Vanessa Hudgens wearing FENDI Iridia Sunglasses

Vanessa Hudgens wearing FENDI Iridia Sunglasses

...
Filed in: Industry Info
Take the Marketing Offensive

Take the Marketing Offensive

Stage 3 Marketing: Offensive Marketing Strategy The last tip described a strategic new patient marketing approach for an established practice to create a specialty of expertise. Now we will look at the optimal strategy for the next level of practice success – a practice that is truly thriving, has already differentiated itself in the marketplace and looking to dominate the local market. The Stage 3 Practice This practice has broken through all barriers; it has been around 20 plus years, has many doctors and many locations, making upwards of $1.5-2 million in revenue.  It is operating in a larger market, in which it has already created a distinguished name for itself – which is how it got to this size in the first place. Goals of the Stage 3 Practice A practice this size has the need to generate a LOT of patients, ALL THE TIME!   In order to attract a patient-base of 10,000+ per year … sometimes even 20,000+, this practice needs to completely dominate all the local search results, for miles around.  When patients think of eyecare, they must think of this practice first.  Period. How? A stage 3 practice needs to leverage its impressive size, strength and reputation to circle back to the beginning to reel in lots of new patients. Because of its larger size and revenue, a practice of this kind can invest more on its marketing strategy to be everywhere that there are patients searching for anything related to optometry in the area. This includes all of the strategies mentioned in our previous tips but is enhanced by: Advanced SEO: They will employ a more advanced search engine optimization strategy, including on-site and off-site tactics to ensure they are the top local presence in the search results. Integrated Campaigns: They will incorporate customized online marketing campaigns that reach audiences across many channels with messages that are unique to their practice. PPC: Focused Google Adwords campaigns that will bring more attention to their practice on Google search directed toward the people that matter. The goal of this type of marketing is to bring your local online presence from good to the best, to experience tremendous growth and visibility that will help you to rise above the competition and stay there. If this description rings a bell, check out our ODMetro service, specifically designed to meet the marketing needs of a thriving practice looking to reign in the local online marketplace. Got questions about which stage your practice falls into? Contact Daniel by email at daniel@eyecarepro.net or phone (412) 532-6542. ...
MODERN OPTICAL INTERNATIONAL  Introduces Six New Styles for Modz Kids Collection

MODERN OPTICAL INTERNATIONAL Introduces Six New Styles for Modz Kids Collection

Value eyewear leader Modern Optical International introduces six new styles to its Modz Kids Collection. Modz Kids frames put a smile on everyone’s face! Kids love them for their cool styles and vibrant colors. Parents love them for their durability and affordability, making a back-up pair of glasses a viable option. With 38 styles, this collection offers an abundance of colorful choices and youthful details in a variety of shapes. Many, in fact, align with the very styles their parents are wearing! Modz Kids debuts six new releases reflecting today’s eyewear trends. All styles infuse fun and color, often into quasi-grown up designs, and feature spring hinges as well as quality materials such as TR90 and handmade zyl. Amuse, a unisex style, combines youthful fashion with serious durability. An easy-to- wear rectangular shape with a pop of color on the temples, this style is a magnet for kids, while parents give it a “thumbs up” for the CRT (180 degrees) spring hinges. Colors: black/blue, black/grey, black/red, and black/purple. Size: 43-14- 130. Highlighted by fresh neon hues, Funny personifies happiness. This feminine stainless steel style, with hints of retro inspiration, also features spring hinges, silicone nose pads, and acetate temple tips. Colors: matte black/hot pink, matte black/lime, matte black/orange. Size: 46-16-130. Kickball, a sure winner, will keep pace with the most active boy. Matte stainless steel rectangular fronts combine with sporty accents on TR90 temples. Other features include spring hinges and silicone nose pads. Colors: matte black/brick, matte gunmetal/black, matte navy/blue. Size: 47-17- 135. MVP will get his vote for best in class. This TR90 style incorporates CRT (180 degrees) spring hinges for added durability to support his active lifestyle. Colors: black/blue matte, black/grey matte, and black/brick matte. Size: 46-15- 125. Scout is ready for his biggest adventure. This TR90 frame boasts clean lines, sporty accents, and spring hinges. Colors: black/navy matte, black/red matte, navy/grey matte. Size: 46-15- 125. Sugar is the sweetest! This handmade zyl frame offers a girly cat-eye shape, accented with soft colors. Colors: black/mint, black/pink, burgundy/fuchsia. Size: 46-16- 125. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 850 styles, Modern Optical frames are perfect for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths, and more. Please visit www.modernoptical.com or call 800.323.2409 for more information. ...
Filed in: Eyewear
HOYA Vision Care Launches Photochromic Lens Brand  Sensity Offers Independent ECPs Brand Differentiating Technology

HOYA Vision Care Launches Photochromic Lens Brand Sensity Offers Independent ECPs Brand Differentiating Technology

Ally of the Independent eye care professional, HOYA Vision Care announced today the U.S. launch of Sensity, a brand differentiating photochromic lens technology. “The only way for independent practices to overcome commoditization and price erosion is for HOYA to provide them with new technology that is not available anyplace else,” said Barney Dougher, President of HOYA Vision Care, North America. He continued, “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.” Photochromic lens wearers are often disappointed with the inconsistency of lens activation and fade back performance at different times of the year. This is an issue particularly with people who live in distinctive four-season climates. Sensity has StablightTM Technology which ensures the lenses perform consistently in varying climates and temperatures. Previously launched in the U.K. and Europe, Sensity has received an excellent reception from eye care professionals and patients. Of particular note is the pleasing aesthetics of the colors. In the European market brown is the predominant color of choice, 8 out of 10. In the U.S. market it is nearly the exact opposite. ECPs and patients will be very impressed with both the gray and brown colors, though the brown is particularly appealing. Focus group participants in the U.S. are excited and several said, “Brown will be the new gray!” In addition the color contrast for the wearer with brown is big improvement as well. Vision Expo East ODs on Facebook Party attendees will have the opportunity to win a pair of Sensity lenses. Light activated game cards will be handed out to every party goer. All card holders have to do is bring their card the HOYA booth, LPXXXX, speak to a representative about Sensity and then their card will be “activated” to reveal if they are a winner. A full line of free form progressive and single vision lens designs, materials and anti-reflective treatments are available. Sensity will be a premium product, though loyal HOYA accounts will be offered introductory pricing that will be on par with other photochromic brands. Contact your local HOYA Territory Sales Manager to schedule a Sensity lunch and learn and to receive your Sensity demonstration kit. About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. ...
Filed in: Eyewear
Marc Jacobs spring/summer 2016 eyewear collection

Marc Jacobs spring/summer 2016 eyewear collection

Distinct fashion design for the most fashion-forward tastes is exemplified by this “frame within a frame” high fashion concept.   This luxuriously lightweight frame with a round-shaped center lens is encased in metal while the exterior of the frames features exaggerated corners with a cat-eye effect.  Opulent Swarovski crystals and intricate metalwork detail are hand applied for a truly artisan effect.    The elongated slim metal temples with acetate temple tips are adjustable for the perfect fit. ...
Filed in: Eyewear, Products, Sunwear
Titan Minimal Art Pulse

Titan Minimal Art Pulse

Red Dot Award for Titan Minimal Art Pulse With the release of Titan Minimal Art Pulse in March 2016, Silhouette aimed to celebrate the success of its iconic glasses with a vibrant update. More than 10 million Titan Minimal Art frames have been sold worldwide since its launch in 1999, proving that this innovative style is at the forefront of rimless eyewear. The new TMA Pulse design, with its six vivid color options and six unique shapes, gives the well-known frame a fresh personality, along with a touch more youthfulness. Expanding on this exciting celebration, Silhouette is pleased to announce that TMA Pulse has received the “Red Dot Award: Product Design 2016.” This prestigious award is given by an expert design panel, and criteria includes categories such as degree of innovation, formal quality, functionality and longevity of the product. Over 5,200 products, from 57 countries were considered by the jury this year. This is the fourth time that Silhouette has been awarded the Red Dot Award, and this is the eighth overall design award for the iconic Titan Minimal Art.   Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world’s leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, crafted mostly by hand in an individualized design using only the best materials and state-of-the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no rims, screws or hinges. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics. ...
Filed in: Industry Info
Time to Shine with Jimmy Crystal New YorkTM

Time to Shine with Jimmy Crystal New YorkTM

A&A Optical announces the release of new ophthalmic and sun styles from luxury collection Jimmy Crystal New YorkTM. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New YorkTM was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations.   Dazzling Ophthalmic Eyewear From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Mod Appeal. A modern take on vintage, Opera exudes sophistication and elegance with a vintage inspired eye and dazzling Swarovski crystals along the front rim and temples. Opera is available in black and brown. Size: 51-17-140. Fashionable Crystal Sunglasses Jimmy Crystal New YorkTM sunglasses are available in multiple unique styles, shapes and materials. All styles include CR-39 lenses so all frames are as safe in the sun as they are beautiful and eye-catching. Glam Glow. Acetate JCS450 radiates with high class style and allure. The acetate sun frame with a dimensional combination of Swarovski crystals along the upper temples is available in black and purple. Size: 58-18-140. MARKETING: Each Jimmy Crystal New YorkTM frame is shipped with a suede frame pouch and hard case. Jimmy Crystal New YorkTM merchandising materials include: Jimmy Crystal New YorkTM modular display, crystal logo plaque, counter card and the new mirror accented with Swarovski crystals. New in 2016 is the Jimmy Crystal New YorkTM Rewards Program, Shine. For more information about the rewards program and its exclusive benefits, customers can contact their sales consultant or call 800-492-4465. A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM, CruzTM, JalapenosTM, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez® Eyewear. For more information, contact A&A Optical at 800-492-4465 or visit www.aaopticalco.com. ...
Filed in: Eyewear, Products, Sunwear
Emma Roberts Is Wearing Jimmy Choo Sunglasses

Emma Roberts Is Wearing Jimmy Choo Sunglasses

...
Introducing the TLG Collection

Introducing the TLG Collection

TLG COLLECTION ...
Filed in: Eyewear, Products
ESE’S DIVA EYEWEAR RELEASE IS WHERE CLASSIC MEETS FASHION

ESE’S DIVA EYEWEAR RELEASE IS WHERE CLASSIC MEETS FASHION

ESE is proud to introduce eight diverse new styles in the Diva Eyewear collection. Comprised of six metal styles and two plastic styles, each style is a representative of the brand’s penchant for providing women with a wonderful combination of elegance, luxury, and fashion. The current collection features a diverse mix of styles ranging from finer constructions defined by subtle accents such as pressed, twisted, or layered metal details ranging to high fashion acetate models and showpieces notable for their bold colors and treatments such as a temple augmented by a snake flowing down the entirety of its length. Each style is graced with a tasteful array of Austrian Swarovski Crystals in an array of sizes, shapes, and thickness. A wide range of colors are implemented in several techniques as well. Acetate colors feature a wide mix of florals, marbles, and striations. Metal colors feature leopard prints, fades, multi toned schemes, mat to shiny finishes, and a mix of gold and silver bases.   “Antonio Coffen, who created the brand and remains its designer, has again created a stellar release that combines luxury, fashion, and quality”, explains Jason Shyer, ESE Managing Director. “With a variety of shapes, materials, and treatments its diversity is practical for our ECPs while still uniquely imaginative through the artistic creativity that it provides consumers.” For more information contact Eastern States Eyewear at (800) 645-3710 or on the web at www.eseyewear.com. ...
Filed in: Eyewear, Products
Introducing Argyleculture’s April Optical Collection

Introducing Argyleculture’s April Optical Collection

  AR-OPT0-0004-2016 PR AR-OPT0-0004-2016 REP ...
Filed in: Eyewear, Products
Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an unmistakable Rudy Project design and impeccable award winning Italian quality.   To give the most optical flexibility, the Intuition can be crafted with either in-house Rx lenses made by an optician, or with Rudy Project’s award winning ImpactRX-2 lenses. ImpactRX-2 lenses are the absolute cutting-edge of eyewear technology, incorporating a casted substrate originally developed for Apache helicopter windshields with photochromic particles. This allows the lenses to have both incredible optics, and light-changing adaptability, going from clear to very dark in sunlight. Similar to most Rudy Project performance eyewear frames, the Intuition comes standard with fully adjustable temple tips, allowing for a customizable fit on every face and in every sport. Launching in three colors and two frame sizes, the Intuition will give both Opticians and their patients the flexibility of Rudy Project’s best.   Order a pair of the Intuition Rx frames at e-rudy.com or any authorized optician  About Rudy Project Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino) • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches •www.e-rudy.com ...
Filed in: Eyewear, Products, Sunwear
MODERN OPTICAL INTERNATIONAL  Announces 4 New Styles to URock Collection

MODERN OPTICAL INTERNATIONAL Announces 4 New Styles to URock Collection

Modern Optical International expands its URock Collection with four new styles. Geared for the male millennial, URock offers minimalist designs that balance cool with edge. A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this elusive, style-conscious demographic. Quality materials such as handmade zyl, TR90, and spring hinges support their active lifestyles. URock also represents a great choice for gamers and computer users because its affordable price point helps offset the high cost of lenses. For all these reasons, ECPs can rely on URock to help keep this demographic off line and in their offices when shopping for new eyewear. Modern Optical expands its URock Collection with 4 new releases for SS2016. He’ll earn massive style points with Acoustic. This handmade zyl frame offers rectangular fronts, earth-toned color options, metal accents, and spring hinges. Colors: charcoal matte, maroon matte, navy matte. Size: 51-18- 140.   Meshing well with his laid-back style, Halfpipe let’s him do what he wants, when he wants. This rectangular, mixed material frame delivers all-day comfort with spring hinges and snap-in silicone nose pads. Colors: matte black/silver, matte brown/gold, matte navy/gunmetal. Size: 52-16- 140.   He’ll go hard at everything when wearing Shred. With metal trim and spring hinges, this handmade zyl frame offers a guy’s take on color blocking juxtaposing matte fronts and polished temples. Colors: black/tortoise matte, grey/black matte, tortoise/navy matte. Size: 51-17- 140.   If he’s down for a good time, Wicked is an awesome choice. This versatile style utilizes handmade zyl while incorporating spring hinges for extra comfort and durability. Colors: black matte, blue matte demi, brown matte demi. Size: 50-18- 140. All URock frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, each frame includes a branded premium clamshell cases wrapped in leather-like material with qualifying purchases. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information.   ...
Filed in: Eyewear, Products
SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

BOSS Eyewear presents a sporty edition of men’s sunglasses for 2016. This sporty BOSS sunglasses with mirrored polarized and water-repellent lenses and lightweight synthetic frames even impressed skipper Alex Thomson during his #Skywalk stunt. And no wonder, the styles offer a clear outdoor attitude: a flexible rubber coating and hinges with a rugged frictional system guarantee an exceptionally high level of comfort. The dynamic graphic pattern on the adjustable end-tips is based on the design of the ‘HUGO BOSS’ racing yacht. The perfect combination of an ultra-modern look and great functionality is sure to thrill not only sailors. The sunglasses are presented in soft black rubber with yellow details and brown yellow mirror lenses, in black rubber with blue details and gray lenses, in blue rubber with gray details and gray flash silver lenses and in petrol rubber with aqua details and gray blue mirror lenses. The SKYWALK British round-the-world sailor Alex Thomson, has undertaken yet another breathtaking stunt with his racing yacht, the HUGO BOSS. The #Skywalk is the third in a series of stunts that pushes the daredevil skipper to his limits and beyond. More than 4.5 million people worldwide have now viewed videos of Thomson’s previous stunts, the ‘Keel- and the Mastwalk’. In his third daring stunt Thomson is chasing the HUGO BOSS yacht upwind using a 10 meter kite and attached himself to a line in the water, which is fixed to the top of the mast. It pulls tight and the speed of the yacht propels him 280 feet in the air – higher than London’s Tower Bridge and the double height of the yacht. The full video can be viewed on www.hugoboss.com/skywalk. The BOSS Eyewear collection is produced and distributed by Safilo Group. ...
Filed in: Eyewear, Products, Sunwear
SPY HAPPILY REVEALS THE ROVER

SPY HAPPILY REVEALS THE ROVER

SPY is happy to introduce the Rover, the latest addition to SPY’s collection of outdoor frames featuring the polarized Happy Lens™ and Happy Glass™ technology. Constructed from virtually indestructible Grilamid® and available with anti-scratch, oleophobic, hydrophobic and Spectra™ lens coatings, the Rover comes equipped with Hytrel™ temple tips making it the perfect fit for any land or water activity. As an added bonus, select Rover colorways pass ANSI Z87.1 certification for lens retention and high mass impact resistance. COLORWAYS: Soft Matte Black with Happy Glass Gray Green Polar lenses Soft Matte Black with Happy Gray Green Polar lenses Matte Black ANSI RX with Happy Gray Green lenses Matte Black ANSI RX with Happy Yellow lenses Matte Black ANSI RX with Clear lenses Soft Matte Black with Happy Gray Green Polar w/ Dark Blue Spectra™ lenses Black ANSI RX with Happy Gray Green lenses Decoy Realtree® Xtra with Happy Bronze Polar w/ Black Mirror lenses Soft Matte Camo Tort with Happy Bronze Polar w/ Green Spectra™ lenses FEATURES: SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Happy Glass—premium color and contrast enhancing and scratch resistant glass sunglass lenses offering untouchable optical clarity while also featuring Happy Lens™ technology Trident™ polarization Hytrel™ temple tips to ensure a comfortable fit in all conditions 8-base polycarbonate ARC® lenses offering 100% UV protection Anti-scratch, oleophobic and hydrophobic lens coatings Select colorways pass ANSI Z87.1 certification HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s good rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s bad rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these good rays brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology. This video provides a quick outline of the technology behind the Happy Lens: http://youtu.be/WP73w9JhzEw Shop the Rover: http://bitly.com/spyrover ...
Filed in: Eyewear, Products, Sunwear
© 2016 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.