Smart styles for Summer- Lucky You!

Los Angeles- July 26, 2011Lucky Brand is back with three high-spirited eyewear styles for summer. Just like your favorite pair of Lucky Brand jeans, you’ll want to slip into these comfortable and flattering shapes everyday, and never take them off!

Each RXable optical frame carries Lucky Brand’s famous “Lucky You” on the inner temple and the beloved signature clover icon on the temple tip. Summer has never looked better than through these new Lucky Brand optical frames.

Lucky ladies will love the Taylor, in vibrant triple layered acetate; it’s a sassy hybrid of cat-eye and rectangle that looks good on all the gals.Lucky Brand Style: Taylor

The guys get hit with a one-two punch of style in Lucky Brand’s latest eyewear additions. The Cruiser is nothing but smooth lines, with a wave of tonal metal on the temple, set off by a bold contrasting streak through the acetate. A combination frame with killer classic style, Spectator is crafted from rich acetate with vintage-inspired diamond shapes on the end-piece, and coining detail on the temples.Lucky Brand Style: Cruiser

About REM Eyewear

Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and Barcelona. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.

About Lucky Brand

Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990, quickly earning the title of “America’s favorite.” The brand also produces apparel, shoes, accessories and jewelry for men and women that are sold at 209 retail stores within the U.S., high-end department and specialty stores select stores in Canada, and online at

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