Introducing the March Vera Bradley Optical Collection

Introducing the March Vera Bradley Optical Collection

  Modern meets vintage with the latest Vera Bradley Eyewear collection, combining classic styles with signature Vera Bradley prints. Classic eyeshapes and acetates combined with the latest Vera Bradley colors for the perfect look. Carolyn features a classic square eyeshape acetate frame front. Vera Bradley patterns are displayed on the slender outer temples. Carolyn is Paisley in Paradise. Larissa is a full acetate frame with an uplifted rectangular eyeshape. Triple laminated frame front and temples featuring the latest Vera Bradley patterns and coordinating crystal in pops of colors. Opaque frame fronts feature black acetate paired with Camofloral and Tortoise paired with Rosewood. Larissa is also available with an International fit! To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Optical collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more visit verabradley.org. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Ducks Unlimited Eyewear, XOXO Eyewear and Sunwear, Totally Rimless, and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear, Products
Holly Rush Appointed New CEO of COSTA, An Essilor Group Company

Holly Rush Appointed New CEO of COSTA, An Essilor Group Company

Costa Del Mar, the fastest growing US sun brand, is announcing the appointment of Holly Rush to the position of CEO effective April 25, 2016. This communication follows last month’s retirement announcement by Chas MacDonald, current President & CEO. “Holly possesses a dynamic leadership style that fits well within the Costa culture. She has a great passion for building high performance teams and developing big brands,” said Eric Thoreux, President of the Sun and Readers / Photochromics division of Essilor, Costa’s parent company. “She has both the strategic vision and operational know-how to drive results that will lead Costa to its next stage of growth globally. We are excited to have Holly contributing to Essilor’s mission, Improving Lives by Improving Sight, in a world where 7.2 bn people need to protect their eyes from the sun. ” Holly’s 25-year career spans the Luxury, Beauty and Consumer Goods markets, where she held key leadership roles at companies such as Duracell/Gillette, L’Oreal and most recently, Luxottica. Holly joined the Eyewear Industry in 2011 as Senior Vice President of Sales for Luxottica and was subsequently promoted to President of Wholesale North America in 2014. She was named one of Vision Monday’s Most Influential Women in Optical (2012) and in 2015, received the Visionary Award from the Foundation Fighting Blindness. She is a passionate speaker on Leadership and Professional Development and was the keynote at the Optical Women’s Association event at Vision Expo in 2015. Holly, her husband Michael and their two children will relocate to the Daytona Beach area from their current home in southern Connecticut. About Costa™ As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses for outdoor enthusiasts since 1983. For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can. For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram at www.instagram.com/CostaSunglasses, or on Twitter @CostaSunglasses. About Essilor Essilor is the world leader in ophthalmic optics. From design to production, the company has developed a wide range of lenses to correct and protect vision. Its mission is improving lives by improving sight. The company invests more than €200 million per year in research and innovation to offer increasingly high-performance products. Its leading brands include Varilux®, Crizal®, Transitions®, Definity®, Xperio®, Costa®, Foster Grant® and Bolon®. Essilor also develops and markets equipment, instruments and services for optical professionals. For more information, please visit the www.essilor.com website. ...
Filed in: Press Release
Classique Eyewear Announces C-ZONE Distribution Agreement

Classique Eyewear Announces C-ZONE Distribution Agreement

Classique announces its agreement for the distribution of C-ZONE eyewear in the USA. C-ZONE, is designed and created in the Netherlands by the company’s co-owner and frame designer, Rob Maas. This unique eyewear collection is designed for men and women who want to express their own individual style. The C-ZONE eyewear collection includes a stunning array of eyewear styles, tastefully accentuated with natural materials and textiles, creating an artistic fusion of wearable comfort with urban cool. Frames are constructed from light weight stainless steel, coated with high quality Burlac paints, and many styles also include tasteful elements of natural materials, like wood, denim, silk, and other natural textiles. A select group of styles also feature rich textured Italian Mazzucchelli acetate temples. C-ZONE eyewear is on trend urban innovation at its best, incorporating hand-crafted fashion design elements, and a variety of shapes to suit every face. Styles are reflective of the latest trends featured on the European fashion runways. Every C-ZONE frame is created with 3 key design elements in mind: Cool, Color, Comfort! Cool – be cool and make a bold fashion statement with a frame that expresses who you are. Color – fun & intriguing colors skillfully blended to enhance every face. Comfort – artistic blend of lightweight materials and modern designs ensure that face-friendly fit. In addition, C-ZONE frames are all hypo-allergenic, wearable, and affordable, and are backed by a strong warranty! Says Craig Glasser, CEO, “we view our new strategic alliance as a great long term opportunity to grow and develop the C-ZONE brand throughout the U.S. optical market. C-ZONE is an exceptional, creatively inspired collection that combines cool colors with intricate detailing to create eyewear that is on trend with the latest fashion styles. The frames are face-friendly, and offer a wide-range of eye sizes for both men and women, ages 20 – 55. This urban chic eyewear line has multi-cultural appeal and allows wearers to express their individual style”. About Classique Eyewear Classique Eyewear, Inc. is a privately owned distributor of specialty fashion eyewear brands that set new standards in the optical industry. The company’s focus is on providing unique eyewear collections designed for discerning wearer who seeks to express his or her own individual style through eyewear that speaks to their unique style. Classique Eyewear’s collections include, Kingsley Rowe, Lisa Loeb, Charles Stone NY, William Morris London, Black Label, Wills, as well as the two newest European designer collections, Kenzo and C-ZONE. Since the face is the first thing that people see, Classique Eyewear strives to provide eyewear that enhances every face. For more information, visit www.classique-eyewear.com. ...
Filed in: Press Release
ESE’s DIVA EYEWEAR INTRODUCES SPRING SUN COLLECTION

ESE’s DIVA EYEWEAR INTRODUCES SPRING SUN COLLECTION

Eastern States Eyewear has announced the release of five new sunglass styles in Diva Eyewear. Three metal and two plastic styles play on Diva’s use of artistic, jewelry inspired treatments and its dynamic use of Austrian Swarovski Crystal enhancements. The classic fashion shapes feature a progressive twist utilizing intricate metal contouring and clever angles and cuts. With no greater than a six base, each style is easily RXable. Brilliant acetate temple colors utilize crystal striations and snakeskin finishes that compliment wearable front shades on every style. Fashion highlight colors such as cream, cheetah, and violet compliment the classics such as black and brown. “Our goal with Diva sunglasses is to combine the beautiful with the practical,” stated Jason Shyer, ESE Managing Director. “While each sunglass features brilliant detailing and Austrian Swarovski Crystal enhancements every front shape is salable and easily RX-able. Designer Antonio Coffen has a clear understanding of an optical dispenser’s needs as much as he has an understanding of a woman’s desire to look fabulous .” For further information, please contact Eastern States Eyewear at (800) 645-3710 or find them on the web at www.eseyewear.com. ...
Filed in: Eyewear, Products, Sunwear
Shailene Woodley wearing Carrera

Shailene Woodley wearing Carrera

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Rudy Project Partners with Multiple IRONMAN® Triathlon Champion Heather Jackson

Rudy Project Partners with Multiple IRONMAN® Triathlon Champion Heather Jackson

Rudy Project, Italian manufacturers of award-winning sunglasses, helmets, goggles, prescription eyewear, and triathlon bags, is pleased to announce a partnership with multiple IRONMAN® triathlon champion and Top American Female Finisher from the 2015 IRONMAN® World Championships, Heather Jackson. “We are absolutely thrilled to welcome Heather to the Rudy Project family in 2016 as a brand ambassador,” said Paul Craig, President and Co-Founder of Rudy Project North America. “She’s an incredible athlete, a passionate force in the sport of triathlon, and she is a one of a kind maverick, not to mention hard to miss on any race course with those iconic tattoos and smile. Watching her 2015 Kona finish, you could see first-hand her pure, raw emotion and joy.  She is exactly the type of athlete we want representing Rudy. All of us at Rudy Project will be cheering her on this season, which should be her best ever.” Born and raised in Exeter, New Hampshire, Heather gained her competitive spirit playing hockey from a young age, which eventually led her to earn a spot on Princeton’s Division I women’s team for four years. In 2007, her focus shifted in from ice hockey to triathlon after competing in a few local races and realizing she had some real potential in the sport. Heather’s first professional win was at the 2012 Wildflower Triathlon, which she has since won two more times. Her top accolades include a 5th place at the 2015 IRONMAN® World Championship (Top American Female Finisher), 2013 Escape from Alcatraz Champion, IRONMAN® Coeur D’Alene Champion, and two-time IRONMAN® 70.3 Oceanside Champion. 2016 is a big year for Heather, as she will make her season debut in April as the defending champion at IRONMAN® 70.3 Oceanside and pending qualification, will head back to Kona this October. “Every training session I do now is always focused on Kona,” Heather said. “I caught the bug this past October and I really want to improve on my 5th place. I’m also really excited to race IRONMAN® Lake Placid this summer. It hasn’t been a pro race in a few years and besides Kona, it’s really the only full distance IRONMAN® that excites me. I spent my summers in high school and college training for ice hockey at the Olympic Training Center in Lake Placid, so it will be super cool to get back there for triathlon…and visit the rink!” Heather will utilize multiple Rudy Project products on and off the race course this season, including her favorite Tralyx performance sunglasses and Transition 46gear bag. “I’m loving my Tralyx glasses,” she shared. “The lenses are super easy to switch around on different color combos, so I can always match my kits. The new Airstorm helmet is super light, comfortable and so easy to adjust, and I couldn’t believe the tri bag I received! That bag has literally thought of every possible thing you will need for a tri. There is a pocket or pouch or zipped area for everything you can think of, including the individual bags within the bag for your different transition items!”  About Rudy Project Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • www.e-rudy.com ...
BrillenEyes Launches Reykjavik Eyes Black Label at Vision Expo East

BrillenEyes Launches Reykjavik Eyes Black Label at Vision Expo East

Reykjavik Eyes Black Label is an award winning collection of Italian crafted, screwless eyewear, engineered from the highest quality beta titanium. Exceptionally lightweight and hypoallergenic, these frames are injected with bold accent hues for a sleek and stylish look. Call today to schedule a viewing. Vision Expo East attendees can see the entire collection at BrillenEyes’ booth G5878 in the Galleria. All new customers will receive one free frame with initial net purchase of 18 pieces or more. Collection Details Product Features: Black Label frames are designed with screw less hinges and engineered from a single sheet of the beta titanium resulting in frames that are exceptionally lightweight, yet durable. Styles: Introductory release includes 23 styles in 3 color combinations each Market: Mens, womens and unisex Materials: Titanium (hypoallergenic) and Mazzucchelli acetate Size Range: 51/16 to 59/14 Marketing Materials: Display case, logo blocks, table tent cards, frame case and cleaning cloth, authenticity card and gift box. Contact: customerservice@brilleneyes.com, 949-215-9661; Website: brilleneyes.com ...
Filed in: Eyewear, Products
Genesis May 2016 Optical Collection

Genesis May 2016 Optical Collection

Highlighting Spring’s must-have trends, delicate floral designs and classic masculine shapes deliver modern-day appeal in the Genesis May 2016 Collection. Striking colorations and elegant details are reflected in two styles for men and two styles for women. Comfortable fit, fashion and value are exemplified in each new style. Men G4031. This modified rectangle shape is enhanced with metal plaque end pieces featured in matching coloration to frame fronts. Shiny, colored acetate temples complete this minimalist look. Available in Gunmetal, Brown and Blue Steel.   G4032. A masculine modification to the standard rectangular shape. Striking horn gradient coloration on frame front blends with matching solid temples and metal plaque end pieces. Available in Black, Navy and Merlot. Women G5033. Elegant, yet subtle floral designs highlight this rectangle, semi-rimless frame. Shiny metal, feminine colorations and rich acetate crystal temple tips accompany the lightweight frame. Available in Brown, Merlot and Rose Gold. G5034. The feminine oval shape features vibrant acetate crystal colorations paired with floral details and matching colorized temple tips, a subtle and elegant design. Available in Black, Brown and Navy. About Altair Altair® supports independent eyecare professionals with advanced eyewear technologies and distinctive brands including Anne Klein®, bebe®, Cole Haan®, Tommy Bahama®, Joseph Abboud®, JOE Joseph Abboud® and Revlon®. Altair is sold through more than 10,000 independent optical retailers. Altair is a division of Marchon® Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global®, a diverse, group of leading companies within the world-wide optical industry. Visit altaireyewear.com for more information. ...
Filed in: Eyewear, Products
Introducing the March XOXO Ladies Optical Collection

Introducing the March XOXO Ladies Optical Collection

XOXO March Optical Collection offers a trendy mix of metal and acetate with bold patterns and colors! Cabo features a flirty eyeshape with an uplifted cat eye. Mottled acetate pop with tortoise inspired and subtle shimmery colors. Striated metal décor wraps from end pieces to the temples. Cabo is available in Brown and Purple. Verona is a combination frame with a fresh rounded square eyeshape. Horned acetate on the frame front is partnered with lightweight metal temples, screen-printed with exclusive wild animal inspired prints. Spring hinges create a one of a kind fit for everyday wear. Verona is available in Brown and Wine. Laguna features a light weight metal frame with acetate temple tips. Extended uplifted square eye shape in a powder coated light weight metal pairs with intricate laser cut lace like temples in poppy colors of purple and blue. Spring hinges allow for a more comfortable fit. Laguna is available in Jet and Brown. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Ducks Unlimited Eyewear and Sunwear, Totally Rimless Eyewear and Argyleculture Eyewear and Sunwear by Russell Simmons. ...
Filed in: Eyewear, Products
SAFILO GROUP UNVEILS NEW CUSTOMER-CENTRIC  VISION EXPO EAST BOOTH CONFIGURATION

SAFILO GROUP UNVEILS NEW CUSTOMER-CENTRIC VISION EXPO EAST BOOTH CONFIGURATION

Safilo Group reveals a modern new booth configuration at Vision Expo East aimed at underscoring Safilo’s role as a strategic business partner to the independent optician, taking a customer-centric approach focused on business development solutions and Safilo capabilities. Safilo will utilize the newly configured booth (#3548) to emphasize its leadership position in the industry by consolidating its previously separate Smith and luxury booths, into one sleek and upscale redesigned corporate environment, spanning an 11,200 square foot space. The highly engaging and contemporary setting will reinforce the company’s newest innovations – from new launch collections and product offerings – to new tools and service capabilities. With a reconfigured main entrance, visitors will be greeted at a new reception area by a giant LED screen highlighting the new Carrera Maverick campaign starring Academy Award winning actor, musician, director Jared Leto, the first celebrity testimonial for the Safilo owned brand. Upon further entry, an easy-to-navigate “walk-through” concept provides increased visibility to all Safilo brands and eyewear products on display to convey the company’s design savoir-fare. Branded focal walls will concentrate on the launch of Givenchy, a new licensed designer collection within the company’s top atelier segment; Safilo core brands, including Polaroid, which will highlight its newly launched optical collection and Twist sun collections; and Smith’s recently introduced prescription services lab program. Additionally, booth visitors will get a sneak peek at the Swatch branded eyewear collection, a new global collaboration with watchmaker Swatch. The company has an important mission to increase its retail presentation standards in all sales channels, with the optical channel being top priority. As such, customers will enter into a staged retail environment to directly experience how Safilo can support them in category management and brand portfolio presentation through tools, services and products designed to boost their business. This part of the booth will focus heavily on a concept store called “A Winning Consumer Experience” offering a variety of Safilo’s newest in-store solutions to improve the overall shopping experience; these include, general fixturing systems, customized brand portfolios, suggested product assortments, category management solutions, playful multi-brand corporate initiatives focused on the kids category, digital tools, including I-Frame (a program that embeds updated branded content into a customer’s web site) and Virtual Try On (VTO). The booth will additionally offer an inviting lounge and hospitality area, with trendy seating and tables, where guests can relax and sip on beverages such as real Italian cappuccino in the morning and Italian prosecco (sparkling white wine) in the afternoon. “We’ve taken a completely new approach to the show this year; the new booth configuration is designed to help create new business opportunities for the independent optician to assist them in capturing the business they are not currently capturing today,” said Glenn Rusk, Commercial Head of Safilo North America. “We are extremely excited to bring customers into our extensive capabilities area within the booth where we will be offering many solutions to help them drive traffic, consumer interest, conversion rates and brand awareness,” said Luca Zuliani, Vice President of Trade Marketing for Safilo USA. “We will, for example, showcase some innovative new digital tools including I-Frame and VTO and offer a full package of different fixturing options that are customizable to meet the needs of a variety of retail environments. We will also offer innovative category management solutions focused on sell out, stock optimization, enhanced product selection, optimal brand portfolios and business consulting,” added Zuliani. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China–Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Fossil, Givenchy, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue and Tommy Hilfiger.   ...
Filed in: Press Release
MÓ EYEWEAR RELEASES NEW SPANISH MODELS AT VEE!

MÓ EYEWEAR RELEASES NEW SPANISH MODELS AT VEE!

As always, in keeping with its high fashion, high quality, and affordability for all…, mó eyewear releases new ophthalmic and sun collections for Spring and Summer. Adding new releases into its huge catalog of over 1000 frames, mó utilizes new color combinations in keeping with Spanish traditions of drama and excitement. The mó story as the best-selling brand in Spain continues its móve into the United States expanding upon its 550-store presence in Europe with its U.S. retail partners. The affordable pricing of the mó eyewear line allows for the sales practice of multiple-frame selling extending the European fashion trend of “a fashion-frame for every outfit.” The entire collection spans a wide demographic of age-ranges from young kids to mature adults with a price range of very affordable acetate to higher-end product materials of Carbon Fiber, Titanium, and Zyl. Mó prides itself as “cutting-edge fashion for all ages” from the very trendy GEEK Collection, to the latest technology of the PLUS and SLIM Collections, to the traditional styling of the CASUAL Collection, and the progressive-friendly UPPERS. And…, don’t forget the cutest kid’s line on the planet, the KIDS and JUNIOR Collections! Sunwear in Europe couldn’t be more colorful this season! From polarized to prescription wear, the new styles push the envelope on color and style! Get your new mó at show-special prices on Level 3 at Booth #4466 in front of the lounge in between Marchon and Luxottica. ...
Filed in: Industry Info
Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

HAPPY MOTHER’S DAY: I would like to share with my readers something about Strabismus and why I decided to begin focusing my attention to this group of patients. Strabismus makes up around 3% of the population that comes into our office seeking help. “Doctor, is there anything that you can do for me?” My U&C answer used to be: ‘No, your situation was determined many years ago during your formative years of life.” “I’m sorry but you seemed stuck with your predicament?” It was the path of least resistance that I had taken for the above patient. Was it the right answer? Those who were in the mainstream of COVD (College of Optometrists in Visual Development), the answer would have been: ‘Doctor, you did not give the patient the proper answer.” The proper answer would/could/should have been: ‘Yes, there are several things that we can look into for you.’ I was inspired by a little girl who came to see us for an eye evaluation. She was a cute 3 year old Hispanic young lady. Her father informed us that she was bumping into things and he noticed that she would sit very close to the T.V. even after repeatidly asking her to sit further back. He also noticed that his daughters left eye would float to the left when she was excited or tired. During the exam we found that she was +2.00 diopters hypermetropia with -1.00 diopter of cylinder. We also discovered that she was an occasional Left Exotrope. We prescribed 1 Diopter of B. In prism and placed this Rx into a trial frame. The young lady had no problem reading 20/20 with no exhibition of the left eye troping. A thought came into my head after they left. Would eye exercises have benefited this young patient? The question kept gnawing away at me. I began to accumulate various Orthoptic equipment. This process took about 6 months to complete. Most of the equipment were 15-50 years old. The restoration process took most of the 6 months to complete. After the restoration process was completed, then training my staff on ‘How to use the equipment’ took another 3 months to process. I was quite surprised that our staff were very enthusiastic about adding ‘Visual Training’ into our practice. As Optometrists, we are trained well in our studies on how to bring about binocular vision. These are non-surgical options to offer our patients in need of such training. Surgical procedures are also available whereby a surgeon will either resect or move a tendon elsewhere to bring about a good appearance. However, this procedure can bring about unhappy results. Most of these patients will begin to see double after surgery. Why? Because the brain had trained the eyes to use non-corresponding locations in the back of the eye to adjust for this condition. A good Orthoptists is able to retrain the brain/eye to point in the same direction bringing about 3-D/Stereopsis. When this process is achieved, the patient is very excited. As Optometrists, we can provide the ‘glue’ to hold fixation to keep the eyes aligned after such surgical procedures. In cases like these, the eyes may appear to be aligned but their eyes may start to turn again. Again, this is where we can offer special eye training in our practices to help these patients maintain fusion and anomalous correspondence. Without the guidance of vision therapy, many of these patients learn to re-establish their eye turn to the same position that their eyes held prior to surgery. Some patients have ended up with the eyes switching to turn the opposite way after such surgery. Ideally, vision therapy for strabismus should be addressed before surgical intervention. We have found in many cases that vision therapy when successful in establishing anomalous correspondence that surgery was not necessary. That is the ideal example of vision therapy. So if you have been sitting on the fence on this topic as I was – perhaps it is time to do something about all those years of training which you were exposed to in school. Why not utilize your knowledge and training to help these patients improve their quality of life? Isn’t this what we want to do? Am I making any sense? I want my readers to close their eyes for a moment. I want you to look back on all those patients that you could have helped establish 3D vision if you weren’t as lazy as I was. The results are miraculous to those patients who are able to achieve 3D vision for the first time in their lives. The positive note is that Vision training is a lifetime involvement. You don’t lose these patients after prescribing glasses. They will be returning again and again for re-training for the rest of their lives. What more could you ask for? I’ve jotted down some of the benefits that our patients who have gone through our training sessions have told us: Improved reading skills. Less skipping of lines or loss of place during reading. Improved depth of perception which helps in parking their cars. Improved hand-eye coordination. Young patients have noticed improvement in sports. Improvement in their reading speed as well as improved retention. Increased awareness of the visual world. Have fun my friends, Harvey ...
Filed in: Editorial
Persol- February 2016 Release

Persol- February 2016 Release

Trademark Persol design bridges time, evolving the ageless DNA and inimitable shapes of heritage icons to create a new generation of cult style. The profiles of true icons live on as contemporary legends. This collection presents a modern interpretation of Persol’s most iconic shapes: The 649 and Cellor Special Project- 649 Evolution- PO 8359V Modern metal constructs, slender volumes and DNA details trace the contemporary profile of a cult legend, marking the beginning of a new era for the icon of all icons: 649 design evolves into a contemporary style. Fine metal, exclusive horn acetates and heritage colours reinterpret the frame architecture of the legendary 649. Special Project- Cellor Evolution- PO 8139S Redesigned in fine metal, unique textures and authentic details transform the original Cellor’s legendary profile into a contemporary expression of style. Its iconic design and appeal are reinvented year after year, keeping the spirit of legends alive in lighter, more contemporary style. Combining past and present, unique metal & acetate forms ensure that inimitable icons continue their legacy of everlasting appeal.   ...
Filed in: Eyewear, Products, Sunwear
Bvlgari – February 2016 Release

Bvlgari – February 2016 Release

The Bvlgari February 2016 release has two feature collections: Giardini Italiani and Bvlgari Bvlgari. Giardini Italiani- BV 4124B The Giardini Italiani collection perfectly balances volumes resembling formal gardens’ fine symmetries. It features hand-set Austrian Crystals embellishing the chiseled pink gold, pale gold and silver metal flowers adorning the temples. Hand applied enamel, both inside and outside, expresses Bvlgari jewels’ preciousness and continues to ensure the finishes’ highest quality. Bvlgari Bvlgari Inspired by the inscribed rims of ancient Roman coins, Bvlgari Bvlgari has become a trademark of the brand. The Bvlgari Bvlgari collection represents sophistication and elegance inspired by the historical and light proportions of Roman coins. This collection is an eternally contemporary celebration of the exquisitely styled, inspired craftsmanship that defines all Bvlgari creations. Bvlgari Bvlgari Heritage- BV 8170 Bvlgari Bvlgari Heritage is a new entry that continues the traditions of a brand milestone and one of its most iconic symbols, featuring the unmistakable Bvlgari – Bvlgari double logo. The semi-circular Bvlgari Bvlgari coin motif placed at the head of each temple becomes a structural component of the frame and it protrudes through the front. Galvanized in either pink or pale gold, the décor is hand finished with fine black enamel. Bvlgari Bvlgari Modernity- BV 4121 Bvlgari Bvlgari Modernity is a modern celebration of one of Bvlgari’s most successful themes. Soft lines are combined with enamel for a glamorous and contemporary design. The full Bvlgari Bvlgari coin motif, is featured on the temple horizontally. Galvanized in precious metal tones, the coin displays the engraved Bvlgari Bvlgari logo on top. Mother of pearl & black enamel are hand applied on both sides of the coin. ...
Filed in: Eyewear, Products
Rudy Project Launches New Optical Dealer Promotion

Rudy Project Launches New Optical Dealer Promotion

Rudy Project, an industry leader in prescription sports eyewear, has launched an enticing program making it easier than ever for optical dealers to dispense the world’s most Technically Cool Rx solutions. For a limited time, new accounts will receive 30-60-90-120 dating, one free ImpactX-2 Rx lens job, and a free completely foldable Synform performance sunglass (MSRP $350).  And best of all, our friendly and attentive Customer Service and Sales Rep Team can offer a perfectly tailored Starter Kit to meet any practices’ needs and customer demographics. Quick, friendly and attentive service is in Rudy Project’s DNA. With Rudy Project’s 30-60-90-120 payment structure, opening orders are hassle free. New dealers can make four easy payments over the course of four months.   Along with an easy payment method, opening a new account with Rudy Project qualifies dealers for one free ImpactX-2 Rx lens job. This new generation of the award-winning Rudy Project ImpactX lens is updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other.   New optical accounts will also receive Rudy Project’s brand new, completely foldable performance sunglass, the Synform, for free. This one of a kind sunglass features many of Rudy Project’s core technologies, including vented interchangeable lenses, fully adjustable temple tips and nosepiece, Kynetium™ Alloy temples, and Grilamid chassis to make this sturdy sunglass ultralight. The Synform is also available with ImpactX-2 lenses.   Rudy Project has received countless design and technology awards from Outside Magazine, Wired Magazine, Men’s Health, PGA Tour Partners Magazine, Bicycling Magazine, North American Hunter Magazine to name a few. Over 100,000 professional athletes, organizations and weekend warriors act as brand ambassadors, and all echo the same sentiment that Rudy is all about quality and differentiated benefits. Call Rudy Project’s Inside Sales for further info today at 888-860-7597! About Rudy Project Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • rudyprojectusa.com   ...
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