LONGARONE, Italy—Marcolin Group (MCL-IT) and Diesel Group have announced they have reached a preliminary agreement for a future five-year licensing contract for the production and worldwide distribution of Diesel sunglasses and ophthalmic frames.
Marcolin and Diesel Group said they will continue contract negotiations and the agreement is expected to be finalized by Oct. 31, 2010.
“We are excited to have the opportunity to grab new challenges and have the chance to make use of our design’s expertise with Diesel, a brand leader in a segment where dynamism, innovation and continuity are key successful elements,” said Maurizio Marcolin, style and licensing officer for Marcolin Group.
Renzo Rosso, president of Diesel Group, added, “I have already been working with Marcolin for DSquared2 and I am personally impressed by their capability to understand the universe of a brand and turn it into top quality, high design content products. Diesel is one of the few true lifestyle brands in the world and with our passion, energy and innovation capability we can build together a successful positioning, providing the brand the value and role it deserves.”