Posted by cevision on March 8, 2016
Safilo presents the new KIDS BY SAFILO eyewear collection: a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s necessities, designed with a medical-scientific approach and engineered with advanced technologies and materials.
KIDS BY SAFILO optical frames are created to respond to children’s unmet needs. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations.
A REVOLUTIONARY APPROACH. Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the design guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear:
SAFETY: frames are flexible, safe, and free from sharp surfaces and edges.
COMFORT and FITTING: frames are lightweight and stable, thanks to the presence of a lower bridge and to the special design of the temples with a horizontal bend. Moreover, thanks to the enhanced design of the front, the lenses cover the children’s entire field of vision, ensuring effective correction.
RESISTANCE: frames are made with flexible, stable and washable materials to prevent them from becoming deformed or weakened.
AESTHETICS: frames are discreet on the child’s face, almost invisible, especially for the youngest ones.
INNOVATIVE “MADE-IN-ITALY” CONSTRUCTION. The KIDS BY SAFILO optical frames are “100% made in Italy” and developed in light, safe and bio-based materials: soft rubber moulded over the internal temple and bridge, as well as high-performance polymers for the front and temples. These bio-compatible, hypoallergenic, non-toxic and washable materials guarantee the safety of the product.
A SUBTLE COLOUR APPROACH. The collection is based on a dedicated colour approach featuring a transparent front which harmonizes with the child’s face and allows parents to see their children in all their beauty.
CHILDREN’S UNMET NEEDS. The design of KIDS BY SAFILO eyewear was guided by a clear understanding of children’s unmet needs. As a matter of fact, we found that on a global scale one in every six children has visual defects, and that approximately 15% of those refractive errors which require prompt correction. For this reason, Safilo decided to develop a unique collection designed to respond to the complex demands of children’s eyewear, thereby improving children’s quality of vision and their healthy development.
Luisa Delgado, CEO of Safilo, comments: “The idea to look more deeply into children’s eyewear came from our Plant workers, more than 75% of whom are women, many of them mothers or grandmothers. In one of my quarterly Plant employee meetings, I was asked whether we could create eyewear for children across the world, and tell the story to their mothers that the eyewear is made with care for their children, also by the hands of mothers. We all connected in this mission to really understand the needs of children and their parents, and hope to earn their trust through our unique eyewear expertise and a unique parental reassurance through the advice of a specialized doctor. Here the idea was born. Today our project also reflects our new company approach – a shared sense of purpose across the whole company, based on a deep understanding of the functional and emotional needs of our consumers. In this case the children of the world, and their parents.”
Prof. Paolo Nucci, professor of ophthalmology at the University of Milan and President of SIOP, concludes: “These frames for children were designed by the experts of Safilo Group in close collaboration with the Italian Society of Paediatric Ophthalmology, which I chair, with the specific aim of creating a product truly suitable for children, that finally responds to the Ophthalmologists’ daily recommendations to the parents. The outcome is a collection that can guarantee to the children safe and durable eyeglasses, created with bio-based materials and the best fitting for all ages.”
The KIDS BY SAFILO eyewear collection is produced and distributed by Safilo Group.
Founded in 1934, the Safilo brand name represents an historic milestone for the Group on an international level. It combines expertise and know-how and values its tradition of technological innovation in the creation of eyeglass frames for men, women and children, where quality, functionality and comfort go hand in hand with good design.
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2013 Safilo recorded net revenues for more than Euro 1,1 billion.