Celebrity Sightings: Jessica Chastain

Celebrity Sightings: Jessica Chastain

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Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid, the leading polarized lenses brand in the mass-cool sunglass segment, is proud to present, for its spring summer 2017 collection, the largest Instagram campaign ever seen in the industry. The campaign will be carried out simultaneously in seven countries – Brazil, UK, Norway, Germany, United States, France and Italy – reaching more than 15 million users at the same time, and is just one of the activities taking place to celebrate the 80-year history of the Polaroid brand (1937-2017), leader in the technology of polarized lenses. More than 250 highly influential Instagram ambassadors in the fashion and lifestyle segment, will be the protagonists of this global campaign which, for the first time, will see an eyewear brand behind a global project with a worldwide resonance. The high-quality visual narrative created on the ambassadors’ profiles will increase the brand’s awareness, thanks to the initial posting of the images by the ambassadors and their successive trend-setting comments and support of the brand for all their followers to see. In fact, the ambassadors involved have been selected for their affinity for the brand – for its pop spirit and the cool design of its polarized lenses, as well as for the strong influence they have on their friends, fans and follower communities. The project will be launched in the seven countries listed above on May 24, when all ambassadors will post on their Instagram account the creative contribution they have made, sharing it with their communities. The project can be followed in real time: #InstantExperience and #PolaroidSun. ...
Filed in: Eyewear, Products, Sunwear
Silhouette Celebrates the Atelier Collection at the Baccarat Hotel

Silhouette Celebrates the Atelier Collection at the Baccarat Hotel

Silhouette Introduces the Atelier Collection Individuality exquisitely expressed: The Silhouette Atelier Collection is an expression of passion and gracious living. The timelessness of the product is conveyed through precious metals and consummate craftsmanship. For over half a century, Silhouette has pursued the vision of creating the finest eyewear. Based in the heart of Austria, the expert in eyewear now adds another facet to clear design, technical precision and uncompromising quality – refined luxury. The style of the collection can be described as a mix of Jugendstil, or Austrian Art Nouveua, and contemporary purism with a noble understatement. The Jugendstil was an era in which refined objects of the highest quality were treasured. This distinct design philosophy was very much the true vision of Silhouette’s founders, Anneliese and Arnold Schmied. The models in the Atelier Collection are handcrafted, unique and supremely elegant. They are fashioned of solid 18 karat yellow, white or rose gold and polished by hand to achieve a lustrous finish. Radiant gemstones such as diamonds, rubies, and sapphires, as well as precious woods, are used as decorative elements. Additionally, a variety of customized lens shapes are available for both women and men. Further proving its passion for masterful craftsmanship, Silhouette has added a professional goldsmith and gem setter to the production team in Linz . In order to ensure the highest quality, all gemstones are selected by hand, and only exquisite woods from certified producers are used. Featured at a special event at the Baccarat Hotel as well as Vision Expo East in New York City, the Atelier Collection will be available at exclusive optical shops starting Spring 2017. ...
Filed in: Eyewear, Products
LORI CARTER APPOINTED AS SAFILO’S DIRECTOR OF  PROFESSIONAL RELATIONS

LORI CARTER APPOINTED AS SAFILO’S DIRECTOR OF PROFESSIONAL RELATIONS

  SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the appointment of Lori Carter to the strategic role of Director of Professional Relations for the U.S., a newly created position. The appointment is aimed at strengthening Safilo’s relationships with its stakeholders, namely customers and trade associations. It represents a further milestone in Safilo’s commitment to the success of the ECP’s in a changing market environment. Safilo’s investment will support ECP’s with breadth of expertise and dedication in developing business strategies for sustainable dispensary management. The creation of this role is part of a broader evolution of Safilo that is transforming its USA organization into a customer centric structure. With a more agile and less hierarchically driven set up, Safilo USA will be able to capture customer needs more immediately and develop faster and more flexible solutions. “Lori’s longstanding expertise in the eyewear industry and within Safilo leads her naturally to this role. Her energy, empathy and commitment are what is needed to make Safilo’s unique voice even more relevant in the industry with a broader and more in-depth reach,” says Henri Blomqvist, CEO of Safilo North America. “We are committed to become for the ECP’s the independent alternative partner, who wishes to work on a basis of trust, transparency and choice as the basis for lasting mutual success”. This appointment illustrates Safilo’s global philosophy of nurturing and growing talents and building key competencies from within, so as to bring to life company’s values as a competitive edge. Lori started in the optical industry in 1986 as a key account representative for a small Connecticut company, and has been a regional sales manager with Safilo since 2003. She was promoted to regional sales director inbAugust 2015. Lori is based in Minneapolis and was named one of Vision Monday’s 2015 Most Influential Women in Optical, Mentors category, a category recognized for team building and talent development skills. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,252 million. ...
Filed in: Industry Info
New Product Release – XXLTM Eyewear

New Product Release – XXLTM Eyewear

A&A Optical announces the release of two new styles from XXLTM Eyewear: Gaucho and Gopher. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN’s Ron “Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space in eye sizes 55 to 63. Available in titanium, acetate, semi-rimless, combinations, and 3-piece mounts. Tackle fit challenges with XXLTM eyewear. All Around Player. Modified round Gaucho mixes texture, wearable color and sleek design for a modern sophisticated style. The acetate frame features a speckled acetate with an upper textured overlay in brown, olive, and smoke. A keyhole bridge and metal rivets on the upper temples complete the look. Size: 57-19-150. To view the other new XXL Eyewear releases, visit www.aaopticalco.com. Ron “Jaws” Jaworski, legendary NFL star quarterback and ESPN analyst is spokesman for A&A Optical’s XXLTM eyewear collection. When asked why he wears XXLTM Eyewear, Jaws says: “I get more comments about my glasses and eyewear than my football content.” MARKETING: Each XXLTM frame is shipped with a case. XXLTM merchandising elements include: 6-piece display, logo plaque and a highlighter display. ABOUT A&A OPTICAL Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM Eyewear, CruzTM, JalapenosTM Eyewear, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez® Eyewear. ...
Filed in: Eyewear, Products
New Product Release – CrocsTM Eyewear

New Product Release – CrocsTM Eyewear

A&A Optical announces the release of two new styles from CrocsTM Eyewear and two new styles from CrocsTM Eyewear Junior Collection. CrocsTM eyewear interprets the relaxed and distinctly fun CrocsTM spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of CrocsTM branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Sleek & Modern. With a timeless rectangle shape, flat front and hidden hinge, CF4306 exudes modern sophistication. The stainless steel semi-rimless style is available in 20BK (black), 50BE (blue), and 80GY (grey). All colors feature colored rubber temple tips. Size: 55-17-142. Walk the Line. An elongated stripe from temple top to tip adds dimension and vibrant color to combination style CF3034. The modified oval frame with silicone rubber temples is available in 20TG (black with turquoise accent); 35VT (purple with violet stripe); and 40RD (brown with cocoa accent). Size: 52-16-138.   The CrocsTM Eyewear Junior Collection features the CrocsTM brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and durable with minimal wear and tear. Neon Revisited. TR-90 JR6011 combines retro appeal and bright color. The round frame is available in 20BE (black front with neon blue temples); 35VT (purple front with fuchsia temples); and 50GN (blue front with lime green temples). Size: 46-14-126. Color Contrast. TR-90 JR6012 mixes bold and bright with color block design. The oval frame is available in 20Pk (black front with pink temples); 30GN (turquoise front with lime green temples); and 35VT (purple front with violet temples). Size: 49-16-126. To view all the new styles, visit www.aaopticalco.com. MARKETING: Each CrocsTM Eyewear frame ships with an eyewear case. Merchandising materials include: CrocsTM Eyewear 3-piece display, logo plaque, counter card, decal, and mirror. ABOUT CROCS Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. CrocsTM shoes feature CrosliteTM material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs   ABOUT A&A OPTICAL Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM Eyewear, CruzTM, JalapenosTM Eyewear, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez® Eyewear. Shop all the new styles at International Vision Expo & Conference West booth 18042 or visit www.aaopticalco.com. ...
Filed in: Eyewear, Products
Morel releases Leaf from Koali!

Morel releases Leaf from Koali!

Leaf The name “Koali” is that of a rare plant found in the South Pacific. The Koali brand has been designed with a sophistication and purity found only in the living world. Remaining true to its core design theory, Koali interprets the striking beauty of nature and brings it to life in eyewear. The past year has brought a refreshing take on Koali and offers women trendy, comfortable, creative products that continue to be inspired by the living world. Using the fine veins of leaves, the Koali design team created an interpretation to be worn during any season. The front is outfitted in a subtle lace-like design composed completely of stainless steel. Its fluidity adds originality to the frame. The groove is found between the lace and the internal bar. The temple, made of stainless steel for its flexibility and strength, attaches to the front of the frame. As a decoration on the temple, a discreet “K” allows the adjustment of the pantoscopic angle. With this collection, Koali plays with shape and color on 5 different models. ...
Filed in: Eyewear, Products
MODERN OPTICAL INTERNATIONAL  Adds 4 New Styles to Modern Art Collection

MODERN OPTICAL INTERNATIONAL Adds 4 New Styles to Modern Art Collection

Value eyewear leader Modern Optical International releases four new styles for its Modern Art Collection. Modern Art makes elegance and sophistication accessible to all women. Ultra-feminine detailing and tasteful embellishments define this well-curated collection. Practical as well as beautiful, styles include highly desirable features such as spring hinges, deeper silhouettes, and silicone nose pads. With 51 styles in a diverse color palette, Modern Art designs range from sleek chic to modern vintage. Every woman deserves her very own piece of Modern Art! Modern Optical International debuts four new Modern Art styles representing a beautiful, wearable selection of contemporary designs. Texturized temples give A385 a unique tactile quality. Soft cat-eye silhouettes and subtle metal trim contribute to this style’s allure. Features: stainless steel, handmade zyl, silicone pads, spring hinges. Colors: matte black/gold/tortoise, matte burgundy/gold, matte navy/gunmetal. Size: 53-17- 135. The simple elegance of A386 makes it her most versatile accessory. Classic colors, a butterfly shape and perfectly placed gemstones work in harmony to create irresistible charm. Features: stainless steel, multi-faceted gemstones, silicone pads, spring hinges. Colors: black/gold, burgundy/gold, navy/gold. Size: 54-17- 140. Effortless air of sophistication describes A387. The rich-toned metal fronts of this semi-rimless style elegantly complement the marbleized zyl temples. Features: handmade zyl, stainless steel, multi-faceted gemstones, metal trim, spring hinges. Colors: black, burgundy, plum. Size: 51-18- 135. Bold is beautiful, as demonstrated by A388. A playful touch of bling on the temples finishes the look. Features: handmade zyl temples, metal trim, multi-faceted gemstones, spring hinges. Colors: black, burgundy, tortoise. Size: 53-17- 140. Hi and lo-res images of these 4 new releases may be accessed in this Dropbox link: https://www.dropbox.com/sh/9umbvj9os0ylbmx/AAAPs47NFSF89FVZviDupv7Sa?dl=0 All Modern Art frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, premium clamshell cases wrapped in leather-like material are available with qualifying purchases. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 16 unique collections representing over 900 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Eyewear, Products
MODERN OPTICAL INTERNATIONAL  Adds 7 New Styles to Modz Kids Collection

MODERN OPTICAL INTERNATIONAL Adds 7 New Styles to Modz Kids Collection

Value eyewear leader Modern Optical International releases seven new styles for its Modz Kids Collection. Modz Kids frames put a smile on everyone’s face! Kids love them for their cool styles and vibrant colors. Parents love them for their durability and affordability, making a back-up pair of glasses a viable option. With 40 styles, this collection offers an abundance of colorful choices and youthful details to reflect every child’s personality. Modern Optical International debuts seven new Modz Kids styles representing a delightful selection with mass appeal. The ABCs will come with ease when they wear Alphabet. This triple laminated handmade zyl frame features a pop of color on the interior and a woodgrain pattern on the outside temples. Other features: spring hinges, unisex appeal. Colors: black matte/lime, navy matte/sky blue, plum matte/fuchsia. Size: 45-14- 125. Balloon will light up the room! This double laminate handmade zyl frame offers a soft rectangular shape in kid-friendly colors. Other features: spring hinges, unisex appeal. Colors: burgundy/red, navy/sky blue, plum/lilac. Size: 46-17- 135. Kids, too, love retro-inspired glasses, and Puzzle delivers in a big way! Color-infused tortoise temples provide a youthful flair. Features: handmade zyl, metal trim, spring hinges. Colors: black/blue tortoise, black/burgundy tortoise, black/white tortoise. Size: 47-17- 130. Robot makes the honor roll with its robust color combinations and rubber temples. Features: stainless steel, silicone pads, spring hinges. Colors: matte black/blue, matte black/grey, matte black/red. Size: 48-16- 135. Their confidence will soar with Starstruck. This triple laminated handmade zyl frame features laser-engraved stars on the temples. Other features: spring hinges, unisex appeal. Colors: black matte/sky blue, blue matte/green, plum matte/purple. Size: 48-16- 135. He’ll score points with Touchdown, an all-around winner made withTR90 and stainless steel. Other features: metal trim, spring hinges. Colors: black matte, brown matte, navy matte. Size: 50-16- 135. Whether in the classroom or on the playground, Tumble will get him there in style. This double laminate handmade zyl frame comes in a palette of earth-tone colors. Features: spring hinges. Colors: black/blue, black/brick, brown/caramel. Size: 46-16- 130. Hi and lo-res images of these 7 new releases as well as 2 model shots may be accessed in this Dropbox link: https://www.dropbox.com/sh/p6s54w6p14i8apw/AAASro8qpZpa3db9dixQZUSQa?dl=0 All Modz Kids frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, colorful branded clamshell cases wrapped in leather-like material are available with qualifying purchases. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 16 unique collections representing over 900 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Eyewear, Products
SAFILO REINTRODUCES THE ELASTA OPHTHALMIC BRAND  FOR MEN IN THE U.S. THIS SPRING

SAFILO REINTRODUCES THE ELASTA OPHTHALMIC BRAND FOR MEN IN THE U.S. THIS SPRING

Safilo goes back to its roots with the Spring 2017 reintroduction of its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years. The new collection will be targeted exclusively to men and incorporates 20 ophthalmic styles, for males ages 40 and up, who are looking for eyewear that personifies quality and styles without a designer name. Designed in the U.S. and Made in Italy of the finest craftsmanship, Elasta, an owned brand of Safilo, has always been favored by opticians and patients alike for its quality, reliability and well-designed and timeless styling that is well suited for a broad customer base and for the incomparable comfort and innovation offered by the collection’s variety of Elasta hinge offerings. The collection can best be described as modern but not trendy, functional with attention to detail, and strong and durable for a perfect fit. “Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request. The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has been perfected and improved during the past 50 years to reach today’s evolution offered again in the Elasta collection,” says Henri Blomqvist, CEO of Safilo North America.   MARKETING MATERIALS: Seasonal displays and other POP materials such as counter cards, banners and displays will be offered. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,253 million. ...
Filed in: Eyewear, Products
Vision Expo East 17′ Post Show

Vision Expo East 17′ Post Show

  As preliminary numbers roll in, International Vision Expo East 2017 has officially been labeled a success with reports of increased buying activity and media buzz. This year’s event was held at the Javits Center in New York, NY (Education: Mar. 30-Apr. 2; Exhibition: Mar. 31-Apr. 2). Validated attendance numbers will be released in May following the show’s official audit. “We’re thrilled with the feedback that has come in, both during the show and from attendees and exhibitors who have reached out since,” said Melissa Ashley, Senior Vice President of Reed Exhibitions. “Some exhibitors have noted their strongest sales activity in years, and attendees have indicated strong buying activity as well as positive feedback on the eyewear and lens technology offerings available.” “My staff and I attend this show every year,” said Dr. Eric Bass of the Dr. Bass Vision Center in Westminster, California. “Vision Expo is the best place to see the most comprehensive collection of frames, lenses, lab and exam equipment in a comfortable setting.” This year’s show brought together exhibitors, attendees and media for more events than ever before. The first Vision Expo Press Preview gathered more than 30 consumer editors and fashion bloggers with 28 exhibitors to give a sneak-peak of the latest trends, garnering 12.7 million impressions for exhibitors before the show floor even opened. Media were also given a front row seat for a new series of roaming fashion shows, presenting the latest eyewear and sunwear options found right on the show floor from 36 different exhibitors. With a growing number of consumer publications in attendance and media buzz before, during and after the show higher than ever, the latest eyewear and tech products showcased have already begun to hit the pages of leading magazines and social media influencers. Vision Expo has long been the destination for eyewear visionaries. An annual showcase that draws strong interest from buyers and the media even before you enter the show, the Vision Expo Product Gallery is home to the latest product lines and technologies. Each year, the Vision Choice Awards distinguish the best of the best of these products, as voted upon by show attendees. The winners of the 2017 Vision Choice Awards are: •1st Place: Specs of Wood •2nd Place: Lunette USA Inc. •3rd Place: Marcolin Eyewear “The Product Gallery and Vision Choice Awards perfectly illustrate the strong platform that International Vision Expo provides for brands introducing their design and technological innovations to the industry,” explains Ashley Mills, CEO of The Vision Council. “The exposure that this show lends to eyecare and eyewear companies is unmatched, and underscores the high-value marketing and buying opportunities that happen here in New York.” “Vision Expo has been really good to us,” said Specs of Wood Owner Ian Rubinstein. “This year is even better than previous years because we’re experiencing more of a global reach than ever. We’re meeting buyers from Canada, Mexico, Puerto Rico—I even made a sale to somebody in Guadalupe.” To learn more about Vision Expo visit visionexpoeast.com. Save the date for Vision Expo West, taking place September 13-16, 2017 at the Sands Expo in Las Vegas, NV. About the International Vision Expo & Conference International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. ...
Filed in: Editorial
MODERN OPTICAL INTERNATIONAL  Introduces 6 New BMEC Styles

MODERN OPTICAL INTERNATIONAL Introduces 6 New BMEC Styles

Value eyewear leader Modern Optical International releases six new styles for its BMEC (Big Men’s Eyewear Club) Collection. Style has no size! That’s why, more than ever, men seek eyewear that delivers both comfort and fashion. As the demand for bigger-sized eyewear grows, BMEC, Modern Optical’s very popular collection for larger men, dominates this market niche. BMEC offers masculine styling, quality construction, and great value to this underserved demographic. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples measure up to 160mm. Materials include TR90, stainless steel, handmade zyl, metal trim, spring hinges, and silicone nose pads. With 71 BMEC styles to choose from, ECPs can offer today’s BIG guys eyewear choices they'll be proud to wear! Modern Optical International debuts six new BMEC styles. Mixed materials, matte finishes, spring hinges, multiple size options, and upscale temple treatments enhance this collection’s broad appeal. BIG Bolt will strike a chord with the stylin’ guy. Two-toned color fades, a keyhole bridge, and deep rounded fronts embody today’s eyewear trends. Includes spring hinges. Colors: black fade, grey/brown fade, navy demi. Sizes: 56-20- 150 and 58-20- 155. He’ll be a BIG Force in the crowd with this ultra-handsome mixed material frame. Note the woodgrain-patterned temples. Includes spring hinges and silicone nose pads. Colors: matte black, matte gunmetal, matte navy. Sizes: 58-18- 145 and 60-18- 150. BIG Loop proves that big-size eyewear can also be lightweight. This semi-rimless frame combines stainless steel and TR90 to maximize comfort for all-day wearing. Colors: matte black/black, matte gunmetal/grey, matte navy/blue. Size: 57-18- 145. BIG Surf will garner a wave of praise. Laser-etched temples make this mixed material frame a smart choice. Includes metal trim and spring hinges. Colors: black, navy, tortoise. Sizes: 58-19- 150 and 60-19- 155. BIG Town will appeal to urban as well as country dwellers. On-trend with this mixed material model, he’ll appreciate its classic shape and CRT spring hinges. Colors: matte black, matte brown/tortoise, matte gunmetal. Sizes: 58-18- 145, 60-18- 150. His laid-back style will become epic with the understated design of BIG Wave. A classic retro shape in TR90 matte black includes a distinct pop of color on the temple. Colors: matte black/blue, matte black/grey, matte black/red. Sizes: 56-16- 150. Hi and lo-res images of these 6 new releases and our BIG Loop model shot may be accessed in this Dropbox link: https://www.dropbox.com/sh/ecw1c5tpuwagxw0/AAAtCdSbPxGAxX1JSZGx6rtUa?dl=0 All BMEC frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, branded premium clamshell cases wrapped in leather-like material are available with qualifying purchases. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 900 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Eyewear, Products
Tory Burch 2017 R1 Release

Tory Burch 2017 R1 Release

Launched in 2004, the collection reflects founder’s, Tory Burch, own unique sense of style. She has established herself as a favourite among real women and celebrities alike for her contemporary, preppy-bohemian styles. Tory Burch balances a sophisticated, designer aesthetic and high-end quality with an accessible price. This 2017 R1 Release is proud to feature 5 collection themes. Runway T- TY6055 32168F Inspired by the style that walked the FW16 runway, Runway T is a new story for the brand and for eyewear. A minimal Tory T accents the temples for a modern touch to timeless eyewear styles. The Tory Burch brand name is flanked by riveted metal accents, for clean branding and just the right amount of detail. The new Runway T story embodies the straightforward chic of the 1970s, that continues to influence Tory’s design aesthetic in her runway collections. Four Piece Split T- TY7106 166013 A new interpretation of the iconic Reva logo the brand is known for. In this story, a 4-piece split T logo is integrated into the hinge and is a new way to execute a functional hinge story. In luxurious polished metal, the logo is an eye-catching accent to Spring eyewear styles. This story also features beautiful new acetates in feminine shades of blush, ivory and blue moonstone, for a decidedly light and fresh color palette for the season. Exploded 3 Piece Logo- TY2074 1655 Harkening back to the brand’s original success, the exploded 3-piece logo story glorifies the famous Reva logo that the brand is known for. What stood out in the marketplace versus it’s competition when the brand launched, was the bold and stately logo. This story goes back to the brand’s roots, by offering newer styles featuring the same over-sized logo. With some skus featuring Tory’s famous use of pattern peeking out from inside the temples, and even featured on the outside frame, for the true embodiment of the Tory aesthetic. Matching Pieces- TY6054 30412 Traveler’s Edition. A special piece for the brand, this foldable pilot is the embodiment of the brand’s travel-inspired brand DNA. The traveler edition pilot is a true throwback to the vintage pilots of yesterday, with a straighter bridge and a sharper angled lens than the classic Tory pilot. A combination of classic lens colors and lighter hues that match the temple tips for a more playful Spring look. Finished with the Reva logo at the temple tips, and complete with a small size case, for the bohemian preppy-traveler on-the-go. Missing T- TY1054 3100 A repeat story from July 2016 collection, the Missing T logo treatment is an artistic expression of the Serif T logo. The logo hardware is the “Missing T” knock-out that exposes the frame’s material construction. This story is completed with a new color way in silver satin metal front, with cumin acetate temples. ...
Filed in: Eyewear, Products
Eastern States to Distribute Coco And Breezy Eyewear

Eastern States to Distribute Coco And Breezy Eyewear

  Eastern States Eyewear and Coco and Breezy have announced a joint agreement in which ESE will be the exclusive American distributor for the Coco and Breezy Eyewear collection. ESE and Coco and Breezy first launched the brand’s latest sunglass collection during this past Vision Expo East. A full scale optical release will follow due for launch later this year. Existing U.S. customers can now purchase the collection and be serviced directly through Eastern States Eyewear. “Each collection in our portfolio possesses a uniquely creative appeal or reaches out to a consumer whose tastes and needs they wished more brands spoke to,” said Paul Shyer, ESE president. “From our very first meeting with the Coco and Breezy team, it was apparent that they not only shared our spirit, but have both an original and engaged sense of what their customer is looking for.” “We have had many opportunities to team up with people as we weave our way through the industry. Paul and his team are the first team that we have come across that we have managed to build a relationship with that is both organic and full of confidence. We feel very confident that we can forge forward together and make a difference in the eyewear industry,” stated the Coco and Breezy team. Coco and Breezy was founded in 2009 by twin designers Corianna and Brianna Dotson. Their early designs, each handmade by the twins, were an instant hit in New York, and were seen on the faces of major celebrities and entertainers within weeks of the brand’s launch. Over time, Coco and Breezy have refined their design and production process, engaging in increasingly ambitious design projects, ranging from designing “third-eye” sunglasses for the late Prince, working with numerous artists to define their style, and with brands as divergent as Hershey’s and Foot Locker’s Six:02 athleisure concept store. The designers have been featured in most major fashion industry publications, including Vogue and Harper’s Bazaar. Music and creativity are integral to their design practice, and the twins DJ and create visual art in their spare time. ...
Filed in: Eyewear, Products, Sunwear
Safilo Group and Authentic Brands Group announce the five-year renewal of their Juicy Couture eyewear license agreement

Safilo Group and Authentic Brands Group announce the five-year renewal of their Juicy Couture eyewear license agreement

Safilo, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Authentic Brands Group, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media, and entertainment brands, announce a five year extension of their license agreement for the design, manufacturing and distribution of the Juicy Couture eyewear collections of sunglasses and optical frames. The agreement will now run until 31st December 2022. “The renewal of our license agreement, originally forged in 2005, is a result of positive performance year over year and our strong partnership with ABG,” said Luisa Delgado, CEO of Safilo Group. “The Juicy Couture brand fits very well with our portfolio strategy, offering popular brands to our target market. We are excited to partner with the brand to grow our diversified distribution channels.” “We are thrilled to continue a successful partnership with Safilo,” said Jarrod Weber, EVP of Fashion at ABG. “Together, we have forged a long-standing relationship that has led to the expansion of the Juicy Couture brand, its categories and distribution channels around the world.” Juicy Couture is distributed in qualified independent opticians, corporate optical chains, and department stores, across the globe and on JuicyCouture.com.   About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China –Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,253 million. About Authentic Brands Group Authentic Brands Group (ABG) is a brand development and content company, which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Thalia®, Greg Norman®, Michael Jackson® (managed brand), Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. abg-nyc.com About Juicy Couture Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry. Juicy Couture Black Label is available in approximately 240 Juicy Couture stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. For updates and more information, please visit JuicyCouture.com. Follow @JuicyCouture on Facebook, Twitter, Tumblr, Pinterest, Instagram. Juicy Couture is a trademark owned by ABG Juicy Couture, LLC. ...
Filed in: Industry Info
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