Kids Spoke, ClearVision Listened

ClearVision announces a substantial update to its kid’s collections, including Op Kids, Jessica McClintock Girls, IZOD Boys and Digit. Strategically evaluated to incorporate a wider variety of eye shapes and materials, the collections are designed to appeal today’s fashion savvy kid.

New Op Kids Eyewear For Summer 2012After months of researching and design edits, each brand was thoroughly evaluated to better meet the needs of today’s ever-evolving “kid-summer.”  By introducing a more modern palette of colors and carefully merchandising the collections to provide more variety, the design team at ClearVision has created collections that truly delivers on-trend, on-value product that will pop off your frame board.

New for 2012?  Once delicate and sweet, Jessica McClintock Girls has “grown-up.” New is a playful attitude and more colorful palette, including bright candy colors of juicy pinks and saturated blues and purples.  Sparkly pop icons of hearts, butterflies and flowers, as well as glitter and crystal accents, reflect trends in girls’ clothing, while adding dimension to the collection.

IZOD introduces trendy, teen inspired designs that bring variety and fashion to the all-American IZOD boy.  New temple shapes and heights are explored, while memory metal bridges and rubberized temples add durability and comfort.  A conservative color palette of Black Laminate, Green Horn, Tortoise, Brown, Chrome and Ink maintains the brand’s classic roots.Jessica McClintock Girls Has “Grown-Up” For Summer 2012

Op Kids nods to today’s fashion trends with exciting retro eye shapes, including the debut of a modern girl’s Wayfarer. The new additions are more “grown-up” and are available in a colorful, but muted color palette that enhances the depth of each high-styled design.

Digit continues to provide fashion at a value with modern, trendy looks at a great price for kids with their own individual sense of style.  Digit’s “grown-up” eye shapes eyewear shapes are offered in bright colors, including blues and violets, and feature youthful, “cartoony” patterns that still let kids be kids.

In-store merchandising is available for each collection. Contact a ClearVision Sales Consultant to see the newest collections or to make an appointment at 1.800.645.3733.   For more information, please visit www.cvoptical.com or www.facebook.com/clearvisionoptical

 

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