Posted by cevision on October 31, 2016
Tura Inc., the inventor of fashion eyewear in 1938, debuts optical styles from its glamorous Lulu Guinness line, with four soft shapes inspired by the retro cat eye. This collection showcases frame fronts that marry retro with modern influences and luxury features. This selection of models features a statement color palette with unique color placement.
The Lulu Guinness eyewear collection is always Irresistible, Glamorous, and Mischievous with a hint of retro Chic styling. Cat eye shapes are commonly seen throughout the collection ranging from extreme, dramatic cats to softer shaped cats for a more everyday wearable frame.
The collection ranges from Hi-fashion styles that capture Lulu’s love for experimentation, to styles that are charming and perfect to wear every day. The frames are designed for the confident, independent, artistic, and sophisticated woman. The palette has a range of colors which include the prominent use of black, white, and red. They are featured in various ways through the use of color blocking and in her exclusively designed prints. Custom shaped end tip and Red lip foil logo plaque are featured on every frame for brand continuity.
A common characteristic seen in these 4 frames is the rectangular lens shape with uplifted temporal corners giving the frames a slightly cat eyed look. The cat eye shape is an important DNA characteristic of the collection which suits Lulu’s love of vintage glamour. They also feature the use of Lulu custom prints and color blocking techniques that are design concepts used to form a cohesive look in the Lulu Brand. Animal prints, stripes, and Lulu custom design motifs are used to tell the Lulu story and maintain the playful and unique identity of the brand.
The Lulu Guinness optical collection has quickly become the ultimate chic woman’s accessory.
Animal Instinct Style L775
The rectangle lens shape with uplifted temporal corners gives the frame a very soft cat eye look that is easy to wear and perfect for every day. The animal print foil patterns used on the temples wrap around to the front end piece and give a two-tone, color blocked effect. Both animal prints and color blocking are common themes in design used to create a cohesive feel among the collection and throughout the Lulu Guinness brand. Features a flat sheet metal brow line with exposed bottom eye wire for easy RX’ing.
Colors: BLK, BRN, NAV
Available Size: 52-17- 140
Ribbon Awarded Design Style L898
Created by Tura’s Vision Expo East Design-A- Frame Competition Winner! The Coral color way with custom stripes on the corners and temple tips was specially designed by the contest winner.
The overall design was a perfect fit for the Lulu Collection and was modified and constructed to work within the parameters of the Brand.
High definition custom printed stripes accent the temporal corners, giving the frame a color blocked design that is repeated on the temple tips. Stripes are a common design theme seen throughout the Lulu Brand and are often featured on her handbags and accessories as well as throughout the eyewear collection. The rectangle lens shape has slightly uplifted corners, giving the frame a soft and feminine look.
Colors: BLK, TOR, COR
Available Size: 51-16- 135
The Color Story Style L899
This model makes use of the core colors Red, Black, and White along with best-selling Tortoise and Silver in a playful and unique way. By using laminated acetate, the stripes on the temples are formed by cutting down to bottom layer. The front rectangle shape features uplifted temporal corners giving the frame a soft, cat eye look that is subtly dramatic yet suited to everyday wear. The beveled brow line helps to create an interesting design, giving the frame a unique and modern look.
Colors: BLK, TOR, RED
Available Size: 52-16- 135
The Geometric Story Style L903
Inspired by Lulu Guinness’s custom “Dare to Dream” print, this frame uses the slogan in a subtle and romantic way by discreetly placing it on the inside temple making the frame as special on the inside as on the outside. Interesting combinations of acetate are used on the BLK and TOR sku’s, while the NAV SKU introduces a new navy blue tortoise acetate to the Lulu optical collection. The rectangle lens shape has slightly uplifted corners, giving the frame a soft and feminine look with a subtle cat eye, vintage reference.
Colors: BLK, NAV, TOR
Available Size: 52-17- 135
The 2016 Lulu Guinness Optical assortment continues with exciting, statement making styles that capture the playful yet sophisticated spirit seen in all Lulu’s accessories collections. The designs are perfectly charming, flattering and feminine and suited for comfortable every day wear. All styles reflect the distinctive personality of the Lulu Guinness brand and tell a cohesive story that is quintessentially Lulu.
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.