ZYLOWARE ANNOUNCES THE MARCH 2017 LAUNCHES SOPHIA LOREN,  STETSON, RANDY JACKSON, VIA SPIGA, PROJECT RUNWAY, INVINCILITES,  DAISY FUENTES AND GLORIA VANDERBILT

ZYLOWARE ANNOUNCES THE MARCH 2017 LAUNCHES SOPHIA LOREN, STETSON, RANDY JACKSON, VIA SPIGA, PROJECT RUNWAY, INVINCILITES, DAISY FUENTES AND GLORIA VANDERBILT

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Randy Jackson, Via Spiga, Project Runway, Invincilites, Daisy Fuentes and Gloria Vanderbilt for March 2017. Sophia Loren style M281 is a dazzling full rim metal frame packed with a ton of detail. The wrapping metal endpiece features a crosshatch design accented with crystal décor. The SL M281 is offered in two colors to highlight any woman’s wardrobe – Gold (057) is soft and feminine with a crystal temple and feather design, while Brown/Gold (098) is sophisticated, featuring a brown marble design. Both colors include comfort fit features such as spring hinges and snap-in nosepads. Accommodates progressives. Colors: Gold (057) • Brown/Gold (098) Sizes: 52-16- 135 Special Features: Full rim; Metal frame; Crosshatch pattern on wrapping metal endpiece; Crystal inlay on temple; Spring hinges; Snap-in nosepads; Accommodates progressives Sophia Loren style 1551 was made for the spotlight. A stunning full rim zyl frame, the SL 1551 features tortoise and demi patterns on the exterior of the temples and is offered in three unique colors – Tortoise (024), Mauve (073) and Natural (003). Eye-catching satin gold décor on an epoxy filled plaque is accented on the temples by three crystal stones. Spring hinges provide the wearer with the ability to make easy adjustments. Colors: Tortoise (024) • Mauve (073) • Natural (003) Sizes: 53-16- 135 Special Features: Full rim; Zyl frame; Tortoise pattern on exterior of temple; Satin gold décor on epoxy filled plaque accented by three crystal stones; Spring hinges Stetson 337 brings forward authentic styling in a classic semi-rimless look for the masculine wearer. This rectangle shaped frame with metal construction is available in two traditional colors – Gunmetal (058) and Tan (097). The ST 337 is offered in two sizes, 54-18- 140 and 57-18- 145. Spring hinges allow for easy adjustments while snap-in unifit nosepads offer a secure, comfortable fit. The ST 337 can accommodate progressives for added convenience. Colors: Gunmetal (058) • Tan (097) Sizes: 54-18- 140 • 57-18- 145 Special features: Semi-rimless; Metal frame; Rectangle shape; Spring hinges; Snap-in nosepads; Accommodates progressives Masculine appeal meets traditional styling in the attractive look of the Stetson T512. A semi-rimless frame, the ST T512 is strong and durable with titanium metal composition. Two handsome colors, Gunmetal (058) and Black (021) provide the modern-day guy with style choices for any wardrobe. In addition to the sturdy titanium construction, the ST T512 has been skillfully fabricated to last with stainless steel hardware and other high-quality components. A double brow bar brings attention to the front while spring hinges provide added durability and allow for easy adjustments. Snap-in nosepads provide comfort to the masculine wearer. Accommodates progressives. Colors: Gunmetal (058) • Black (021) Sizes: 56-18- 145 Special features: Semi-rimless; Titanium; Spring hinges; Double brow bar; Snap-in unifit nosepads; Accommodates progressives Set yourself apart from the crowd with the stylish appeal of Randy Jackson 1077. This full rim metal frame is offered in two on-trend colors – Black (021) and Navy (300). Black is a matte finish with striking brown stripe temple tips. Navy combines a shiny gunmetal finish throughout the entire inside and bottom eye rim with a matte navy on the top sheet and outside temple. Both styles feature the Randy Jackson logo inside the right temple tip for subtle branding. Comfort features include snap-in nosepads and the ability to accommodate progressives. Colors: Black (021) • Navy (300) Sizes: 54-18- 145 Special Features: Full rim; Metal frame; Square shape: Randy Jackson logo inside right temple tip; Snap-in nosepads; Accommodates progressives Randy Jackson style 3036 brings bold, masculine styling and on-trend designs for the modern guy. This full rim style in a square shape is made of TR-90 thermoplastic for a frame that is lightweight, strong and durable. Three unique colors – Grey Crystal (100), Navy Crystal (300) and Matte Tortoise (024) offer an abundance of wardrobe options. The RJ 3036 can accommodate progressives. Colors: Grey Crystal (100) • Navy Crystal (300) • Matte Tortoise (024) Sizes: 55-16- 145 Special Features: Full rim; TR-90 thermoplastic; Square shape; Randy Jackson logo in gunmetal foil on the temple tip; Accommodates progressives The Via Spiga Fiona is a show-stopping frame with a ton of attitude. This full rim zyl frame is available in two on-trend colors – Tortoise and Navy. Tortoise (550) is chic and sophisticated while Navy (790) features a solid blue exterior and eye-catching light marble inside. Three shiny gunmetal studs on the outside of each temple give the VS Fiona an edgy, modern look. The Via Spiga logo can be found inside the right temple tip for subtle branding. Spring hinges allow for easy adjustments. Accommodates progressives. Colors: Tortoise (550) • Navy (790) Sizes: 52-17- 135 Special Features: Full rim; Zyl frame; Shiny gunmetal studs on temple; Via Spiga logo inside right temple tip; Spring hinges; Accommodates progressives People can’t help but stare when you pass by in the stylish Via Spiga Letizia. This semi-rimless metal frame is available in a striking square shape. The VS Letizia is offered in three unique colors for endless wardrobe options – Black (500) has a smooth black front and matching black zyl temples with a striking pearl marble inside. Burgundy (900) and Teal (800) have a satin front with eye-catching demi temples. All three colors feature two raised, geometric studs on each side of the temple for a unique accent. The Via Spiga logo plaque can be found on the inside right temple tip. Spring hinges allow for easy adjustments while snap-in nosepads provide the wearer with all-day comfort. The VS Letizia accommodates progressives for added convenience. Colors: Black (500) • Burgundy (900) • Teal (800) Sizes: 52-17- 135 Special features: Semi-rimless; Metal frame; Square shape; Raised geometric décor on temples; Via Spiga logo plaque inside right temple tip; Spring hinges; Snap-in nosepads; Accommodates progressives Embodying the spirit of Italy, Via Spiga Ileana encapsulates authentic craftsmanship and elegant styling. This full rim zyl frame is an on-trend modified oval style and is extremely flattering on a variety of face shapes. Black (500) features a black over purple zyl front. Tortoise (550) is layered on top a soft light blue hue for a rich, on-trend color palette. The Via Spiga logo is layered onto the high-quality metal temples for noticeable designer branding. Spring hinges allow for easy adjustments while screw-in nosepads provide added comfort to the wearer. The VS Ileana can accommodate progressives. Colors: Tortoise (550) • Black (500) Sizes: 53-16- 135 Special features: Full rim; Zyl frame; Modified oval shape; Metal temple; Spring hinges; Zyl temple tips; Screw-in nosepads; Accommodates progressives Look no further for the perfect frame this season than Leon Max style 4041. Available in four striking colors, the LM 4041 brings forward innovative styling designed for the modern-day fashionista. Demi Grey (025) features gold sparkle throughout, while Demi Teal (249) is a stunning combination of blues and greens accented with gold sparkle. Brown Multi (074) and Navy Multi (017) both feature a multi-colored outside and mosaic inside. All four colors have a shiny globe logo on the outside temple. Accommodates progressives. Colors: Demi Grey (025) • Demi Teal (249) • Brown Multi (074) • Navy Multi (017) Sizes: 53-17- 140 Special features: Full rim; Zyl frame; Geometric shape; Globe logo on temples; Leon Max temple tip shape; Accommodates progressives Bold styling collides with feminine appeal in the stylish look of Leon Max style 4042. This full rim zyl frame is available in an on-trend modified oval shape. Natural (003) and Dusty Rose (330) have a matte finish front with tortoise pattern temples. Navy (300) kicks things up with a solid navy outside and tortoise inside. All three colors feature Leon Max temple tip shape and a globe logo design on the temple for iconic designer branding The LM 4042 accommodates progressives for added convenience. Colors: Natural (003) • Dusty Rose (330) • Navy (300) Size: 53-18- 140 Special Features: Full rim; Zyl frame: Modified oval shape; Leon Max temple shape; Globe logo on temple; Accommodates progressives Chic, stylish and on-trend is the perfect way to describe the fashion-forward appeal of Leon Max style 4043. Bold, thick zyl and a wire rim bottom give the illusion of a semi-rimless frame while capturing the look of the season. The double layer zyl brow bar features a two-color combination that will cause tons of attention. Black (021) has a black and white tortoise combo with shiny black eye rim and bridge. Navy (300) pairs blue and honey tones with a clear coat eye rim and bridge. Garnet (167) is a striking mix of red and caramel colors plus a shiny dark gunmetal eye rim and bridge. All three colors have an endpiece featuring a wraparound metal arrow that flows through the trademark. Snap-in nosepads provide the wearer added comfort. The LM 4043 can accommodate progressives. Colors: Black (021) • Navy (300) • Garnet (167) Size: 51-18- 140 Special features: Full rim; Metal/zyl combination frame; Square shape; Leon Max temple tip; Globe logo on temple; Snap-in nosepads; Accommodates progressives Be the star of the show in Project Runway style 129M! This full rim metal frame is offered in a stylish geometric shape. Black (021) has a shiny black metal front and fun translucent pink zyl glitter temples. Navy (300) incorporates a shiny front with bold, glittery temples in translucent purple zyl. Both colors feature spring hinges for easy adjustments. The PR 129M can accommodate progressives for added convenience. Colors: Black (021) • Navy (300) Sizes: 53-16- 135 Special features: Full rim; Metal frame; Geometric shape; Zyl temples; Spring hinges; Accommodates progressives Turn heads in the alluring Project Runway 130Z. This full rim, zyl frame is offered in an attractive square shape. Brown (183) has a dark zyl front with light, milky blue temples. Navy (300) has a translucent blue front with demi blue glitter temples. A shiny gunmetal rivet on each endpiece add extra décor to highlight the wearers’ eyes. The PR 130Z can accommodate progressives for added convenience. Colors: Brown (183) • Navy (300) Sizes: 52-19- 135 Special features: Full rim; Zyl frame; Square shape; Zyl temples; Shiny gunmetal rivets on endpiece; Accommodates progressives Project Runway 131Z is a fashion-forward frame with a ton of attitude. This full rim zyl is offered in a modified oval shape that flatters a ton of face shapes. Black (021) has a black and white front with opaque mint temples. Teal (249) has a dark teal outside and sparkling teal inside with bold teal tortoise temples. Both colors feature shiny gunmetal rivets on the endpieces. The PR 131Z accommodates progressives for added convenience. Colors: Black (021) • Teal (249) Sizes: 53-18- 135 Special features: Full rim; Zyl frame; Modified oval shape; Zyl temples; Shiny gunmetal rivets on endpiece; Accommodates progressives Give your wardrobe a makeover with the stylish appeal of Project Runway 132Z! This full rim zyl frame in a geometric shape is available in two on-trend colors to upgrade your look this season. Navy (300) has a dark blue front with beautifully contrasting pink pearl temples. Brown (183) has a warm translucent brown outside and demi brown sparkle temples. Both colors can accommodate progressives. Colors: Navy (300) • Brown (183) Sizes: 55-15- 135 Special features: Full rim; Zyl frame; Geometric shape; Zyl temples; Zyl temple tips; Accommodates progressives Simplicity and refined styling collide in the attractive appeal of Sigma M by Invincilites. Perfect for the no-nonsense, minimalistic wearer, the Sigma M is a rimless frame featuring a shiny beige nose bridge and end pieces for subtle highlighting. Signature hinged Grilamid® temples provided added comfort while a snap-in plug mount system offers functionality. Colors: Beige (234) Sizes: 53-18- 140 Special features: Rimless; Shiny gold nose bridge and endpiece; Signature hinged Grilamid® temples; Snap-in plug mount system Arrive in style with the on-trend look of Daisy Fuentes Ariana. This full rim zyl frame is offered in two attractive colors, Black/White (021) and Brown (183) to spice up any wardrobe. The temples feature open animal print divided by flat metal detailing and crystal décor. The Daisy Fuentes logo can be seen inside the right temple tip for iconic branding. Spring hinges provide the wearer with the ability to make easy adjustments. Colors: Black/White (021) • Brown (183) Sizes: 53-17- 135 Special features: Full rim; Zyl frame; Open animal print on temple divided by flat metal detailing with crystal décor; Daisy Fuentes logo on inside right temple tip; Spring hinges Gloria Vanderbilt M33 is a stunning semi-rimless metal frame in an attractive rectangle shape. Gold (057) has a shiny light gold front, endpiece and temple with beautiful braided detail. Beige marble temple tips tie this soft color palette together. Cognac (168) shimmers with a shiny dark rose front, end piece and temple combined with temple tips in a rich burgundy pearl color. The GV M33 offers comfort fit features such as snap-in nosepads and spring hinges. Accommodates progressives. Colors: Cognac (168) • Gold (057) Size: 55-17- 135 Special features: Semi rimless; Metal frame; Rectangle shape; Braided detail on shiny metal temples; Spring hinges; Snap-in nosepads; Accommodates progressives ...
Filed in: Eyewear, Products
EXCITING RAFFLES AND SHOW SPECIALS FOR VISION EXPO EAST  EXCLUSIVELY AT ZYLOWARE EYEWEAR BOOTH #1453!

EXCITING RAFFLES AND SHOW SPECIALS FOR VISION EXPO EAST EXCLUSIVELY AT ZYLOWARE EYEWEAR BOOTH #1453!

BOOTH #1453 AT THE JACOB K. JAVITS CONVENTION CENTER, NEW YORK Don’t miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #1453! On Friday, March 31 st , Zyloware will be raffling off a BASKETBALL  AUTOGRAPHED BY SHAQUILLE O’NEAL! On Saturday, April 1 st , we are giving away an authentic RANDY JACKSON GUITAR signed by randy himself! On Sunday, April 2 nd , we will be raffling off an AMAZON ECHO DOT! Simply stop by the booth to participate! Stick around the booth for additional promotions and show specials on our best-selling Zyloware brands including Stetson, Via Spiga and Randy Jackson. Don’t miss out on great incentives, hundreds of giveaway items, gifts-with-purchase and your chance to win our daily raffle prizes! For more information on Zyloware at Vision Expo East please visit:http://east.visionexpo.com/en/Exhibitors/2467670/Zyloware-Eyewear ABOUT ZYLOWARE: Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Priding itself on quality, service and customer satisfaction, Zyloware is the oldest family-operated optical company in the industry and is in its third generation of family management. Known as an optical innovator, Zyloware leads the industry in original product development and branding initiatives with its in-house teams including design, marketing, quality control and customer service. “We attribute our success to our enduring relationships with customers and suppliers. Our longevity is a result of our success.” Brand portfolio includes: Shaquille O’Neal, Sophia Loren, Stetson, Stetson Off Road, Randy Jackson, Daisy Fuentes, Leon Max, MaxStudio.com, Panama Jack, Gloria Vanderbilt, Gloria by Gloria Vanderbilt, Invincilites, Via Spiga, Project Runway, Red Lotus and Red Tiger. ...
Filed in: Vision Expo East
Promises, Promises…

Promises, Promises…

Promises, Promises… Every so often every company out there loses a client to a competitor that is offering something “cheaper”, “better” or “more effective.” In our case, the client leaves hoping that this will mean more appointments, more patients and more revenue…sometimes, all for a cheaper price.  We see all all too often though, that these clients eventually come back to EyeCarePro after being let down by these empty promises. There are a lot of marketing companies out there and a some of them do a great job, but how do you know how to identify those that are making empty promises versus those that will really have a positive impact on your revenue? How do you filter through the constant barrage of phone calls to your practice from other marketing companies offering you a “better” service. Here’s some advice that applies to any practice out there that is getting any marketing from any company. It’s an observation and a warning about a trend we have noticed that is worth bringing to attention in order to save you time, money and aggravation at falling for this mistake like many other practices. Issue #1: The grass often sounds greener on the other side The competition always promises something more than what you are getting and this sounds tempting. It happens to all of us every day.You’ll get more patients – guaranteed.  We’ll get you higher rankings.  We’ll get you more traffic.  You figure, I am already getting what I am getting, they MUST be able to get me MORE.   But, it often turns out not to be true. Think about it in terms of your practice. Patients hear about cheaper exams, or cheaper eyewear and they are thinking “savings” but you know it is at the expense of quality.  So they end up coming back to your practice (at least the ones who get it) because they realize cheaper isn’t always better, and often those promises end up having catches to them anyhow. What brings them back other than great service?  Results!  That’s the case with your online marketing as well. When you’re getting great results every month, you eventually take it for granted and assume that these great results are the norm.  You say, “They’re not really great… they’re what anyone can get me.” But when you go elsewhere, you realize, “Hey! Those results really were great!  I’d better go back and get some more.” This really goes to show how important service is and that’s probably the most important thing your practice and any business for that matter should focus on. Issue #2: The facade There is a common, dare I say, trick in the digital marketing world, where companies will run a quick PPC (pay-per-click) campaign to spur a lot of traffic to your website in the first two months or so. Sure, they can show you results – lots of traffic, but do those results have any real meaning? Are those the results you want? No! You want appointments and patients. The Resolution If you are considering hiring or switching to a new online marketing company, first and foremost, make sure that you are speaking the same language. Are their goals the same as yours? Don’t be fooled by promises of lots of traffic and high rankings. Sure those results are great, but those are ultimately not the results you want.  Unless they are using the words, appointments or patients, they are not speaking your language. In terms of price, sometimes the return on investment for hiring someone that speaks your results language is a no brainer. If your online marketing is bringing in multiple patients a month, that revenue will more than cover the additional costs of the marketing efforts. Otherwise, you could be paying less, but be throwing away those dollars for meaningless results. At EyeCarePro, we happen to speak your language and we know exactly what success means for an optometrist. Contact me to hear more at daniel@eyecarepro.net or (412) 532-6542. ...
Filed in: Editorial
How to Use Your Expertise to Attract  More Patients

How to Use Your Expertise to Attract More Patients

  By Nancy Rausman, Managing Editor, EyeCarePro If you are ready to take your practice to the next level, define your expertise. Your brand can be that of a “regular” eye doctor or it can be that of a “specialist” that is expert in a particular niche – a reputation builder that will bring more patients overall into your office. Specialty marketing can take your practice in a whole new direction and bring in tons of revenue. The goal of specialty marketing is to differentiate your practice from the local pack and to draw attention to your practice expertise. In fact, we have found that practices that promote an expertise attract more patients than those without – even for general optometry. This is because they are respected as and perceived to be experts in eyecare in general. In fact if you do it well enough, (and really practice what you preach) you can even get other ODs referring to you, because they will also consider you the local expert. Whether you specialize in specialty contact lens fitting, dry eye treatment, vision therapy, low vision or even high end eyewear, you create a unique niche for your practice when you focus your marketing on what makes you stand out. Here are some of the key aspects of specialty marketing that you should incorporate into a campaign to establish your expertise: Web Content Include content about your specialty in a central location on your homepage and highlight it so that it stands out. This could be a slide, a link to a video or a call-to- action box that brings the visitor to a landing page to learn more. Also include a landing page on the site that speaks specifically about your specialty and includes testimonials and keywords that would come up in a web search on the topic. Make sure that your site and especially the landing page are SEO optimized for your specialty topic. Social Media Campaigns Raise awareness about your specialty through social media. Include educational posts, testimonials, and explanational videos. Create campaign images to use as your cover photo or to post on your page. Link all posts to your website landing page. Email or Snail Mail Blasts You can even promote your specialty to your existing patients through an email or direct mail campaign. In an email you can include information about your specialty, a specific promotion or invitation, a video and of course links to your specialty web pages. A direct mail campaign can target certain demographics that may find information about your specialty particularly relevant. Informational Articles Promote your specialty by educating your community about it. Write articles to be published not only on your practice website or blog, but to be published in local media sources as well. Reach out to local news sources both on and offline, offer interviews and attend health fairs to create awareness about your specialty and the fact that you are the local expert on the matter. This last point is key. You should focus on a lot of specialty marketing, but to promote your expertise, you also want to get out into the community and show your face so your local audience can see you and recognize you as the local expert on the matter. It might take some time to build up your reputation, but with a combination of outreach, word-of-mouth and some great marketing, your expertise will differentiate your practice from the local competition. ...
New Jimmy Crystal New York and Crocs Eyewear Styles

New Jimmy Crystal New York and Crocs Eyewear Styles

A&A Optical announces the release of two new styles from Crocs™ Eyewear and two new styles from Crocs™ Eyewear Junior Collection. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Bright Eyed. Acetate CF4014 features an oval eye and bright hued gradient temples. CF4014 is available in 20TG (black to blue gradient), 35PE (purple to magenta gradient), and 40RD (brown to red-orange gradient). The Crocs™ Eyewear Junior Collection features the Crocs™ brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and durable with minimal wear and tear. Candy Stripe. Acetate JR7016 offers a sweet and bright option for girls. Stripes add a pop of color to the upper temples and temple tips. JR7016 is available in 20PK (black front, magenta temples with white and orange stripes); 15YW (red front and temples with yellow and pink stripes); and 35BE (purple front, lavender temples with white and blue stripes). Racing Stripes. Sporty acetate style for boys, JR7017 features an oval eye and inside coloring. Stripes on the upper temples and temples tips sprint this style to the finish line. JR7017 is available in 20RD (black front and temples with red inside coloring); 30GY (green front with lime green temples and mint inside coloring); and 50GN (blue front and temples with yellow inside coloring). To view all the new styles, visit www.aaopticalco.com. MARKETING: Each Crocs™ Eyewear frame ships with an eyewear case. Merchandising materials include: Crocs™ Eyewear 3-piece display, logo plaque, counter card, decal, and mirror. ABOUT CROCS™ Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs ...
Filed in: Eyewear, Products
MONCLER LUNETTES  COLLECTION

MONCLER LUNETTES COLLECTION

Exclusive design and flawless craftsmanship, high performance and innovation combined with Made in Italy excellence are the hallmarks of impeccable eyewear. Since 1952, the same high quality standards and exclusive design have characterized Moncler’s style, with its classic down jacket, symbol of versatility and timeless authenticity through the decades. The new sunglasses and eyeglasses enhance the iconic elements of Moncler’s classic style and are available in three designs: “sport”, sunglasses designed for mountain wear but easily adapted to city life; “duvet”, a happy marriage of aesthetics and technology; “timeless”, vintage-inspired iconic, classic shapes. SUNGLASSES COLLECTION ML0001/ML0002 Inspired by classic 1970’s ski goggle shapes, the acetate ML0001 and ML0002 styles–the latter more feminine–feature the metal logo embossed on the front and small details on the temples that reflect the quilted look of down jackets. ML0003/ML0004 Retro mood for men’s acetate ML0003 and unisex ML0004 styles with removable leather blinkers. The aerodynamic fit of the temples evokes high altitude sports. Available in a combination of contrasting colours–black and red, brown and yellow, deep blue and light blue–or in monochrome black on black. With polarized or mirror lenses. ML0005/ML0006 A sophisticated design characterizes the iconic, rounded shape of the decidedly feminine ML0005 model and the more square, unisex ML0006 style. The soft, slightly convex lines of the two acetate models recall the lightweight softness of down quilts, which is iconic of the brand. ML0007 The soft lines of the unisex panto ML0007 style reflect down jacket quilting with convex lenses in a flat frame. ML0009 A square shape is featured with these men’s acetate sunglasses enhanced by a keyhole bridge and a flat front. ML0014 The lines of the unisex acetate ML0014 style with a double bridge recall the “soft” down jacket effect. An embossed metal logo appears on the temples. ML0015 These women’s sunglasses feature a distinctly soft finish on the entire frame. An embossed metal logo appears on the temple ML0016 The ML0016 sunglasses feature a square shape with a soft, slightly convex effect, a clear reference to the brand. An embossed metal logo appears on the temples. ML0017 This women’s frame features a metal “round eye” that evokes sunglasses worn by 1930’s mountaineers on their pioneering expeditions. The frame’s cat-eye front shape features flash lenses and a logo on the metal temples with acetate ends. Integrated hinges with the Moncler logo appear on the top edge. ML0018 The timeless character of the men’s ML0018 style becomes contemporary with the addition of mirror lenses that extend beyond the round metal frame. Temples feature integrated hinges and a logo. ML0021 These round shaped unisex sunglasses feature a double metal bridge and an acetate front. The silhouette recalls the typical frames of professional mountaineers of the past. EYEGLASSES COLLECTION ML5001 This women’s acetate frame, with its soft lines and a square design, are enhanced by the brand logo embossed on the temples. ML5002 This unisex panto shaped acetate frame features iconic brand details, including a keyhole bridge. ML5004 The rectangular shape of these men’s eyeglasses is enhanced by a flat front and logo on the temples. An interesting use of streaky acetate gives the frame its distinctive look. ML5005 These women’s acetate frames feature a flat front and slightly cat-eye shape with a thick, distinctive profile. ML5007 The unisex round shape of these eyeglasses is characterized by a lightweight, thin classic acetate frame front and temple tips. ML5008 This woman’s eyeglass style features a square shape with ultra-light lines in a combination of acetate and metal. MARCOLIN GROUP Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, the continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Moncler, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Marcolin and Web. In 2016, the company sold about 14 million eyeglasses. www.marcolin.com MONCLER Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. Moncler manufactures and directly distributes the Moncler clothing and accessories collections Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant through its boutiques and in exclusive international department stores and multi-brand outlets. ...
Filed in: Eyewear, Products, Sunwear
New Gridiron Styles from Alternative Eyewear

New Gridiron Styles from Alternative Eyewear

Alternative Eyewear has added 6 new models to its Gridiron collection. Offering two new acetate frames and 4 new metal models, this over-sized collection is perfect for the customer who needs a frame built for their sizing needs. Featuring eye sizes in the upper ranges (58, 60, 61) and longer temples, these frames offer comfort and fit without sacrificing an inch of style. Four of the new models; B52, Apache, F4 and Seawolf, are made from titanium ensuring they are strong and lightweight. Classic masculine styles makes these frames the perfect choice for your customers needing a little extra frame. To preview the collection online, visit www.alternativeeyes.com or call us toll free at 1-888- 399-7742. For additional colour, sizing and pricing information, please contact cslepian@alternativeeyes.com. ...
Filed in: Eyewear, Products
Find the perfect look with new Headlines from Plan “B” Eyewear

Find the perfect look with new Headlines from Plan “B” Eyewear

Plan “B” Eyewear is pleased to announce the newest release in its must-have men’s line, Headlines. This stylish and versatile release features 11 new metal models. Showcasing classic stylings with a modern twist, these models are masculine yet refined. Tasteful brushed metal and matte colour techniques give these frames an edge. Oversized styling with micro-thin acetate keeps these models on trend while perfect details such as textured bridges and smooth edges beg you to look closer. This release is all about frames for the modern man, with streamlined design and just a dash of color for good measure. Preview the collection online at www.alternativeeyes.com or call us, toll free, 1-888- 399-7742 For additional colour, price, & size information, please contact cslepian@alternativeeyes.com directly. ...
Filed in: Eyewear, Products
Celebrity Sightings: Leoni Hanne

Celebrity Sightings: Leoni Hanne

LEONIE HANNE, German blogger and influencer, wearing Fendi EyeSHine (FF 017 ...
Celebrity Sightings: Des & Jen

Celebrity Sightings: Des & Jen

DES & JEN, Austrian bloggers and influencers, wearing Fendi Rainbow sunglasses (FF 0242/s and FF 0243/S) ...
Celebrity Sightings: Caroline Vreeland

Celebrity Sightings: Caroline Vreeland

CAROLINE VREELAND, US singer and it-girl, wearing Fendi CAN EYE sunglasses (FF 0259/S) ...
Celebrity Sightings: Olivia Palermo

Celebrity Sightings: Olivia Palermo

OLIVIA PALERMO, US model and it-girl, wearing Fendi Rainbow sunglasses (FF 0242/S) ...
Silhouette at Sotheby’s “Now You See Me” Event

Silhouette at Sotheby’s “Now You See Me” Event

Last Tuesday evening, Silhouette was pleased to announce a pop up eyewear gallery at Sotheby’s S|2 gallery at the ‘Now You See Me’ exhibition event. The gallery showcased the iconic Titan Minimal Art with customized shapes and lenses, the award-winning Urban Lite, Sun 2017 styles featuring the Silhouette X Arthur Arbesser collection as well as a capsule preview of the Atelier Collection due to launch this Spring. The S|2 gallery, which is home to the works of many contemporary artists, perfectly complemented Silhouette’s pop up gallery which was set against a backdrop of the painting by Piotr Uklanski, which depicts the eye of supermodel, Stephanie Seymour. Hosted by famous siblings and native New Yorkers, Jill Kargman and Will Kopelman, the special event kicked off the introduction of the ‘Now You See Me’ gallery, showcasing nine of the most celebrated contemporary female artists of the 20 th Century that spans four continents and a hundred years of creative output. Works by Lynda Benglis, Frida Kahlo, Joan Mitchell and Georgia O’Keeffe were shown alongside the bespoke eyewear. For more information please contact: Erin Farley e.farley@us.silhouette.com Photo by Samantha Nandez/BFA.com ...
Innotec: The Future is Now

Innotec: The Future is Now

Innotec, a paradigm-shifting line of ultra-light eyewear, is set to fortify Ogi’s strong spring collection with three revolutionary, soon-to-be-released styles: the Sawyer, Lennox, and Carden. Uniting cutting-edge materials and the most on-trend shapes, these models from Innotec make up an energetic trio—and serve as the perfect series to propel you into spring. Delivering standout style in a featherlight construction, the Sawyer, Lennox, and Carden are sure to make a statement in the new season. Sawyer This fashion-forward and ultra-light pair of optical frames is exemplary of Innotec’s innovative approach to eyewear design. With an extremely durable construction of futuristic TR-90 surgical plastic and sleek metal silhouette rings, the Sawyer revolutionizes modern style. The soft angles of this impeccably handcrafted unisex frame are flattering to an assortment of face shapes. The Sawyer’s colorway, versatile and attractive, ranges from classic Tortoise to bold—but not brash—Burgundy, Grey, and Navy. Lennox The Lennox by Innotec is the capstone of the brand’s sterling spring lineup. This frame is defined by its sleek metal silhouette rings, which have been inlayed in TR-90 surgical plastic—a perfect pairing offering cool and considered appeal while pushing the boundaries of design. Handcrafted in Japan with the most demanding standards, the Lennox’s crisp rectangular shape is best suited to round faces. Try Tortoise/Antique Silver for a timeless look, or Flint Grey/Evergreen for on-trend style. Carden Innotec’s Carden is a technologically advanced frame with a classic, sophisticated look about it. This pair has been meticulously crafted into an iconic cat-eye shape—a vintage-inspired design that never gets old. The metal silhouette rings—one of the season’s defining trends—is set against ultra-lightweight TR-90 surgical plastic, making an interesting point of contrast and adding to its modernized-classic aesthetic. The Carden is available in a variety of colors, including the coveted Crystal/Antique Gold. Marketing Innotec banners, counter cards, and logo blocks are available upon request. Contact Info For additional information, contact Ogi Eyewear at 888.560.1060 or visit www.ogieyewear.com. ...
Filed in: Eyewear, Products
WILEY X® ANNOUNCES THREE NEW-FOR-2017 BLACK OPS COLLECTION SUNGLASSES

WILEY X® ANNOUNCES THREE NEW-FOR-2017 BLACK OPS COLLECTION SUNGLASSES

New Climate Control™ and Active Lifestyle Series Shades Deliver Sharp Vision, Tactical-Grade Protection and Stealthy Good Looks Tactical eyewear innovator Wiley X®, Inc. is adding three new Black Ops Collection sunglasses to its industry-leading lineup for 2017.  Wiley X’s growing Black Ops sunglass family is known worldwide for providing wearers with tactical-grade vision protection, crystal clear vision in a variety of situations, and stealthy good looks.  All Black Ops shades combine a special Matte Black frame with versatile Smoke Grey lenses for excellent performance and visual acuity over a wide range of conditions — making the series a popular choice for law enforcement, shooting sports enthusiasts and other tactical wearers. The new Black Ops Collection Climate Control™ WX Enzo (#CCENZ01) combines advanced protection with distraction-free vision for a wide range of activities.  The key to Wiley X’s Climate Control sunglasses is its unique soft, removable Facial Cavity™ Seal engineered to block out wind, airborne debris and reflected light.  As a result, Climate Control sunglasses deliver superior comfort and visual acuity  — even in the toughest conditions.  The new Black Ops WX Enzo will give wearers the visual edge they need, whether on the job, in the field or enjoying the Great Outdoors. Two other additions to the 2017 Black Ops collection — WX Ignite Model (#ACIGN01) and WX Nash Model (#ACNAS01) — are a part of Wiley X’s Active Lifestyle Series.  These popular shades are made for active people who enjoy rigorous outdoor activities.  Their lightweight yet rugged frames feature soft rubberized temple tips for a comfortable, secure fit — even when the action gets hot and sweaty.  The WX Nash is also offered with Polarized Smoke Grey lenses (#ACNAS08) for wear in high-glare environments.  Both the WX Ignite and WX Nash combine stealthy good looks with protection that is up to any challenge. For 30 years the Wiley X name has been synonymous with state-of-the-art eye protection, and these three new Black Ops Collection models deliver on this promise.  Each of these new non-polarized Black Ops styles meets MIL-PRF-32432(GL) Ballistic Standards.  All adult Wiley X sunglasses also meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing OSHA-grade protection for every type of job or outdoor activity.  In addition, the new Black Ops WX Enzo, WX Ignite and WX Nash are Rx-ready using Wiley X’s exclusive DIGIFORCE™ digital Rx lens technology.  DIGIFORCE delivers superior prescription accuracy and unparalleled visual clarity over the widest possible field of vision, and is available on the majority of Wiley X sunglass styles. To learn more about the new Black Ops Collection WX Enzo, WX Ignite and WX Nash — or the company’s complete line of sunglasses offering Absolute Premium Protection — visitwww.wileyx.com ...
Filed in: Eyewear, Products, Sunwear
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