CAVIAR becomes an Ingredient Branding Partner with Swarovski

CAVIAR becomes an Ingredient Branding Partner with Swarovski

Palm Optical Company, Inc., of North Miami Beach, Florida, announce that Caviar® eyewear is now an Ingredient Branding partner with Swarovski, the world leader in cut crystal. The agreement officially certifies Caviar’s use of exclusively Swarovski crystals within their products. “From the beginning of the Caviar brand in the early 1990’s, we have exclusively adorned our glasses with crystals from Swarovski.  It is our pleasure to be able to now incorporate the crystals from Swarovski Ingredient Brand seal tag on all of our Caviar frames and sunglasses,” states Palm Optical co-president Leonardo J. Cohen. The hologram tag directs retailers and consumers to Swarovski website. Each tag has a unique 16 digit code that can be ent3ered on this site to verify the authenticity of the crystals enhancing the particular Caviar item. Caviar introduces at least 40 new models every year embellished with crystals from Swarovski. Produced in limited quantities in Italy, France, and Japan, the luxury eyewear brand is known worldwide for its dazzling designs and superb quality. For more information, visit www.caviarfames.com. ...
Filed in: Industry Info
NY Premiere of “The Big Short” Brad Pitt Wears Silhouette’s Titan Minimal Art

NY Premiere of “The Big Short” Brad Pitt Wears Silhouette’s Titan Minimal Art

Silhouette is pleased to announce that Brad Pitt wore a pair of iconic Titan Minimal Art glasses to the New York premiere of his new film, “The Big Short”. For the premiere in New York, the film star Brad Pitt wore “Titan Minimal Art The Must Collection” in gold with subtle colored lenses (7610 6051), while his character – Ben Rickert – can be seen wearing Silhouette eyewear model “Titan Dynamics Nylor” in gold-brown color (5281 6051) throughout the movie. This Golden Globe nominated film, starring Brad Pitt and Silhouette Premium Eyewear, is currently being shown in select US theaters and will be released nationwide in January 2016. About Silhouette What began in 1964 as a vision of glasses as a decorative device is today the world’s leading brand of light and high quality glasses – Silhouette. This is the brand of the world’s lightest glasses, made with great attention to detail, a large proportion of work by hand, an individual design approach and the use of the best materials and the latest technology. Made in Austria, they are exported to 100 countries worldwide. In 1999, Silhouette revolutionized the eyeglass world with its Titan Minimal Art glasses, which weigh only 1.8 grams, without screws, hinges or rims. Silhouette glasses have gone into space 35 times with astronauts; and they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics. ...
Catherine Deneuve And Kalki Koechlin Wearing Roberto Cavalli Eyewear

Catherine Deneuve And Kalki Koechlin Wearing Roberto Cavalli Eyewear

French actress Catherine Deneuve and Indian film actress Kalki Koechlin wearing Roberto Cavalli Eyewear (style RC973S_34F) while in Dubai ...
New Revolution Robert Graham Style

New Revolution Robert Graham Style

Robert Graham eyewear offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American eclectic spirit. Robert Graham and Revolution have created a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time.  Our history of creating high quality products with creative flair is what we are most proud of. Revolution will release 6 new sun styles. Featured is the Halifax in Cola. Other colors include: Matte Black, Brown Fade and Blue. www.revolutioneyewear.com 800-986-0010 ...
Filed in: Eyewear, Products, Sunwear
JOE JOSEPH ABBOUD SPRING 2016 COLLECTION

JOE JOSEPH ABBOUD SPRING 2016 COLLECTION

Contemporary shapes infused with masculine colorations convey a confident sophistication in four new optical styles. JOE Joseph Abboud achieves the perfect balance of mobility and confidence in four new optical styles this spring. The new styles encompass sport-inspired detailing, on-trend shapes and masculine colorations. This collection is well suited for the styleconscious modern man who effortlessly wants to be his best self. JOE4045. JOE4046. An allegiance to what’s authentic, these classic yet modern frames feature contrasting interior temple colorations and sport-inspired laser-cut detailing for added dimension. JOE4045 is crafted in stainless steel and available in Black, Gunmetal and Java and in two eyesizes. JOE4046 is fashioned with handmade acetate available in Black, Java and Midnight and in one eyesize. JOE4047. The perfect mix of innovative design and trend driven styling, this modern frame pairs satin milled stainless steel fronts with masculine temple detailing. The sport-inspired linear laser-cut temple detailing highlights the contrasting interior colorations. Available in Blackjack, Java and Gunmetal in one eyesize. JOE4048. Suited for the style-conscious confident individual, this contemporary handmade acetate frame is paired with masculine temple detailing. The sport-inspired linear laser-cut temple detailing highlights the contrasting interior colorations. Available in Black, Java, and Navy and in one eyesize. About Joseph Abboud Abboud joined Men’s Wearhouse as its Chief Creative Director in December 2012. Abboud was reunited with his namesake brand in August 2013 when Men’s Wearhouse acquired JA Holding Inc., the parent company of the celebrated American clothing brand, Joseph Abboud. Abboud relaunched his label, reestablishing the brand as a sophisticated modern-American lifestyle collection. The Joseph Abboud designer collection launched in October 2014 on http://www.josephabboud.com and is now available at the Joseph Abboud flagship store in New York City. About Altair Altair® supports independent eyecare professionals with advanced eyewear technologies and distinctive brands including Anne Klein®, bebe®, Tommy Bahama®, Joseph Abboud®, JOE Joseph Abboud® and Revlon®. Altair is sold through more than 10,000 independent optical retailers. Altair is a division of Marchon® Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global®, a diverse, group of leading companies within the world-wide optical industry. Visit altaireyewear.com for more information. ...
Filed in: Eyewear, Products
ZYLOWARE ANNOUNCES THE FEBRUARY 2016 LAUNCHES SOPHIA LOREN, STETSON, STETSON OFF ROAD, RANDY JACKSON. RANDY JACKSON LIMITED EDITION, GLORIA BY GLORIA VENDERBILT, MAXSTUDIO.COM

ZYLOWARE ANNOUNCES THE FEBRUARY 2016 LAUNCHES SOPHIA LOREN, STETSON, STETSON OFF ROAD, RANDY JACKSON. RANDY JACKSON LIMITED EDITION, GLORIA BY GLORIA VENDERBILT, MAXSTUDIO.COM

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Stetson Off Road, Randy Jackson, Randy Jackson Limited Edition, Gloria by Gloria Vanderbilt and Maxstudio.com for February 2016. The Sophia Loren M267 is a flattering semi-rimless metal frame with beautiful stone trim. Offered in two stunning colors, the Gold (057) radiates in raised shiny gold and contrasting recessed satin gold along the endpiece and temple. Natural (003) stands out with a mix of satin and shiny natural hues. Both colors are complete with crystal stone décor. Colors: Gold (057) • Natural (003) Sizes: 56-17-135 Special Features: Metal frame; Semi-rimless; Oval shape; Stone trim; Spring hinges; Stainless steel eye-rim; Acrylic lens; Wide fit; Snap-in nosepads; Accommodates progressives The Sophia Loren M269 is an elegant full rim metal frame in a beautiful rectangle shape. The open metal endpiece leads to a glamorous chain link design on the temples, ending with a wide Zyl temple tip. Designed for the mature wearer, this frame incorporates comfort features including snap-in nosepads and the ability to accommodate progressives. Colors: Mocha (141) • Gold (057) Sizes: 54-16-135 Special Features: Metal frame; Full rim; Rectangle shape; Chain link temple designs; Snap-in PVC nosepads; Accommodates progressives Looking to turn heads? The Sophia Loren 1546 is a breathtaking full rim frame that will steal the show. Available in a soft Natural (003) and Brown (183), this acetate frame is complete with an elegant cutout flower pattern and crystal décor on the temples. Both colors have a shiny metal gold raised temple with satin gold recessed inside the temple for added appeal. Colors: Natural (003) • Brown (183) Sizes: 55-17-135 Special Features: Acetate frame; Full rim; Geometric shape; Snap-in PVC nosepads; Stone trim; Crystal décor on temples; Shiny gold raised temple with satin gold recessed inside temple; Accommodates progressives The Stetson 323 is a classic semi-rimless frame for the masculine wearer. Constructed with a nickel/silver bridge, endpiece and temple, this frame defines durability. Available in two classic colors, Gunmetal (058) has a shiny finish with black over milky grey plastic temples. Brown features a dark brushed brown with clear coat finish and dark brown over plastic brown temples. Snap-in silicone nosepads and the ability to accommodate progressives provide for added comfort. Colors: Gunmetal (058) • Brown (183) Sizes: 51-18-140 54-18-145 Special Features: Metal frame; Semi-rimless; Rectangle shape; Spring hinges; Stainless steel eye-rim; Acetate temple tip; Adjustable, snap-in silicone nosepads; Accommodates progressives The rectangular shaped Stetson 326 is a full rim acetate frame from the Stetson Slims line. The frame features a metal endpiece and flexible, stainless steel temples. Offered in two classic colors, Grey (100) is a shiny crystal grey with shiny dark grey temple tips. Brown (183) is a shiny crystal brown accented by shiny dark brown temple tips. Colors: Grey (100) • Brown (183) Sizes: 56-16-145 Special Features: Acetate frame; full rim; Rectangle shape; Metal endpiece; Flexible, stainless steel temples; Accommodates progressives The Stetson XL 23 is an attractive navigator shape metal frame available in a regular and XL size. Offered in two shiny metal colors, Gunmetal (058) and Gold (057), this frame is complete with raised trim on the endpiece and temples A uni-fit bridge and the ability to accommodate progressives provide the wearer with added comfort. Colors: Gunmetal (058) • Gold (057) Sizes: 58-17-150 61-17-155 (XL) Special Features: XL size available; Metal frame; Navigator shape; Uni-fit bridge; Accommodates progressives The Stetson OR 5048 is a full rim, combination frame with a stainless steel eye-rim and attractive rectangular shape and zyl temples. Gunmetal (058) has a shiny gunmetal finish with grey horn over translucent taupe on the temples. Brown (183) is a satin brown frame with black over tortoise temples. Featuring integrated spring hinges for a comfortable fit and easy adjustment, the OR 5048 also accommodates progressives. Colors: Gunmetal (058) • Brown (183) Sizes: 52-18-140 Special Features: Combination frame; Full rim; Rectangle shape; Stainless steel eye rim; Spring hinges; Adjustable, snap-in PVC nosepads; Logo on inside temple tip; Accommodates progressives The semi-rimless Stetson OR 5049 is a metal frame is offered in a shiny Gunmetal (058) and a matte Black (021). Both colors have black temple tips and are available in the extended fit size for wearers with a larger head. The OR 5049 features a designed metal plaque on the temple for a touch of modern detailing. This light, easy to wear, rectangular shaped frame provides the added benefit of integrated spring hinges for sure-fit comfort and the Off Road logo symbol on the temple for recognizable branding. Colors: Gunmetal (058) • Black (021) Sizes: 52-20-145 Special Features: Extended fit; Metal frame; Semi-rimless; Rectangle shape; Spring hinges; Adjustable, snap-in PVC nosepads; Logo on inside temple tip; Accommodates progressives Offered in two stylish colors, the Randy Jackson 1068 is a semi-rimless metal frame in a bold rectangular shape. This frame features a stainless steel sheet metal front, endpiece and temple. Black (021) features a shiny black front with wood-effect temples. Gunmetal has a matte gunmetal front with wood-effect green, white and black temples. Both colors have gunmetal rivets and a gunmetal RJ logo inside the right temple tip. The extended fit feature of this frame makes it ideal for men with larger heads. Colors: Black (021) • Gunmetal (058) Sizes: 55-18-145 Special Features: Extended fit; Metal frame; Semi-rimless; Rectangle shape; Stainless steel endpiece; Acetate temple; Snap-in PVC nosepads; Spring hinges; RJ logo inside right temple tip; Accommodates progressives Looking to turn heads? The full rim Randy Jackson 1069 appeals to the fashion forward wearer. Available in two distinct colors, this frame features a stainless steel eye rim and acetate temples in a rectangle shape. The extended fit feature, spring hinges and snap-in PVC nosepads provide the wearer with stylish comfort. Colors: Black/Gunmetal (058) • Black/Gold (057) Sizes: 55-18-145 Special Features: Extended fit; Metal/acetate combination frame; Full rim; Modified oval shape; Acetate temples; Spring hinges; Snap-in PVC nosepads; RJ logo inside right temple tip The Randy Jackson 3027 is a necessity for the style conscious male wearer. This full rim, double layer acetate frame features an attractive rectangle shape and metal temples. Offered in Black (021), Slate Stripe Fade (152) and Crystal (190), upgrading your look has never been easier. The extended fit feature provides added comfort. Colors: Black (021) • Slate Stripe Fade (152) • Crystal (190) Sizes: 54-17-145 Special Features: Extended fit; Acetate frame; Full rim; Rectangle shape; Metal temples; RJ logo on inside of right temple tip; Accommodates progressives Offered in two stylish colors, the Randy Jackson Limited Edition X118 is a full rim zyl frame in an attractive modified square shape. Exclusive to the Limited Edition collection, this frame features gunmetal rivet detail on the temples, 5-barrel hinges and accommodate progressives. The Randy Jackson logo inside the right temple tip and a RJ Limited Edition logo lasered with gold fill inside the right temple complete the branding. Colors: Black (021) • Tortoise (024) Sizes: 54-19-145 Special Features: Acetate frame; Full rim; Modified square shape; 5-barrel hinge; RJ logo inside right temple tip; RJ Limited Edition logo lasered with gold fill inside right temple; Accommodates progressives Strike the perfect balance between bold and hip with the Randy Jackson Limited Edition X119. This full rim, metal frame comes in a stylish round shape for the masculine wearer. Stainless steel eye-rim and endpieces provide added durability while adjustable, snap-in PVC nosepads and acetate temples provide extra comfort. Available in two striking colors, the X119 features the RJ logo in gunmetal in the right temple tip and the RJ Limited Edition logo with gold fill inside the right temple. Colors: Gold (057) • Black (021) Sizes: 53-17-145 Special Features: Metal frame; Full rim; Round shape; Acetate temples; RJ logo inside right temple tip; RJ Limited Edition logo lasered with gold fill inside right temple; Snap-in PVC nosepads; Accommodates progressives The Randy Jackson Limited Edition X120 is sure to be a head turner. Available in three distinct colors, this acetate and metal frame is both stylish and appealing to the masculine wearer. Featuring a full rim frame in an attractive square shape, the X120 sports the RJ logo on the right temple tip and RJ Limited Edition logo with gold fill inside the right temple. Colors: Black (021) • Tortoise (024) • Driftwood fade (033) Sizes: 49-21-145 Special Features: Acetate/Metal frame; Full rim; Square shape; Acetate temples; RJ logo inside right temple tip; RJ Limited Edition logo lasered with gold fill inside right temple; Accommodates progressives The Gloria by Gloria Vanderbilt 4042 is a beautiful full rim metal frame in a flattering oval shape. Brimming with elaborate detail, this frame features stone trim with cut out and etched designs on the temples and the GV logo in the left temple tip. Adjustable snap-in PVC nosepads, integrated spring hinges and the ability to accommodate progressives are all comfort features of the GG 4042. Colors: Black (021) • Burgundy (077) Sizes: 52-17-140 Special Features: Metal frame; Full rim; Oval shape; Stone trim; Cut out and etching on temples; Adjustable snap-in PVC nosepads; Integrated spring hinges; GV logo in left temple tip; Accommodates progressives The Gloria by Gloria Vanderbilt 4043 is a full rim zyl frame in an attractive rectangle shape. The front of this frame is accented by metal endpieces in a shiny light gold. The Brown (183) has a transparent brown outside with a light brown crystal inside while the Violet fade (309) is a great color choice for the modern wearer. Colors: Brown (183) • Violet fade (309) Sizes: 52-15-135 Special Features: Injected frame; Full rim zyl; Rectangle shape; Metal endpieces; Spring hinges; GV logo printed inside the left temple tip; Accommodates progressives Master a refined look with Maxstudio.com LX143.This full rim metal frame has a globe logo design on the temples and intricate detailing that makes this frame really stand out. Offered in three beautiful colors, this square frame also features span-in PVC nosepads and spring hinges for added comfort. Colors: Black (021) • Marsala (295) • Taupe (202) Sizes: 50-16-140 Special Features: Metal frame; Full rim; Square shape; Adjustable Snap-in PVC nosepads; Spring hinge; Visible globe design logo on temples; Accommodates progressives The Maxstudio.com 144Z is a full rim frame in an on-trend, modified oval shape. This Zyl frame is offered in two trendy colors, both of which will make you really stand out. The Natural Stripe (003) features a tan stripe on the front and black/tan marble temples. Cream Tortoise (346) has solid black temples for added contrast. Both colors feature the Maxstudio.com globe design on the temples. Colors: Natural stripe (003) • Cream tortoise (346) Sizes: 52-15-135 Special Features: Acetate frame; Full rim; Modified oval shape; Spring hinges; Acetate nosepads; Visible globe design logo on temples Digital Photography Attached For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. About Zyloware: The We Are Zyloware campaign celebrates what makes Zyloware the success it is! We are family, history, quality and customer satisfaction. We are composed of many unique individuals; each with our own motivations and desires. But, as a part of the Zyloware team, we are one. We act together; we share common values and goals. We are innovators. We are change makers. ...
Filed in: Eyewear, Products
Introducing the GUESS SS16 Eyewear Collection

Introducing the GUESS SS16 Eyewear Collection

The new GUESS eyewear collection for Spring/Summer 2016 offers a dynamic mix of timeless, bold and trend forward sunglasses and optical frames, both for men and women. The collection captures the DNA of the GUESS brand with varied shapes and edgy combinations that are delivered in modern silhouettes. Metal embellishments and mixed finishes add depth to these enticing styles that coordinate perfectly with today’s everyday essentials.   Sunglass Collection A crocodile-embossed effect accentuates the top portion and temples of sunglass style GU 7401, creating a striking textural pattern that’s dramatic, yet trendy. A GUESS “G” logo décor highlights each temple in a soft metallic finish. A color palette that includes black, crystal, havana, beige and turquoise are complimented by the allure of gradient and mirrored lenses for a modern, seductive look. The vintage appeal of rounded lenses elevates the look of women’s sunglass style GU 7415 with its striking silhouette. Each rim is wrapped in exclusive Italian-made Mazzuchelli acetate in a rich color palette. Sleek metal temples in shiny colorations of gold, silver or rose gold are embellished by the iconic GUESS Triangle logo. Pops of color are infused in the texturized temple tips of style GU 6861, while its square shaped front and the remaining portion of the temples are offered in contrasting tones of black, white, havana or crystal for a dynamic effect. Each temple is emblazoned with a GUESS “G” logo in the same color as the temple tips while mirrored or gradient polycarbonate lenses add superior strength to the overall style. A texturized finish draws attention to the temple tips of style GU 6862 in bold pops of color, matching the GUESS “G” logo positioned in the top portion. Sleek, shiny tones of silver, gold and gunmetal, as well as black, highlight the frame’s metal aviator shape enhanced by gradient and mirrored lens options.   Optical Collection An overlay of acetate in pop, translucent colorations, as well as solid black, detail the top front of style GU 2523, crafted in metal. A thin metal rim underlines the bottom portion of the frame creating a softened oval shape silhouette for a youthful and feminine touch. The slim temples feature a seductive animal print pattern in coordinating colors for a dramatic effect. The contemporary styling of GU 2542 features a soft rectangular silhouette in triple laminated colorations of burgundy, purple and blue, as well as solid black and tortoise. A metal GUESS “G” logo decorates each temple, with tips accentuated by a glitter animal print laminated finish. The sleek retro design of style GU 1869 is enhanced by its rectangular front profile in acetate accented by circular metal grommets. Sleek metal temples are highlighted by a rubberized “G” logo and textured acetate tips for a sporty effect. The frame’s front and temple tip detailing are finished in matte colorations of black, red, blue and dark green, as well as havana.   ...
Filed in: Eyewear, Products, Sunwear
Jaguar Eyewear Lens Driven Sunwear Collection Introduces  2016 Collection

Jaguar Eyewear Lens Driven Sunwear Collection Introduces 2016 Collection

Eastern States Eyewear has announced the release of its 2016 Jaguar Sunglass collection with 17 new styles, twelve of which are metal, five of which are plastic. The collection will offer a wide range of premium lens options including Polarized, Blue Blocker, Mirror, Nano lenses with AR coatings. All protect against lateral glare and provide for clearer, crisper optics. Of note, the selection mirror lenses features a wider range of colors than ever before. Red, ice blue, midnight blue, green and silver comprise this highly fashionable arrangement. These lenses are featured both in a new, lightweight and flexible stainless steel design in addition to several acetate styles. The styles sport masculine shapes mixing in classic and modern fashion tastes. Nearly all have an easy to RX construction with no greater than a base six curve. Design inspiration is often derived from that of the world class automobiles. Examples include temple detailing mimicking the automobiles’ grill or the leather upholstery of the interior. Also of note are flexible carbon fiber temples that recall the finishing of the cars’ sideview mirrors. Color accents are modern and seen throughout the brand’s designs. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses. In summary, each style portrays the feel of sport and luxury that defines the Jaguar brand. “This is our largest Jaguar sunwear release to date,” explained ESE Managing Director Jason Shyer. “With our recent success of offering such a wide variety of premium lenses it was a natural evolution to grow the width and breadth of what we offer in the brand.” As with all Jaguar frames these styles are produced by the German based Ferdinand Menrad GMBH. For more information please call 800-645-3710 or visit www.eseyewear.com. Or follow them online at www.facebook.com/eseyewear and www.twitter.com/eseyewear. ...
Filed in: Eyewear, Products, Sunwear
Tura Launches Two Collections by Gwen Stefani: L.A.M.B and gx by Gwen Stefani

Tura Launches Two Collections by Gwen Stefani: L.A.M.B and gx by Gwen Stefani

Tura Inc., in combination with Grammy Award-Winning musician and fashion entrepreneur Gwen Stefani, is introducing a new line of sunglasses and optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands. The collections offer a mixture of urban shapes, bold colors, and fashion forward styling. Both the L.A.M.B. and gx by Gwen Stefani collections are emblematic of Gwen’s unique personal style. Gwen is the master of fusing multiple music genres to create her own distinctive sound. Like her music, her personal style is a fashion blend that showcases her innate ability to create fashion that is fresh and original. While both collections are infused with Gwen’s iconic style, they address two different customers. The L.A.M.B. collection features Gwen’s love of “black and white” by expressing it through graphic uses of stripes, checkers, geometric prints, and color blocking. Her inclination to mix masculinity and femininity in her style is conveyed through the use of bold masculine shapes softened by a feminine color palette. Iconic industrial details on the frames include slot head screws, zipper textures and her custom signature metal tip. This rock and roll edge is juxtaposed with Gwen’s classic Hollywood glamour that adds sex appeal and a luxurious undertone to the collection. Rich pearl and metallic acetates are used throughout the collection to underscore its sophisticated fashion position. The sunglass collection is most noted for its “street” aesthetic; her 90’s influenced shapes with flatter brow lines are on trend. “gx” is how Gwen signs her emails, and for her, the “x” represents sending her love. gx by Gwen Stefani is designed for her fans who are looking for an affordable way to emulate her style. Trendy retro- inspired “geek chic” shapes dominate with playful uses of pop color. Pop color accents are used most often on the interior of the frame and signature tip stripe. Colorful fade materials, laminates, and block material are used throughout the collection. Gwen’s punk rock roots come through in the use of pyramid studs, metallic logo plaques, and unconventional shapes and colors. Her collection appeals to a young, self-expressive, and creative audience. “I feel like I’ve been waiting my whole life to get to do this and finally getting to design eyewear is a dream come true! Getting to design two different collections is even better than a dream! L.A.M.B. is chic, modern and beautiful. The glasses are graphic with a lot of black and white. L.A.M.B. is all about my life-long love of classic Hollywood glamour mixed with a cool street style edge. In contrast, gx eyewear is bold, colorful and more playful.” said Stefani. “We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and gx eyewear. In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s unique style with Tura’s well known commitment to quality, service and innovation,” said Jennifer Coppel, Vice President of Brand Management for Tura Inc. The L.A.M.B. collection will launch with 12 ophthalmic styles and 13 sunwear styles. The gx by Gwen Stefani collection will launch with 12 ophthalmic styles. Frame: L.A.M.B. Style LA005 Boldly urban in shape, the frame’s rich laminated acetate is cut half way down the frame front to expose marbled pearl colors. The logo is beautifully inlaid with metallic letters on the wearer’s left temple. The color palette includes Bone, Burgundy Tortoise and Black. Available Size: 52-18-135 Frame: L.A.M.B. Style LA007 Stripes always play a strong role in Gwen’s fashion style. In this case, they have been boldly cut onto the frame front through stand out laminate colors such as black with mint green, tortoise with metallic gold, and tortoise with pearl bone. The color palette includes Black Mint, Tortoise Gold and Bone Tortoise. Available Size: 50-18-135 Frame: L.A.M.B. Style LA009 This unconventional cat eye frame stands out in both shape and color. A rich navy/gold block acetate front with a metallic navy temple and her spider web black crystal front with a blush temple represent Gwen’s desire to blend luxury, femininity, and street style. The metallic L.A.M.B. logo is inset on the side of the temple. The color palette includes Black, Black Crystal, Navy Gold and Brown Grey Available Size: 52-16-135 Frame: L.A.M.B. Style LA010 Black and white is signature for the L.A.M.B. collection. In this example, a black laminate material has been cut away to expose the bone bottom half of the frame front, and a graphic line pattern has been etched into the top half of the frame. Originally inspired by rock surfaces, this graphic pattern is found throughout the collection. The color palette includes Black Red, Black Bone, Tortoise Mint Available Size: 51-16-135 Frame: L.A.M.B. Sunglass Style LA500 This 90’s influenced brow line with a metallic zipper texture gives this model its urban edge. With bronze mirrored CR39 lenses on the black color, this sunglass embodies high fashion style. With such definitive branding from the front view, the logo is discreetly located on the top edge of the gold metallic temple tip end cap. The color palette includes Gold, Olive and Black Available Size: 59-13-135 Frame: L.A.M.B. Sunglass Style LA501 A pure fusion of Gwen’s unique style: the shape is “street” inspired while the color palette and complex surface pattern and construction is pure luxury. The frame features custom laminated colors with metallic lines inlayed into the surface in the same rock inspired surface pattern as LA010. The color palette includes Tortoise Green, Bone Black, Rose Crystal. Available Size: 53-16-135 Frame: L.A.M.B. Sunglass Style LA505 A truly unconventional cat eye, this frame not only features a geometric cut down design on the front, but a complex cut through technique to create depth and originality. To add a luxury element, the frame’s acetate material layers feminine metallic colors such gold with silver or tortoise with silver. Lenses are CR-39 with mirror surfaces. It is also offered in black with a matte/shine surface and G-15 green lens for rock n’ roll edge. The temples feature a signature beveled logo plaque that is asymmetric and edgy. The color palette includes Gold Silver, Black, Tortoise Silver Available Size: 54-19-135 Frame: L.A.M.B. Sunglass Style LA506 With a 90’s inspired brow line, custom laminated color blocked front, and a metal inlay at the bridge, this retro inspired frame blends glamour with street style. With such definitive branding from the front view, the logo is discreetly worn on the top edge of the gold metallic temple tip end cap. The color palette includes Tortoise Blush, Havana Ivory, Black Green Available Size: 56-13-130 Frame: gx by Gwen Stefani Style GX004 Featuring colorful metallic fade acetates, a boldly urban shape, and contoured brow line, this frame is both trendy and easy to wear. The color palette includes Black, Teal Blue, Purple Grey. Available Size: 53-17-135 Frame: gx by Gwen Stefani Style GX006 One of Gwen’s favorite frames as the shape is extremely bold and the palette is rich and exciting. She especially loves the tribal punk green coloration as it has an abstract horn line pattern on the top half which then fades to a retro tortoise color. Each color has been carefully laminated to provide this rich layered effect. A metallic plaque on the temple continues to elevate this fashion forward design. The color palette includes Black White, Brown, Green Tortoise Available Size: 53-16-135 Frame: gx by Gwen Stefani Style GX013 Retro in shape but incredibly modern in palette and style, this frame features a cut channel all around that is filled with a contrasting enamel color to emphasize the brand’s pop color DNA. The contrasting color is also featured on the signature stripe tip. Its transparent materials are youthful and on trend. The color palette includes Green, Blue, Pink Available Size: 50-17-135 Frame: gx by Gwen Stefani Style GX014 Decidedly urban in shape, this frame marries a more masculine shape with a feminine palette through touches of coral and gold. The complex construction features a double bar metal bridge that is sandwiched into the brow line. A metallic plaque on the temple continues to elevate this fashion forward design. The color palette includes Navy, Tortoise, Black/Gold Available Size: 52-18-140 ...
Filed in: Eyewear, Products, Sunwear
How Your Website Images Sell Your Practice

How Your Website Images Sell Your Practice

Even if you don’t sell eyewear on your website, you are always “selling eyewear” on your website, and everything else related to your practice for that matter. When visitors come to your optometry website, they have eyes on their mind. They are imagining what their experience will be in your office and whether you will provide the medical care, services or optical selection they want.  Your website images will help them decide whether they will take the next step to make an appointment or drop in for a visit.   The most important images your website visitors will look for in making this decision are: ·         Pictures of your doctors and staff. ·         Pictures of your office and exam rooms. ·         Pictures of your optical (if relevant) – including your frames selection. Based on the content and the feeling these images evoke, your visitors will decide whether your practice offers the experience and products they seek, so you want to make sure they portray an accurate picture! Here are some essential qualities your images need to convert website visitors to patients and customers: ·         Relevance: Images should truly show the experience you offer. ·         Modern: Shows you are up-to-date and advanced – especially when it comes to equipment. ·         Personalized: Real-life photos of your staff and office will have a greater impact than stock photos. ·         High-Quality: Your website photos will be the focus of your site – make them count. Not convinced yet? Here’s a story that gives proof that the images on your site really sell.   We recently received a call from a client trying to track down an image from their website. It turns out that a potential customer saw a pair of frames in their homepage slideshow that she simply “must have” and contacted the practice to order them right then and there.   Images sell. They attract people to buy frames and as in this case, they can start the dialogue between you and a potential new customer.  Once the practice had this person’s attention, they were also able to begin to inquire about medical eye care needs and additional relevant services. This was an opportunity for this practice to turn a new website visitor into a happy customer, simply through an image on their website. One last thing about website images; they must be legal or you could end up paying a lot of money to someone claiming copyright infringement. Read this article to find out more about this important topic:   Ready to upgrade your website images? We are here to help. Contact me at Daniel@eyecarepro.net or phone (412) 532-6542. ...
MARCOLIN ANNOUNCES THE EARLY RENEWAL OF ITS LICENSING AGREEMENT WITH KENNETH COLE PRODUCTIONS, INC.

MARCOLIN ANNOUNCES THE EARLY RENEWAL OF ITS LICENSING AGREEMENT WITH KENNETH COLE PRODUCTIONS, INC.

Marcolin Group, a worldwide leading eyewear company, and Kenneth Cole Productions, Inc. are proud to announce the early renewal of an exclusive license agreement for the design, manufacture and worldwide distribution of Kenneth Cole New York and Kenneth Cole Reaction sun and optical eyewear. The partnership between the two companies, started over twelve years ago in 2003, will be extended until December 2021.   Fabrizio Gamberini, Chief Executive Officer of Marcolin USA, declared: ”We are very pleased of this renewal because Kenneth Cole covers a specific position in our brand portfolio. The brand is strong in the USA, representing a reference market for Marcolin with a consistent heritage in accessories. The Marcolin Group and Kenneth Cole Productions partnership is strengthened by both organizations’ strong commitment to globalization”. Marc Schneider, Chief Executive Officer of Kenneth Cole Productions, said: “We are pleased to be continuing our long standing partnership and further build upon the success of our business with Marcolin, a global leader in the eyewear category. Marcolin’s strength in the international eyewear market further supports our strategic global marketing initiatives”. About Marcolin Group Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, the continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the DNA of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Magic Clip, Savvy, Marcolin, National and Web. In 2014, the company sold about 14,3 million eyeglasses. ww.marcolin.com About Kenneth Cole Productions, Inc. Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men’sand women’s apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children’s footwear. The company’s products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people’s wardrobes, as well as communities in need. He did what others didn’t and said what others wouldn’t. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism. ...
Filed in: Eyewear, Products, Sunwear
MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

Value eyewear leader Modern Optical International sponsored a food drive in December to support the needs of students at a local community college. The daughter of a Modern Optical employee works at the University and told her mother about Libby’s Place, an on-campus food bank at Aurora University. Libby’s Place was started in August 2015 following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby’s Place, Modern Optical employees donated over 500 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made monetary donations. “The culture at Modern Optical is one of giving back,” said Ken Weissman, President of Modern Optical. “I am extremely proud that our employees want to support the local community in such a meaningful way.” About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 850 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths, and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Industry Info
Revo Introduces New Styles to its Sunwear Collection

Revo Introduces New Styles to its Sunwear Collection

Celebrating 30 years in the performance eyewear market with two lens designs In celebration of the brand’s 30th anniversary, Revo announces the return of its classic silver mirror lens, Stealth, and introduces the new Solar Orange lens, offering iconic, high tech protection. These two lens options are offered in the Revo sunwear collection now available from ClearVision Optical in its first release to the U.S. domestic optical market. One of the classic mirror coatings in sunglass heritage, the Stealth lens is not just another silver mirror but a true technological achievement and the backbone of Revo Light Management. The Stealth lens reduces internal reflection and provides even management of light across the entire visible light spectrum to create an unmatched visual experience for the wearer. A high-intensity, iridescent and visually stunning multilayer mirror coating, the Solar Orange lens enhances surrounding terrain by highlighting the upper end of mid-range light. The reintroduction of the Solar Orange mirror is an iconic and high tech achievement. Green, yellow and red colors come to life with a glowing effect while 84% of visual light is blocked and low level blue light is managed. The Solar Orange lens is perfect for all outdoor sports. ClearVision is offering over 30 Revo sunwear styles, beginning this month with an exclusive presell event. Customers who reserve their Revo sun collection can take advantage of a variety of complementary merchandising items to help showcase the collection in store. Reserve orders will begin shipping in January 2016. Revo supports the Buy Vision, Give Sight initiative in which (through 2016), $10 from the sale of every new pair of Revo sunglasses, up to a total of $10 million, will be donated to the charity. Highlights include: Offering the most technologically advanced lenses in the industry, the Revo brand aligns with ClearVision’s overall corporate strategy of offering innovative, advanced collections to its customer base. The company currently distributes several collections that utilize the latest in technology and materials in terms of design, development and marketing.  To learn more about the Revo collection for eyecare professionals and our exclusive introductory offer, visit www.cvoptical.com, or call 1.800.645.3733 to speak to a sales consultant. Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram. About Revo Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.  Revo supports the Buy Vision, Give Sight initiative in which (through 2016), $10 from the sale of every new pair of Revo sunglasses, up to a total of $10 million, will be donated to the charity. Revo is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear.   About ClearVision Optical   Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear,BCBGMAXAZRIA, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dallipediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. ...
Filed in: Eyewear, Products, Sunwear
L’AMY AMERICA ANNOUNCES CHAMPION® LICENSE

L’AMY AMERICA ANNOUNCES CHAMPION® LICENSE

L’Amy America, part of International Luxury Group, announces it has entered into a multi-year license agreement with Hanes Brands, Inc. to market and distribute sunglasses and ophthalmic frames for the Champion brand. “We are honored to collaborate with L’Amy America. Our goal is to create eyewear that serves the needs of our broad consumer base” said Nadine Hall, President of Champion North America. “Champion is an authentic, American, sport brand, with a 94-year heritage of pioneering iconic products. Champion is born of the notion that sport creates camaraderie, builds character, is a part of life and that true champions play and excel for the love of sport. It celebrates the potential champion in all men and women. Now, our eyewear collections will help underscore our love of the game” said Hall. “We are delighted to partner with Champion North America to create eyewear collections for one of America’s most beloved, and one of the world’s largest, sport brands,” said Stephen Rappoport, CEO of L’Amy Group. “Champion perfectly complements our ever-expanding portfolio of iconic American brands. Our Champion eyewear collections will serve multiple channels of trade, embodying the brand’s collegiate spirit and love of sport” said Rappoport. The Champion brand boasts an 93% consumer awareness level, and is the 2nd volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and RX sunglass collections will launch January 2016, fully supported by a host of point-of-purchase materials, including displays, lifestyle imagery, and bold product packaging. About Champion Founded in Rochester, NY in 1919, Champion has inspired and outfitted athletes and active people everywhere for generations. From USA Olympic teams to everyday athletes, on and off the field, in and out of the gym. Champion’s guiding principles are: A love of sport, a spirit of innovations, and uncompromised quality, with ultimate passion to help men and women reach for their full potential and find the Champion inside. Based in Winston-Salem, NC, Champion is a subsidiary of Hanes Brands, Inc (NYSE: HBI) For more information, please visit www.hanes.com/champion. About ILG-L’Amy L’AMY America a wholly- owned subsidiary of the L’Amy Group is part of ILG (International Luxury Group)–one of the world’s leading fashion accessories companies possessing a portfolio of internationally renowned licensed brands distributed. The group develops eyewear for brands such as ANN TAYLOR, BALLY of SWITZERLAND, BALMAIN, CERRUTTI 1881, CHAMPION, COLUMBIA, KENZO, NICOLE MILLER, ROCHAS, SONIA RYKIEL, and SPERRY, as well as its own house brands. ILG-L’AMY Group brings together eyewear, watches, handbags and jewelry under one international accessories company. For more information visit www.lamyamerica.com. ...
Filed in: Industry Info
Anne Klein January 2016 Sun Collection

Anne Klein January 2016 Sun Collection

Five modern essential sun styles for spring 2016. Anne Klein Eyewear makes a stylish entrance into spring with five essential new sun styles for women with elevated tastes. Exemplifying Anne Klein’s mantra, “We make classics fashionable,” this collection encompasses both trend-driven and everyday wearable shapes, integrating chic metals, elevated tortoise crystal colorations and modern two-tone color ways. AK7032. Chic and Wearable. A modern butterfly shape is fresh and feminine in tonal stainless steel with classic block logo treatments and crystal toned temple tips. Available in Mocha, Gold and Rose Gold. AK7033. AK7034. Classic and Feminine. Tonal tortoise colorations are accentuated with milky translucent temples while the timeless Leo Lion logo is showcased on textured metal accents. AK7033 features a streamlined modified rectangular shape available in Mocha Tortoise, Black Tortoise and Blue Tortoise. AK7034 presents a softened oval shape available in Blush Tortoise, Mocha Tortoise and Black Tortoise. AK7035. Stylish and Sleek. Quintessential torts are elevated with feminine crystal undertones in this striking, yet classic square shape with polished metal block logo treatments. Available in Butterscotch Horn Crystal, Black Tortoise and Tortoise Crystal. AK7036. Modern meets Timeless. This modified rectangle shape features a contemporary triple laminate solid and tortoise color block treatment. Lasered block logo treatments and subtle foil rivet detailing add to the sophistication of this trend-driven yet timeless style, available in Black Tortoise Fade, Mocha Tortoise Fade and Navy Tortoise Fade. About Anne Klein Anne Klein was an innovator; she was a passionate creator and visionary who helped define the American fashion landscape with her eponymous brand. For more than 45 years, Anne Klein has been synonymous with American style, creating a collection that is immediately recognizable for its sophistication, wearability, and most of all, application to women’s lives. The world of Anne Klein has come to encompass women’s wear, accessories, eyewear, watches, legwear and more. Her clothing does more than simply meet a woman’s fashion needs; it provides women with a form of self-expression and confidence. Today Anne Klein reflects the original brand ethos, “We make classics fashionable.” About Altair Altair® supports independent eyecare professionals with advanced eyewear technologies and distinctive brands including Anne Klein®, bebe®, Cole Haan®, Tommy Bahama®, Joseph Abboud®, JOE Joseph Abboud® and Revlon®. Altair is sold through more than 10,000 independent optical retailers. Altair is a division of Marchon® Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global®, a diverse, group of leading companies within the world-wide optical industry. Visit altaireyewear.com for more information. ...
Filed in: Eyewear, Products, Sunwear
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