SPY® Rises In The East

SPY Inc. (OTCBB: XSPY) today announced the East Coast debut of its newest ophthalmic collection at Vision Expo East in New York, March 23, 2012, through March 25, 2012, at the Javits Center, booth No. 1475. The Southern California–based eyewear brand added 14 new styles to its Rx line for Spring 2012, inspired by the brand’s active lifestyle heritage, penchant for Spy At Vision Expo East 2012timeless style and modern materials and construction, and its disregard for the usual.

“The newest additions to the 2012 SPY Rx collection reflect the fusion of our bi-coastal influences,” says Jim Sepanek, SPY vice president of Optical.  “Vision Expo is the perfect opportunity for us to bring our unique viewpoint to an expanded optical market in the east.  We combined clean, modern fronts with temples that evoke an attitude that is distinctly SPY—fun and irreverent, born in the beaches, mountains and dirt tracks of So Cal.  Rich acetate structures have been fashioned into very wearable shapes that utilize classic styling elements to provide a fresh, bold look.”

Interested parties may make appointments to be among the first to see the newest additions to the SPY Rx collection in New York by contacting Sepanek at jsepanek@spyoptic.com.

ABOUT SPY: SPY is a unique collaboration of extraordinary athletes, designers, and creative people connected by a common obsession with action sports, music, technology, style, the world around us, and the facilitation of world-class performance and unbridled fun. We make incredible products that go on people’s faces, allowing them to see clearer, look cooler, perform better and be more comfortable while doing the things that make them feel most alive. Simply stated, SPY makes function-forward facewear for fast fashion freaks who give a funk about what they wear.

Premium sunglasses, Rx glasses, snow and moto goggles… Candy colors, new stuff, old stuff – It’s all going to get your head spinning, your mouth watering, and your eyes seeing the world with a whole new reality. Just roll with it, it’s much easier that way.

For more information about SPY Rx, log-on at http://www.spyoptic.com/rx-sunglasses/l/402_viewall. For more information about the SPY brand, interested parties may go to www.spyoptic.com.

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