SAFILO GROUP LAUNCHES GALLERIASAFILO.COM,  THE NEWEST DIGITAL MUSEUM DEDICATED TO EYEWEAR

SAFILO GROUP LAUNCHES GALLERIASAFILO.COM, THE NEWEST DIGITAL MUSEUM DEDICATED TO EYEWEAR

Debuting at MIDO 2017, www.GalleriaSafilo.com is the newest digital museum in the world entirely dedicated to eyewear, its history and technology, and its everlasting charm. A project that highlights the role of Safilo Group as the historical leader and founder of the Italian Eyewear manufacturing tradition, the forerunner of the industry, as well as the company that owns one of the most important private collections dedicated to Eyewear in the world, collected over many years in the memory of its historical owner Guglielmo Tabacchi. Designed for global smart-visitors, as well as for scholars, researchers and for those who are curious about the history of costume and the eyewear industry, GalleriaSafilo.com is a Cloud-based digital project that allows visitors to discover, experience and share the wonder of a museum visit from the preferred device, making the most of social networks with intuitive features and language. Every guest visiting the GalleriaSafilo.com will have the opportunity to register and create a personal gallery, selecting and downloading the favorite pieces from the 300 unique pieces of Safilo’s permanent collection on display. This includes glasses that belonged to Elvis Presley, Madonna and Elton John, ancient and contemporary artworks – all classified by genre (ancient, modern, active, celebrities, lifestyle, art, science), historical period (from the seventeenth to the twenty-first century), brand (Safilo, Polaroid, Carrera, Smith) – that can be shared in social networks, tagging friends and involving them in the discovery. In addition to the permanent collection – which will be progressively enriched by showcasing additional items from the collection of 3000 pieces – GalleriaSafilo.com will propose a calendar of events and temporary exhibitions, dedicated to locations, personalities, new or unseen objects particularly significant for the eyewear world. This is an opportunity that Safilo offers also to its customers, collectors, and fashion brands who wish to collaborate and make use of this unique exhibition space, which can be consulted worldwide. GalleriaSafilo.com was developed and produced in collaboration with RedFarm and Cantiere di Comunicazione, a company of the Group Take. It is a project that dovetails with the company’s 2020 Strategic Plan, and aims to enhance and preserve the heritage and the tradition of craftsmanship, along with the company’s digital vision statement. In fact, GalleriaSafilo.com is intended as a place to enhance and share Safilo’s universe of ideas, products, techniques, stories and innovation: a long history that dates back to 1878, when Angelo Frescura turned a mill in Calalzo di Cadore into the first Italian eyewear manufacturing site, which then became the company that this year at the Consumer Electronic Show in Las Vegas launched SafiloX, the first brain sensing eyewear platform enabling mental focus. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,252 million. ...
Filed in: Industry Info
JOEY LOGANO WINS 2017 SEASON OPENING CLASH AT DAYTONA INTERNATIONAL SPEEDWAY

JOEY LOGANO WINS 2017 SEASON OPENING CLASH AT DAYTONA INTERNATIONAL SPEEDWAY

Top Wiley X®-Sponsored Driver Picks Up Where He Left Off Last Year — Racing Hard And Winning Wiley X®-sponsored NASCAR driver Joey Logano finished the 2016 season racing in the final Sprint Cup Series Championship Race, vying for auto racing’s ultimate prize. He kicked off the 2017 NASCAR season in similarly strong fashion, winning the 2017 season-opening Advanced Auto Parts Clash at Daytona International Speedway on Sunday, February 19. It wasn’t until he pulled off some late-lap jockeying that Logano managed to pull ahead of race leader Denny Hamlin, rookie Daniel Suarez, fellow Wiley X driver Matt Kenseth and Kyle Busch to earn a hard-fought victory on this famous 2.5-mile oval. While this was technically an exhibition race that didn’t count for any points, the win should be a great confidence booster as Logano competes on the same track next weekend in the world-famous 59th Daytona 500. “We were thrilled by the way Joey raced all last season and put himself into position to compete for the Sprint Cup crown,” said Wiley X Co-Owner Myles Freeman, Jr.  “He had a great campaign last year, and this weekend’s victory shows that he isn’t going to take his foot off the throttle one bit.  We’re looking forward to great things from him in 2017, as well as from our entire stable of sponsored NASCAR drivers,” added Freeman. Other Wiley X-sponsored drivers performed well in the reduced field of 17 drivers competing in the Clash.  Kevin Harvick® finished in 5th Place and Matt Kenseth finished just outside the Top 10, in 11th position. These NASCAR drivers rely on the crystal-clear vision and Absolute Premium Protection Wiley X provides, both on the track and in their everyday lives.  Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun.  Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for the past 30 years. To follow all the action as Wiley X sponsored drivers compete throughout the 2017 NASCAR season and fix their sights on winning the championship — or get more information about Wiley X’s complete line of innovative eyewear products providing wearers with Absolute Premium Protection — visit www.wileyx.com.  Or contact Wiley X at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. ...
Filed in: Industry Info
Is Your Practice Marketing Hurting Your Web Traffic?

Is Your Practice Marketing Hurting Your Web Traffic?

Is Your Website Marketing Hurting Your Traffic? A patient on a cellphone looking for your office hours clicks on your website from Google search results and upon arriving to your homepage an ad pops-up, blocking all of the content on the homepage.  While you think this is a great way to force the visitor to pay attention to your message, it can be pretty frustrating and intrusive for the patient who has different information on his agenda. This form of interruption marketing is called an interstitial ad and Google is cracking down on this type of ad because it hurts the user experience. Consequently, this month Google rolled out an “intrusive mobile interstitial penalty” which will penalize website ranking for sites that use this tactic in order to reduce this type of intrusive advertising for mobile users. The goal of the penalty is to prevent website managers from withholding visitors easy access to the content they seek on a mobile search. How does this penalty play out? Firstly, the penalty only applies to interstitials that appear in the direct path of a Google mobile search result that leads to specific website page.  This means that it will not affect interstitials that are implemented within your internal website navigation. Further, they are targeting certain types of interstitials including: showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page. displaying a standalone interstitial that the user has to dismiss before accessing the main content. using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold. Does this mean that you should outlaw the use of interstitial marketing in your practice? Well, not necessarily. Our SEO experts have been aware of the negative impact pop-up advertising can have on the user experience and SEO for some time and back in August they set up certain guidelines for using them with our clients. Their advice? Only use interstitials on a website when it is to promote an event, a sale or some promotion that is out of the ordinary and limited in time.  The interstitial should also have a purpose, like a login screen or an email capture. Sometimes, after all, you do want to get website visitor’s attention. Our SEO experts have also pointed out that interstitials that are in response to a legal obligation (such as for cookie usage or age verification) or banners that use a reasonable amount of screen space and are easily dismissible are not included in the penalty. Online marketing can be complicated, but you don’t have to understand all of the nitty gritty of SEO yourself. Leave it to the experts! Contact me today atdaniel@eyecarepro.net or (412) 532-6542. ...
Morel releases Abelia from Koali

Morel releases Abelia from Koali

The tubular flowers and variegated foliage of the Abelia bush have inspired a range of modern, colorful and light combination frames, in which the acetate blends into the stainless steel. This twin-material combination consists of two eyepieces in grooved acetate fixed to a colored stainless steel bar. This novel frame reveals a colored line (stainless steel) on top of the eyeshape, and the lower part of the acetate front is held in place by a nylon-wire fitting for greater lightness. The frames feature outstanding color work: exclusive Koali acetate made up of strands in opaque shades and embedded in a transparent colored base to produce a rich, intense look. Abelia is available in 3 lightweight models featuring generous shapes as well as a range of blended tortoiseshells and bright colors: purple, ultramarine, fuchsia, raspberry and celadon green. All combinations emphasize the transparency of the material, offering elegant and refined frames in a range of sizes (49, 49, 51). Koali Abelia ...
Filed in: Eyewear, Products
Rev up Your Practice Social Media in 2017!

Rev up Your Practice Social Media in 2017!

2016 may have been the year of so-so social media for your practice but that ends today. In 2017 you can boost your social media marketing, creating more engagement and exposure for your practice page.    The greatest and easiest source of Facebook engagement is sitting right under your nose… your practice staff! Your staff consists of local individuals with local friends – all of whom can and should be customers.  You can use this resource to tap into this local network by making your staff the stars!   Highlight different staff members with tags and ask them to share the posts and soon your staff stars will spread your practice name throughout their personal Facebook networks.  The best news is, this can be a very quick and easy strategy. Simply create a list of “get to know you” questions and give it to each of your staff members.  Include questions of personal interest such as, “Do you have a nickname? Where/how did you get it?  Where did you grow up? Any interesting story about your hometown or your early years?  Hobbies, pets, favorite patient story…”  You can get creative and ask leading questions that will provoke interesting or funny stories to surface.   Once you have collected all of your staff responses create a bunch of fun, funny, entertaining  posts from the information that was collected (with explicit approval from each staff member of course). Include some pictures or videos for more engagement.   Once approved, schedule the posts out over a few months. Create excitement amongst your staff members as they check the Facebook page to learn about the other staff members and look for their stories to be shared.  Ask all staff members to share the posts when they are included. With a minimal amount of work, you can have engaging posts scheduled out at once for months in advance and create a fun staff engagement strategy that will spread the word about your practice. Need some help creating and implementing an effective social media marketing strategy for 2017? Well, you’re in luck. That’s one of our areas of expertise. Contact me at daniel@eyecarepro.net or phone (412) 532-6542 and we’ll get you started! ...
Havaianas expands the launch of its first eyewear collection  worldwide

Havaianas expands the launch of its first eyewear collection worldwide

In partnership with Safilo, the brand grows its portfolio by presenting more than 80 sunglasses proposals The Havaianas Eyewear collection is one of the greatest announcements from the brand. Launched in August 2016 as avant-première in Brazil – Havaianas birthplace – the collection is ready to conquer the world! The eyewear collection is full of colors on great shapes, expressing all the fun and Brazilian mood already recognized and admired around the world in an unprecedented partnership with Safilo. The glasses bring the spirit of the Brazilian summer with many colors and surprising combinations, which, as well as flip-flops, are great for wearing from sandy beaches to urban centers. The line features four best-selling shapes of sunglasses with a variety of sizes and countless color combinations, baptized with names of famous Brazilian beach destinations: Rio, Paraty, Trancoso and Noronha. The collection represents the essence of Havaianas translated into eyewear: the sunglasses feature Havaianas comfortable rubber finishing with the famous rice pattern present in the sole of the flip-flops. On top of these four styles, the collection has a special style called Brasil, the only style in the collection whose front is produced in acetate, featuring layers with the colors of the Brazilian flag, as the famous Brazil flip-flops. The sunglasses are produced in three different materials: rubber, acetate and polyamide, in sizes ranging from small, medium and large. The lenses have UVA/UVB protection and have different lens finishings: solid, gradient and mirrored. Created based on Havaianas rainbow of colors, the sunglasses promise to have the same success as the original flip-flops, sneakers and clothing. The Havaianas Eyewear collection has soon become an object of desire in Brazil. As Havaianas is recognized to be a democratic brand for every taste, the eyewear collection satisfies both classic as well as more innovative consumers thanks to the wide variety of color combinations and shapes. Havaianas Eyewear takes the Brazilian summer and fun all year round to the rest of the world. Havaianas Eyewear packaging The eyewear collection will be sold with neoprene pouches in six color options: gray, blue, green, red, orange and yellow. The first Havaianas Eyewear collection will be available worldwide from February 2017. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million. havaianas_linesheet ...
Filed in: Eyewear, Products, Sunwear
MODERN OPTICAL INTERNATIONAL  Launches GB+, a New Extended-Size Women’s Collection

MODERN OPTICAL INTERNATIONAL Launches GB+, a New Extended-Size Women’s Collection

  Value eyewear leader Modern Optical International announces the launch of GB+, a new women’s collection with extended eye sizes and temple lengths. GB+ offers great-fitting eyewear for diverse market segments so she’ll always feel confident and look beautiful. Utilizing ultra-feminine contours, the initial eight styles feature sizes ranging from 55 to 59mm, and temples measuring up to 150mm. Each style is available in three colors and combines on-trend colors and silhouettes, quality materials, and distinctive design details. Value-priced, GB+ is destined to become an essential eyewear collection. Ken Weissman, President and CEO of Modern Optical International, explains the inspiration behind GB+. “Beauty is diversity, and at Modern Optical we believe in eyewear for every woman. The creation of GB+ was inspired by global-minded fashion and the success of Modern’s very popular Geneviéve Boutique collection. With GB+ we’ve combined today’s best eyewear trends and top quality materials. GB+ eyewear not only fits right but is also priced right so every woman can celebrate her unique style.” As they say, Attitude is everything and with this style she’ll hold her head high. Subtle brow emphasis coupled with chic temples exude personality and confidence. Features: stainless steel, silicone pads. Colors: black/gold, brown/gold, ivory/gold. Size: 58-16- 145. Captivate possesses undeniable charm with its soft cat-eyes and metal-linked temple treatments. Features: handmade zyl temples, stainless steel, spring hinges, metal trim. Colors: matte black/silver, matte mauve/gold, matte mocha/gold. Size: 56-16- 145. High-energy fashion describes Electrifying where metal and zyl weave along the temples. Features: handmade zyl, metal trim, spring hinges. Colors: black/gold, brown/gold, plum/gold. Size: 55-18- 145. The allure of Fascinate is its tasteful color application on a modern silhouette. Features: handmade zyl temples, metal trim, stainless steel, silicone pads, spring hinges. Colors: matte black/gold, matte brown/gold, matte indigo blue/gold. Size: 55-17- 145. A smart, double-laminate design, the contemporary color palette of Intellect will always elevate her outfit choice. Features: handmade zyl, spring hinges. Colors: black/crystal, tortoise/lilac, tortoise/pink. Size: 59-18- 150. A style leader, Prominent makes a statement with textured handmade zyl layered on the outer rims of this soft cat-eye. Features: handmade zyl temples, stainless steel, spring hinges, silicone pads. Colors: black/gold, black/silver, navy/silver. Size: 59-17- 150. The rich tones of Savvy will empower her spirit all day and into the evening. Features: double-laminate handmade zyl, spring hinges. Colors: brown, navy, purple. Size: 56-16- 145. A semi-rimless style, Wonderful appears understated at first, but elegant gemstones illuminate her most feminine features. Frame features: handmade zyl temples, stainless steel, spring hinge, multi-faceted gemstones, metal trim. Colors: matte black, matte burgundy, matte navy. Size: 57-17- 145. Hi and lo-res images of these 8 new releases as well as two model shots may be accessed in this Dropbox link: https://www.dropbox.com/sh/fi8v4683phqxqf8/AAB3yN56BjClh0d4EeQVSY49a?dl=0 All GB+ frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, premium clamshell cases wrapped in leather-like material are available with qualifying purchases. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 16 unique collections representing over 900 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Eyewear, Products
JAGUAR EYEWEAR PREMIERES 2017 SUN COLLECTION WITH FOCUS ON  LENS TECHNOLOGY

JAGUAR EYEWEAR PREMIERES 2017 SUN COLLECTION WITH FOCUS ON LENS TECHNOLOGY

  Eastern States Eyewear has announced the release of its 2017 Jaguar Sunglass collection with 14 new styles. A wide range of premium lens options will be offered including Polarized, Blue Blocker, Mirror, Nano lenses with AR coatings. All protect against lateral glare and provide for clearer, crisper optics. The design of the collection is comprised of an array of masculine shapes ranging from sporty to classic. Nearly all possess an easy to RX construction with no greater than a base six curve. Several clever nuances can be viewed through the collection. In styles 37162 and 37163, the pantones of the metal temples have been carefully selected to match the coloration of their corresponding mirror lenses. The temples of style 37565 subtle layered stainless steel construction allows for a multi colored nuance. Model 37566’s front sports an antique finish to demonstrate a fashionably rustic look. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses. Jaguar_Fun37163_A4hoch “Each style portrays the feel of sport and luxury that defines the Jaguar brand,” explained ESE Managing Director Jason Shyer. “With so many basic men’s sunglasses in the market Jaguar looks to provide wearers with a more interesting fashion option combined with the quality of premium lenses and German design.” As with all Jaguar frames these styles are produced by the German based Ferdinand Menrad GMBH. For more information please call 800-645- 3710 or visit www.eseyewear.com. Or follow them online at www.facebook.com/eseyewear or www.instagram.com/eseyewear. ...
Filed in: Eyewear, Products
LIFE IS GOOD LAUNCHING EYEWEAR, SUNWEAR AND READERS COLLECTION WITH THE MCGEE GROUP

LIFE IS GOOD LAUNCHING EYEWEAR, SUNWEAR AND READERS COLLECTION WITH THE MCGEE GROUP

  Framed in optimism: Life is Good and The McGee Group have partnered to help people focus on the good through a whole new lens. The collection features 16 ophthalmic, 17 sunwear, and 10 reader styles available for men, women, teens and kids, all inspired by inspirational people, places, and works of art. “We are so excited to launch the Life Is Good eyewear collection with The McGee Group as a way to spread the power of optimism to even more customers” said John Jacobs, co-founder of Life Is Good. “Through the stories behind the product, we hope to inspire customers to focus on the good and embrace the world with arms wide open.” The eyewear collection features modern and comfortable frames for the entire family in a variety of acetates and eye catching colors. Each optical frame style is named after a “hero of optimism” whose story is an everyday reminder to focus on the good. “Life is Good Eyewear is a perfect fit for The McGee Group as we were drawn to the brand because of the similarities in our stories. Both the McGee Group and Life is Good are American, family owned companies, with a desire to spread the message of positivity and optimism,” said Wayne McGee, founder and CEO of the McGee Group. “Life is Good is highly committed to helping children in need, with 10% of all net profits funding the Life is Good Kids Foundation. While life is not always perfect or easy, life IS always good. We are excited to focus on all the good things that are happening, and start off 2017 with the launch of Life is Good Eyewear.” The McGee Group is spreading good vibes in optical stores across the country beginning January 2017 with ophthalmic frames for men, women and teens range from $115 to $130 MSRP. Kids ophthalmic frames available in May will range from $100 to $125 MSRP. Retail sunwear frames retailing at $38 MSRP and readers retailing at $10 with coordinating cases will be available on Lifeisgood.com and in Life is Good Genuine Neighborhood Shoppes. ABOUT THE LIFE IS GOOD COMPANY The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of who are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details, find a store near you at lifeisgood.com/store-locator, and follow Life is Good on Twitter, Facebook and Instagram. ABOUT THE MCGEE GROUP The McGee Group, celebrating 40+ years, markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group represents Badgley Mischka eyewear and sunwear, Vera Bradley eyewear and sunwear, Ducks Unlimited eyewear and sunwear, XOXO eyewear and sunwear, Totally Rimless and Argyleculture eyewear and sunwear by Russell Simmons as well as Trina Turk optical and sunwear. Life is Good is a welcome addition to their brand portfolio.   ...
Filed in: Eyewear, Sunwear
neubau eyewear celebrates its Berlin Fashion Week debut in  collaboration with Hien Le

neubau eyewear celebrates its Berlin Fashion Week debut in collaboration with Hien Le

The Austrian eyewear label neubau eyewear celebrated its debut at Berlin Fashion Week as part of renowned Berlin designer Hien Le’s catwalk show. Since 2011, Laos-born Hien Le took part in Berlin Fashion Week, showcasing his fall/winter 2017/18 collection at the “Kaufhaus Jandorf”. For 7 out of 30 looks he chose spectacles from the neubau eyewear range as accessories. Around 400 invited guests – among them TV presenter Johanna Klum, model Marie Nasemann and actor Jannik Schümann – watched the show and were inspired by the designer’s extraordinary creations. In his fall/winter 2017/18 collection Hien Le is getting back to the roots of skateboarding– the women sporting flowing midi skirts, the men dressed in chinos and button-up shorts. Evoking the elegant sportswear of the Forties and Fifties, the collection harks back to classic cuts and details, with a predominance of wool blends, cotton and silk in a color spectrum of grey, beige and midnight blue with touches of pine green and rosé. With their urban fresh appeal those glasses by neubau eyewear are a perfect fit for the designs on show, providing some extra eye candy on the runway. The featured models, some of them yet to be released in April, are Frida, Sam, Dani, Edmund and Sigmund, and were incorporated into the show as perfect additions to the designer’s outfits. “For us, working with Hien Le, is a wonderful opportunity to prove our awareness of design and to present our glasses in an exciting, creative environment,” says Daniel Liktor, brand manager at neubau eyewear. About neubau eyewear: Launched in 2016, the Austrian label neubau eyewear is a homage to the creativity and the spirit of the millennials generation, connecting an urban way of life and innovative design to long-standing knowhow and experience. The young brand is built on a strong foundation in the history of its parent company, the long established Austrian spectacles manufacturer Silhouette. This way the highest demands in quality and dynamic progress in technology and design come together in one product. Since its launch last June, including the models about to be released in April 2017, neubau eyewear has introduced 24 prescription frames and eight sunglasses models made from lightweight polymer and 100% hypoallergenic stainless steel, a forward-looking combination in terms of durability and comfortable wear. For more information go to neubau-eyewear.com ...
SAFILO INTRODUCES ATELIER EYEWEAR  WITH ELIE SAAB COUTURE AND OXYDO

SAFILO INTRODUCES ATELIER EYEWEAR WITH ELIE SAAB COUTURE AND OXYDO

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, opens its Atelier Division with Elie Saab Couture and OXYDO, the first brands to offer exquisite and differing Atelier Eyewear expressions. Positioned above the Fashion Luxury segment, Atelier offers to the most discerning customers across the world an exclusive new eyewear selection of highly sophisticated brands. They share the most refined product, expertly crafted in Italy, outstanding quality expressing exquisite artisanship, and combine aesthetic unicity, intricate detail and superior materials of innovative compositions. Safilo’s Atelier represents a most refined eyewear concept in the context of design, art, and fashion trends. It will be available in the most exclusive specialist optical and fashion boutique stores, rigorously selected across the world. The Atelier brands will be presented in bespoke collections, designed with limited pieces in capsule collections, and exclusive Limited Editions made to order. Safilo Group designs, creates, manufactures and distributes its iconic Eyewear collections derived from a prestigious and unique portfolio of international brands that spans the key eyewear segments of Fashion Luxury with Dior, Jimmy Choo and Fendi, and Premium Fashion with Max Mara and Hugo Boss, Contemporary Lifestyle with Carrera, Marc Jacobs, Tommy Hilfiger, kate spade new york and Fossil, Sports Inspired Smith, and Mass Cool with Polaroid, havaianas and Swatch-the-Eyes. “With Atelier, we enter as per our 2020 Strategic Plan also the Segment of Super Luxury Eyewear. It offers very interesting growth and profitability rates. Because we have made high quality product and distribution differentiation the bedrock of our corporate strategy over the past few years, we can now scale that to match precisely also the requirements of the Super Luxury business model,” says Luisa Delgado, CEO of Safilo. “We are delighted to debut with two exquisite brands – Elie Saab Eyewear Couture of unparalleled sophistication, and our own OXYDO blending trailblazing Technology and Art-inspired-beauty. In both, we have brought to life in market disruptive ways our renowned product savoir faire heritage and innovation capabilities.” ATELIER – REVIVING THE ORIGINS OF SAFILO CRAFTSMANSHIP WITH CUTTING EDGE INNOVATION Safilo Atelier draws its inspiration from a long tradition of eyewear craftsmanship dating back to 1878. Today again, Safilo’s recently opened Padova based Product Design and Creation Studio embodies this nearly 140 year long craftsmanship tradition, blending savoir-faire, passion and dedication with cutting-edge technical solutions and state-of-the art 3D printing production technology for the creation of truly unique pieces of eyewear. Safilo’s Artisans boast decades of eyewear expertise, often combining it with the art of jewelry and watch creation. They expertly create unique Masterpieces and Atelier Limited Editions, shaping sophisticated materials, stones and precious metals, chiseling every element with care and attention, in an environment that quietly celebrates the decades long tradition of the genuine hand made with its very own soul and conviction. ELIE SAAB – EYEWEAR COUTURE AND JEWELLERY Revering refined femininity and sophisticated elegance through an exquisite mix of the modern Middle Eastern allure and French magnificence, Elie Saab Eyewear represents true works of art. It merges tradition and craftsmanship, high quality and attention to detail, precious materials and striking embellishments, and reflects the signature handmade embroideries and motifs that distinguish every collection of Elie Saab, from Haute Couture to Prét-à-Porter. OXYDO – TECHNOLOGY MEETS BEAUTY Pioneering a synthesis of design, art and innovation, Oxydo brings to life an avantgarde vision of Wearable Sculptures, deeply engrained in modern art. Its continuous drive for research and experimentation encompasses special collaborations with the most unique talents of the contemporary art scene, and mixes inventively Crafted in Italy, advanced technologies such as 3D print, and Architectural constructions. The striking creations transcend the boundaries of the established eyewear propositions, representing the fusion of materials and techniques into an eclectic and iconic range. They are conceived for sophisticated and cosmopolitan individuals, absolutely engaged by the unique and distinctive styles. Each piece is available in a limited edition, exclusively made for the customer, and is marked by an identifying code highlighting the numeric progression in the year of the model release. Elie Saab and OXYDO are currently being presented as part of Safilo’s Spring Summer 2017 collection in its 20 Showrooms across the world: Milan, Padova, Paris, London, Madrid, Barcelona, Lisbon, Stockholm, Cologne, Zurich, Budapest, Moscow, Athens, Istanbul, New York, Miami, Sao Paulo, Mexico D.F., Dubai, Hong Kong, Beijing, Shanghai and Tokyo. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China –Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million. ...
Filed in: Eyewear, Products, Sunwear
Join Us in New York for Vision Expo East

Join Us in New York for Vision Expo East

Watch the show floor become a stage at International Vision Expo East, where fashion shows, parties and access to over 5,000 brands and the designers who drive the trends remind visitors why Vision Expo is the destination for eyewear visionaries, and once again displays why more eyecare professionals choose International Vision Expo for their buying needs than any other conference. Through 320+ hours of education and almost 28,000 square meters of exhibit space, exhibitors and visitors are given a glimpse at the latest designer styles and cutting edge designs at the top eyecare event for the Americas at the Javits Center in New York, NY. C&E Vision members should use this custom registration link to ensure you receive your exclusive member benefits including complimentary exhibit hall registration and continuing education discounts.   ...
Filed in: C&E Vision, Vision Expo
TOMMY HILFIGER PRESENTS SPECIAL-EDITION SUNGLASSES FROM THE  TOMMYXGIGI COLLABORATIVE COLLECTION

TOMMY HILFIGER PRESENTS SPECIAL-EDITION SUNGLASSES FROM THE TOMMYXGIGI COLLABORATIVE COLLECTION

  Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to launch the second special-edition sunglass style designed in collaboration with American supermodel Gigi Hadid as part of the Spring 2017 TommyXGigi collaborative collection. The exclusive sunglasses are chic and lightweight. Crafted from metal, the gold frames come in a rimless square aviator shape with a metal mono-ridge. They feature the brand’s signature logo on both temples and multi-stripe acetate tips. The sunglasses are available in two color palettes: white-blue striped temple tips with burgundy-shaded lenses, and white-beige striped temple tips with blue-shaded lenses. The TommyXGigi Spring 2017 collection celebrates 1960s love and free-spirited optimism with a modern-day twist. The collection includes women’s apparel, footwear, accessories and fragrance, and the eyewear designs will be available in select Tommy Hilfiger stores, on tommy.com and at opticians beginning Spring 2017. Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi and the handles @TommyHilfiger and @GigiHadid. About Tommy Hilfiger With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com. About PVH Corp. With a history going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in annual revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands. *The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million. The Tommy Hilfiger collection of sunglasses and optical frames is produced and distributed by Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor, whose heritage in eyewear product creation and manufacturing dates back to 1878: a story of innovation and cutting-edge capabilities, the result of time, effort, skill, and dedication. To pass on the company’s precious heritage to future generations, while modernising it for future sustainability, Safilo has established the “Eyewear Product School”, assuming its important responsibility in the industry. Product design, development, and manufacturing capabilities are at the heart of the “Safilo Eyewear Product School”, coupled with passion, craftsmanship and innovation. The “Safilo Eyewear Product School” consists of a three-year apprenticeship combining theory and practice, for up to ten apprentices every year. It aspires to form a new generation of Eyewear Product Directors who will carry forward the passion and savoir-faire of the more than centenary tradition of highest quality Eyewear. TH GIGI HADID 2-LOGO@210X297 ...
Filed in: Eyewear, Products, Sunwear
Celebrity Sightings: Bella Hadid

Celebrity Sightings: Bella Hadid

...
Celebrity Sightings: Kendall Jenner

Celebrity Sightings: Kendall Jenner

...
© 2017 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.