Montblanc Rouge & Noir: limited edition eyewear

Montblanc Rouge & Noir: limited edition eyewear

Montblanc celebrates the 110th anniversary of its pioneering spirit with the “Heritage Rouge et Noir” collection, revisiting the legendary writing implement with the same refined craftsmanship that has characterised the Maison for generations. “Rouge et Noir” identifies the first series of “Fountain Pen” writing instruments introduced by Montblanc in 1909 and inspired by the renowned novel by Stendhal. The cap of the writing instrument features a sinuous snake, one of the oldest mythological figures and a favourite decorative motif of “Art Nouveau” artists at the time the Rouge & Noir collection was first introduced. It is from the restyling of the iconic writing instrument, from this combination of evoked passions, style and elegance, aspirations and desire for novelty and change that the “Rouge & Noir Limited Edition” eyewear draws its inspiration. All the details of this exclusive writing instrument are reflected in an aviator shape frame with double bridge that represents the highest expression of exquisite craftsmanship. The snake motif on the cap reappears in the gold plated metal reeded edge of the front, while the temple tips recall the shape of a snake’s head. The red and black chromatic combination of the writing implement appears again in the frame temples, reinterpreted in Mazzucchelli acetate exclusively for this special edition. Every frame is flawlessly finished by hand, numbered and dated “1906”, the year the Maison was established. The words “Limited Edition” feature on the temples, making each frame unique. Designed, produced and distributed by Marcolin, the frames will be sold worldwide starting October at select eyewear retailers and Montblanc boutiques. Montblanc Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear. With every innovation, Montblanc offers new functionalities and groundbreaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures. Reflecting its on-going mission to Inspire The World with fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc has set an international standard of cultural commitment, with the creation of wide-ranging initiatives to promote arts and culture in many forms, while paying tribute to the modern day patrons who support the advancement of the arts. ...
Filed in: Eyewear, Products
Announcing the Performance Vision Center Awards

Announcing the Performance Vision Center Awards

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing Vision through Education, Assessment, and Intervention.” “New research available in the last year has helped quantify the significant and positive impact that we have had in partnership with Independent Eye Care Professionals in preventing sports related eye injuries.” said Anthony DiChiara, Liberty Sport President and CEO. “We supported this timely idea to recognize and award a leading group of ECPs for their dedication to our shared mission. We remain particularly mindful that our mission to protect active children and adults from eye injury continues.” According to Prevent Blindness, the nation’s oldest eye health and safety organization, eye injuries have decreased by double digits over the past five years. Eye Care Professionals that regularly prescribe sport protective eyewear have had a major impact on this trend. Even with this dramatic improvement, the challenge remains as active youth and adults still suffer over 30,000 eye injuries each year as noted in the latest Sports Related Eye Injuries by Age stat sheet published by Prevent Blindness. Over 90% of these injuries are preventable through education, assessment, and intervention. Dr. Reichow, who has recently been appointed as the Liberty Sport Research and Education Associate, has spent his career focusing on sport vision and student-athletes. “The guiding sense to most of human performance is vision, and with that comes the responsibility for Eye Care Practitioners to first and foremost, identify and protect those at risk of eye injury. Secondly, we need to be aware of and educate our patients as to the long-term risks to ocular health, such as UV and Blue Light exposure. Providing superior optical technologies that address these safety and health concerns is paramount. Lastly, once we’ve protected our patients then we have the opportunity to positively influence their academic, occupational, leisure and sports/recreational activities with comprehensive assessment, diagnosis, remediation and enhancement products and services. It is only through adoption and integration of all these aspects that we provide our patients with the knowledge and tools to enable them to reach their true potential in the safest and healthiest manner possible,” said Dr. Reichow,. The Performance Vision Center Award serves to distinguish Independent Eye Care Professionals and their practices within their local area. To further support their mission, Liberty Sport has provided each Awardee an exclusive benefits package that includes tools and information as well as the best complete Rx solutions packages and pricing Liberty Sport has to offer. Additionally, each Awardee receives exclusive rights to use the Performance Vision Center Medallion graphic in promotion of their practice. “Eye injuries from sports can lead to severe vision loss and even blindness. The good news is that most eye injuries are preventable by using the proper eye protection,” said Hugh R. Parry, president and CEO of Prevent Blindness. “Prevent Blindness applauds the new Performance Vision Center Award program from Liberty Sport and appreciates the vital role that eye care professionals play in helping to protect the gift of sight.” About Liberty Sport, Inc. Founded in 1929, Liberty Sport is the leading manufacturer and distributor of Sport Protective, Performance Sunwear, Active Eyewear and functions as the Complete Rx Sport Vision Resource. Our dedication to research, engineering and technology places Liberty Sport on the cutting edge of Rx-able protective eyewear solutions for sports of all kinds. The development of the Switch product line in 2009 now provides a technology solution to a new market – NASA. With distribution through eye care professionals and leading optical chains worldwide, Liberty Sport is committed to promoting awareness for sports eye injury prevention and providing technologically advanced eyewear solutions. To view the full range of eyewear solutions, visit www.libertysport.com and follow us on social: Facebook: fb.com/LibertySport29; Twitter: @LibertySport29; Pinterest: Liberty Sport; Instagram: Liberty.Sport. Liberty Sport: Performance Eyewear Solutions –  Authentic since 1929. About Prevent Blindness Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, or to make a contribution to the sight-saving fund, call 1-800- 331-2020. Or, visit us on the Web at preventblindness.org or facebook.com/preventblindness.   ...
Filed in: Industry Info
Living Life Outside the Frame: Costa Introduces new Boundless Collection of Rimless Sunglasses Brand Also Unveils New Green Mirror Lens Available in Rimless Styles

Living Life Outside the Frame: Costa Introduces new Boundless Collection of Rimless Sunglasses Brand Also Unveils New Green Mirror Lens Available in Rimless Styles

For adventure lovers and experience seekers alike, the world knows no bounds. For these people, Costa introduces its new line of rimless sunglasses, the Boundless collection. Built for living life outside the limits, each of the eight rimless styles are incredibly lightweight, with a comfortable “forget-they’re-on” fit for all day wear. Costa’s Boundless line includes four new styles, West Bay, Seagrove, Gulf Shore and Oyster Bay, as well as four existing rimless options, Ballast, Cayan, Galveston and Rockport. Six of the eight rimless sunglasses (excluding Rockport and Cayan) will be available for the first time with a green mirror lens option, as well as gray, copper, and blue mirror, in Costa’s patented color enhancing polarized 580™ lenses. The brand’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness. Costa’s 580™ lenses, the clearest lenses on the planet, are available in all of the rimless styles in impact resistant, lightweight polycarbonate material. Each rimless style is also available in customized prescription lenses, handcrafted in Costa’s in-house optical lab. Costa’s new West Bay style, named for the long inlet alongside Galveston Island in Texas, is a medium sport aviator, blending a classic shape with performance features such as durable integral hinge technology and hypoallergenic rubberized nose pads and temple tips for superior fit. Frame color choices include shiny black and shiny tortoise. The Seagrove style offers a square-shaped rimless lens, accommodating a variety of face shapes with its large and relaxed fit. Also available in shiny black and tortoise frame choices, rubberized temple tips keep the sunglasses comfortably in place all day. Named after the iconic beachfront town along the Gulf Coast, Costa’s new Gulf Shore style features an extra-large rectangular-shaped lens shape, built from a nearly indestructible bio-based resin nylon material, which ensures the frames hold their shape even in extreme hot and cold weather. Bio-based resins reduce Costa’s manufacturing process emissions, and cuts the company’s overall carbon footprint significantly, a key part of the brand’s sustainability promise. Costa’s Oyster Bay style also offers a rectangular frame shape, in a medium fit, featuring rubberized nose pads and temple tips, sturdy integral hinge technology and bio-based resin frame construction. “Our Boundless collection of rimless sunglass styles feature a variety of shape and fit options, all being extremely lightweight and comfortable,” said John Sanchez, vice president of product development for Costa. “Combined with Costa’s superior 580 lens technology and new green mirror lens option, these sunglasses will easily take you from sunrise to sunset.” Costa’s rimless styles range in retail price from $159 to $189. The styles are available now at www.costadelmar.com, and at authorized participating Costa retail partners. About Costa™ As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can. For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses. ...
Filed in: Eyewear, Products
EXCLUSIVE OKO by OKO by MLC. INNOVATION NEW MATERIAL : WITH ‘MLC’ ANYTHING IS POSSIBLE

EXCLUSIVE OKO by OKO by MLC. INNOVATION NEW MATERIAL : WITH ‘MLC’ ANYTHING IS POSSIBLE

By combining the benefits of acetate and injection material, a new material has been born. OKO by OKO is proud to announce its exclusive partnership OKO by OKO by MLC (Multi Layer Co-injection) for its newly released MIX collection including models MIX12, MIX13 et MIX14 – totally unique. Indeed, the brand is the first and the only one to use this new material in the optical industry.   Ultra resisting, MLC is a plastic material which allows to integrate visual and touch-sensitive effects but still remaining ultra light – appearing like a hot-melted mask with a thickness of 2.8mm – then cut and worked. All layers being processed by Co-injection into one single operation. Multiple possibilities of … TEXTURE : Leather effects / METALLIC : Electro Plating effects / HD Colors : Graphic effects / CARBON FIBRE : Carbon Fibre Effects The base of the lens as well as the nose ripping are created by the mold – giving a natural curve of the material which gives an additional comfort for the person wearing it – and the bevel mounting allows a much easier cold shrink. The reasons to make the MLC a ‘must-have’ for OKO by OKO : Design Flexibility – to express personalities ; to get radical looks Multiple colors, effects and textures – to achieve HD multi-colors ; electro plating and metallic effects with textures Long-lasting graphics – « life-lasting » graphics are encapsulated Resistance to chemicals and stress cracking Very high flexural fatigue strength Highly durable, even at low temperatures Dimensional stability and dynamic strength   The first 3 models based on this collection MIX by MLC are MIX12 (woman frame with ultra thin stainless steel side pieces), MIX13 (mixed woman/man frame, rectangular shape with stainless steel side pieces) and MIX14 (mixed woman/man frame, rounder shape with stainless steel side pieces) each available in several colors and effects (leather effect, carbon fibre effect, graphic effects such as camouflage, seaweed, metallic). OKO by OKO – eyewear designer for all since 1999 – good design for good people.   ...
Filed in: Eyewear, Products
Celebrity Sightings: SUKI WATERHOUSE wearing FENDI IRIDIA sunglasses at the Venice Film Festival

Celebrity Sightings: SUKI WATERHOUSE wearing FENDI IRIDIA sunglasses at the Venice Film Festival

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Liberty Sports: TWO ESSENTIAL FRAMES TO MAKE YOUR PATIENTS UNSTOPPABLE: Z8 + F8

Liberty Sports: TWO ESSENTIAL FRAMES TO MAKE YOUR PATIENTS UNSTOPPABLE: Z8 + F8

Offer the complete youth vision solution from Liberty Sport with our newest Z8 Virtually Indestructible ophthalmic eyewear and F8 Sport Protective (ASTM F803) products Sport Shift and Helmet Spex.  A Z8 and an F8 frame together will make your patients unstoppable from the classroom to the field… The full release as well as lifestyle imagery of each product is attached for your use.  Both Z8 and Sport shift have a video available for you to preview these collections on our YouTube channel: Sport Shift Z8 ...
Filed in: Eyewear, Products
SAFILO GROUP UNVEILS NEW VISION EXPO WEST BOOTH CONCEPT FOCUSED ON BUSINESS BUILDING CAPABILITIES AND ANNOUNCES INVITATION-ONLY PRIVATE APPOINTMENTS IN THE VENETIAN SUITES TO VIEW LUXURY COLLECTIONS

SAFILO GROUP UNVEILS NEW VISION EXPO WEST BOOTH CONCEPT FOCUSED ON BUSINESS BUILDING CAPABILITIES AND ANNOUNCES INVITATION-ONLY PRIVATE APPOINTMENTS IN THE VENETIAN SUITES TO VIEW LUXURY COLLECTIONS

Safilo Group reveals a modern new booth configuration at Vision Expo West, as it did at Vision Expo East, aimed at underscoring Safilo’s role as a strategic business partner to the independent optician, taking a customer-centric approach focused on business development solutions and Safilo capabilities. Safilo will utilize the newly configured booth (#19065) to emphasize its leadership position in the industry, creating a sleek and upscale redesigned corporate environment spanning 4,800 square feet. The highly engaging and contemporary setting will reinforce the company’s newest innovations – from launch collections such as Havaianas which will be teased in anticipation of a January 2017 launch and other new product offerings such as the Polaroid optical collection – to new tools and service capabilities. With a reconfigured main entrance, visitors will be greeted at a new reception area by a giant LED screen with high-impact brand videos on loop. Upon further entry, an easy-to- navigate “walk-through” concept provides increased visibility to various Safilo brands and eyewear products on display to convey the company’s design savoir-fare. An important focus is a concept store called “A Winning Consumer Experience” which was first introduced inside the Vision Expo East booth. There, customers will enter into a staged retail environment to view a variety of Safilo’s newest in-store solutions to improve the overall consumer shopping experience. New high-impact window visuals highlighting the new Marc Jacobs mega brand and BOSS will guide one inside towards innovative digital tools, including Safilo Frame (a program that embeds updated branded content into a customer’s web site) and a virtual try-on program. Also on display will be a dedicated multi-brand section focused on the kids category, general fixturing systems, customized brand portfolios, suggested product assortments and category management solutions. “The company has an important mission to increase its retail presentation standards in all sales channels, with the optical channel being top priority,” says Henri Blomqvist, CEO of Safilo North America. “Customers will be offered a guided visit of the booth starting with the concept store in order to be able to directly experience how Safilo can support them through tools, services and products designed to boost their business,” added Blomqvist. “As we did very successfully at Vision Expo East, we’ve taken a completely new approach to this show with our new main booth configuration which is designed to help create impactful business opportunities for the independent optician,” said Blomqvist. “And, as we approach the end of our Gucci license, we are providing many interesting alternatives to replace that business with us.” To best service its VIP customers who specialize in luxury eyewear, Safilo is additionally hosting two penthouse suites from September 15 th – 17 th in the Venetian, doubling its space from last year to 2,600 square feet. The exclusive invitation-only environment will showcase the company’s luxury portfolio of brands in a private setting which include, Celine, Dior, Dior Homme, Fendi, Givenchy, Jimmy Choo, as well as new atelier brands Elie Saab and Oxydo, both launching in January 2017. “To build further exclusivity for our luxury brands and showcase them in the proper luxury environment, we are previewing 2017 launch collections of our atelier collections, Elie Saab and Oxydo, among our other luxury collections, to our top luxury customers in the penthouse of the Venetian where “white glove treatment” will be provided,” added Blomqvist. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million. ...
Filed in: Industry Info
Celebrity Sightings: JESSICA CHASTAIN

Celebrity Sightings: JESSICA CHASTAIN

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Celebrity Sightings: KIM KARDASHIAN

Celebrity Sightings: KIM KARDASHIAN

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Celebrity Sightings: LIV TYLER

Celebrity Sightings: LIV TYLER

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Celebrity Sightings: Dwayne Wade

Celebrity Sightings: Dwayne Wade

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Dior presents DiorUmbrage

Dior presents DiorUmbrage

THE DIOR WINTER 2016 FASHION SHOW PLAYS WITH THE MIX AND COMPILATION OF MATERIALS AND PATTERNS TO ETCH OUT THE CONTOURS OF A FEMININITY IN MOVEMENT, ECCENTRIC AND PLAYFUL. REVEALED ON THE SHOW, THE NEW DIORUMBRAGE SUNGLASSES TRANSCRIBE THE STYLES OF THE COLLECTION THANKS TO ITS NOVEL ROUND SHAPE MADE OF A JUXTAPOSITION OF HAVANA ACETATES. THE MIRRORED LENSES DEVELOPED EXCLUSIVELY FOR THE HOUSE REFLECT A BOLD AND GRAPHIC FOLIAGE PATTERN. THE THIN METAL TEMPLES ARE ADORNED WITH SOPHISTICATED DETAILS. THE COLOR PALETTE INCLUDES THE FOLLOWING MAGNETIC NUANCES: – FRAME IN DARK AND LIGHT HAVANA ACETATE, ROSE GOLD METAL TEMPLES, PINK FOLIAGE MIRRORED LENSES – FRAME IN TURQUOISE AND PINK HAVANA ACETATE, GOLD METAL TEMPLES, VIOLET FOLIAGE MIRRORED LENSES – FRAME IN BLUE AND TURQUOISE HAVANA ACETATE, SILVER METAL TEMPLES, GREEN FOLIAGE MIRRORED LENSES – FRAME IN BLUE AND LIGHT HAVANA ACETATE, ROSE GOLD METAL TEMPLES, BLUE LENSES – FRAME IN BLACK AND LIGHT HAVANA ACETATE, GUN METAL TEMPLES, GREY LENSES ...
Filed in: Eyewear, Products, Sunwear
Elegance Collection: Love Luxury

Elegance Collection: Love Luxury

  The Elegance Collection by Silhouette unites two essential elements, a perfect design and precious materials. With their 23-carat gold plating, these three new styles in the Elegance Collection embody pure luxury and individuality. ‘Starlight’, with its 50 hand-set Swarovski crystals, gives the wearer just the right amount of sparkle. This style is framed with crystal dust, creating a sea of minute glass pearls and an ultra-glamourous look. The precious Swarovski crystal pearls and a delicate temple design exude subtle sophistication with the ‘Caresse Pearl’. Held in place only through the tension of the temple, the pearl is suspended in the décor, unfolding a touch of unique magic. The exceptionally detailed yet minimalist ‘Mosaic’ collection gives the male eyeglass wearer a look of sleek elegance. With the belief that details define one’s overall look, the ‘Mosaic’ in intensive Diamond-like-Carbon Black, demonstrates exceptional style. Starlight Facts:  3 models for women with glamourous temple décor: 50 Swarovski crystals surrounded by minute glass pearls (crystal dust) 60 minutes of crystal décor hand-crafting per model  23-carat gold-plated titanium  Lens shapes: Model 6050: The sharp-edged lens shape highlights the angular design of the temple Model 6051: Counteractive contours create a soft dramatic effect Model 6052: The butterfly shape yields a soft and feminine effect  Available as of November 2016 at select optical shops Caresse Pearl Facts:  3 models for women  Delicate temple design The Swarovski crystal pearl is held in place with the tension of the titanium temple Model 6050: Hematite Pearl Model 6051: White Pearl Model 6052: Rose Pearl  The three harmonious lens shapes accentuate the curve of the feminine eyebrow  23-carat gold-plated titanium  Available as of November 2016 at select optical shops Mosaic Facts:  4 models for men  Minimalist temple design with a high level of detail in the décor  Laser-engraved matte facets on a sparkling temple are reminiscent of an elaborate mosaic  The collection highlight: Model 5468 with its use of Diamond-like-Carbon Black with a classic lens shape  23-carat gold-plated titanium  Available as of November 2016 at select optical shops Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world’s leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, mostly handcrafted, in an individualized design using only the best materials and state-of-the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no rims, screws or hinges. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics. ...
Filed in: Eyewear, Products
SAFILO ANNOUNCES THE NEW LICENSING AGREEMENT FOR THE MOSCHINO  AND LOVE MOSCHINO EYEWEAR COLLECTIONS

SAFILO ANNOUNCES THE NEW LICENSING AGREEMENT FOR THE MOSCHINO AND LOVE MOSCHINO EYEWEAR COLLECTIONS

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, announces a new licensing agreement for the design, manufacturing and worldwide distribution of the Moschino and Love Moschino collections of optical frames and sunglasses. The agreement will run for eight years starting from January 2018 until December 31, 2025, with an optional extension for a further eight years. “The many who love Moschino’s provocative surrealist wit will celebrate with us this new exciting entry in our brand portfolio. We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott’s vision. The subversive and pop spirit of the brand demands the highest levels of creative sensitivity, product knowledge and industry expertise, that have all been in our DNA since 1878,” comments Luisa Delgado, CEO of Safilo. “Moschino is an amazing inspiration for Eyewear stylistic design and product creation. It perfectly leverages our leading capability to translate distinctive brand equity into iconic design, and transform the most incredible sketches into detailed product construction and excellence of manufacturing. This is the foundation for the growth potential we see in this new Brand.” The Moschino and Love Moschino Eyewear collections will be distributed worldwide in quality optical stores, department stores and in all Moschino Boutiques. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China –Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. ...
Filed in: Eyewear, Products, Sunwear
HOYA Vision Care Expands New Media Optics Portfolio  with Launch of Three New Designs – iD Space, Screen and Zoom

HOYA Vision Care Expands New Media Optics Portfolio with Launch of Three New Designs – iD Space, Screen and Zoom

Ally of the Independent eye care professional, HOYA Vision Care, announced the expansion of their New Media Optics portfolio with the iD Space, Screen and Zoom. The three new free form lens designs using HOYA’s patented Integrated Double Surface Design (IDSD) bridges the gap between technology and experience. “The sooner we accept that the computer pair is the primary pair, the sooner independent practices can benefit from new lens technology and use it as a brand differentiator,” said Barney Dougher, President of HOYA Vision Care Americas. He continued, “The mission for our New Media Optics portfolio is to move independent practices from the computer pair as second pair mentality and to use iD Space, Screen and Zoom to maximize the comfort of their patients during the most stressful part of their day – work!” Our vision is optimized when our eyes work together, yet most practitioners observe the majority of prescriptions see a power difference between the right and left eyes. A key feature of the iD Space, Screen and Zoom designs is HOYA’s patented Binocular Hamonization TechnologyTM which performs individual calculations, ensuring the correction is appropriate at each point of the lens and exactly measured according to the needs of each eye. In today’s screen‐based society, both at work and home, many people even with mild cases of anisometropia can benefit from binocular harmonization due to so much near demand on their visual system. “What we’re really talking about is comfort,” said Dr. Thomas Gosling, owner of a private practice in Colorado and member of HOYA’s advisory panel, he continued, “I see patients all day who are suffering from the chronic, annoying effects of Digital Eye Strain. Their accommodative systems are working overtime. What I love about HOYA’s New Media Optics portfolio is how it completely covers my patients’ needs. Our kids, young adults and pre‐presbyopes benefit from Sync, we have Tact for progressive wearers, BluTech material, Sensity light reactive lenses and Recharge treatment to mitigate the effects of blue light. And now with iD Space, Screen and Zoom we can offer incredible customization for the individual’s working conditions. Now I have every tool to ensure my patients are comfortable.” Digital Eye Strain is the most common computer‐related repetitive strain injury, surpassing carpal tunnel syndrome and tendonitis. Vision and the accommodative system are under appreciated and accounted for in the ergonomics of most people’s work space leading to discomfort, disability and lower productivity. iD Space, Screen and Zoom have customizable fitting values to ensure each individual’s work space is part of the lens design. Official launch of iD Space, Screen and Zoom took place at Vision Expo West. Representatives will be able to offer demonstrations, more details and free fits. Contact your local HOYA Territory Sales Manager to schedule a New Media Optics lunch and learn today. About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. ...
Filed in: Industry Info
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