Tag Archives : Carrera

CARRERA ANNOUNCES THE MAVERICK CASTING WINNERS

CARRERA ANNOUNCES THE MAVERICK CASTING WINNERS

Italian lifestyle eyewear brand Carrera, is thrilled to announce The Maverick Casting Winners. More than 1,000 musicians, athletes and visual artists joined the casting from across the globe, sharing inspiring and maverick materials. The Judges chose one Grand Prize Winner and two Winners that submitted the most creative Entries and best reflected Carrera’s Maverick spirit. Danee Marmolejo | Grand Winner The Athlete from Mexico Danee literally runs free through life. Dancing on his own while creating a true connection with his surroundings – for him every bench, wall, gap, stairway is an opportunity to improve. He has the Maverick moves – fearless, creative & unpredictable. https://www.youtube.com/eldane Danee wins the opportunity to be part of a Maverick video production with Jared Leto. Matt Dean | Winner The Visual Artist from USA Street art muralist Matt likes to express himself in B I G formats. Instead of seeing just walls or mattresses, he sees opportunities to create – canvases waiting to be filled with true meaning, involving the community in his art. www.youtube.com/kiptoe Siaira Harris | Winner The Musician from USA Siaira’s video...
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Jared Leto Wearing The CARRERA Impel Sunglasses

Jared Leto Wearing The CARRERA Impel Sunglasses

PALM SPRINGS, CA – APRIL 16: Actor/musician Jared Leto attends The Retreat Palm Springs 2016 on April 16, 2016 in Palm Springs, California. (Photo by Jonathan Leibson/Getty Images for Lodger Flms)
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Shailene Woodley wearing Carrera

Shailene Woodley wearing Carrera

LOS ANGELES, CA – MARCH 10: Shailene Woodley is seen at LAX on March 10, 2016 in Los Angeles, California. (Photo by GVK/Bauer-Griffin/GC Images)
Carrera introduces The Maverick Collection

Carrera introduces The Maverick Collection

CARRERA MAVERICK COLLECTION Carrera introduces The Maverick Collection of eyewear this spring. The collection, comprised of three optical frames and six sunglasses, was devised For Out There Characters. These Mavericks are known for their unconventional minds. They are independent, unique and untamed. Fearless enough to go their own way. Brave enough to make it happen.Offering five male styles and four unisex styles, the collection is thinner and lighter, yet, more striking and bolder than ever. The design is centered around an iconic 1986 style with a reversed curved bridge from the Original Boeing Carrera Collection which has been reinvented. All styles in the Maverick Collection are designed from a 0.7 mm feather-light laser cut stainless steel material and complimented with a laser etched logo on the temple.“The Carrera Maverick collection offers a contemporary look with a lightweight experience for all-day comfort; the ultimate win-win for the end consumer,” says Glenn Rusk, Commercial Head of Safilo North America.
Filed in: Eyewear, Products, Sunwear
CARRERA ANNOUNCES JARED LETO  AS THE FACE OF THE CARRERA 2016 CAMPAIGN

CARRERA ANNOUNCES JARED LETO AS THE FACE OF THE CARRERA 2016 CAMPAIGN

Italian lifestyle eyewear brand Carrera, is thrilled to announce Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand’s 60th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection. “I’ve known of Carrera since I was a kid,” says Leto, “and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life.” ”I am enthusiastic about this collaboration and about Jared’s commitment to this project,” says Massimo Pozzetti, Global General Manager of Carrera. “Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand.” Known for immersing himself in his acting roles, Leto personifies a confident, risk-taking Maverick – an ideal casting choice for the campaign. As the...
CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

CARRERA INTERCHANGEABLE – COLOR YOUR GLASSES

Creative, dynamic, and never the same, Carrera’s new eyewear models perfectly embody Millennials’ authentic personality. The new sunglasses have an eclectic spirit, staying true to their nature yet reinventing themselves every day, and being capable of experimenting and surprising. The new glasses, which are destined to become the next season’s ultimate must-have accessory, have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for your smartphone or tablet, these new sunglasses offer a wide array of colors that you can mix and match every day to reflect your changing mood &and style. You can express your personality by swapping fronts in a snap! The two new models feature a contemporary, easy-to-wear design that is similar to the squared or rounded shape of the collection’s two all-time bestsellers. The color palette includes definite hues of yellow, red, white, blue and black, as well as unique camouflage versions with geometric patterns, in line with the latest fashion trends. Original multi-coating or mirrored lenses complete these glasses’ fashion-forward...
Filed in: Eyewear, Products, Sunwear
CARRERA INTERCHANGEABLE OPTICAL CONCEPT

CARRERA INTERCHANGEABLE OPTICAL CONCEPT

    Creative, dynamic, and never the same, Carrera’s newest eyewear models perfectly embody the Millennials’ authentic personality. The two newest eyeglasses: the Carrera 5022/V (a round shape), and the Carrera 5023/V (a squared shape), have an eclectic spirit, staying true to their nature yet reinventing themselves every day, while being capable of experimenting and surprising. Following on the heels of the brand’s interchangeable sunglass concept first offered in September 2015, these two new ophthalmic frames have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for a smartphone or tablet, these new eyeglasses offer a wide array of colors that can be mixed and matched every day to reflect one’s changing mood &and style. It’s easy to express your personality by swapping fronts in a snap! The two new models feature a contemporary, easy-to-wear design that is similar to the squared or rounded shape of the collection’s two all-time bestsellers. Each model, available in silver metal, comes with one frame front cover in injected plastic, either in...
Filed in: Eyewear, Products
Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the first eyewear company to advertise on Instagram, on the launch of the Instagram ads on the 9th of September 2015. As an early digital adopter, the brand already chose Instagram as the privileged place to start the conversation and further connect with its people; nowadays Carrera is enhancing the relationship with Millennials even more, through new digitals tools, distinctive contents and a strong link to e-commerce. Again, the brand proves the will to take the road less boring as its hallmark. And, after the recruitment of engaging brand ambassadors, Carrera shows again its perfect pairing with Instagram, with the new Interchangeable Campaign, launching on September 9th 22nd Sept as the only campaign visible on Instagram. Carrera is the first eyewear company to advertise on Instagram, on the launch and exclusively running on the 12th, 14th and Resembling the Interchangeable eclectic spirit, true- to-its-nature yet different every day, the brand proves its capacity of experimenting and surprising through the Instagram Interchangeable Configurator and original moving images, designed to explore, change and have fun with the sunglasses’ colour palette and...
Carrera Ladies Optical Launches In The U.S.

Carrera Ladies Optical Launches In The U.S.

Carrera introduces 11 Carrera optical frames for women ages 25 to 55 in wearable shapes and colors. Designed in Italy, this newest women’s offering in the U.S. completes the lifestyle brand which includes optical and sun styles available for men, women and children. “Carrera is a lifestyle brand and one of the top 10 eyewear brands in the world. To bring the brand full circle, we are pleased to now offer a complete brand assortment in the United States featuring men’s, women’s and children’s eyeglasses and sunglasses,” says Glenn Rusk, Commercial Head of Safilo North America.
Filed in: Eyewear, Products, Sunwear
Bradley Cooper Wearing The Carrera New Champion Sunglasses

Bradley Cooper Wearing The Carrera New Champion Sunglasses

Bradley Cooper wearing the Carrera New Champion sunglasses at French Open 2015 Style: New Champion Retail Price: $129.00 Availability: High end optical retailers nationwide Credits: Getty Images For more information visit www.safilo.com
Magdalena Wosinska Takes Carrera “Out There” The Eyewear Brand Launches Its Fully Integrated Global Campaign

Magdalena Wosinska Takes Carrera “Out There” The Eyewear Brand Launches Its Fully Integrated Global Campaign

Photographer Magdalena Wosinska is a modern day adventurer, following her gut into the unexplored corners of Out There. Her passion for the unknown made her the perfect fit to launch Carrera’s new global platform “Out There.” The platform, developed by Anomaly Amsterdam, is built on Carrera’s belief that passion is the fuel that moves us through the journey of life. Passion makes us restless, curious and adventurous. It takes us to places we didn’t know existed, moves us out of our comfort zones and gives us experiences we never expected. Passion takes us Out There. To capture this feeling, Magdalena hit the road with a group of friends, traveling in and around her hometown of Los Angeles. Unlike most branded photo shoots, Magdalena’s approach was to let the journey dictate the images, not the other way around. The global campaign presents 4 different stories told by 4 hero shots: – OUT THERE there’s no such thing as a wrong turn It takes guts to dive head first into the unknown but the reward might just be the best story of your life. Getting lost can be the greatest adventure of all. – OUT THERE is the road less boring There are two ways to go through life:...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Carrera Is “Out There”

Carrera Is “Out There”

Carrera believes that passion is the fuel that drives us to move outside of our comfort zones. Passion makes us restless, curious and adventurous. It takes us to places we didn’t know existed and gives us experiences we never expected. Passion takes us Out There. In 1956 Wilhelm Anger decided to name his sport goggles company after the longest, fastest, most dangerous race in the world, the Carrera Panamericana. Because that was the future. That was forward thinking, that was… Out There! And it was that spirit and attitude that continue to push Carrera design and innovation to think forward. It is Carrera’s point of view on their product and the passionate people who wear them. In 2015, Carrera launches the OUT THERE with a fully integrated global campaign shot and directed by acclaimed, Los Angeles based photographer, Magdalena Wosinska. Her images perfectly represent the freedom, spontaneity and passion that are embedded in every pair of Carrera eyewear. “Out There” is much more than a tagline. It’s a way of life, a mission and a point of view that runs throughout the entire brand. “Out There” is not a place, it is a state of mind. And for Carrera, the ones who are...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign will premiere at the show with...
Filed in: Eyewear
Laying The Foundation For Safilo’s Long-Term Sustainable Growth

Laying The Foundation For Safilo’s Long-Term Sustainable Growth

The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, listed on the Milan Stock Exchange – has today approved the Company’s consolidated financial statements for the year ended 31 December 20141 and examined the separate financial statements for the year ended 31 December 20141, which will be submitted for approval by the shareholders at the Annual General Meeting to be held in a single call on 27 April 2014. Safilo net sales in 2014 grew by 5.1% (+5.9% at constant exchange rates), continuing a sustained path of improvement compared to the previous year. The key enabler for sales and market share growth has been the step-change in Safilo’s global commercial strategy and operations, with clear focus on quality of sales and sustainable distribution. Consistent with previous quarters, Q4 showed a continuation of improved top line momentum, up 11.2% with foreign exchanges leveraging a tailwind (+7.2% at constant exchange rates) with broad based growth across all key geographies, including healthy sales and market share growth in Western Europe. 2014 operating performance, with an adjusted2 EBITDA...
Filed in: Eyewear, Industry Info
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