SeikoVision Introduces Revamped Rewards Program for Eye Care Professionals

SeikoVision Introduces Revamped Rewards Program for Eye Care Professionals

Luxury eyeglass lens producer SeikoVision announced today that it has revamped its Seiko Elite rewards program to make it more accessible and beneficial to eye care professionals across the country. A multi-tiered rewards program, Seiko Elite lets ECPs qualify for valuable practice growth tools by selling a certain number of premium Seiko progressive addition lenses (PALS) each month. Tiers include the Basic Seiko Elite Tier, Premium Seiko Elite Tier and two bonus tiers. Program benefits in each tier include: – Marketing: Professionally designed website, social media setup and management, counter displays, SEO, eye health videos, articles and more. – Analytics: Healthcare analytics software for measuring and understanding important business and industry metrics. – Consulting: Professional advice about implementing open-book management. -Efficiency: Automated patient testimonials, email, text, and voice and appointment filler. Based on information collected from 52 eye care practices, Seiko Elite members have enjoyed an average of 1,000 patients reactivated, six filled late cancellations per month, a 50% reduction of no-show patients, 75 new online reviews per year and 150 new patient surveys per year. To learn more about the Seiko Elite rewards program, ECPs are encouraged to visit the company website at www.seikovision.com. About SeikoVision Hoya Corporation, a global technology company traded on the Japanese stock exchange based in Tokyo, acquired 50% of Seiko Optical in March of 2014 and has since put its efforts into bringing the brand to the forefront in the United States. The goal of SeikoVision is to partner with eye care practices for growth via marketing, analytics and consulting, as well as helping them find form-fitting lenses for patients’ unique needs. About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. ...
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ESE’S EXCES EYEWEAR BOWS FIVE NEW STYLES

ESE’S EXCES EYEWEAR BOWS FIVE NEW STYLES

  Eastern States Eyewear has announced the release of five optical styles within its Exces Eyewear collection. The new collection sees the addition of two colorful acetate models and three metal styles. The acetates feature a mix of bright top to bottom fades (such as Grey-Electric Blue) and rich mottled colorations combining two and three colors (e.g. a Brown-Green-Lilac mix). The Exces 3134 is notable for mixing in a rippled effect to its upper front and temple region as well. The metal styles are constructed of monel and each features subtle rhinestone adornments. An array of shapes ranging from geometric looks to soft, feminine rectangles are matched with attractive, plastic temples. “We are very happy with the range and diversity of shape and color that our newest Exces collection provides,” explains Jason Shyer, ESE Managing Director. “With Exces, our goal is to provide a superior level of design and quality at a reasonable price and this release achieves that in spades.” For more information, contact Eastern States Eyewear at 800-645- 3710 or on the web at www.eseyewear.com. ...
Filed in: Eyewear, Products
Eyewear Icon Safilo Makes Frames for Top Fashion Brands in Record Time with Stratasys 3D Printing

Eyewear Icon Safilo Makes Frames for Top Fashion Brands in Record Time with Stratasys 3D Printing

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Filed in: Industry Info
MODO Faces

MODO Faces

MODO is pleased to launch our new project, MODO Faces, which highlights and celebrates the artists and culture around the field of design. Our idea with the MODO Faces project is to capture MODO’s connection to art, architecture, and original design that merges form and function, rather than short-lived fashion trends.       MODO is capturing unique, interesting faces and up and coming artists and innovators. ...
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LULU GUINNESS EXPANDS SIGNATURE CAT EYE OPTICAL COLLECTION

LULU GUINNESS EXPANDS SIGNATURE CAT EYE OPTICAL COLLECTION

Tura Inc., the inventor of fashion eyewear in 1938, debuts optical styles from its glamorous Lulu Guinness line, with four soft shapes inspired by the retro cat eye. This collection showcases frame fronts that marry retro with modern influences and luxury features. This selection of models features a statement color palette with unique color placement. The Lulu Guinness eyewear collection is always Irresistible, Glamorous, and Mischievous with a hint of retro Chic styling. Cat eye shapes are commonly seen throughout the collection ranging from extreme, dramatic cats to softer shaped cats for a more everyday wearable frame. The collection ranges from Hi-fashion styles that capture Lulu’s love for experimentation, to styles that are charming and perfect to wear every day. The frames are designed for the confident, independent, artistic, and sophisticated woman. The palette has a range of colors which include the prominent use of black, white, and red. They are featured in various ways through the use of color blocking and in her exclusively designed prints. Custom shaped end tip and Red lip foil logo plaque are featured on every frame for brand continuity. A common characteristic seen in these 4 frames is the rectangular lens shape with uplifted temporal corners giving the frames a slightly cat eyed look. The cat eye shape is an important DNA characteristic of the collection which suits Lulu’s love of vintage glamour. They also feature the use of Lulu custom prints and color blocking techniques that are design concepts used to form a cohesive look in the Lulu Brand. Animal prints, stripes, and Lulu custom design motifs are used to tell the Lulu story and maintain the playful and unique identity of the brand. The Lulu Guinness optical collection has quickly become the ultimate chic woman’s accessory. Animal Instinct Style L775 The rectangle lens shape with uplifted temporal corners gives the frame a very soft cat eye look that is easy to wear and perfect for every day. The animal print foil patterns used on the temples wrap around to the front end piece and give a two-tone, color blocked effect. Both animal prints and color blocking are common themes in design used to create a cohesive feel among the collection and throughout the Lulu Guinness brand. Features a flat sheet metal brow line with exposed bottom eye wire for easy RX’ing. Colors: BLK, BRN, NAV Available Size: 52-17- 140 Ribbon Awarded Design Style L898 Created by Tura’s Vision Expo East Design-A- Frame Competition Winner! The Coral color way with custom stripes on the corners and temple tips was specially designed by the contest winner. The overall design was a perfect fit for the Lulu Collection and was modified and constructed to work within the parameters of the Brand. High definition custom printed stripes accent the temporal corners, giving the frame a color blocked design that is repeated on the temple tips. Stripes are a common design theme seen throughout the Lulu Brand and are often featured on her handbags and accessories as well as throughout the eyewear collection. The rectangle lens shape has slightly uplifted corners, giving the frame a soft and feminine look. Colors: BLK, TOR, COR Available Size: 51-16- 135 The Color Story Style L899 This model makes use of the core colors Red, Black, and White along with best-selling Tortoise and Silver in a playful and unique way. By using laminated acetate, the stripes on the temples are formed by cutting down to bottom layer. The front rectangle shape features uplifted temporal corners giving the frame a soft, cat eye look that is subtly dramatic yet suited to everyday wear. The beveled brow line helps to create an interesting design, giving the frame a unique and modern look. Colors: BLK, TOR, RED Available Size: 52-16- 135 The Geometric Story Style L903 Inspired by Lulu Guinness’s custom “Dare to Dream” print, this frame uses the slogan in a subtle and romantic way by discreetly placing it on the inside temple making the frame as special on the inside as on the outside. Interesting combinations of acetate are used on the BLK and TOR sku’s, while the NAV SKU introduces a new navy blue tortoise acetate to the Lulu optical collection. The rectangle lens shape has slightly uplifted corners, giving the frame a soft and feminine look with a subtle cat eye, vintage reference. Colors: BLK, NAV, TOR Available Size: 52-17- 135   The 2016 Lulu Guinness Optical assortment continues with exciting, statement making styles that capture the playful yet sophisticated spirit seen in all Lulu’s accessories collections. The designs are perfectly charming, flattering and feminine and suited for comfortable every day wear. All styles reflect the distinctive personality of the Lulu Guinness brand and tell a cohesive story that is quintessentially Lulu. About Tura Inc.: Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com. ...
Filed in: Eyewear, Products
L’AMY AMERICA LAUNCHES NEW ANN TAYLOR EYEWEAR

L’AMY AMERICA LAUNCHES NEW ANN TAYLOR EYEWEAR

  Style has never come so easy than with these new models to the Ann Taylor Eyewear Collection. Unlike the acetate designs most commonly seen in the market, which are a chunkier profile and can feel heavy on the face, these styles offer an alternative look. And one that is much more feminine. Designed with compressed, handmade acetate, these frames have an ultra-thin silhouette and a lightweight fit. A blend of on-trend shapes and reduced lines offer great appeal to today’s modern woman. This new assortment consists of two models to the Core Collection as well as two models to the Petite Collection, which offers a perfect fit for stylish women who have a smaller or narrow face and delicate features. These pieces are done in rich, autumn hues that are can be found throughout their clothing and accessories lines. AT326 C02  and AT327 C03 The AT326 is an all acetate style with a timeless, rounded front shape. With a juxtaposition between the front and temples, a rich, solid hue contrasts against a tortoise material. The slender temples feature the signature Ann Taylor logo subtly laser engraved. The chic styling of AT327 makes it a must-have. A curved top makes the rectangular shape feminine and the slim metal temples complement the thin, compressed acetate front. ATP809 C02 and ATP810 C03 Part of the Petite Eyewear Collection, the ATP809 is eye-catching perfection with a soft, feminine shape. The front and temple materials offer contrast between texture and hue, giving this style a refined look. The ATP810 is a perfect combination of classic and modern sensibility. Slender, metal temples subtly flaunt the Ann Taylor signature brandmark logo detail. These four new styles will launch October 2016 ...
Filed in: Eyewear, Products
Maximized Field of Vision, Exceptional Clarity:  Rudy Project Releases Tralyx XL with ImpactX Lens Technology

Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology

  Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an all new XL lens offering more depth, coverage, protection, and field of vision. Tested and designed by athletes from professional cyclists to shooters, the oversized and sculpted lens was engineered to maximize the wearer’s coverage and provide peak visual acuity, perfect for any sport activity where outside elements can be a disruptive factor. The Tralyx XL first debuted on the faces of the Etixx – Quick-Step Pro Cycling Team riders in early 2016, which seemingly gave them an edge over the competition at some of the most prestigious cycling stage races in the world including the Tour de France. The reconfigured lens shape was designed for all types of athletes, such as cyclists, shooters, inline speed skaters, runners and motor sports enthusiasts, looking for a maximum field of vision that also boasts superior air flow and comfort provided by the PowerFlowTM ventilation technology and unique Adaptive TipsTM. Not only is this new performance sunglass available in three striking colors (White Gloss with Multilaser Blue lenses, Matte Black with ImpactX Photochromic Racing Red lenses, and Matte Black with ImpactX-2 Photochromic Clear to Black lenses), but it is also offered in a Shooting/Performance Kit, which includes a Matte Black frame and three different lenses (ImpactX Racing Red, ImpactX-2 Clear to Black, and Transparent). Like all Rudy Project sunglasses, the entire Tralyx family is covered by Rudy Project’s Replacement Lens Guarantee and industry-leading 3 Year Frame Warranty. The Tralyx, Tralyx SX, and Tralyx XL also come standard with Rudy Project’s infamous hard case and soft microfiber cleaning case, and are available with a variety of interchangeable lens options. For those who prefer the standard Tralyx lens, Rudy Project has also released brand new colors for 2017 including Carbonium with ImpactX-2 Clear to Laser Black lenses, Crystal Gloss with Multilaser Orange lenses, Gold Velvet with Multilaser Orange lenses, White Gloss with Multilaser Blue lenses, and White Gloss with ImpactX Golf Lenses. The addition of the Tralyx XL to the performance lineup adds a new eyewear solution with a deeper lens and uncompromised ultra-wide peripheral vision. With numerous accolades such as Triathlete Magazine’s “Top Pick for Fit,” Ultra Running Magazine’s “Most Innovative,” and a perfect 10 out of 10 score from Cycling Active Magazine, the Tralyx is the top choice for pros and amateurs alike. Get yours today at e-rudy.com or at any authorized dealer. About Rudy Project Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com ...
Filed in: Eyewear, Products, Sunwear
ZYLOWARE ANNOUNCES THE NOVEMBER 2016 LAUNCHES  SOPHIA LOREN, RANDY JACKSON AND VIA SPIGA

ZYLOWARE ANNOUNCES THE NOVEMBER 2016 LAUNCHES SOPHIA LOREN, RANDY JACKSON AND VIA SPIGA

Exciting new Zyloware Eyewear releases for Sophia Loren, Randy Jackson and Via Spiga for November 2016. The Sophia Loren 1548 is a stunning frame with elegant accents and modern styling. This full rim, zyl frame is available in three feminine colors, each offering a distinctive color palette and unique details. Natural (003) has a translucent soft pale front and eye-catching temple in earthy tones. Mauve (073) has a translucent feminine pink front with a confetti pattern of purple, red and orange hues on the temple. Burgundy (077) is a bold shade of purple with contrasting cream colored inside. All three colors feature an attention-grabbing temple with a scalloped metal plaque dotted with glimmering stones and a color coordinating epoxy stone in the center. The SL 1548 accommodates progressives for added convenience. Colors: Natural (003) • Mauve (073) • Burgundy (077) Sizes: 54-16-135 Special Features: Full rim; Zyl frame; Metal, epoxy and crystal décor design on temples; Accommodates progressives Look no further for the perfect masculine frame than the Randy Jackson style 1925. Bold and stylish, this semi-rimless metal frame features a sleek rectangle shape ideal for the fashion-forward male. The RJ 1925 features Extended Fit sizing to provide extra headspace for men with a larger sized head. Available in two distinctive color treatments, Black (021) has a half matte black finish with a black and grey temple while Brown (183) offers an attractive semi matte finish and striking brown stripe details on the temple. The wrapping endpiece leads to three gunmetal rivets on the temple. Spring hinges and snap-in nosepads allow for easy adjustments. Accommodates progressives. Colors: Black (021) • Brown (183) Sizes: 55-17-170 Special Features: Semi-rimless; Metal frame; Extended Fit; Rectangle shape; RJ logo on inside right temple tip; Spring hinges; Rivet design on temples; Snap-in nosepads; Accommodates progressives Chic and sophisticated, the Via Spiga Leona brings sharp styling and on-trend design. This full rim, metal frame in an eye-catching geometric shape incorporates the best of this season’s fashions. A sheet bridge and sheet endpieces add dimension and detailing to the front of the VS Leona for a truly on-trend look. Offered in two striking colors, Wine (710) features a multicolored temple in shades of brown and berry while Black (021) has a stunning black and grey design on the temple. The combination of branding and design can be found on the outside temples where the Via Spiga logo is located in shiny gunmetal. Snap-in nosepads and spring hinges allow for easy adjustments. Accommodates progressives. Colors: Wine (710) • Black (500) Sizes: 52-16-135 Special Features: Full rim; Metal frame; Geometric shape; Spring hinges; Logo on outside temples; Snap-in nosepads; Accommodates progressives Detail for days! The Via Spiga Sebastiana packs a ton of bold detail in this full rim, metal frame. Starting at the geometric shaped front, basket-weave cutouts highlight the wearers’ eyes and continue onto the endpiece and temple. Accented by a marble design on the inside of the temple tips, the VS Sebastiana takes bold styling to a whole another level. Black (500) is a satin black finish with grey and gold pearl marble temple tips and the Via Spiga logo in gunmetal. Brown (560) is a matte brown accented by cognac pearl marble temple tips and a gold Via Spiga logo. Both colors include comfort fit features such as spring hinges and snap-in nosepads. Accommodates progressives. Colors: Black (500) • Brown (560) Sizes: 53-15-135 Special Features: Full rim; Metal frame; Geometric shape; Via Spiga logo inside right temple tip; Spring hinges; Snap-in nosepads; Accommodates progressives Digital Photography Attached For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. About Zyloware The We Are Zyloware campaign celebrates what makes Zyloware the success it is! We are family, history, quality and customer satisfaction. We are composed of many unique individuals; each with our own motivations and desires. But, as a part of the Zyloware team, we are one. We act together; we share common values and goals. We are innovators. We are change makers. ...
Filed in: Eyewear, Products
WILLIAM MORRIS ANNOUNCE STUNNING NEW FW/16 FASHION CAMPAIGN

WILLIAM MORRIS ANNOUNCE STUNNING NEW FW/16 FASHION CAMPAIGN

New for Fall/Winter 2016, William Morris are delighted to announce their latest fashion campaign. Shot over some of the city’s most trendy outdoor locations, the campaign delivers the best of London fashion and style. Taking these inspirations from the heart of the capital, William Morris then creatively transfers them into their latest eyewear collections. Inspired by the easy going mood and unique charm of Notting Hill in West London, the campaign introduces two new faces for the season. Reinforcing the fun and quirky personality of the London born brand and in keeping with our Great British humor, the campaign also features a canine companion named Quincy. Drawing on the creative backdrops of one of London’s most picturesque boroughs, the new William Morris eyewear collections feature stunning new shapes and compelling color pallets in line with the roots of the brand. Traditional British inspirations can be seen throughout the latest lines, with a fresh take on creative styling and color combinations that mean London style take you over. William Morris remains as consistent today as it did in 1996, with an unswerving commitment to creating directional and conservatively different eyewear for fashion forward British men and women. ABOUT WILLIAM MORRIS LONDON: In 1996, Robert William Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs with unrivaled quality and unparalleled customer service. From humble beginnings to what is today a successful global brand, William Morris are represented all over the world. As the market has grown, so have the collections, the designs, the point of sale and everything else that goes into making a brand that is embraced so fondly by everyone. ...
Filed in: Eyewear, Products
WILEY X® SUPPORTS 2016 WORLD SIGHT DAY CHALLENGE,  HELPS TO FUND, PROMOTE SUSTAINABLE EYE HEALTH PROJECTS FOR THOSE IN NEED

WILEY X® SUPPORTS 2016 WORLD SIGHT DAY CHALLENGE, HELPS TO FUND, PROMOTE SUSTAINABLE EYE HEALTH PROJECTS FOR THOSE IN NEED

Protective eyewear innovator Wiley X®, Inc. has joined Optometry Giving Sight and the World Sight Day Challenge Coalition to support important eye health initiatives and projects designed to help those who are needlessly blind or vision impaired.  The lynchpin of this ongoing international campaign is World Sight Day, which this year falls on October 13. This year’s World Sight Day Challenge will focus on the need for effective, sustainable eye health initiatives for children and adolescents. The campaign will run from September 1st until October 31st and will help support vision care services being delivered around the world. World Sight Day (WSD) is an annual day of awareness to focus global attention on blindness and vision impairment. It is coordinated by the International Agency for the Prevention of Blindness under the VISION 2020 Global Initiative. It is supported by eye health organizations around the world – including Optometry Giving Sight – and is included on the official World Health Organization (WHO) calendar. The World Sight Day Challenge is a major fundraising campaign coordinated by Optometry Giving Sight designed to raise funds for projects that provide training, establish vision centers and deliver eye care services for people who are blind or vision impaired due to uncorrected refractive error – simply the need for an eye exam and a pair of glasses. The World Sight Day Challenge will feature orange people power wristbands as an easy way for patients, employees and students to make a donation and participate in fundraising activities. Wiley X is supporting these efforts by providing a financial donation to Optometry Giving Sight and launching its own employee awareness program to promote the need for better eye health and eye care initiatives at home and around the world. “Protecting people’s vision is not only our business, it’s also our passion here at Wiley X,” said Wiley X Co-Owner Myles Freeman, Jr.  “We’re very pleased to have the opportunity to help raise funds for sustainable eye health projects and help raise awareness of eye health needs not just at home, but abroad.  The fact that the focus of this year’s World Sight Day Challenge happens to be effective, sustainable eye health initiatives for children and adolescents strengthened our desire to help even more.  This has always been an important issue to us, and a big reason behind our new Youth Force line of vision protection products designed especially for youngsters,” added Freeman. If you or your organization would like to participate in the World Sight Day Challenge, please go to: http://www.givingsight.org/giving/world-sight-day-challenge.html. Wiley X manufactures an extensive line of sunglasses offering Absolute Premium Protection for work, play, and everyday life.  All adult Wiley X sunglasses meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing OSHA-grade protection for every type of activity.   Many models also carry the latest updated MIL-PRF-32432 (GL) Standard for ballistic eye protection, delivering military-grade vision protection for everyday Americans enjoying their everyday lives.  This level of protection is a key reason why Wiley X has been a leading provider of vision protection to the U.S. military and law enforcement for nearly 30 years. Almost all Wiley X sunglasses are also Rx-ready using the company’s exclusive DIGIFORCE™ digital Rx lens technology, providing men, women and children with the clear vision and advanced protection they need. To learn more about Wiley X’s full line of sunglasses and what the company means by Absolute Premium Protection, visit www.wileyx.com ...
Filed in: Industry Info
Heather Jackson Finishes 3rd at 2016 IRONMAN® World  Championship: First American Female Pro to Podium in 10 Years

Heather Jackson Finishes 3rd at 2016 IRONMAN® World Championship: First American Female Pro to Podium in 10 Years

Rudy Project pro triathlete Heather Jackson made history at the 2016 IRONMAN® World Championship as she crossed the finish line in third, making her the first American female to podium in ten years. Jackson’s final finishing time was 9:11:32. Jackson began the day with a solid 58:56 swim, which placed her six minutes behind the lead pack. After a tough battle on the Queen K highway, Jackson rolled into T2 in third place with a 5:00:31 bike split, putting her 14:02 behind the current leader and eventual champion Daniela Ryf. Jackson went on to hold her position on the run, even jumped ahead to second place for a period of time, but was eventually passed by three-time World Champion and renowned runner Mirinda Carfrae. Jackson kept her game face on as Carfrae was the only competitor to pass her, and she eventually ran down the finishing chute with a 3:07:48 marathon split. Jackson was the first American female to cross the line at this year’s race, thus making her the first American female to podium in ten years since Desiree Ficker in 2006. “Heather has had an incredible season and put so much into racing well in Kona,” said Chris Lupo, Director of Sports Marketing for Rudy Project North America. “She had a great race here last year, finishing fifth overall. Heather’s performance is very significant for U.S. triathlon, and all of us Rudy Project are so proud of her and her amazing race!” Jackson went to battle on Saturday wearing a custom Wing57 aero helmet and Rudy Project’s award-winning Tralyx performance sunglasses. Both gear pieces are favorites amongst pros and amateurs alike, as the Wing57 has earned numerous accolades such as ‘Best Triathlon Helmet’ from Gear Patrol and the Tralyx was recently awarded a ‘Perfect 10’ from Cycling Active magazine. “The Tralyx is super light and comfy, and it is really easy to swap out different tinted lenses depending on the weather,” Jackson shared with Rudy Project before the race. “These have become my absolute go-to sunglasses.” Rudy Project congratulates Heather Jackson and all the competitors at this year’s IRONMAN® World Championship. You can purchase your own Wing57, Tralyx, and many other of Rudy Project’s tried and trusted triathlon essentials at e-rudy.com or any authorized dealer. Stay tuned for a full Kona recap highlighting all of Rudy Project’s athletes and achievements at this year’s race. About Rudy Project Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 6-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com ...
Filed in: Industry Info
Celebrity Sightings: KARLIE KLOSS

Celebrity Sightings: KARLIE KLOSS

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Celebrity Sightings: OLIVIA PALERMO

Celebrity Sightings: OLIVIA PALERMO

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New Product Release – XXLTM Eyewear

New Product Release – XXLTM Eyewear

A&A Optical announces the release of new styles from XXLTM Eyewear. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN’s Ron “Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space in eye sizes 51 to 63. Available in titanium, acetate, semi-rimless, combinations, and 3-piece mounts. Tackle fit challenges with XXLTM eyewear.On Your Marks. Titanium style Duck finishes with modern, clean lines and timeless sophistication. The modified oval frame with angular temples is available in two sizes: 57-18-145 and 59-18-150. Rubber temple tips add comfort and a stylish accent color. Duck is available in black (with red) and gunmetal (with black). Power Player. Semi-rimless Hilltopper sets trends and commands attention with a flat metal front and sleek, combo acetate-metal temples. Hilltopper is available in wearable black, brown, and green. The green style is accented with tortoise shell temples. Size: 52-18-155. Ron “Jaws” Jaworski, legendary NFL star quarterback and ESPN analyst is spokesman for A&A Optical’s XXLTM eyewear collection. When asked why he wears XXLTM Eyewear, Jaws says: “I get more comments about my glasses and eyewear than my football content.” Discover the full story in the recorded interview: aaoqr.info/xxlmedia or on A&A’s YouTube channel: http://aaoqr.info/DiscoverXXL. Ron’s Top Picks can be viewed on the A&A Optical website, www.aaopticalco.com. MARKETING: Each XXLTM frame is shipped with a hard case. XXLTM merchandising elements include: 6-piece display, logo plaque and a highlighter display. ABOUT A&A OPTICAL Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM Eyewear, CruzTM, JalapenosTM Eyewear, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez® Eyewear. Shop all the new styles at International Vision Expo & Conference West booth 18042 or visit www.aaopticalco.com. ...
Filed in: Eyewear, Products
Three Man Rowing Team Sets Sight on Breaking Records with XX2i Optics

Three Man Rowing Team Sets Sight on Breaking Records with XX2i Optics

XX2i Optics, winner of Gear Institute’s “Best Value” award, is excited to announce a partnership with three brave athletes tackling this year’s Talisker Whisky Atlantic Challenge: the American Oarsmen. Michael Matson, David Alviar, and Brian Krauskopf aim to row 3,000 nautical miles from La Gomera, Canary Islands to Antigua in the Caribbean in 45 days, a new American record. “As a former collegiate rower, I am continually impressed by the challenges our sponsored athletes take on. Rowing in the open ocean across the Atlantic is not for the faint of heart,” said Paul Craig, President of XX2i Optics. “Our 8K polarized lens technology is ideal for navigating on the water, so these guys should know they are in good hands when the conditions get rough. It’s going to be a battle out there, but I’m honored the American Oarsmen chose XX2i Optics to protect their eyes in anything but calm conditions.” “We have lots of goals in this race,” shared Michael Matson, member of the American Oarsmen. “Being skipper, my goal is simply to ensure the boat and crew make it safely from start to finish. Beyond that, we are vying for numerous records!” Should the American Oarsmen cross the 4,800,000 meters of Atlantic Ocean successfully, they will be the first Texans to ever row an ocean. If they win their division, the team will be the first 3-man boat to row the Atlantic. If they complete the race in less than 45 days, the men will be the fastest Americans to ever row the Atlantic. “David and I were both collegiate rowers,” Matson told XX2i. “David rowed stroke seat for the University of Texas rowing club, and I was a member of the US Naval Academy’s Heavyweight Men’s team. Our love of rowing and ties to Rice University had us meet when we both volunteered to coach the Rice University Rowing Club. Brian was a new addition to the team in early 2016. He was a football player for the South Alabama Jaguars, and he is now the General Manager of an indoor rowing studio in Houston, where David currently coaches.” The American Oarsmen will wear the France2 frames with polarized lenses when they begin their journey on December 14th, 2016. Polarized lenses are ideal for rowers, as they block sunlight and eliminate intense water glare that may interfere with navigation. “Sunglasses are a requirement for undertaking a journey like this,” added Matson. “We are literally in the elements with zero shade from the sun for a month and a half!” Not only do the American Oarsmen need sunglasses, but they need durable and reliable frames – a specialty of XX2i Optics. The France2, along with many other XX2i models, has fully adjustable temple tips and nose pads, ensuring a secure fit when the crew is faced conditions like with 20 foot swells and 35 mph winds at sea. Conquering the ocean on human power alone is practically an unimaginable feat, hence why the Talisker Whisky Atlantic Challenge is often referred to as “The World’s Toughest Row.” You can track the team’s progress on their website racetheatlantic.com, as well as the official American Oarsmen Facebook, Twitter, and Instagram. XX2i Optics offers fully Rx-able lenses and all frames are covered by an industry-leading Lifetime Warranty. Grab yourself a pair on XX2i.com today! ...
Filed in: Industry Info
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