Lucky Brand Celebrates California

Famous for its sun-soaked beaches, California is the birth place of Lucky Brand Jeans, and the inspiration behind the hottest new sunglasses this summer. In the Sunshine State, you’re not fully dressed unless you’ve got the perfect pair of shades, so Lucky Brand Sunglasses incorporate prints from Lucky’s collection for a head-to-toe look. Whether you’re lounging at a sidewalk café or island hopping, pack a pair of these stellar sunnies, along with your Lucky Brand jeans, for quintessential California style.

Lucky Brand Spring 2012: Resort & OceanaFor the Ladies

Designed with a touch of oversized glamour, Sun Kiss features a hand-crafted batik pattern on the temples in purple. Hide behind these 60’s inspired rectangular shades aptly named Resort and transport yourself from the backyard to Bali! Oceana blends in with the colorful beach side umbrellas and patchwork of towels on a sizzling July day with vibrant stripes.

For the guys

The vintage-inspired Local has soulful style that captures the spirit of laid-back island cool, while the Capitola is a classic aviator that’s a must have for every man. The Beach Bum may have a relaxed shape but it’s rich with style. Check out the contrasting yellow crystal and tortoise combination or the indigo blue with denim patterned temples, or just chill out in classic black.Lucky Brand Spring 2012: Beach Bum & Capitola

About REM Eyewear

Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and Barcelona. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos and renowned luggage brand Tumi. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.

About Lucky Brand

Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990, quickly earning the title of “America’s favorite.” The brand also produces apparel, shoes, accessories and jewelry for men and women that are sold at 209 retail stores within the U.S., high-end department and specialty stores select stores in Canada, and online at luckybrand.com.

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