Celebrity Sightings: VINCE VAUGHN wearing CARRERA at the Venice Film Festival

Celebrity Sightings: VINCE VAUGHN wearing CARRERA at the Venice Film Festival

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LUKE BRACEY wearing CARRERA at the Venice Film Festival

LUKE BRACEY wearing CARRERA at the Venice Film Festival

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VETERANS CHARITY RIDE DENVER EVENT AND RIDE TO STURGIS WITH LIBERTY

VETERANS CHARITY RIDE DENVER EVENT AND RIDE TO STURGIS WITH LIBERTY

Liberty is excited to welcome the Veterans Charity Ride to Sturgis (VCR) in to Denver, Colorado as part of their ride to the world famous Sturgis Motorcycle Rally in South Dakota. Beginning in Los Angeles, California on July 30, the Veterans have been travelling through scenic backroads and small towns on a journey of motorcycle therapy and comradery. On Friday August 5th, the VCR crew will be riding into Denver for a special event where the Art District on Santa Fe is honored to welcome them to their First Friday Art Walk starting at 6:30pm. One-of-a-kind Indian Motorcycles from the 2016 Veterans Charity Ride as well as those from local dealerships will be parked outside Veterans of Foreign Wars Post 1 (VFW Post 1). Some of the bikes on display feature gorgeous, custom sidecars from Champion Sidecars for disabled veteran riders. Meet the VCR crew and other Veterans, stop by the Liberty and Indian booths or have a commemorative photo taken in the photo booth on an Indian motorcycle with your favorite pair of Liberty shades. Saturday morning the VCR crew will depart with riders from Liberty who will be travelling with them to Hot Springs, South Dakota and then on to Sturgis on August 7th. Upon arrival in Sturgis, the group is treated to a special “Hero’s Welcome” and have a week-long “ultimate rider” experience, taking part in the world-famous Sturgis Motorcycle Rally. In addition to Liberty being there for the week-long event and as a support to the VCR, Liberty is also a proud sponsor of the Freedom Celebration Ride on August 11th. The VCR will be participating in the ride from Spearfish to the Crossroads at the Buffalo Chip with a day to honor America’s Veterans, hear from inspiring special guests and enjoy live music. “I am honored to have the opportunity to not only ride with the VCR crew on this journey of a lifetime, but also represent Liberty at Sturgis and showcase our line of performance eyewear solutions for motorcyclists,” says Angela Gerber, Marketing Manager, Liberty. Follow the journey of Liberty from Denver to Sturgis on our social media channels across Facebook, Twitter and Instagram as well as daily blogs on the www.libertysport.com website. About Liberty, Inc. Liberty is the leading manufacturer and distributor of Sport Protective, Performance Sunwear, Active Eyewear and functions as the Complete Rx Sport Vision Resource. Our dedication to research, engineering and technology places Liberty Sport on the cutting edge of Rx-able protective eyewear solutions for sports of all kinds. The development of the Switch product line in 2009 now provides a technology solution to a new market – NASA. With distribution through eye care professionals and leading optical chains worldwide, Liberty is committed to promoting awareness for sports eye injury prevention and providing technologically advanced eyewear solutions. To view the full range of eyewear solutions, visit www.libertysport.com and follow us on social: Facebook: fb.com/LibertySport29; Twitter:@LibertySport29; Pinterest: Liberty Sport; Instagram: Liberty.Sport; YouTube: Liberty Sport. Liberty: Performance Eyewear Solutions – Authentic since 1929. About Veterans Charity Ride to Sturgis Veterans Charity Ride was conceived in 2014 by Army Airborne Paratrooper, Indian Dave and his business partner Robert Manciero after they thought about how severely physically and psychologically wounded veterans could benefit from the therapy, adventure and community of an organized motorcycle ride. The ride is being filmed and made into compelling short films that inform and inspire the public about this important therapeutic community. ...
Filed in: Industry Info
Chris Buescher Outraces Competition And Mother Nature To Earn First Career Nascar Sprint Cup Series Victory

Chris Buescher Outraces Competition And Mother Nature To Earn First Career Nascar Sprint Cup Series Victory

Every NASCAR driver remembers where and when he earned his first Sprint Cup Series victory.  For Wiley X®-sponsored driver Chris Buescher, who notched his first trip to Victory Lane at Pocono Raceway on Monday, August 1st, it will be particularly memorable for a variety of reasons. Buescher’s win in the Pennsylvania 400 was far from traditional or routine.  The race was rain-delayed and then, during lap 133 of a scheduled 160, a thick fog settled over portions of the raceway that made it nearly impossible for drivers, television commentators and spectators in the stands to see what was going on. Prior to the fog rolling in, Buescher had taken the lead by staying out on the track while other cars pitted, and with some favorable intervention from Mother Nature, this pit crew strategy paid off.  Buescher may have been sitting in his car on pit row when NASCAR declared the results official due to inclement weather after 138 laps, but his first victory will always be sweet, nonetheless. It’s not as if Buescher hadn’t tasted success before — he was NASCAR XFINITY champion and a Sunoco Rookie of the Year candidate in 2015.  Given his track record, the racing community realizes that this young driver’s first Sprint Cup win could very well be a springboard to bigger and better things.  In addition to giving Buescher his first win, he qualifies for a spot in the Sprint Cup Championship series if he finishes the 26-race regular season in 30th Place or higher. “All of us at Wiley X are proud of this important milestone for Chris,” said Wiley X Co-Owner and avid racing fan Myles Freeman, Jr.  “With all of his achievements in the NASCAR XFINITY series, we knew it would only be a matter of time before this young racer earned the recognition he deserves on the Sprint Cup circuit.  Chris’ star is definitely on the rise, and we expect to see great things from him in the future,” added Freeman. Several of the other top NASCAR drivers sponsored by Wiley X gave strong performances at Pocono Raceway and further solidified their 2016 Sprint Cup championship drives.  Kevin Harvick® finished in 4th Place, Tony Stewart took 5th Place and Carl Edwards was in 8th Place when the race was called — giving Wiley X four sponsored drivers in the Top 10 finishers. These and other proven NASCAR winners rely on the sharp, undistracted vision and Absolute Premium Protection Wiley X delivers, both on the track and off.  Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun.  Several models also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why the company is a long-time provider of vision protection gear to the U.S. military, law enforcement and other tactical users. To follow the excitement and racing action of Wiley X sponsored drivers race towards the championship crown in 2016 — or learn more about Wiley X’s complete line of advanced eyewear products providing wearers with Absolute Premium Protection — visitwww.wileyx.com.  Or contact Wiley X at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. ...
Filed in: Industry Info
ZYLOWARE ANNOUNCES THE AUGUST 2016 LAUNCH

ZYLOWARE ANNOUNCES THE AUGUST 2016 LAUNCH

When it comes to the new Shaquille O’Neal Squad Eyewear Collection, comfort and style is the new cool. On-trend design and performance-based materials team up in this game changing collection. Sized and designed for younger guys with an active lifestyle, Squad introduces three metal and three plastic styles in a variety of full rim and semi-rimless frames. Quality material such as TR-90 thermoplastic that is lightweight, durable and flexible, memory metal temples, comfort grip temple tips and features such as bold pops of color reflect today’s athleisure styling. The Shaquille O’Neal Squad 501M is geared for the younger guy who wants a frame that is both modern and masculine and offers the wearability of a memory metal bridge. Featuring distinct styling, Black (021) delivers a refined matte black finish, lime green and black diagonal stripes on the outside temple and matching green on the inside of the temple. Gunmetal (058) in a matte gunmetal finish features red and gunmetal diagonal stripes on the outside temple. This full rim metal frame comes in an attractive modified oval shape and features the SHAQ logo on the outside temple. Spring hinges and snap-in nosepads provide comfort and easy adjustments. Colors: Black (021) • Gunmetal (058) Sizes: 52-16-135 Special Features: Full rim; Metal frame; Lightweight memory bridge; Modified oval shape; Spring hinges; SHAQ logo on outside temple; Snap-in nosepads Step up your eyewear game in the new Shaquille O’Neal Squad 502M. This full rim metal frame has been styled in a modified oval shape for an attractive, masculine look. The lightweight memory bridge takes comfort to a new level. Available in three distinctive colors, the QD 502M will take a guy’s style straight to the top. Black (021) offers a matte finish with a red step down on the outside temple and red inside. Gunmetal (058) has a matte gunmetal finish with beige contrasting on the temples, while Navy (300) while matte black on the front features matte navy temples both on the outside and inside. All three colors come with the SHAQ logo on the outside temple for recognizable branding. Spring hinges provide a comfortable fit while snap-in nosepads keep the QD 502M in place all day long. Colors: Black (021) • Gunmetal (058) • Navy (300) Sizes: 53-17-140 Special Features: Full rim; Metal frame; Lightweight memory bridge; Modified oval shape; Spring hinges; SHAQ logo on outside temple; Snap-in nosepads You can’t help noticing style 503M from the Shaquille O’Neal Squad Collection. This is a semi-rimless metal frame in a sleek rectangle shape. Black (021) offers a slick shiny black finish on the front and dark navy blue temples for subtle contrasting. The SHAQ logo in orange offers a fun pop of color on the temple. Gunmetal (058) has a matte finish on the front and wrapping endpiece leading to a black temple. A pop of color is provided by a bright blue Shaq logo. Both styles feature spring hinges and snap-in nosepads for a secure fit. Colors: Black (021) • Gunmetal (058) Sizes: 52-18-135 Special Features: Semi-rimless; Rectangle shape; Spring hinges; SHAQ logo on outside temple; Snap-in nosepads The Shaquille O’Neal Squad 504Z keeps up with a guy’s active lifestyle. The QD 50Z is not your average pair of eyewear – constructed from TR-90 thermoplastic, this frame is lightweight, durable and flexible. Strong, lightweight memory metal temples maintain shape and provide added comfort along with rubberized temple tips. Three color choices offer a great selection. Black (021) delivers a straightforward look while Navy (300) and Grey (100) change up the game with bright pops of color on the inside of the secure fit temple tips. Colors: Black (021) • Navy (300) • Grey (100) Sizes: 53-18-140 Special Features: Full rim; TR-90 thermoplastic frame; Rectangle shape; Memory metal temple; Rubberized temple tips The full rim Shaquille O’Neal Squad 505Z is a complete game changer. Made from the performance material TR-90 thermoplastic, it is incredibly lightweight, durable and flexible. In addition to TR-90 construction, the 505Z features strong, lightweight memory metal temples that maintain shape and provide comfort for the wearer. What will make this frame the centerpiece on your board are the featured color combinations. Black (021) is an instant hit with a black matte front, opaque inside, and black rubber temple tips. Black/Green (232) combines a matte black front with bright green on the inside. Memory metal temples in a matte gunmetal finish have black rubberized temple tips and a green grip insert to complete the look. Navy (300) packs just as much of a punch with a matte navy front and bright orange inside. Rubberized temple tips featuring an orange grip insert complete the matte gunmetal memory metal temples. Colors: Black (021) • Black/Green (232) • Navy (300) Sizes: 52-15-140 Special Features: Full rim; TR-90 thermoplastic frame; Rectangle shape; Memory metal temple; Rubberized temple tips Get ready to play in style in the Shaquille O’Neal Squad 506Z. Featuring a masculine rectangle shape, this full rim frame will score on all the competition. A double-layered, lightweight, durable and flexible TR 90 thermoplastic front offers performance, quality and eye-catching styling. Strong, lightweight memory metal temples maintain shape and provide all day comfort. The QD 506Z continues its sport-inspired appeal in two on-trend colors – Black/Blue (172) and Grey (100). Black/Blue (172) has a matte black front with matte blue inside while Grey (100) has a single tone look with a matte grey front and inside. Both colors have matte gunmetal temples, while Black/Blue features a matching blue temple tip grip insert and Grey packs a ton of contrast with a bright green grip insert. Colors: Black/Blue (172) • Grey (100) Sizes: 51-16-140 Special Features: Full rim; TR-90 thermoplastic frame; Rectangle shape; Memory metal temple; Rubberized temple tips   ...
Filed in: Eyewear, Products
Clématis 2: a symphony of color

Clématis 2: a symphony of color

The movement of plant life continues to inspire this Koali concept known as Clématis with a follow-up release featuring two-tone (inside/outside) stainless steel fronts. Clématis is based on the effects of movement, depth and texture using exclusive acetate developed by Morel for Koali in partnership with Mazzucchelli. The material is produced in blocks to combine intensity and visual lightness. Created using a complex manufacturing process, the material is made up of three different textures and densities that ripple randomly through a translucent colored base, evoking the delicate pattern at the center of the Clématis flower. Fitted with slim temples, the frames come with an exclusive micro-fused flex-hinge in the form of a “K.” The uniqueness of this product is derived from the colors created from different shades of the same color or in some cases three different colors. Clématis 2 is available in three models in a palette of eight exclusive colors: purple, violet, plum, wine, brown, blue, teal, and grey. With Clématis, material and color drive the design. ...
Filed in: Eyewear, Products
CARRERA SPONSORS “SUICIDE SQUAD” PREMIERES  IN NEW YORK AND LONDON

CARRERA SPONSORS “SUICIDE SQUAD” PREMIERES IN NEW YORK AND LONDON

Carrera is excited to announce their sponsorship of Warner Bros. Pictures’ world premieres of “Suicide Squad,” in New York City on August 1st and at the European premiere in London on August 3rd. The film opens worldwide beginning on Friday, August 5th. The popular eyewear brand found “Suicide Squad” to be an ideal fit; starring in the film as the Joker, Academy Award-winning actor, musician, director and entrepreneur Jared Leto is also Carrera’s 2016 brand ambassador. Carrera found the pairing irresistible, with Leto appearing at once as a rebellious comic-based Super-Villain from the world of film fiction, and the perfect embodiment of a real-world maverick. Paying tribute to the match with their new Maverick collection, the company was eager to help launch the movie in style—on the red carpet. ABOUT “SUICIDE SQUAD” From writer/director David Ayer comes “Suicide Squad,” starring Oscar nominee Will Smith, Oscar winner Jared Leto, Margot Robbie, Joel Kinnaman and Oscar nominee Viola Davis. Based on the characters from DC, the film also stars Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam Beach, and Karen Fukuhara. It is produced by Charles Roven and Richard Suckle, with Zack Snyder, Deborah Snyder, Colin Wilson and Geoff Johns serving as executive producers. Warner Bros. Pictures presents, an Atlas Entertainment production, a film by David Ayer, “Suicide Squad.” The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens worldwide in 3D, and in 2D, and in select IMAX 3D theaters August 5, 2016. “Suicide Squad” is rated PG-13 by the MPAA for sequences of violence and action throughout, disturbing behavior, suggestive content and language. www.suicidesquad.com ABOUT CARRERA: Carrera is a worldwide, lifestyle and sport eyewear brand, dedicated to the unconventional and independent minds. Fearless enough to go their own way. Brave enough to make it happen. Since the inception of the brand in 1956 its founder, Wilhelm Anger, decided to name his sport goggles company after the longest and most dangerous race in the world, the Carrera Panamericana. Carrera have always believed that passion is the fuel that drives people and that passion has been deeply rooted in the brand. Find out more at carreraworld.com ...
Filed in: Industry Info
FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

Fossil, the American watch and lifestyle company creatively rooted in authentic vintage and classic design, introduces its Fall/Winter 2016 eyewear collection manufactured by Safilo Group. Inspired by creativity and curiosity, the newest eyewear styles celebrate the brand’s vintage design roots while updating it with the clean lines and modern looks of today. This fall, Fossil raises a golden-roasted marshmallow to adventure inspired accessories, and hits the camping trail with stylish must-haves for classic(ish) guys and (tom)girls. The eyewear map to autumn has all roads leading to leather alternative accents with frames offered in rich colors including saddle browns, night-sky charcoals, camp-fire reds and stone grays for a new tribe of finders, seekers, survivalists and curious minds. FOS 2000/L/S No expedition would be complete without the stylish Fossil 2000/L/S unisex aviator sunglasses that meet at the crossroads where fashion meets function. An eye-catching leather-inspired material encapsulates the exterior of these face flattering metal frames leaving only the double bridge exposed. Metal rivets inspired by the iconic Fossil diamond logo complement the sleek metal temples. Offered in light gold with brown gradient lenses (pictured above) and dark ruthenium with brown gradient lenses. FOS 2041/S Soaking up the outdoors is always “in” when wearing these distinctive square-shaped sunglasses with an acetate front, diamond-shaped metal rivets (reminiscent of the Fossil logo) and injected temples sporting stylized arrow-shaped inserts in vegan leather. These curiously appealing shades for men are offered in striated gray with a gray lens (pictured above), Havana with a brown lens and black with a gray lens. FOS 2040/S The adventures begin in these flattering women’s sunglasses with a square-shaped acetate front and injected temples inspired by the Fossil diamond logo and accented by faux leather inserts. Available in beige with a brown gradient lens (pictured above), Havana with a brown gradient lens and black with a gray gradient lens. FOS 6076 The classic(ish) guy will always be headed in the right direction with the Fossil 6076 optical frame. These vintage-inspired rectangular-shaped specs deliver spirited styling in handmade acetate along the brow bar and nose bridge while clean metal lines flank the bottom. Arrow-shaped temples in leatherette, inspired by the Fossil diamond logo, provide a modern vintage twist. Offered in Havana (pictured above), striated gray and black. FOS 6075 It’s easy for (tom)girls to find their fashion compass while wearing these optical frames that easily earn a style badge. These head-turning square-shaped optical frames, fashioned in handmade acetate, are offered in red horn (pictured), Havana and black, and are complemented by arrow-shaped temples in faux leather. The Fossil logo and the brand’s iconic diamond shape end pieces are done in high-relief metal for extra appeal. The FOSSIL eyewear collection is produced and distributed by the Safilo Group. ...
Filed in: Eyewear, Products, Sunwear
ACETATE RELEASE BIZ9 JOINS THE BIZ COLLECTION. DESIGNER, COLORFUL, FUN AND SO OKO !

ACETATE RELEASE BIZ9 JOINS THE BIZ COLLECTION. DESIGNER, COLORFUL, FUN AND SO OKO !

  Chromatic combinations never stop fascinating the OKO house which plays on visual material effects thanks to the acetate which allows to let go, consider and investigate new possibilities. With this new comer the BIZ9, small innovative achievement, the designer succeeded on putting first and in front the intermediate plate to create an original visual effect – with no cutting or incision, epoxy free – all in subtlety, with a clean line giving a regular visual effect which gives the impression of a multi-layer treatment. This specific multi-layer plates achievement enhances the front and intermediate colors subtlely mixed together – giving an exclusive and aesthetic surprising result without being too extravagant. It points out and underlines the frame with charm and fantasy and makes it a very original frame. « It’s like being backstage but still watching the show from front !» comments David Beddok, Designer OKO PARIS LUNETTERIE.   OKO by OKO Paris – eyewear designer for all since 1999 – good design for good people. ...
Filed in: Eyewear, Products
Vision Expo Education Positively Impacting Practices, Research Found

Vision Expo Education Positively Impacting Practices, Research Found

Eyecare providers can receive the high value education they seek to improve patient care and profitability while maximizing their time away from their practices by taking advantage of the 320+ hours of education offered at International Vision Expo – to be held in Las Vegas this September at the Sands Expo & Convention Center (Education: Sept. 14-17, 2016; Exhibition: Sept. 15-17, 2016). The Vision Expo education program – which is inclusive of every role and experience level – is positively impacting practices and ultimately patients, according to research following Vision Expo East which found that 94 percent of past attendees believe the education they received would help provide better care for their patients. The same research found that nearly 3 in 4 will make changes based on their education experience – including implementing learnings and training staff on what was learned. “We recognize that attendees are taking time away from the office to attend Vision Expo which is why we offer a comprehensive didactic curriculum that is rich in ocular disease and contact lens courses as well as elevated business education sessions catered to bringing back actionable solutions that can be immediately implemented,” said Mark Dunbar, OD, Co-Chair Vision Expo Conference Advisory Board. “Our continuing education is increasingly focused on the practical elements of providing vision care while running a successful business, or those wishing to open a practice.” Sessions for attendees to look forward to at Vision Expo West include:  More than 100+ hours of education in the new Business Solutions track focusing on specific solutions to the most pressing areas of focus;  New sessions including: The Best of ODs on Facebook (5 hours), Vision Series (5 hours), Corcoran Coding Academy (6 Hours), Lightning Rounds (4 Hours), Scleral Lens Track (5 hours) and CAB Chairman Top Picks (19 hours);  Free sessions including: The Global Contact Lens Forum (4 hours) and Ocular Surface Disease & Wellness Symposium (3 hours);  Specialty programs including: Dispensing Essentials (10 Hours), Keynote Series (3 Hours), Spectacle Lens Expert Track (11 Hours), and Frame Buyers Certificate Program (15 Hours);  Full Scope Clinical Education and Workshops including: Glaucoma (19 hours), Contact Lens (16 hours), and New Technology (6 hours) Industry publications have signed on as media partners for various education courses, acknowledging the relevance of the Vision Expo education program. “Our comprehensive and inclusive education programming combined with our extensive exhibits combine to offer a high value, impactful experience in Las Vegas,” said Ben Gaddie, OD, Co-Chair Vision Expo Conference Advisory Board. “Vision Expo provides a unique and innovative approach to all aspects of clinical care education including refractive care, contact lenses, anterior segment disease, specialty dry eye management, glaucoma and retinal disease. It’s why more eyecare professionals choose International Vision Expo for their education than any other conference.” In addition to CE, the conference will offer 183,000 sq. feet of exhibit space showcasing company and product innovation; parties and events; co-located meetings such as the PERC Bi-Annual Meeting – featuring custom continuing education (CE); and press conferences announcing the launch/preview of new products. Exhibitors are encouraged to share their news with Vision Expo for assistance with show promotion. Attendees can view the education schedule online. Attendees who register by Thursday, August 18 th will benefit from early bird pricing: a $25 discount on registration fees. Customizable education packages are available with a la carte options and total office pricing offers discounts for practice groups. Select from 12 unique Total Office Packages, distribute the hours among your group. Comprehensive education for you or a co-worker, or bring the entire staff, with rates starting as low as $29/hour. To learn more about Vision Expo, or to register, visit: www.VisionExpoWest.com. # # # About the International Vision Expo & Conference International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com. ...
Filed in: Press Release
Online reviews are important to your practice… and your vendors

Online reviews are important to your practice… and your vendors

Sometimes you get what you didn’t realize you asked for.  This summer we have been focused on the importance of online reviews…how to get them, what to do with negative reviews, how they help your ranking.  We even wrote an ebook about it! Well one of our customers, decided to return the favor and… EyeCarePro got reviewed! By  Joseph Smay, OD, Family Eye Care, Pittsburgh, PA I have been a customer of EyeCarePro for two and a half years. They been writing a lot lately about customer reviews so I thought it was time to let them know what I think of their service. As a busy PERC practice, we don’t have much time to play Webmaster, so we outsourced this effort to EyeCarePro.     “You are the BEST…why would an optometrist use any other company like yours?” Wow! We should all get reviews like this every day and frankly, at EyeCarePro, we do. Sure we hit the rough spots from time to time like any business, but overall, our optometrist customers are pretty excited about our  focus and delivery on new patient appointments  our Support Team (their so darn friendly!)  the professionalism of our websites and ability to engage consumers  our ‘no-contract’ policy which means we must earn your business each and every month… and we do!As a small business owner, yourself, you know the effort and planning and organizing that goes into having everything running smoothly and exceeding customers expectations. Whew! But when it happens, there may be no greater gift than a positive review. Like Dr. Smay, we’d like the chance to exceed your expectations. Thank you, Dr. Smay, for you kind words.  We look forward to serving you for the next few years just as well. Dr. Joseph Smay Owner, Our Family Eye Care “We used to do our own webmaster duties. We decided to outsource them to EyeCarePro a few years ago. As a result, I have a better looking, more professional website. The price that they charge per month is very fair. Updating the site is painless due to their timely and efficient support staff.” ...
Filed in: Editorial
NEW DATA SHOWS TOP SPORTS-RELATED EYE INJURIES OCCUR IN WATER ACTIVITIES AND BASKETBALL

NEW DATA SHOWS TOP SPORTS-RELATED EYE INJURIES OCCUR IN WATER ACTIVITIES AND BASKETBALL

More than 6,500 eye injuries occur in water and pool activities up over 1,000 from last year according to new data estimates from Prevent Blindness. This takes over as the leading sports-related eye injury sport from basketball, which is down to 4,478 injuries from over 6,000 in the previous year. The top five sports with the most eye injuries remain unchanged and include water and pool activities, basketball, use of guns (air, gas, spring and BB), baseball and football. To encourage wearing proper eye protection while playing sports, Prevent Blindness has declared September as Sports Eye Safety Awareness Month. Liberty has teamed up with Prevent Blindness once again in order to provide eye care professionals with free information and materials through the “September is Sports Eye Injury Prevention Awareness Month” campaign. This year, the Sports Eye Injury Prevention Kit has been expanded to include the Sports-Related Eye Injuries by Age stat sheet from Prevent Blindness and also the ABO Course: Protecting your patients who are athletes. Sport vision protection is critical for all athletes, especially those that require vision correction. Compliment the Sports Eye Injury Prevention Awareness Month Campaign with two new sport protective styles: Helmet Spex and Sport Shift. Both frames are specifically designed by Liberty Sport to offer a solution to young athletes that don’t wear protective eyewear under their helmet due to fit or fogging issues. For patients that swim, Liberty offers the FrogEye, Shark and Shark Kids goggle for ultimate underwater clarity and Rx-able vision protection. The Shark and Shark Kids have a single lens technology with an adjustable bridge and strap that in the Shark Kids, comes with an eyecup and silicone strap in matching colors. To prevent any underwater leakage, the Rx is locked into place with the insertion design and gasket. The FrogEye has these same great features but includes a double lens technology that allows for clear vision above and below the water. “Eye care professionals play a critical role in educating parents and youth patients about the need for proper sports eye protection by sport. Our September Month Campaign is tailored to ensure that the latest educational material and resources are available and is a complement to our diverse collection of sport protective eyewear,” says Angela Gerber, Marketing Manager at Liberty. For more information on Sports Eye Injury Prevention awareness month, to request a kit or to ensure you have ultimate sport vision protection for on the field and in the water athletes, contact your Liberty Rep. # # # About Liberty, Inc. Liberty Sport is the leading manufacturer and distributor of Sport Protective, Performance Sunwear, Active Eyewear and functions as the Complete Rx Sport Vision Resource. Our dedication to research, engineering and technology places Liberty Sport on the cutting edge of Rx-able protective eyewear solutions for sports of all kinds. The development of the Switch product line in 2009 now provides a technology solution to a new market – NASA. With distribution through eye care professionals and leading optical chains worldwide, Liberty Sport is committed to promoting awareness for sports eye injury prevention and providing technologically advanced eyewear solutions. To view the full range of eyewear solutions, visit www.libertysport.com and follow us on social: Facebook: fb.com/LibertySport29; Twitter:@LibertySport29; Pinterest: Liberty Sport; Instagram: Liberty.Sport. ...
Filed in: Industry Info
HIPAA Compliance Part 2: How to Respond to Reviews

HIPAA Compliance Part 2: How to Respond to Reviews

In my last digital tip, I reviewed some of the legal considerations involved with responding to negative patient reviews in light of HIPAA compliance and as you can see, it’s clearly not a simple matter.  So, given these issues how should a practitioner respond to an unhappy client that feels the need to share his sentiments with potential new patients on the Internet? First and foremost, it is our professional opinion that negative reviews should be addressed.  An absence of a response could be interpreted as a lack of concern for patient satisfaction and more importantly, it passes up on a valuable opportunity to share your voice and show how patient happiness is important to you and your staff. A positive and caring response can offset the initial negative review and win back potential patients that might otherwise be turned off. Also, keep in mind that a negative review isn’t the end of the world. Research shows that potential customers trust businesses that have some negative reviews mixed in. When it comes to HIPAA compliance our approach is to err on the side of caution to avoid having to learn the nuances of the laws the hard way. We recommend that our clients keep responses general, avoiding acknowledgement that the person is an actual patient. Here are a couple of examples of responses that will both address the complaint but steer clear of any potential confidentiality claim: “We care about our patient’s satisfaction and encourage our patients to directly contact us with any issues they have, however due to our oath of confidentiality, we cannot respond directly to online reviews or disclose any information which may violate our patients’ privacy.” Or: “We’re always sorry to hear of any inconvenience faced by any of our patients or clients. We respect our patients’ privacy, so it’s our policy to deal directly with patient issues, by calling the patient involved and resolving their issues in person rather than responding on a public forum. We’re committed to providing outstanding service to our patients and would love the opportunity to show all patients a quality and caring eye care experience.” If you do choose to take this approach you can take the opportunity to show your concern for customer service and respond by educating the public about medical conditions and treatments, as long as confidential patient information is not revealed in the process. Clearly there is disagreement, even among the experts, as to what constitutes implied consent and when you can acknowledge that someone is a patient. At EyeCarePro, we like to play it safe and recommend a cautious approach to our clients, but it really is the decision of each practice to do what it feels most comfortable with. As I said before, getting more positive reviews is the best way to lessen the effect of negative ones. Need some help with your review strategy? We’re expert in that arena. Contact me atdaniel@eyecarepro.net or phone (412) 532-6542. ...
SAFILO GROUP RE-ENTERS ARGENTINA AND SIGNS A  PARTNERSHIP WITH OCSA

SAFILO GROUP RE-ENTERS ARGENTINA AND SIGNS A PARTNERSHIP WITH OCSA

Safilo Group, the fully integrated Italian Eyewear creator, manufacturer and worldwide distributor of quality and trust announces its return to the Argentina market. Signs a distribution agreement with OCSA SLR of Messrs. Cosentino, experienced commercial operators of tradition and high reputation. The return to Argentina represents for Safilo a further step in the development of the Latin America region, that was established as dedicated commercial Division in the context of its 2020 Strategic Plan. Leadership capability and strong relationships with customers were built in Brazil and Mexico, as solid foundation for sustainable growth in the whole region. Today, Safilo aims to bring to Argentinian consumers its important portfolio of prestigious global brands with eyewear products of industry leading quality, trendsetting design and world renowned craftsmanship dating back to 1878. Safilo offers more than 30 leading brands across five consumer segments; from highest end Atelier – with Elie Saab and Oxydo, leading Fashion/Luxury – with brands like Dior, Fendi, Jimmy Choo, Givenchy and Céline, as well as Boss, Max Mara, and Safilo, appealing Lifestyle – with Carrera, Marc Jacobs, Tommy Hilfiger and Kate Spade, Sports and Outdoor inspired with Smith, and the exciting and fast-growing Mass/Cool segment with namely Polaroid. “We are delighted to return to Argentina, offering Eyewear of trendsetting design, technical precision and high quality craftsmanship, catering to a market renowned for its appreciation of elegance and quality”, says Luisa Delgado, CEO of Safilo. “We plan to build up the business in Argentina gradually for the longer term, working in partnership with Messrs. Cosentino to develop sustainable relationships with the leading opticians and specialized retailers in the market”. “We are proud to have the opportunity to work with Safilo in the distribution of the brands of their portfolio in Argentina. Safilo is recognized worldwide for its quality, design and professionalism in distribution. It is an honor to be able to work with them for the long term development of the business in our country” says Álvaro Cosentino, Director of OCSA. In the coming few months and in time for the Argentinian summer, Safilo’s collections will start to be available in selected optical stores in both sun and vista models of different brands of international prestige. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million. ...
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WILEY X® SUPPORTS IMPORTANT CHILDRENS VISION AWARENESS CAMPAIGNS IN AUGUST

WILEY X® SUPPORTS IMPORTANT CHILDRENS VISION AWARENESS CAMPAIGNS IN AUGUST

As Back to School Nears, It’s More Important Than Ever to Focus on Eye Health and Safety, Including the Need to Protect All Kids, Not Just Those Who Wear Prescription Eyewear Across America, millions of children are getting ready for the new school year, so it’s no coincidence that two important campaigns choose August each year to shine a spotlight on the important topic of children’s vision.  And each year, premium protective sunglass manufacturer Wiley X® does its part to help spread the message and raise awareness for the important issues of children’s vision health and protection in a dangerous world. The College of Optometrists in Vision Development (COVD.org ), along with state and local governments, commemorate August as Children’s Vision and Learning Month.  The purpose of this annual campaign is to highlight the direct connection between vision and learning and educate parents about the need for regular vision exams.  Exams before every school year can help detect vision problems and allow for corrective measures that can greatly enhance a child’s learning experience.  “Studies show that more than 5 million children in America have vision problems that can affect their ability to learn,” said Wiley X Co-Owner Myles Freeman, Jr. “Regular testing and recognizing the signs of vision problems help lead to early detection — giving every child an equal opportunity to learn,” added Freeman. August is also Children’s Eye Health and Safety Month, a national campaign of Prevent Blindness America. According to the organization’s website (preventblindess.org), every 13 minutes an emergency room treats a sports-related eye injury.   Even more sobering is that about 43-percent of these injuries happen to boys and girls ages 14 and younger.  The good news is that 90-percent of these injuries can be prevented, through better understanding, safety practices and the use of proper eye protection.  Key to making this happen is raising awareness among parents that proper eye protection is something every child needs — not just those who wear prescription glasses. To meet this need, Wiley X recently introduced its Youth Force™ line of protective eyewear designed specifically for young athletes.  Each of the four Youth Force models — the WX Flash, WX Victory, WX Fierce and WX Gamer — is ASTM F803 rated for maximum vision protection while participating in sporting activities.  These styles are designed for specific age groups and can quickly change from spectacles to goggles with the simple push of a button.   Wiley X also utilizes bold colors and graphics for the Youth Force line, ensuring that kids will actually want to wear these glasses not only while playing and practicing their favorite sports, but all the time.  In addition, all Youth Force glasses are Rx-Ready using the company’s advanced DIGIFORCE™ digital lens technology, making them an ideal, no compromise solution for active boys and girls who wear corrective lenses. “The key to protecting our young athletes is getting them to wear proper eyewear whenever they need it, especially every time they take to the court or field,” said Freeman.  “By making our Youth Force line comfortable, cool-looking and versatile, we hope to get kids to wear their eye protection not just during sporting activities, but anytime they need vision correction,” added Freeman. To learn more about Wiley X’s Youth Force eyewear designed specifically to protect the vision of young boys and girls — visit www.wileyx.com.  Or contact Wiley X at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. ...
Filed in: Industry Info
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