Modo launches a radically new in-store and window point-of-purchase program. The comprehensive package features a broad and creative set of materials, from classic in-store staples, such as logo plaques and counter cards, to more innovative options, like image cubes and non-traditionally conceived displays. The imagery is taken from the latest Modo image campaign, illustrating the root of inspiration behind Modo design and our philosophy of “Eyewear for the Individual”.
The POP kit, which is made available to all Modo retailers starting from February 20th, comes in 2 versions. Both versions are a creative opportunity to decorate a window display or countertop area. All pieces have graphics on front & back, in order for customers to be able to view the Modo imagery from both inside and outside the store.
Version 1 includes a great countertop display which holds 5 pieces of eyewear (sun or optical). The interior structure is made of strong corrugated cardboard and then wrapped in a gloss cardstock. The display features the Modo logo and corresponding campaign images on both front and back. A mesh poster is made of a woven polyester material so that when hung in a window, the retail store gets plenty of sun light. The transparency also allows for the consumer to view the images from both inside and outside the store. The poster comes with a transparent hanging string that ties to the grommets in the top corners. The assortment also contains a cube made of gloss cardstock, capturing the spirit of the brand with the Modo campaign images displayed on each side. The cube can be used as decoration or a one-frame display. A white acrylic logo plaque completes this unique set of point-of purchase materials.
Version 2 comes with a beautiful vinyl poster branded with 2 different Modo campaign images on front and back, so that they can be rotated and keep a fresh look in the window. A beautiful counter top display made of cardboard material can hold 1 frame with temples open or 2 frames with temples closed. Both the front and back feature the Modo logo and a different campaign image on each side. Same as POP kit version 1, version 2 also includes a logo plaque and the display cube. A set of 4-pcs Counter cards featuring the Modo image campaign can be ordered separately.
Modo believes that simplicity is the highest form of sophistication which was the inspiration behind the POP concept. Both kits come pre-assembled so they can be used immediately and they are designed to make store display simple and easy for the retailers. Each kit provides all you need to build a visual story that illustrates Modo’s dedication to innovative design and effortless style.