Modo Releases New Eco Styles

New York, July 12, 2011 – Eco (Earth Conscious Optics) by Modo is pleased to add 11 new optical Eco (Earth Conscious Optics) by Modo Style: 1096styles with an emphasis on sustainability, uniqueness and personality. This season’s strong and recognizable styles are predominantly dedicated to women.

The optical collection consists of 7 women’s and 4 men’s frames. The outcome is a balanced combination of classic shapes with distinctive temple detailing and retro-inspired shapes in form of cate-eye or thick plastics. The women’s styles show individual expressiveness with unexpected details such as abstract metal cut outs on style 1096, remarkable two-colored tones on front and temple in style 1097 Eco (Earth Conscious Optics) by Modo Style: 1097and beautifully shaped front & temples as seen on 1098 – shapes that are unusual, yet easy to wear. Colors range from the more classical browns, tortoises and blacks, to the more dynamic crystal pink, lavender and satin aqua.

The men’s styles include both semi-rim classic and full-rim square retro frames as in models 1093, 1100, 1101 and 1102. The color focus in the acetate frame is matte black, tort and olive, while the metal frames features masculine colors such as matte black, matte navy, matte brown and matte gun.

All styles reflect the many features of Eco. The collection carries an UL Environment Validation certifying Eco (Earth Conscious Optics) by Modo Style: 1098that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world.  The box also includes an easy to use mail-in recycling kit.

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