REM Eyewear is delighted to introduce the newest member of our Brand team, Julia Ritchie, Brand Manager for Converse Eyewear. With her finger on the pulse of the edgy target Converse customer, coupled with results driven marketing experience, Ritchie is a valuable asset to the diverse and dynamic REM Eyewear team.
Ritchie was formerly part of the marketing and event coordination team for Niche Media’s Aspen Peak and Philadelphia Style magazines, equipping her with crucial consumer outreach techniques, and brand immersion and promotion. Ritchie’s leadership skills were subsequently honed at the Ocean Program for Environment California, where she led a team in Sacramento that passed 18 local ordinances to reduce plastic pollution from the City of San Jose to Los Angeles County. Ritchie graduated from the University of Pennsylvania with a Bachelor’s of Arts in Philosophy, Political Science, and Economics with a concentration in Globalization.
“I am delighted to have the opportunity to join the REM family and advance the iconic Converse brand. I look forward to nurturing the longstanding history between REM and Converse and enhancing our comprehensive marketing program,” says Ritchie.
“It’s critical that our team is built from individuals with enthusiasm, expertise, and a personal connection to each unique brand. Julia has exactly those qualities, complemented by a positive attitude and innovative ideas,” adds Gilda Mehraban, Director of Brands.
About REM Eyewear
Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the UK. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.