SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY is Happy to announce their partnership with TrueTimber® Camo—developer of the most realistic camouflage patterns in the hunting industry. Using only high-definition digital images of the country they hunt, TrueTimber is committed to offering hunters better concealment and versatility in the outdoors. It’s this commitment to quality camo that brought SPY and TrueTimber together, as well as their new affiliation with NASCAR driver and SPY partner Dale Earnhardt Jr. With a passion for the outdoors and a desire to be involved with top-of-the-line camo patterns, applying TrueTimber’s camouflage to Dale Jr.’s signature SPY 88 sunglasses was a no-brainer. Inspired by mixed hardwood and pine forests of Inman, South Carolina, we coated our most popular frames in True Timber’s detailed digital foliage to help step up your game outdoors. Available in full TrueTimber camo and Decoy TrueTimber camo, MSRP for the Admiral, Dega, Dirty Mo, Farrah, General and McCoy ranges from $155 to $190. SPY + TrueTimber sunglasses are now available at a SPY retailer near you, or at www.spyoptic.com. FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Admiral, Dega, Dirty Mo, McCoy and General are constructed from virtually indestructible Grilamid® Farrah is constructed from high-quality propionate Admiral, Dega, Farrah, McCoy and General feature 8-base polycarbonate ARC® lenses Dirty Mo features 8×4 base polycarbonate toric lenses Admiral and Dega feature pin hinges General features snap hinges Dirty Mo, Farrah and McCoy feature sturdy 5-barrel hinges 100% UV protection HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology. This video provides a quick outline of the technology behind the Happy Lens: http://youtu.be/WP73w9JhzEw Shop the SPY + TrueTimber Series: http://bitly.com/spytruetimber ...
ZYLOWARE INTRODUCES SHAQUILLE O’NEAL EYEWEAR

ZYLOWARE INTRODUCES SHAQUILLE O’NEAL EYEWEAR

Zyloware Eyewear, a global supplier in the optical industry known for original product development and branding initiatives has announced the launch of their latest collaboration with basketball legend, Shaquille O’Neal. The men’s optical line launches in Spring 2016 with a full range of frames and styles. The collaboration with Zyloware introduces the Shaquille O’Neal brand into the eyewear category and builds on a strong track record in key fashion spaces including fine jewelry, suits, shirts and ties. As a world-renowned athlete and personality, the 4-time NBA champion is credited with many accomplishments throughout his career, including NBA analyst, author, PhD, comedian, actor and, most recently, fashion designer. “Shaq is a mega personality with a global appeal that we see consistently engages and resonates with millions of fans around the world,” said Jamie Salter, Chairman and CEO of Authentic Brands Group. “The addition of eyewear to his growing roster of lifestyle offerings creates a new way for consumers to connect to the superstar.” “Shaquille O’Neal is a perfect addition to the Zyloware family and now is an exciting time to launch eyewear as the Shaq phenomenon is impacting so many new fashion categories,” stated Zyloware co-CEO/President, Christopher Shyer. Following the athleisure trend, Shaquille O’Neal Eyewear is geared towards males, aged 18-50, who desire a more fashionable, sports-inspired frame that is high in quality at an attainable price. “The eyewear category is a natural transition for me and my brand,” O’Neal said. “This line will be stylish, yet affordable, and will also include an offering of frames for larger men like myself. Creating products that add value to peoples’ lives is incredibly important to me, and Zyloware is the perfect development partner for this line.” James Shyer, co-CEO/COO of Zyloware, said, “Once again Zyloware is providing a truly needed eyewear collection to the optical marketplace. Shaquille O’Neal Eyewear is an athleisure-based line highlighting sporty yet fashionable eyewear at an affordable price point with sizing to fit every man, whether average-sized or Shaq-sized!” Shaquille O’Neal Eyewear is a triple threat offering style, performance and comfort. The collection includes a variety of shapes in full rim and semi-rimless styles in a range of color accents and authentic styling using high quality materials. The affordable collection has a recognizable design reference with unique elements such as contrasting pops of color highlighted on the frame, sporty temple tips, sport-inspired, adjustable library temples that are lightweight and stylish, and extended fit sizing that meets the needs of men seeking additional headspace and longer temples. STYLE • COMFORT • PERFORMANCE For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. About Zyloware: The We Are Zyloware campaign celebrates what makes Zyloware the success it is! We are family, history, quality and customer satisfaction. We are composed of many unique individuals; each with our own motivations and desires. But, as a part of the Zyloware team, we are one. We act together; we share common values and goals. We are innovators. We are change makers. About Shaquille O’Neal: Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed US athlete on twitter. As a celebrity, athlete, business professional and comedian, Shaquille O’Neal has an enormous and devoted fan base across a variety of demographics. He is involved in many lucrative partnerships, most recently with Zyloware. To learn more about Shaq, visit Shaq.com; Follow Shaq on Facebook and Twitter. About Authentic Brands Group: Authentic Brands Group is a brand development company which seeks to build long-term value through the ownership of intellectual property associated with prominent fashion, sports celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com ...
Filed in: Eyewear, Products
JupiterSlims Deep Space

JupiterSlims Deep Space

Less is more with the new Deep Space release from Plan “B” Eyewear. This release in the Jupiter Slims collection features 6 models for men and women. These ultralight frames are comfortable, strong and feature the most unique of technical details. Their micro-thin flex-hinge is a celebration of beautiful and functional design. Each model is composed of nickel-free stainless steel and comes with silicone nose pads for a comfortable, global fit. Show off your most savvy self with the Jupiter Slims Deep Space frames. To learn more, visit www.planbeyewear.com or call toll-free: 1-888-399-7742. Preview the collection at Vision Expo East, #4962. ...
Filed in: Eyewear, Products
Robert Graham Eyewear Offers American Eclectic Spirit

Robert Graham Eyewear Offers American Eclectic Spirit

Robert Graham eyewear offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American eclectic spirit. Robert Graham and Revolution have created a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time.  Our history of creating high quality products with creative flair is what we are most proud of. We are launching 7 New Optical Robert Graham Styles. The inside of the temples feature “Beautiful Metallic Touch” which allows ultra-sharp cutting for all patterns with strong metallic touch, making the realization of any imaginable pattern possible. Featured is the Patterson in Blue Brown Demi. Other colors include: Matte Black, Milky Blue and Cola. www.revolutioneyewear.com 800-986-0010 ...
Filed in: Eyewear, Products
ZYLOWARE ANNOUNCES THE APRIL 2016 LAUNCHES

ZYLOWARE ANNOUNCES THE APRIL 2016 LAUNCHES

Bring elegance to your wardrobe with the Sophia Loren M268. Available in petite sizing, this full rim, metal frame is highlighted by a wrapping endpiece featuring a large crystal stone and embellished oval that joins multi-colored zyl temples. This full rim, metal frame is highlighted by a wrapping endpiece featuring a large crystal stone and embellished oval that joins multi-colored zyl temples. Spring hinges, snap-in nosepads, and the ability to accommodate progressives provide the mature wearer with comfort. Colors: Blush (019) • Sienna Brown (270) Sizes: 49-16-135 Special Features: Petite sizing; Full rim; Metal frame; Wrapping metal endpiece with crystal The Sophia Loren BR 73 is the perfect blend of feminine detail and fashion forward style. This full rim metal frame features a beautiful raised gold design on the endpiece and a bohemian pearl inset on the temples. Spring hinges, snap-in nosepads and the ability to accommodate progressives offer the wearer additional comfort and versatility. Colors: Black (021) • Brown (183) Sizes: 53-18-135 Special Features: Full rim; Metal frame; Raised gold design on endpiece; Bohemian pearl stone accents; Zyl temple; Spring hinges; Snap-in nosepads; Accommodates progressives inset on temples; Spring hinges; Snap-in nosepads; Accommodates progressives. The Sophia Loren SL 1547 is a striking full rim zyl frame for the modern day woman. This bold yet sophisticated frame is available in two unique colors. Natural (003) is a soft combination of brown and tan hues while Tortoise (024) blends strong shades of black and caramel together for a show-stopping appearance. Both colors feature painted epoxy design on the metal temples to finish off this artistically inspired style. Colors: Natural (003) • Tortoise (024) Sizes: 53-15-140 Special Features: Full rim; Zyl frame; Painted epoxy design on metal temples; Zyl temple The Stetson 325 is a masculine frame that truly emphasizes comfort. This full rim combination frame offers the wearer a dependable, solid construction and enhanced durability. Available in two universal colors, the ST 325 provides optimal comfort with spring hinges and the ability to accommodate progressives. Colors: Grey (100) • Brown (183) Sizes: 54-17-145 Special Features: Full rim combination frame; Spring hinges: Accommodates progressives Enjoy comfort and style in the sharp looking Stetson XL 24. Available in two classic colors, Gunmetal (058) and Brown (183), the XL 24 offers versatility for the wearer’s wardrobe. This oval shaped, double-bar bridge frame features an open endpiece and temples with raised bars and the “S” logo. Zyl temples finish the stylish detailing. Spring hinges, snap-in nosepads and the ability to accommodate progressives provide additional comfort. Colors: Gunmetal (058) • Brown (183) Sizes: 57-18-145 Special Features: Full rim; Metal frame; Zyl temple tips; S logo on temples; Spring hinges; The Stetson Off Road 5050 is a full rim metal frame with a bold look. The thick metal temples feature linear detailing that run from the wrapping endpiece through the length of the temple. The Stetson Off Road logo on the left temple tip offers subtle branding. Spring hinges, snap-in nosepads and the ability to accommodate progressives provide the wearer with added comfort. Colors: Black (021) • Gunmetal (058) Sizes: 54-17-140 Special Features: Full rim; Metal frame; Logo on inside of left temple tip; Spring hinges; Sleek styling defines the clean look of the Stetson Off Road 5051. This full rim metal frame has a thin, metal wrapping endpiece with a lined, stair step detailing on the temples. The left temple tip features the Stetson Off Road logo for subtle branding. Spring hinges, snap-in nosepads and the ability to accommodate progressives make this sharp looking frame a comfortable choice for the masculine wearer. Colors: Black (021) • Gunmetal (058)   Sizes: 54-17-140 Special Features: Full rim; Metal frame; Injected temple tips; Logo on inside of left temple The Randy Jackson Limited Edition X120 is a full rim frame that is a real head turner! Available in three unique colors, Black (021), Tortoise (024), and Driftwood Fade (033), the X120 makes the ultimate statement piece. With two shiny rivets on each side of the metal bridge, this zyl frame ramps up the everyday look and provides a truly fashion-forward appearance. The Randy Jackson Limited Edition logo can be found inside the right temple for subtle branding. Metal bars on the outside hinge of the temples finish off the look. Colors: Black (021) • Tortoise (024) • Driftwood Fade (033) Sizes: 49-22-145 Special Features: Full rim; Acetate and Metal frame; Square shape; RJ limited edition logo The Randy Jackson Limited Edition X123 is a sleek and stylish frame for the fashion forward wearer. This limited edition frame with gunmetal satin rivets on matching front and temples is available in two classic colors, Black (021) and Tortoise (024). This attention-grabbing frame takes detail to the next level with a gunmetal RJ logo inside the right temple tip and the RJ Limited Edition logo inside the right temple. Colors: Black (021) • Tortoise (024) Sizes: 46-22-145 Special Features: Full rim; Zyl frame; 5-barrel spring hinges; Matching front and temples; tip; Spring hinges; Snap-in nosepads; Accommodates progressives lasered with gold fill on the inside right temple; RJ logo on inside right temple tip; Accommodates progressives   The MaxStudio.com 145M is a full rim frame in an attractive rectangular shape. Featuring a metal endpiece leads to visible metal globe design on temple, the MaxStudio.com 145M fits and flatters while making a decidedly fashion-forward statement. Spring hinges and Snap-in nosepads offer the wearer the perfect blend of comfort and style. Colors: Black (021) • Brown (183) Sizes: 52-16-135 Special Features: Full rim; Zyl frame; Rectangular shape; Metal endpiece leads to visible The MaxStudio.com 146M is a semi-rimless metal frame that flatters the wearer from every angle. The zyl temples feature a metal Maxstudio.com globe design with textured metal background. A true attention grabber, this stylish frame also includes spring hinges, snap-in nosepads and the ability to accommodate progressives. Colors: Black (021) • Mink (135) Sizes: 53-17-135 Special Features: Semi-rimless; Metal frame; Zyl temples; Metal Maxstudio.com globe The Leon Max Limited Edition 6012 is a full rim, zyl frame with a lot of attitude. This square shaped frame features a cross hatching design on the front that is eye catching enough to turn heads but still classy enough to go with your everyday wardrobe. The Leon Max Limited Edition logo sits proudly engraved with gold fill inside the right temple. The LM 6012 offers 7-barrel hinges for ideal comfort and the ability to accommodate progressives. Colors: Black (021) • Tortoise (024) Sizes: 51-16-135 Special Features: Full rim; Zyl frame; Decorative pattern on front of frame; 7-barrel hinges; Arrive in style with the Leon Max Limited Edition 6013. This half rim zyl frame is a complete showstopper. The top half of the front is adorned with a scalloped edge. A Leon Max Limited Edition logo is laser engraved with gold fill inside the right temple to add noticeable branding. Complete with 7-barrel hinges and the ability to accommodate progressives, the LM 6013 is a must have frame of the season. Colors: Black Brown (219) • Blonde Tortoise (075) Sizes: 53-18-135 Special Features: Half rim zyl frame; Decorative pattern on front of frame; 7-barrel hinges; The Invincilites Sigma I is a rimless frame in a flattering oval shape. The Sigma I is a three-piece compression frame that incorporates both simplicity and classic refinement. This frame features a metal front and endpiece and signature Grilamid® temples. Snap-in nosepads provide the wearer with additional comfort for all day wear. Colors: Taupe (202) Sizes: 49-19-140 Special Features: Rimless frame; Oval shape; Metal front; Metal endpiece and temple; Zyl The Invincilites Sigma J is a rimless frame in a sleek rectangle shape. This three-piece compression frame offered in a standard Black (021), perfect for pulling together an everyday look. The Sigma J features a metal front and endpiece, and signature Grilamid® temples. Snap-in nosepads offer a convenient and custom fit. Colors: Black (021) Sizes: 53-18-140 Special Features: Rimless frame; Rectangle shape; Metal front; Metal endpiece and design with textured metal background on temples; Spring hinges; Snap-in nosepads; Accommodates progressives   For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. About Zyloware The We Are Zyloware campaign celebrates what makes Zyloware the success it is! We are family, history, quality and customer satisfaction. We are composed of many unique individuals; each with our own motivations and desires. But, as a part of the Zyloware team, we are one. We act together; we share common values and goals. We are innovators. We are change makers. ...
Filed in: Eyewear, Products
A&A Optical Celebrates 45 Years

A&A Optical Celebrates 45 Years

A&A Optical is proud to announce its forty-fifth year in business. In a competitive industry where companies have come and gone, A&A Optical has achieved four and half decades of delivering innovative products and exceptional customer service to optical dispensaries. A&A Optical will commemorate this milestone with a number of special promotions and marketing collateral throughout 2016. A&A Optical began operations in 1971 when Alexander and Agnes Liener (A&A’s namesake) began distributing frames throughout Texas. Forty-five years later, as the company and its customer base has grown internationally, A&A Optical is still family owned and operated, under the leadership of President and CEO Robert Liener. Continuing to emphasize customer service and the buying experience, A&A currently offers a selection of premium eyewear with nine established collections including four licensed brands. President and CEO Robert Liener is extremely proud of this achievement. Liener said: “I would like to thank our employees, sales consultants, and of course our customers for the success we have achieved in the past forty-five years. This anniversary is proof of our continued commitment to offer premium products and exceptional customer service. As I think about the next four decades, we will continue to pursue improvements on our current processes, venture into new markets and release new premium eyewear, while continuously offering our customers the ultimate eyewear buying experience.” To start commemorating the anniversary, A&A releases the 2016 Look Book: 45. The new look book features a comprehensive timeline of A&A’s history; from the first brand launched (fAn’Asy) to recent collection launches. The product catalog also features new eyewear releases as well as fashion editorials which connect A&A’s eyewear with the latest fashion trends. The 2016 Look Book: 45 is available in print and online format. View the digital Look Book at aaoqr.info/2016LookBook or www.aaopticalco.com. For a copy, call A&A Optical at 800-492-4465. A&A Optical company brand portfolio includes house brands: Alexander CollectionTM, XXLTM, CruzTM, JalapenosTM, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez®. For more information, contact A&A Optical at 800-492-4465 or visit www.aaopticalco.com. ...
Filed in: Industry Info
Do You Need New Patients?

Do You Need New Patients?

Is Tactical Marketing Right for Your Practice? As we mentioned in our last tip, when it comes to marketing your practice, there is no such thing as one size fits all. Effective new patient marketing needs to be based on your practice life cycle and unique practice growth needs.   Stage 1: Tactical Marketing – New patients, new patients, new patients! Tactical marketing is optimal for a practice that is: Less than 10 years old Has 1 doctor Has 1 location Generates less than $700,000 in revenue Operates in a small to medium sized market The focus of marketing a young practice is to leverage as much of the yearly calendar as possible to drive product and special appointment sales as the time of year warrants.  This means you use seasonal opportunities such as Dry Eye Treatment Campaigns in the winter, Use It Or Lose It insurance campaigns in December, Sunglass Sales in the summer, Back-to-School Eye Exams in late summer, etc. to create campaigns to drive new patients and build your base. Tactical marketing takes the following approach to establish and grow a young practice: Website Design and Optimization: to create an appealing online office and positive first impression. Search Engine Optimization: to bring patients searching on Google for your services. Social Media: with a focus on getting likes and engagement to increase exposure. Marketing Campaigns: using the channels above to attract and engage new patients. Leverage current patient base: taking advantage of the existing patient base to get the word out. Using these channels, the marketing experts at EyeCarePro have recognized the unique needs of the young practice and have developed ODLite – a marketing package designed specifically to cater to these strategic goals. But don’t worry, if this profile doesn’t fit your practice, we have a different package designed for your needs…stay tuned for our next digital tip that will describe stage two marketing for the more established practice. Want to know which stage of marketing your practice falls into? We have it down and can easily assess which marketing strategy will have an impact on your bottom line.  Contact Daniel by email at daniel@eyecarepro.net or phone (412) 532-6542. ...
CARRERA CELEBRATES 60TH YEARS OF FORWARD LOOKING HISTORY

CARRERA CELEBRATES 60TH YEARS OF FORWARD LOOKING HISTORY

When Austrian entrepreneur and eyewear maker Wilhelm Anger founded his sport goggles company in 1956, little did he know that, 60 years later, the brand would be one of the most renowned and innovative lifestyle eyewear brand. Wilhelm Anger named its Company after the longest, fastest, most dangerous race in the world: the Carrera Panamericana, drawing inspiration from what, back then, represented the future. From then on, as he indulged following his passion for sport and for brave innovations, he built the brand that, in 1964, patented Optyl® and in 1974 launched the first-ever ski goggles with interchangeable lenses. In the following years, the brand established also key partnerships and started a collaboration with famous automobile designer Ferdinand Alexander Porsche. In the 1980s, Carrera started working with new partners in creating new collections, such as Sunjet and Boeing. In 1996, the Company joined Safilo Group: this new collaboration boosted the products’ potential in terms of style and innovation and made the brand even more successful internationally. The fame of Carrera sunglasses raised together with the iconic personalities that wore them through these 60 years of history: Al Pacino as Tony Montana in Scarface (1983), Don Johnson as James “Sonny” Crockett in Miami Vice (1984-1989), Chris Hemsworth and Daniel Brühl as James Hunt and Niki Lauda in Rush (2013). These are only few among many great actors that wore the brand, such as Robert Redford, Brad Pitt, Leonardo Di Caprio and Mark Ruffalo. Years and iconic styles after, 2016 marks an additional significant milestone for the Company that celebrates its 60th anniversary with a look back on the greatest moments in its history. Inspired by these great stories, the Brand launches Carrera 124/S, an exclusive 60th anniversary edition of the iconic reversed bridge construction that marked the Boeing style 27 years ago. Carrera 124/S conveys the brand’s identity through an unending dialogue between the past and the present: super thin frames with a cutting-edge design that is part of the dna of the brand, with updated and unique stylistic details, to provide an all-day lightweight experience and a contemporary look. The Brand celebrates its 60th birthday also with the new Maverick Campaign, debuting February 2016 and featuring Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 campaign. Carrera 124/S will be available in selected opticians worldwide, starting April 2016. ABOUT CARRERA Carrera is a worldwide, lifestyle and sport eyewear brand, dedicated to the unconventional and independent minds. Fearless enough to go their own way. Brave enough to make it happen. Since the inception of the brand in 1956 its founder, Wilhelm Anger, decided to name his sport goggles company after the longest and most dangerous race in the world, the Carrera Panamericana. Carrera have always believed that passion is the fuel that drives people and that passion has been deeply rooted in the brand. Find out more at carreraworld.com ...
Filed in: Industry Info
L’AMY AMERICA LAUNCHES 7 NEW SPERRY SUNGLASS STYLES FOR SPRING 2016

L’AMY AMERICA LAUNCHES 7 NEW SPERRY SUNGLASS STYLES FOR SPRING 2016

L’Amy America announces the launch of seven new sunglass styles to the Sperry Collection. All styles are polarized and are the perfect essential for one’s adventures on the open sea. There are three new women’s styles- Castine, Ocean Side and Sag Harbor. The Castine embodies a bold attitude with a modified round shape and an emphasis on the end pieces. These stunning frames feature a translucent front with contrasting solid temples. The inside temples have the signature Sperry pattern, Rope Print Link. Ocean Side is an all acetate frame that has dramatic allure with an oversized, rounded shape. A colorblock detail subtly wraps from the front end pieces to part of the temples. Edgy sophistication is brought to the cat eye shape of Sag Harbor. Distinctive temples flaunt a signature Sperry plaid pattern on the inside of both the C01 and C03 colorways. The new men’s styles are Duxbury, Sea Cliff and Seaford. The classic styling of Duxbury, which has a rectangular eye shape, is done in an innovative flat stainless steel front. A debossed linear pattern is featured on a section of the acetate temple. Sea Cliff is a sport design with a squared eye shape and beveling detail along the top. There is a pressed pattern on the temples adding texture and showcasing the inside color. Stand out in the elevated craftsmanship of the Seaford. The face front of this all acetate frame has a straighter line across the top with a rounded bottom. Etched detailing on the bottom part of the face front and along a portion of the temples can be found on both the C01 and C03 colorways. Rumson is a classic, timeless design is inspired by the Clubmaster with an angular, square shape. For both men and women, this frame has an acetate front and temples with a stainless steel bottom rim. On each temple is a metal logo plaque of the Sperry burgee. Bevel cutting along the top and bottom of the temples adds a dimensional element. L’AMY America a wholly- owned subsidiary of the L’Amy Group is part of ILG (International Luxury Group)–one of the world’s leading fashion accessories companies possessing a portfolio of internationally renowned licensed brands distributed. The group develops eyewear for brands such as ANN TAYLOR, BALLY of SWITZERLAND, BALMAIN, CERRUTTI 1881, CHAMPION, COLUMBIA, KENZO, NICOLE MILLER, ROCHAS, SONIA RYKIEL, and SPERRY, as well as its own house brands. ILG-L’AMY Group brings together eyewear, watches, handbags and jewelry under one international accessories company. For more information visit www.lamyamerica.com. For more information, please contact Megan Spencer at megan.spencer@lamyamerica.com or 203.761.0611 x215 ...
Filed in: Eyewear, Products, Sunwear
SAFILO INTRODUCES THE NEW “KIDS BY SAFILO” EYEWEAR COLLECTION

SAFILO INTRODUCES THE NEW “KIDS BY SAFILO” EYEWEAR COLLECTION

Safilo presents the new KIDS BY SAFILO eyewear collection: a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s necessities, designed with a medical-scientific approach and engineered with advanced technologies and materials. KIDS BY SAFILO optical frames are created to respond to children’s unmet needs. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations. A REVOLUTIONARY APPROACH. Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the design guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear:  SAFETY: frames are flexible, safe, and free from sharp surfaces and edges.  COMFORT and FITTING: frames are lightweight and stable, thanks to the presence of a lower bridge and to the special design of the temples                 with a horizontal bend.  Moreover, thanks to the enhanced design of the front, the lenses cover the children’s entire field of vision, ensuring                     effective correction.  RESISTANCE: frames are made with flexible, stable and washable materials to prevent them from becoming deformed or weakened.  AESTHETICS: frames are discreet on the child’s face, almost invisible, especially for the youngest ones. INNOVATIVE “MADE-IN-ITALY” CONSTRUCTION. The KIDS BY SAFILO optical frames are “100% made in Italy” and developed in light, safe and bio-based materials: soft rubber moulded over the internal temple and bridge, as well as high-performance polymers for the front and temples. These bio-compatible, hypoallergenic, non-toxic and washable materials guarantee the safety of the product. A SUBTLE COLOUR APPROACH. The collection is based on a dedicated colour approach featuring a transparent front which harmonizes with the child’s face and allows parents to see their children in all their beauty. CHILDREN’S UNMET NEEDS. The design of KIDS BY SAFILO eyewear was guided by a clear understanding of children’s unmet needs.  As a matter of fact, we found that on a global scale one in every six children has visual defects, and that approximately 15% of those refractive errors which require prompt correction. For this reason, Safilo decided to develop a unique collection designed to respond to the complex demands of children’s eyewear, thereby improving children’s quality of vision and their healthy development. Luisa Delgado, CEO of Safilo, comments: “The idea to look more deeply into children’s eyewear came from our Plant workers, more than 75% of whom are women, many of them mothers or grandmothers. In one of my quarterly Plant employee meetings, I was asked whether we could create eyewear for children across the world, and tell the story to their mothers that the eyewear is made with care for their children, also by the hands of mothers. We all connected in this mission to really understand the needs of children and their parents, and hope to earn their trust through our unique eyewear expertise and a unique parental reassurance through the advice of a specialized doctor. Here the idea was born. Today our project also reflects our new company approach – a shared sense of purpose across the whole company, based on a deep understanding of the functional and emotional needs of our consumers. In this case the children of the world, and their parents.” Prof.  Paolo Nucci, professor of ophthalmology at the University of Milan and President of SIOP, concludes: “These frames for children were designed by the experts of Safilo Group in close collaboration with the Italian Society of Paediatric Ophthalmology, which I chair, with the specific aim of creating a product truly suitable for children, that finally responds to the Ophthalmologists’ daily recommendations to the parents. The outcome is a collection that can guarantee to the children safe and durable eyeglasses, created with bio-based materials and the best fitting for all ages.” The KIDS BY SAFILO eyewear collection is produced and distributed by Safilo Group. Safilo Founded in 1934, the Safilo brand name represents an historic milestone for the Group on an international level. It combines expertise and know-how and values its tradition of technological innovation in the creation of eyeglass frames for men, women and children, where quality, functionality and comfort go hand in hand with good design. Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2013 Safilo recorded net revenues for more than Euro 1,1 billion.   ...
Filed in: Eyewear, Products
FENDI JUNGLE SUNGLASSES  SPRING/SUMMER 2016 COLLECTION

FENDI JUNGLE SUNGLASSES SPRING/SUMMER 2016 COLLECTION

Fendi is pleased to present the Jungle sunglasses for the Spring/Summer 2016. Inspired by the Roman Maison’s codes, as the iconic graphic patterns and daring color combinations, these sunglasses represent a unique blend between creativity and innovative design. Reflecting the Fendi DNA, always in balance between tradition and innovation, this new collection is inspired by sophisticated geometries enhanced by graphic color inserts, creating a contemporary interplay between see-through effects and colored elements. A playful yet elegant statement as a result of exclusive workmanships: from the creation of a dedicated acetate sheet in which the different elements are manually included, to the temples refinement in metal. These sunglasses will be available worldwide in FENDI boutiques and selected high-end opticians from the beginning of January 2016 (style FF 0179/s and FF 0178/s). The creation of exclusive acetate geometries Each pair of sunglasses is a result of the FENDI’s highest savoir-faire and handmade workmanships as well as Safilo’s exceptional ability to work with an extreme care of details following the finest techniques. The perfect blend of geometric pieces involves a handmade process requiring one week of artisanal workmanships. Starting from a layer in noble cellulose acetate in crystal color, 8 mm thick and carved, geometric elements in various colors are set on it and fixed in their designed position according to a precise geometric layout. An additional 3 mm thick transparent top-layer is added to emphasize the unique balance of colors, enhancing the chromatic purity and the floating architecture of the three-dimensional elements. The assembled sheets are finally inserted in a mold and put into a dedicated press machine to undergo the hot-gluing phase, a process at 130°/160° letting all the pieces be perfectly blended and ready to be used to create the sunglasses’ frames. FF 0179/s sunglasses are available with four included elements: crystal with bluette Galassia, brick, bluette and light Havana inserts and grey shaded lenses; light pink with pink Galassia, light azure, spotted Havana and burgundy inserts and grey shaded lenses; crystal with bluette Galassia, black, pink and Havana black inserts and smoke shaded lenses; crystal honey with lilac Galassia, red, ochre ad spotted Havana inserts and brown/violet lenses, azure with red Galassia, pink, cherry and Havana inserts and brown/azure lenses. FF 0178/S sunglasses are available with three included elements: crystal with bluette Galassia, pink and Havana black inserts and red shaded lenses, light pink with pink Galassia, burgundy and spotted Havana inserts and lilac/azure lenses; crystal honey with lilac Galassia, ochre and spotted havana inserts and brown/violet lenses, crystal azure with pink Galassia, cherry and Havana inserts and brown/azure lenses. The FENDI collection of sunglasses and optical frames is produced and distributed by Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor, whose heritage in eyewear product creation and manufacturing dates back to 1878: a story of innovation and cutting-edge capabilities, the result of time, effort, skill, and dedication. To pass on the company’s precious heritage to future generations, while modernising it for future sustainability, Safilo has established the “Eyewear Product School”, assuming its important responsibility in the industry. Product design, development, and manufacturing capabilities are at the heart of the “Safilo Eyewear Product School”, coupled with passion, craftsmanship and innovation. ...
Filed in: Eyewear, Products, Sunwear
SPY HAPPILY INTRODUCES HAPPY GLASS POLARIZED

SPY HAPPILY INTRODUCES HAPPY GLASS POLARIZED

SPY is Happy to introduce Happy Glass™—the most premium color and contrast enhancing and scratch resistant polarized glass lenses on the planet—into four of SPY’s most popular sunglass styles. The Atlas, Dega, Farrah and Rover each feature SPY’s Italian made Happy Glass lenses, which provide untouchable optical clarity while allowing in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness. Happy Glass lenses block the sun’s “bad” rays (short-wave blue light and UV rays) and are also Trident™ polarized, blocking over 99% of glare and allowing you to stay out all day and play. The Atlas, Dega, Farrah and Rover join the Admiral, Cyrus, Discord and McCoy to round out the Happy Glass Collection. All eight frames are web exclusives, only available on spyoptic.com. Happy Glass has an MSRP of $250. FEATURES: Innovative SPY Happy Lens technology—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Trident polarization—blocks over 99% of glare Atlas, Dega and Rover are constructed from virtually indestructible Grilamid® Farrah is built from high-quality propionate Dega features Dale Jr. signature inside print Atlas includes a custom JJF neoprene sunglass leash Comes with a premium sunglass case 100% UV protection HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology. This video provides a quick outline of the technology behind the Happy Lens: http://youtu.be/WP73w9JhzEw Shop the Happy Glass™ Collection: http://bit.ly/happyglass ...
Filed in: Eyewear, Products, Sunwear
ProDesign introduces SUN collection 8635-37

ProDesign introduces SUN collection 8635-37

SUN collection 8635-37 Visible technique beautifully reveals the details of this collection. True to concept the frame has been cut down to the slim raw construction. The frame is made of stainless steel with a heavy brushed acetate front. Wearing this collection you’ll signalize the cool mix of understated yet sophisticated attitude. Lenses are all gradient in CR 39 material. ...
Filed in: Eyewear, Products
Anne Klein April 2016 Optical Collection

Anne Klein April 2016 Optical Collection

Anne Klein eyewear channels the bold and passionate spirit of the iconic designer for its spring 2016 optical release. Elevated animal prints, tortoise colorations and feminine silhouettes capture timeless yet modern design elements that are synonymous with the American lifestyle brand. A combination of high-end fashion and approachable wearability – this collection is built for the everyday woman. AK5048. This feminine silhouette is adorned with bold, textural animal print temple detailing and complemented with a simplified block logo treatment. AK5048 is offered in both petite and regular sizing and available in three striking colors, Mocha, Navy and Rose Gold. AK5049. This silhouette features luxurious two-tone tortoise colorations. Temples are decorated with clean metal logo plaques, emulating the modern, feminine sensibility of the brand. Available in Black Tortoise Fade, Olive Tortoise Fade and Mocha Tortoise Fade. AK5050, AK5051. These timeless styles are modernized with bold snakeskin acetate detailing. The iconic Lion logo and metal accents add stunning contrast and shine to the bold temple. AK5050 is offered in both petite and regular sizing and available in Black, Mocha and Burgundy. AK5051 is available in Black, Mocha and Rose Gold. About Anne Klein Anne Klein was a pioneer; she was a passionate creator and visionary who helped define the American fashion landscape with her eponymous brand. Today, the world of Anne Klein has come to encompass women’s wear, footwear, handbags, eyewear, watches, and more. The Anne Klein woman is intelligent, confident, strong, modern, and above all, real. From Anne Klein, this woman expects great design—a consistent fit, good quality, something she can move and feel comfortable in. She wants to feel timeless, yet modern, sensual, yet bold and unconstrained by seasonality. After all, as Anne once said, “Clothes aren’t going to change the world, the women who wear them will.” About Altair Altair® supports independent eyecare professionals with advanced eyewear technologies and distinctive brands including Anne Klein®, bebe®, Cole Haan®, Tommy Bahama®, Joseph Abboud®, JOE Joseph Abboud® and Revlon®. Altair is sold through more than 10,000 independent optical retailers. Altair is a division of Marchon® Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global®, a diverse, group of leading companies within the world-wide optical industry. Visit altaireyewear.com for more information. ...
Filed in: Eyewear, Products
FULLY FUNDED: The Recyclable Aluminum Collection

FULLY FUNDED: The Recyclable Aluminum Collection

Proof Eyewear, the pioneer in sustainable eyewear, is excited to roll out their newest collection made of fully recyclable aluminum. The collection provides a completely new set of silhouettes while in turn giving aluminum scraps another life.   “We’ve been hard at work designing this collection over the last year, so this release is highly anticipated for us to say the least. We’re able to offer some truly unique shapes that we haven’t been able to because of our limitations on sustainable materials. Aluminum adds an entirely new element to our current sustainable collections: Wood, Skate, and Eco. Offering a metal frame option gives the Proof line a full range of options.” Tanner Dame, COO of Proof Eyewear.   The Aluminum Collection is made from the purist element found in the earth’s crust known for it’s low density and ability to resist decomposition. Each frame features spring-loaded hinges, premium quality polarized lenses, wood accents on the temples and fully adjustable ear and nose pieces. Aluminum is known for being lightweight, malleable, and infinitely recyclable. Sticking to Proof’s sustainable initiative, this collection allows customers to wear classic looks while keeping their human footprint to a minimum. About Proof Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The start-up provides products handcrafted from sustainable materials including FSC-certified wood, cotton-based acetate, and repurposed skateboard decks. Proof stands firm on three principles: heritage, sustainability, and giving back. The bird logo represents the belief, “Everyone has wings to fly, some just need a little help.” Learn more at iwantproof.com ...
Filed in: Eyewear, Products
© 2016 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.