Eastern States Eyewear has announced the release of eight new optical styles in Diva Eyewear.
This release marks the reintroduction of acetate fronts back into the Diva Eyewear Collection – four of the eight styles offered in this release feature plastic fronts. Shapes range from more classic modified rectangles to fashionable deeper shapes with a retro slant. A variety of themes can be seen in the acetate colors including mottled, laminates, and translucent shades. Colors include burgundy with hints of violet, brown-leopard, purple-cognac, and a sand translucent plastic with hints of denim as well as some elegant classic shades such as pearl, charcoal, and gold.
Also defining Diva’s new models are the beautiful flowing temple and endpiece designs that the collection has become renowned for. As in the past each of these finely styled works of art are graced with an elegant selection of Austrian Swarovski Crystals in a variety of patterns, shapes, and sizes.
“We were excited about this release for even months before it came out,” explained ESE President Paul Shyer. “A goal of ours had been to diversify the collection because we always felt this would lead to exponential growth. If the early reception for this release is any indication, our goals have not only been realized, but exceeded.”
Diva has added to its Point of Purchase materials as well. Along with the new collection, Diva now offers a six piece countertop display and a ten piece locking display in addition to 2 countercards.