale/GC Images)
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CARRERA SPONSORS “SUICIDE SQUAD” PREMIERES  IN NEW YORK AND LONDON

CARRERA SPONSORS “SUICIDE SQUAD” PREMIERES IN NEW YORK AND LONDON

Carrera is excited to announce their sponsorship of Warner Bros. Pictures’ world premieres of “Suicide Squad,” in New York City on August 1st and at the European premiere in London on August 3rd. The film opens worldwide beginning on Friday, August 5th. The popular eyewear brand found “Suicide Squad” to be an ideal fit; starring in the film as the Joker, Academy Award-winning actor, musician, director and entrepreneur Jared Leto is also Carrera’s 2016 brand ambassador. Carrera found the pairing irresistible, with Leto appearing at once as a rebellious comic-based Super-Villain from the world of film fiction, and the perfect embodiment of a real-world maverick. Paying tribute to the match with their new Maverick collection, the company was eager to help launch the movie in style—on the red carpet. ABOUT “SUICIDE SQUAD” From writer/director David Ayer comes “Suicide Squad,” starring Oscar nominee Will Smith, Oscar winner Jared Leto, Margot Robbie, Joel Kinnaman and Oscar nominee Viola Davis. Based on the characters from DC, the film also stars Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam Beach,...
Filed in: Industry Info
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Carrera Sponsors World Premiere of Suicide Squad

Carrera Sponsors World Premiere of Suicide Squad

Carrera is excited to announce their sponsorship of Warner Bros. Pictures’ world premieres of “Suicide Squad,” in New York City on August 1st and at the European premiere in London on August 3rd. The film opens worldwide beginning on Friday, August 5th. The popular eyewear brand found “Suicide Squad” to be an ideal fit; starring in the film as the Joker, Academy Award-winning actor, musician, director and entrepreneur Jared Leto is also Carrera’s 2016 brand ambassador. Carrera found the pairing irresistible, with Leto appearing at once as a rebellious comic-based Super-Villain from the world of film fiction, and the perfect embodiment of a real-world maverick. Paying tribute to the match with their new Maverick collection, the company was eager to help launch the movie in style—on the red carpet.       ABOUT SUICIDE SQUAD From writer/director David Ayer comes “Suicide Squad,” starring Oscar nominee Will Smith, Oscar winner Jared Leto, Margot Robbie, Joel Kinnaman and Oscar nominee Viola Davis. Based on the characters from DC, the film also stars Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam...
Filed in: Industry Info
The Maverick Movie – The World Needs Mavericks

The Maverick Movie – The World Needs Mavericks

Carrera launches today the Maverick Movie. The final video, the result of thousands entries from all over the world, portrays the three winners of the competition: Danee Marmolejo, a parkour athlete from Mexico; Kiptoe (aka Matt Dean), a visual artist from Los Angeles; and SiairaShawn, a singer from San Francisco. These are the bold and unconventional Mavericks that Jared Leto and Carrera chose as the protagonists of the video. The video was shot in L.A. by director Christian Larson and is curated by Jared Leto. The Mavericks are described in a very authentic and fresh way to clearly define who they really are – people who inspire, who don’t accept “no” for an answer, people who are not afraid of chances and breaking the rules. http://www.carreraworld.com/video-maverick- movie
Filed in: Industry Info
Celebrity Sightings: JARED LETO wearing Carrera 113/S sunglasses

Celebrity Sightings: JARED LETO wearing Carrera 113/S sunglasses

MILAN, ITALY – JUNE 20: Jared Leto attends the Gucci show during Milan Men’s Fashion Week SS17 on June 20, 2016 in Milan, Italy. (Photo by Venturelli/Getty Images for GUCCI)
CARRERA ANNOUNCES THE MAVERICK CASTING WINNERS

CARRERA ANNOUNCES THE MAVERICK CASTING WINNERS

Italian lifestyle eyewear brand Carrera, is thrilled to announce The Maverick Casting Winners. More than 1,000 musicians, athletes and visual artists joined the casting from across the globe, sharing inspiring and maverick materials. The Judges chose one Grand Prize Winner and two Winners that submitted the most creative Entries and best reflected Carrera’s Maverick spirit. Danee Marmolejo | Grand Winner The Athlete from Mexico Danee literally runs free through life. Dancing on his own while creating a true connection with his surroundings – for him every bench, wall, gap, stairway is an opportunity to improve. He has the Maverick moves – fearless, creative & unpredictable. https://www.youtube.com/eldane Danee wins the opportunity to be part of a Maverick video production with Jared Leto. Matt Dean | Winner The Visual Artist from USA Street art muralist Matt likes to express himself in B I G formats. Instead of seeing just walls or mattresses, he sees opportunities to create – canvases waiting to be filled with true meaning, involving the community in his art. www.youtube.com/kiptoe Siaira Harris | Winner The Musician from USA Siaira’s video...
Jared Leto Wearing The CARRERA Impel Sunglasses

Jared Leto Wearing The CARRERA Impel Sunglasses

PALM SPRINGS, CA – APRIL 16: Actor/musician Jared Leto attends The Retreat Palm Springs 2016 on April 16, 2016 in Palm Springs, California. (Photo by Jonathan Leibson/Getty Images for Lodger Flms)
Shailene Woodley wearing Carrera

Shailene Woodley wearing Carrera

LOS ANGELES, CA – MARCH 10: Shailene Woodley is seen at LAX on March 10, 2016 in Los Angeles, California. (Photo by GVK/Bauer-Griffin/GC Images)
Carrera introduces The Maverick Collection

Carrera introduces The Maverick Collection

CARRERA MAVERICK COLLECTION Carrera introduces The Maverick Collection of eyewear this spring. The collection, comprised of three optical frames and six sunglasses, was devised For Out There Characters. These Mavericks are known for their unconventional minds. They are independent, unique and untamed. Fearless enough to go their own way. Brave enough to make it happen.Offering five male styles and four unisex styles, the collection is thinner and lighter, yet, more striking and bolder than ever. The design is centered around an iconic 1986 style with a reversed curved bridge from the Original Boeing Carrera Collection which has been reinvented. All styles in the Maverick Collection are designed from a 0.7 mm feather-light laser cut stainless steel material and complimented with a laser etched logo on the temple.“The Carrera Maverick collection offers a contemporary look with a lightweight experience for all-day comfort; the ultimate win-win for the end consumer,” says Glenn Rusk, Commercial Head of Safilo North America.
Filed in: Eyewear, Products, Sunwear
CARRERA ANNOUNCES JARED LETO  AS THE FACE OF THE CARRERA 2016 CAMPAIGN

CARRERA ANNOUNCES JARED LETO AS THE FACE OF THE CARRERA 2016 CAMPAIGN

Italian lifestyle eyewear brand Carrera, is thrilled to announce Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand’s 60th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection. “I’ve known of Carrera since I was a kid,” says Leto, “and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life.” ”I am enthusiastic about this collaboration and about Jared’s commitment to this project,” says Massimo Pozzetti, Global General Manager of Carrera. “Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand.” Known for immersing himself in his acting roles, Leto personifies a confident, risk-taking Maverick – an ideal casting choice for the campaign. As the...
CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

Creative, dynamic, and never the same, Carrera’s new eyewear models perfectly embody Millennials’ authentic personality. The new sunglasses have an eclectic spirit, staying true to their nature yet reinventing themselves every day, and being capable of experimenting and surprising. The new glasses, which are destined to become the next season’s ultimate must-have accessory, have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for your smartphone or tablet, these new sunglasses offer a wide array of colors that you can mix and match every day to reflect your changing mood &and style. You can express your personality by swapping fronts in a snap! The two new models feature a contemporary, easy-to-wear design that is similar to the squared or rounded shape of the collection’s two all-time bestsellers. The color palette includes definite hues of yellow, red, white, blue and black, as well as unique camouflage versions with geometric patterns, in line with the latest fashion trends. Original multi-coating or mirrored lenses complete these glasses’ fashion-forward...
Filed in: Eyewear, Products, Sunwear
CARRERA INTERCHANGEABLE OPTICAL CONCEPT

CARRERA INTERCHANGEABLE OPTICAL CONCEPT

    Creative, dynamic, and never the same, Carrera’s newest eyewear models perfectly embody the Millennials’ authentic personality. The two newest eyeglasses: the Carrera 5022/V (a round shape), and the Carrera 5023/V (a squared shape), have an eclectic spirit, staying true to their nature yet reinventing themselves every day, while being capable of experimenting and surprising. Following on the heels of the brand’s interchangeable sunglass concept first offered in September 2015, these two new ophthalmic frames have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for a smartphone or tablet, these new eyeglasses offer a wide array of colors that can be mixed and matched every day to reflect one’s changing mood &and style. It’s easy to express your personality by swapping fronts in a snap! The two new models feature a contemporary, easy-to-wear design that is similar to the squared or rounded shape of the collection’s two all-time bestsellers. Each model, available in silver metal, comes with one frame front cover in injected plastic, either in...
Filed in: Eyewear, Products
Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the first eyewear company to advertise on Instagram, on the launch of the Instagram ads on the 9th of September 2015. As an early digital adopter, the brand already chose Instagram as the privileged place to start the conversation and further connect with its people; nowadays Carrera is enhancing the relationship with Millennials even more, through new digitals tools, distinctive contents and a strong link to e-commerce. Again, the brand proves the will to take the road less boring as its hallmark. And, after the recruitment of engaging brand ambassadors, Carrera shows again its perfect pairing with Instagram, with the new Interchangeable Campaign, launching on September 9th 22nd Sept as the only campaign visible on Instagram. Carrera is the first eyewear company to advertise on Instagram, on the launch and exclusively running on the 12th, 14th and Resembling the Interchangeable eclectic spirit, true- to-its-nature yet different every day, the brand proves its capacity of experimenting and surprising through the Instagram Interchangeable Configurator and original moving images, designed to explore, change and have fun with the sunglasses’ colour palette and...
Carrera Ladies Optical Launches In The U.S.

Carrera Ladies Optical Launches In The U.S.

Carrera introduces 11 Carrera optical frames for women ages 25 to 55 in wearable shapes and colors. Designed in Italy, this newest women’s offering in the U.S. completes the lifestyle brand which includes optical and sun styles available for men, women and children. “Carrera is a lifestyle brand and one of the top 10 eyewear brands in the world. To bring the brand full circle, we are pleased to now offer a complete brand assortment in the United States featuring men’s, women’s and children’s eyeglasses and sunglasses,” says Glenn Rusk, Commercial Head of Safilo North America.
Filed in: Eyewear, Products, Sunwear
Bradley Cooper Wearing The Carrera New Champion Sunglasses

Bradley Cooper Wearing The Carrera New Champion Sunglasses

Bradley Cooper wearing the Carrera New Champion sunglasses at French Open 2015 Style: New Champion Retail Price: $129.00 Availability: High end optical retailers nationwide Credits: Getty Images For more information visit www.safilo.com
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