Posted by cevision on August 31, 2016
Safilo Group, the fully integrated Italian Eyewear creator, manufacturer and worldwide distributor of quality and trust announces its return to the Argentina market. Signs a distribution agreement with OCSA SLR of Messrs. Cosentino, experienced commercial operators of tradition and high reputation.
The return to Argentina represents for Safilo a further step in the development of the Latin America region, that was established as dedicated commercial Division in the context of its 2020 Strategic Plan. Leadership capability and strong relationships with customers were built in Brazil and Mexico, as solid foundation for sustainable growth in the whole region.
Today, Safilo aims to bring to Argentinian consumers its important portfolio of prestigious global brands with eyewear products of industry leading quality, trendsetting design and world renowned craftsmanship dating back to 1878.
Safilo offers more than 30 leading brands across five consumer segments; from highest end Atelier – with Elie Saab and Oxydo, leading Fashion/Luxury – with brands like Dior, Fendi, Jimmy Choo, Givenchy and Céline, as well as Boss, Max Mara, and Safilo, appealing Lifestyle – with Carrera, Marc Jacobs, Tommy Hilfiger and Kate Spade, Sports and Outdoor inspired with Smith, and the exciting and fast-growing Mass/Cool segment with namely Polaroid.
“We are delighted to return to Argentina, offering Eyewear of trendsetting design, technical precision and high quality craftsmanship, catering to a market renowned for its appreciation of elegance and quality”, says Luisa Delgado, CEO of Safilo. “We plan to build up the business in Argentina gradually for the longer term, working in partnership with Messrs. Cosentino to develop sustainable relationships with the leading opticians and specialized retailers in the market”.
“We are proud to have the opportunity to work with Safilo in the distribution of the brands of their portfolio in Argentina. Safilo is recognized worldwide for its quality, design and professionalism in distribution. It is an honor to be able to work with them for the long term development of the business in our country” says Álvaro Cosentino, Director of OCSA.
In the coming few months and in time for the Argentinian summer, Safilo’s collections will start to be available in selected optical stores in both sun and vista models of different brands of international prestige.
About Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million.