The Optometrist Perspective by Harvey Yamamoto, OD

The Optometrist Perspective by Harvey Yamamoto, OD

For this month, I would like to write about Glaucoma. Many optometrists have become certified in treating Glaucoma. Current data tells us that we have over 2 million patients in the U.S. being treated for this disease. Glaucoma accounts for over 10 million visits to their eye doctor each year. In terms of social security benefits, lost income tax revenues, and health care expenditures, the cost to the U.S. government is estimated to be over $1.5 billion annually. Glaucoma patients number more than 60 million patients worldwide and the Glaucoma market is currently estimated to be between $4.5 to $5 billion in the U.S., UE, and Japan alone. Coming down the Pike: Man 01 Glaucoma Drug is the first new drug in the area in 20 years. This “First in Class Drub” treats intraocular Eye Pressure (IOP) with early tests indicating excellent results in normalizing IOP. This drug may also be effective in helping ease the symptoms associated with: Pediatric Glaucoma, AMD, & Cystic Kidney Disease. The pharmaceutical company that is working on this wonder drug is Q BioMed Inc. This innovative company has the jump on the competition with its focus on the ‘Schlemms’ Canal, which is responsible for 70-80% of fluid drainage in the eye. The Man 01 Glaucoma drug is the only drug to target the ‘Schlemms’ Canal. Not all patients obtain their first prescription for eye drops, many do not regularly refill them, and some who have a bottle in hand do not use it with prescribed regularity. These problems are compounded by patients who run out of eye drops before their insurance plan allows them to obtain a refill and by the inability of others to safely hold a bottle half an inch over their eye and then successfully squeeze it to deliver medication to the cornea, sclera, or conjunctiva. For all these reasons and more contribute to our patients poor adherence to drug therapy . Compliance can become a huge issue with our patients. As practitioners who have elected to treat these group of patients, we have to be cognizant of these issue’s. Studies are underway to replace the topical delivery system of eye drops. Punctal plugs, annular scleral rings, and contact lenses are under investigation as is intracameral delivery, a subconjunctival injection of IOP lowering drugs has been tested in the past, and preclinical studies are currently underway. Drug delivery systems lasting for 6 months seem to be within reach. A third option is to abandon topical drug system altogether by using nonmedical means to lower IOP. Laser trabeculoplasty has been around for decades, has a great safety profile and definitely eliminates some of the issues of adherence. Unfortunately, trabeculoplasty often does not lower IOP enough to eliminate the need for eye drops, and even when it does, many of those patients will still eventually need to resume topical eye drop therapy. ROI: Today’s practitioners are faced with the high cost of the available high tech equipment. i.e.: In our practice, we decided to upgrade our OCT and found ourselves staring at a $100,000 invoice. The unit which we replaced was purchased just 5 years ago. The newer unit had all the bells and whistles that we desired to have. Technology changes quickly these days. We also upgraded our 15 year old Visual Field machine. The older unit was performing perfectly but we wanted a faster unit. Our doctors are fully aware that the ROI is not a good investment. However, we all feel in our practice that the two instruments which we purchased works hand in hand with each other in helping to diagnose Glaucoma suspects and to periodically check their progression. We don’t want our patients under our care to lose vision. We have had 3 OCT units in our practice over the last 23 years. Each unit provides faster and more detailed information on the status of RNFL loss occurring in our patients. Fundus camera: Having a good fundus camera is essential as this is where it all begins in our practice. We are on our 3 rd fundus camera during the past 23 years as well. Whenever one of our doctors suspects glaucoma then they can ask for a 3D picture for further evaluation. Our clinic is equipped with all the latest gadgets necessary to treat and monitor glaucoma patients. Glaucoma may be divided into various subsets, and each patient is an individual. For these reasons, the treatment protocol for each patients varies from patient to patient. Side Effects: For those practitioner who treat glaucoma, we have to be prepared for side effects associated with topical drug therapy. Maximal medical therapy refers to the most a patient can tolerate. Our patients who are on topical drug therapy have a choice of 5 categories of topical med’s from which to choose : beta blockers, carbonic anhydrase inhibitors, a-agonists, prostaglandin analogues and cholinergics. When I was in the military some 50 years ago, the only drugs that we had was epinephrine and pilocarpine. Unfortunately most of med’s carry side effects-systemic. Neuropsychiatric and cardiovascular. One drop of timolol 0.5% significantly decreases pulse rate and exercise tolerance. Brimonidine can induce psychosis. Carbonic anhydrase inhibitors can decrease libido, a side effect most likely attributable to malaise and depression. I adivse my patients to use the techniques of eyelid closure and nasolacrimal duct obstruction when administering topical med’s to help reduce the systemic side effects of malaise and depression. When prescribing topical B-blockers, it is important to consider patients other systemic med’s. The latter’s effects can be compounding in patients taking topical b-blockers with systemic b-blockers. Those taking antipsychotics can develop increased serum levels of the drugs when taking topical ophthalmic b-blockers. Lifestyle: Patients wearing contact lenses may not wish to take topical med’s. For those patients, I will prescribe one daily dosing of PGA’s or B-blockers or both. Other patients may not be able to instill the eye drops and for those patients, I refer them to our local OMD clinic fpr SLT filtering surgery. DRY EYE: Most topical med’s contain a preservative known as BAK which is known to cause dry eye disease by causing inflammation and cellular damage. If one of my patients cannot tolerate topical med’s then they are referred out for some type of filtering surgery. The tolerability of the topical med’s depends on the patient. Treatment must be tailored to his or her lifestyle, financial situation, combo-drugs and ability to tolerate side effects. Patients always have options and it is our job to educate them in order to help them make an informed decision on their medical care. ...
Filed in: Editorial
Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid – a worldwide leader in polarized lens technology and in the mass-cool eyewear segment – presents Side Stories: five short videos starring authentic characters of different ages and different talents, all in love with Polaroid Eyewear. After The Fish Bowl, the short film inspired by the life of Edwin Herbert Land, the man who revolutionised the way we see the world, Side Stories is the latest from the marketing campaign celebrating the brand’s 80 th anniversary. Through incredible stories, our five artists, coming from music, fashion, street art, skateboarding and dance, tell us about themselves and present their vision for a better world. These unique, contemporary talents have all reached for and, thanks to Polaroid Eyewear, realised their dreams: they are the “Edwin Lands” of our time, represented through their art. The concept of Instant Experience is a recurring theme in each of the Side Stories: the transformation, the moment in which, by improving our perception of what we see thanks to Polaroid, we give our best and express ourselves. Free to seize every occasion just as Land did 80 years ago, we clearly see the opportunities, beauty, truth and love which surrounds us. This is exactly how famed musician Lion Babe, model Elliott Sailors, Spanish artist Felipe Pantone, child skateboarding champion Sky Brown along with Skate Kitchen, and shuffle dancers Gabby David and Puff the Houseman reflect the values of the brand. Through them, the multifaceted, multicultural, timeless pop soul of Polaroid, a leading brand in the eyewear market and polarised lens technology founded in 1937, is infused with new energy. All the contents are in the brand platform Polaroid: thefishbowl.polaroideyewear.com Side Story Talent Music: LION BABE is an electro soul duo from New York, made up of singer Jillian Hervey and producer Lucas Goodman. The duo’s first EP debuted in 2014. Their music video represents the importance of seeing the world with your mind open to positivity, as opposed to all the negativity which surrounds us today. Fashion: ELLIOTT SAILORS is an American model who has posed for photographers Terry Richardson and Peter Beard, in addition to being the face of the 150 th anniversary of Bacardi, in an ad campaign shot by Ellen Von Unwerth. In 2012, Sailors made a radical choice and began her career as a menswear model. Acting in both the female and male roles, in the video Elliott embodies an incredibly important statement for Polaroid: the fundamental belief in equality and beauty. Dance: PUFF THE HOUSEMAN got his start in his bedroom before launching his career on Instagram, where he found an army of regular followers. Today his videos are among the most-watched, reflecting his unconditional love for music and dance. Dance: GABBY DAVID is a professional dancer who was affected by CRPS (complex regional pain syndrome) and who founded an online store called Feeling of Divinity to collect funds and raise awareness about the syndrome and to be able to pursue her passion for dance. This story gave rise to a talented yet unexpected duo: a graceful shuffle dancer and a funny nerd, coming together as a couple in which two opposites create magic doing what they love: dancing! Skateboarding: SKATE KITCHEN SKATERS, a collective from New York which has become a bona fide phenomenon, adored and followed even by celebrities like Pharrell Williams. Skateboarding: SKY AND OCEAN BROWN At 8 years old, Sky became the youngest girl to take part in the Vans adult pro open skateboarding competition. The skateboarding story focuses on the collaboration and union between two generations of female skaters who are mutually re-defining their expectations, in addition to being a celebration of how two generations can influence and encourage each other – not only in skating, but also in the most intimate expression of oneself, resulting in intense emotional impact. Art: FELIPE PANTONE is an Argentinian-Spanish artist who began writing graffiti at the age of 12. He earned his fine art degree in Valencia, Spain, where his studio is currently based. Pantone travels the world constantly in the name of his art, and his work has been shown across Europe, America, Australia and Asia. The last story in the series focuses on experimentation with light and colour. The eye of the observer will delve into Pantone’s creative mind, capturing the thrilling relationship between artist and art, while emphasising the true experimentation which arises from his work. ...
Filed in: Industry Info
MODERN OPTICAL INTERNATIONAL  Announces 8 New Styles to URock Collection

MODERN OPTICAL INTERNATIONAL Announces 8 New Styles to URock Collection

  Modern Optical International expands its URock Collection with eight new styles. Geared for male millennials and young-at- heart baby boomers, URock offers minimalist designs that balance cool with edge. A masculine color palette along with textured patterns, metal accents and matte finishes invite broad appeal. Quality materials such as handmade zyl, TR90, and spring hinges support their active lifestyles. URock also represents a great choice for computer glasses because its affordable price point helps offset the high cost of lenses. For all these reasons, ECPs can rely on URock to help keep this demographic off line and in their optical shops when shopping for new eyewear. Modern Optical expands its URock Collection with these 8 new releases for SS2017.  Dude – Features: handmade zyl, stainless steel temples, spring hinges. Colors: black matte, grey matte, tortoise matte  Extreme – Features: handmade zyl, textured temples, colored accents, spring hinges. Colors: black/grey matte, grey/blue matte, navy/red matte  Freestyle – TR90, stainless steel, metal trim. Colors: black, navy, tortoise/brown  Mojo – TR90 memory plastic, handmade zyl, metal trim. Colors: black/blue, navy, tortoise/navy  Pumped – Features: stainless steel, silicone pads. Colors: matte black, matte gunmetal, matte navy  Rocker – Features: stainless steel, silicone pads, spring hinges. Colors: black, brown, gunmetal  Sessions – Features: handmade zyl, metal trim, TR90, woodgrain pattern temples, spring hinges. Colors: black matte/denim, black matte/slate, black matte/walnut  Unplugged – Features: handmade zyl, TR90 memory plastic temples. Colors: black/grey, black/red, navy/sky blue. All URock frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, all frames include branded premium clamshell cases wrapped in leather-like material with qualifying purchases. Hi and lo-res images of these eight new releases and two model shots may be accessed in this Dropbox link: https://www.dropbox.com/sh/rol7ves7pa0gfe9/AADZ5Vd7S7YrCjBSeSNUOXq-a?dl=0 About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Eyewear, Products
Digital Marketing TIPS By Daniel Rostenne: SMS Marketing

Digital Marketing TIPS By Daniel Rostenne: SMS Marketing

Get Ready to Use SMS Marketing to Connect to Patients Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box – beyond trunk shows – to create an event that benefits your patients, strengthens your relationships and highlights your expertise.   We have recently helped a number of clients launch successful optometric events such as glaucoma screenings and dry eye day events. These events can lead to higher profits per patient by promoting exams or procedures that cost more than standard services. A lot of strategy and planning goes into these events but they can have a huge impact on your practice by enhancing community involvement, creating awareness and building trust with your patients. Events can be focused on products or services you offer at your practice or serve to build awareness about a particular eye health issue. Choose a topic that is relevant to your patient base and check the calendar well to ensure you select a date that is free from conflicts with holidays or local events. Targeted vs. Public Events One of the decisions you need to make in planning an event is how exclusive you want it to be.  For example, if you are holding an event related to a specific medical topic (like dry eyes) limiting your event invitations to relevant patients will save on resources and create a more intimate atmosphere. One of our clients for example recently held a successful “invite-only” dry eye event. The event included education about the types and causes of dry eye disease, a live demonstration of dry eye treatment (lipiflow), a $100 coupon off treatment for each participant, and as further incentive, a chance to win a free treatment in a raffle (this is a good incentive since treatment is expensive).  Of course, refreshments were also served. Rather than publicize indiscriminately, their strategy was to target patients that had been diagnosed with dry eye or had inquired about the condition to keep the event relevant and personal.  They targeted about 40 individuals and their families by sending out a personalized invitation via email and following up with a phone call to confirm attendance.  In the end, the event brought 18 people (13 patients and 5 family members) and resulted in 4 lipiflow procedures scheduled. Another client held a very successful “Dry Eye Day” that was publicized to their entire audience via multi-channel marketing such as email blasts, Facebook posts, website pop-up ads and slides and printed signage.  The event included free screenings and a discount on treatment performed that day and appointments were required in advance. About 25 people attended the first event which was so successful that they scheduled a second one. These events took some strategy, time and planning, yet each of the approaches taken by the respective practices ended up being highly profitable. The key to a successful event that will be highly attended and bring in a profit is knowing your patients and creating an event that meets their needs. ...
MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed in Optyl®, a Safilo registered trademark for an exclusive material with unparalleled properties. The extraordinary physical and chemical properties of Optyl® ensure unparalleled sparkle and transparency. For these Max Mara Shantell Martin sunglasses (MM/SM), the Optyl®, technology made it possible to insert small paper fragments reproducing the artwork into each eyewear model, thus creating an exclusive limited edition capsule collection of 1000 numbered pieces, each one representing a different and unique section of the artwork. As Shantell so beautifully explained, people will be able to “wear the [art]work, walk away with it and experience it in a completely new way”. The new Max Mara eyewear collection will be available at Max Mara boutiques, e-commerce and high-end opticians worldwide beginning in Spring 2017. The Max Mara collection of sunglasses and optical frames is produced and distributed by Safilo Group. ...
Filed in: Eyewear, Products, Sunwear
Titan Minimal Art – A Refresh

Titan Minimal Art – A Refresh

Thanks to its exclusively shaped lenses and color options, Silhouette‘s design icon Titan Minimal Art offers you even more freedom to express your own personal style. As the best-selling pair of prescription spectacles, Titan Minimal Art is a constant in times of constant change – but the product always makes sure to take on a unique revival. With the retro butterfly and cat-eye shaped lenses of the 1960s, the models for women show true classic charm. The color options for women are also noteworthy, ranging from a deep red to a refreshing purple. Three smaller oval-shaped lenses for men have a more 90’s’ feel about them and colors such as gold, silver and a calming blue add to this notion. The design of Titan Minimal Art – The Must Collection goes back to basics because clear focus always leads the way. The icon’s new lens shapes are available from select optical shops as of May 2017. More Information: www.silhouette.com; www.facebook.com/silhouette Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world’s leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, crafted mostly by hand in an individualized design using only the best materials and state-of- the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no rims, screws or hinges. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics. ...
Filed in: Eyewear, Products
Whimsical Patterns and Colors that Pop

Whimsical Patterns and Colors that Pop

Zoobug’s optical range for infants to 12 years combines technical features with functionality and style to create 3 key ranges: Fashion, Everyday and Active. The TR90 material is flexible, durable and commonly used in sports eyewear which makes it ideal for daily wear. ”Our belief is that all children should wear properly fitting frames designed to protect their sight and let them look gorgeous!”, Dr. Julie Diem Le (Zoobug Founder and phthalmologist). The whimsical patterns and bright color combinations shown in styles ZB1027 and ZB1029 are sure to please children from ages 4-12 years. These styles offer two shapes for boys and girls with plenty of color! Who says eyewear has to be boring! Fashion forward and on-trend for children’s active lifestyles. Zoobug offers it all! ...
Filed in: Eyewear, Products
Introducing the GUESS Tween SS17 Eyewear Collection

Introducing the GUESS Tween SS17 Eyewear Collection

The new GUESS Tween Eyewear Collection is all about functional, easy-to-wear styles. Bright, vibrant colors combined with trendy, modern, fresh styles are available in a range of rectangular and fun, cat-eye inspired shapes. A young, dynamic collection designed for the little ones. The rectangular shape of acetate models GU9171 and GU9172 and the slightly cat-eye shape of GU9169 are available in a wide chromatic palette. The GU9174 style has a rectangular, clear-cut top of the front that tapers to the lower rim. The lightweight design of GU9170 and GU9173 is characterized by a combination of metal and acetate, enhanced with colorful matte and brushed finishes. ...
Filed in: Eyewear, Products
SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC  COLLECTION FOR WOMEN

SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC COLLECTION FOR WOMEN

Safilo announces the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo owned brand for decades. The Spring/Summer 2017 collection incorporates 14 ophthalmic styles, targeted to females ages 40 and up, who are looking for timeless frames that are both fashionable and functional. Designed in the U.S. and Made in Italy of the finest craftsmanship, the Emozioni collection has always been favored by opticians and patients alike for its chic colors, smart prints, exuberant patterns and attractive temple designs. Well suited for a broad female customer base, the sophisticated collection can best be described as feminine and modern but not too trendy with a strong attention to detail, comfort and functional design. All styles feature the latest evolution of Safilo Elasta spring hinges. Frames will be offered in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples. “We are very excited to reintroduce the Emozioni women’s ophthalmic collection at our customers’ request as it’s a brand that has been historically important to Safilo, in the U.S. and Canada, for many years. These attractive frames for women are designed in our North American headquarters, in New Jersey, and made in Italy for the best possible combination of design, quality and fit – with the added benefit of durability from an Safilo Elasta spring hinge, one of Safilo’s greatest inventions,” says Henri Blomqvist, CEO of Safilo North America.   MARKETING MATERIALS: Seasonal displays and other POP materials such as counter cards, banners and displays will be offered. *Retail pricing is at the sole discretion of the retailer About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,253 million. ...
Filed in: Eyewear, Products
Get Personal With Event Marketing

Get Personal With Event Marketing

Get Personal With Event Marketing Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box – beyond trunk shows – to create an event that benefits your patients, strengthens your relationships and highlights your expertise.   We have recently helped a number of clients launch successful optometric events such as glaucoma screenings and dry eye day events. These events can lead to higher profits per patient by promoting exams or procedures that cost more than standard services. A lot of strategy and planning goes into these events but they can have a huge impact on your practice by enhancing community involvement, creating awareness and building trust with your patients. Events can be focused on products or services you offer at your practice or serve to build awareness about a particular eye health issue. Choose a topic that is relevant to your patient base and check the calendar well to ensure you select a date that is free from conflicts with holidays or local events. Targeted vs. Public Events One of the decisions you need to make in planning an event is how exclusive you want it to be.  For example, if you are holding an event related to a specific medical topic (like dry eyes) limiting your event invitations to relevant patients will save on resources and create a more intimate atmosphere. One of our clients for example recently held a successful “invite-only” dry eye event. The event included education about the types and causes of dry eye disease, a live demonstration of dry eye treatment (lipiflow), a $100 coupon off treatment for each participant, and as further incentive, a chance to win a free treatment in a raffle (this is a good incentive since treatment is expensive).  Of course, refreshments were also served. Rather than publicize indiscriminately, their strategy was to target patients that had been diagnosed with dry eye or had inquired about the condition to keep the event relevant and personal.  They targeted about 40 individuals and their families by sending out a personalized invitation via email and following up with a phone call to confirm attendance.  In the end, the event brought 18 people (13 patients and 5 family members) and resulted in 4 lipiflow procedures scheduled. Another client held a very successful “Dry Eye Day” that was publicized to their entire audience via multi-channel marketing such as email blasts, Facebook posts, website pop-up ads and slides and printed signage.  The event included free screenings and a discount on treatment performed that day and appointments were required in advance. About 25 people attended the first event which was so successful that they scheduled a second one. These events took some strategy, time and planning, yet each of the approaches taken by the respective practices ended up being highly profitable. The key to a successful event that will be highly attended and bring in a profit is knowing your patients and creating an event that meets their needs. ...
New Product Release – CrocsTM Eyewear

New Product Release – CrocsTM Eyewear

A&A Optical announces the release of two new styles from CrocsTM Eyewear. CrocsTM eyewear interprets the relaxed and distinctly fun CrocsTM spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of CrocsTM branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Sporty Sophisticate. CF3056 features an acetate front, silicone rubber temples, and two tone color scheme for a sporty chic look for him. The rectangle shaped frame is available in 40RD (black front, red temples), 40KI (brown front, khaki temples), and 80GN (grey front, green temples). Size: 54-16-145. Modern Classic. Acetate style for her, CF4322 features a classic oval shape with slight upsweep. CF4322 is available in three wearable colors: 20BK (black), 35PE (translucent gradient purple), and 40DM (translucent honey brown). A metal logo plaque adds interest to the upper temples. MARKETING: Each CrocsTM Eyewear frame ships with an eyewear case. Merchandising materials include: CrocsTM Eyewear 3-piece display, logo plaque, counter card, decal, and mirror. ABOUT CROCSTM Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. CrocsTM shoes feature CrosliteTM material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs ABOUT A&A OPTICAL Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM Eyewear, CruzTM, JalapenosTM Eyewear, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez® Eyewear. Shop all the new styles at International Vision Expo & Conference West booth 18042 or visit www.aaopticalco.com. ...
Filed in: Eyewear, Products
Harley-Davidson ® Eyewear Spring 2017 Collection

Harley-Davidson ® Eyewear Spring 2017 Collection

Marcolin Group introduces the Harley-Davidson ® Eyewear Spring 2017 collection in a variety of innovative and sport-inspired options. As a premium brand known for its continuing pursuit of excellence in design, function and aesthetics, the collection offers classic styles combined with contemporary relevance. By remaining true to the brand’s core values, the new designs feature distinctive details that are timeless and easy to wear with iconic branding, along with looks that are rugged and vintage-inspired for men and subtly embellished with crystals for women. Men’s Optical Collection The rectangular front shape of men’s optical style HD0754 provides a classic profile, while the larger sized front of semi-rimless style HD0755 accommodates a wider face shape with the same design appeal. The bowed temples of these two metal styles offer a sporty look completed by flat temple tips. Both styles are available in satin finishes of black, dark brown or gunmetal. The vintage-inspired look of men’s optical style HD0756 is defined by the frame’s rectangle front and thin temples handcrafted in acetate. Contrasting colorations include a black front with matte tortoise temples and a tortoise front with matte black temples, as well as a matte grey option. This easy-to-wear model has subtle logo detailing, which offers an understated, yet distinct branding element. Style HD0757, which shares the same clean temple design as HD0756, features a modified rectangle front in stainless steel available in two sizes in satin-finished colorations of black, dark gun or gunmental. The streamlined design of styles HD0758 and HD0759 finds its inspiration from the intricate detailing found in the brand’s motorcycles. Sleek metal temples in stainless steel, completed by temple tips in acetate, are enhanced by the Harley-Davidson script logo for a definitive look. Style HD0758 features a full-rimmed front, while style HD0759 features a semi-rimless front, both in a modified rectangle shape in stainless steel. The contemporary rectangle front design of men’s optical styles HD0760 and HD0761 is offered as a full-rim with style HD0760, or as a semi-rimless with style HD0761, both in stainless steel. The frame’s titanium temples and nosebrige benefit from the flexible and durable attributes of memory metal for additional comfort and support. Both styles are offered in satin finishes of black, brown or gunmetal. The Bar and Shield logo accents the temple’s detailing integrating the brand’s iconic emblem with the frame’s innovative design. The clean look of men’s optical style HD0762 is distinguished by its rectangular front shape and sleek temples featuring the brand’s iconic Bar and Shield engraved on a metal plaque, along with the Harley-Davidson logo on top of the plaque. This easy-to- wear style is offered in classic colorations of black, brown horn or blue horn acetate. Women’s Optical Collection The modified bow-tie silhouette of women’s optical style HD0537 exudes a classic, yet modern flair. A pearl colored endpiece adorns the frame’s thin temples detailed by two metal accents with crystals for a subtle elegant effect. The Harley-Davidson Script logo adorns the temple’s detailing for additional branding. This acetate style is available in rich combinations of black/grey pearl, tortoise/brown pearl or burgundy/burgundy pearl. Style HD0538 shares the same exquisite temple treatment, except with a soft cat-eye silhouette in stainless steel.   The sleek acetate temples of women’s optical styles HD0539 and HD0540 feature a metal décor embellished with an assortment of rhinestone for an edgy, yet feminine look. This decorative temple treatment is completed by the iconic Harley-Davidson Bar and Shield logo. Style HD0539 features a modified oval acetate front shape in rich shades of black, milky dark brown or purple tortoise, while style HD0540 sports a rectangular stainless steel front in satin finishes of black, brown or plum. Men’s Sun Collection The sport-inspired styling of men’s sunglass style HD0911X features a rectangular front shape crafted in stainless steel in satin finishes of black, gold or gunmetal. Rubber tips in contrasting colorations add additional comfort and support to the frame’s bowed temples. The Harley-Davidson logo is engraved within the metal temple’s sleek design inspired by the dynamic design elements of a motorcycle. The rubberized wrap design of sunglass style HD0912X provides the right blend of sport and trend. The frame’s bowed temples feature inner rubber treads for additional comfort and fit. A metal plaque featuring an engraved oversized Harvey-Davidson Bar and Shield logo completes the look of this sunglass style available in black, dark grey or dark navy. The sport wrap styling of HD0913X is the perfect must-have for today’s active lifestyle, complete with rubber treading and curved lenses saturated in deep shades of smoke or brown. A blank Bar & Shield logo metal plaque emblazons each temple for a distinctive look. An innovative use of rubber treading is infused into the temple design of men’s sunglass style HD0914X for an authentic blend of form and function. The temple’s rubberized textural design contrasts with the frame’s stainless steel rectangular front competed in satin finishes of light or dark gunmetal, as well as matte black. The contemporary design of HD0915X combines technology and pure comfort. The innovation of TR90, a high-quality thermoplastic material, is used in the frame’s construction delivering the benefits of flexibility, lightness and extreme durability. Metal detailing accents the frame’s sleek temples inscribed with the Harley-Davidson logo. Deep shades of black, olive or tortoise add depth to the masculine appeal of this key style. Women’s Sun Collection The sporty aviator shape of women’s sunglass style HD0304X is crafted in stainless steel in shades of shiny gold, matte brown or matte black. A metal décor adorns each acetate temple encrusted with tiny rhinestones for an elegant touch. The retro-inspired rectangular acetate front of style HD0305X shares the same temple design as HD0304X, with a front available in rich colorations of black, tortoise or burgundy. About Marcolin Group Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, the continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Moncler, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod's, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Marcolin and Web. In 2015, the company sold about 14,3 million eyeglasses. www.marcolin.com 2015 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield logo are among the trademarks of H-D U.S.A., LLC. Marcolin USA is a licensee of Harley-Davidson Motor Company. ...
Filed in: Eyewear, Products, Sunwear
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