Posted by cevision on December 22, 2015
Tura Inc., in combination with Grammy Award-Winning musician and fashion entrepreneur Gwen Stefani, is introducing a new line of sunglasses and optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands. The collections offer a mixture of urban shapes, bold colors, and fashion forward styling.
Both the L.A.M.B. and gx by Gwen Stefani collections are emblematic of Gwen’s unique personal style. Gwen is the master of fusing multiple music genres to create her own distinctive sound. Like her music, her personal style is a fashion blend that showcases her innate ability to create fashion that is fresh and original. While both collections are infused with Gwen’s iconic style, they address two different customers.
The L.A.M.B. collection features Gwen’s love of “black and white” by expressing it through graphic uses of stripes, checkers, geometric prints, and color blocking. Her inclination to mix masculinity and femininity in her style is conveyed through the use of bold masculine shapes softened by a feminine color palette. Iconic industrial details on the frames include slot head screws, zipper textures and her custom signature metal tip. This rock and roll edge is juxtaposed with Gwen’s classic Hollywood glamour that adds sex appeal and a luxurious undertone to the collection. Rich pearl and metallic acetates are used throughout the collection to underscore its sophisticated fashion position. The sunglass collection is most noted for its “street” aesthetic; her 90’s influenced shapes with flatter brow lines are on trend.
“gx” is how Gwen signs her emails, and for her, the “x” represents sending her love. gx by Gwen Stefani is designed for her fans who are looking for an affordable way to emulate her style. Trendy retro- inspired “geek chic” shapes dominate with playful uses of pop color. Pop color accents are used most often on the interior of the frame and signature tip stripe. Colorful fade materials, laminates, and block material are used throughout the collection. Gwen’s punk rock roots come through in the use of pyramid studs, metallic logo plaques, and unconventional shapes and colors. Her collection appeals to a young, self-expressive, and creative audience.
“I feel like I’ve been waiting my whole life to get to do this and finally getting to design eyewear is a dream come true! Getting to design two different collections is even better than a dream! L.A.M.B. is chic, modern and beautiful. The glasses are graphic with a lot of black and white. L.A.M.B. is all about my life-long love of classic Hollywood glamour mixed with a cool street style edge. In contrast, gx eyewear is bold, colorful and more playful.” said Stefani.
“We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and gx eyewear. In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s unique style with Tura’s well known commitment to quality, service and innovation,” said Jennifer Coppel, Vice President of Brand Management for Tura Inc.
The L.A.M.B. collection will launch with 12 ophthalmic styles and 13 sunwear styles. The gx by Gwen Stefani collection will launch with 12 ophthalmic styles.
Frame: L.A.M.B. Style LA005
Boldly urban in shape, the frame’s rich laminated acetate is cut half way down the frame front to expose marbled pearl colors. The logo is beautifully inlaid with metallic letters on the wearer’s left temple. The color palette includes Bone, Burgundy Tortoise and Black.
Available Size: 52-18-135
Frame: L.A.M.B. Style LA007
Stripes always play a strong role in Gwen’s fashion style. In this case, they have been boldly cut onto the frame front through stand out laminate colors such as black with mint green, tortoise with metallic gold, and tortoise with pearl bone. The color palette includes Black Mint, Tortoise Gold and Bone Tortoise.
Available Size: 50-18-135
Frame: L.A.M.B. Style LA009
This unconventional cat eye frame stands out in both shape and color. A rich navy/gold block acetate front with a metallic navy temple and her spider web black crystal front with a blush temple represent Gwen’s desire to blend luxury, femininity, and street style. The metallic L.A.M.B. logo is inset on the side of the temple. The color palette includes Black, Black Crystal, Navy Gold and Brown Grey
Available Size: 52-16-135
Frame: L.A.M.B. Style LA010
Black and white is signature for the L.A.M.B. collection. In this example, a black laminate material has been cut away to expose the bone bottom half of the frame front, and a graphic line pattern has been etched into the top half of the frame. Originally inspired by rock surfaces, this graphic pattern is found throughout the collection. The color palette includes Black Red, Black Bone, Tortoise Mint
Available Size: 51-16-135
Frame: L.A.M.B. Sunglass Style LA500
This 90’s influenced brow line with a metallic zipper texture gives this model its urban edge. With bronze mirrored CR39 lenses on the black color, this sunglass embodies high fashion style. With such definitive branding from the front view, the logo is discreetly located on the top edge of the gold metallic temple tip end cap. The color palette includes Gold, Olive and Black
Available Size: 59-13-135
Frame: L.A.M.B. Sunglass Style LA501
A pure fusion of Gwen’s unique style: the shape is “street” inspired while the color palette and complex surface pattern and construction is pure luxury. The frame features custom laminated colors with metallic lines inlayed into the surface in the same rock inspired surface pattern as LA010. The color palette includes Tortoise Green, Bone Black, Rose Crystal.
Available Size: 53-16-135
Frame: L.A.M.B. Sunglass Style LA505
A truly unconventional cat eye, this frame not only features a geometric cut down design on the front, but a complex cut through technique to create depth and originality. To add a luxury element, the frame’s acetate material layers feminine metallic colors such gold with silver or tortoise with silver. Lenses are CR-39 with mirror surfaces. It is also offered in black with a matte/shine surface and G-15 green lens for rock n’ roll edge. The temples feature a signature beveled logo plaque that is asymmetric and edgy. The color palette includes Gold Silver, Black, Tortoise Silver
Available Size: 54-19-135
Frame: L.A.M.B. Sunglass Style LA506
With a 90’s inspired brow line, custom laminated color blocked front, and a metal inlay at the bridge, this retro inspired frame blends glamour with street style. With such definitive branding from the front view, the logo is discreetly worn on the top edge of the gold metallic temple tip end cap. The color palette includes Tortoise Blush, Havana Ivory, Black Green
Available Size: 56-13-130
Frame: gx by Gwen Stefani Style GX004
Featuring colorful metallic fade acetates, a boldly urban shape, and contoured brow line, this frame is both trendy and easy to wear. The color palette includes Black, Teal Blue, Purple Grey.
Available Size: 53-17-135
Frame: gx by Gwen Stefani Style GX006
One of Gwen’s favorite frames as the shape is extremely bold and the palette is rich and exciting. She especially loves the tribal punk green coloration as it has an abstract horn line pattern on the top half which then fades to a retro tortoise color. Each color has been carefully laminated to provide this rich layered effect. A metallic plaque on the temple continues to elevate this fashion forward design. The color palette includes Black White, Brown, Green Tortoise
Available Size: 53-16-135
Frame: gx by Gwen Stefani Style GX013
Retro in shape but incredibly modern in palette and style, this frame features a cut channel all around that is filled with a contrasting enamel color to emphasize the brand’s pop color DNA. The contrasting color is also featured on the signature stripe tip. Its transparent materials are youthful and on trend. The color palette includes Green, Blue, Pink
Available Size: 50-17-135
Frame: gx by Gwen Stefani Style GX014
Decidedly urban in shape, this frame marries a more masculine shape with a feminine palette through touches of coral and gold. The complex construction features a double bar metal bridge that is sandwiched into the brow line. A metallic plaque on the temple continues to elevate this fashion forward design. The color palette includes Navy, Tortoise, Black/Gold
Available Size: 52-18-140