Converse Kids Eyewear Kick-Off Back To School

NORTH ANDOVER, Mass. (May 2, 2011) – Today, Converse Inc. releases the latest collection of Converse Kids eyewear featuring all-new styles and detailed etched designs on the temples. Kids from ages 5 to 15 and petites too, can rock these new styles with feisty names like Discover, Let Me Try, Wait For Me, Tell Me, Explore, Let’s Go, and Pick Me.

Converse Kids are going back to school, whether it is elementary or high school; these frames have colorful details and laid back style that will set them apart from their peers. Animal stripes, hounds tooth, tire tread or a cavalcade of stars adorn the temples for a cool surprise of graphic design. Spring hinges, found on all Converse kid’s frames, function to provide essential comfort and strong flexibility.Converse Kids Eyewear 5_11

Check out the highlights!

For girls, the Pick Me is a super subtle cat eye and comes in triple layer acetate that’s etched in a zebra stripe pattern to reveal bright color beneath. Lets Go also has layers of eye catching color, with a ribbon of hounds tooth wrapped around the temple.

Favorites for the guys are the combination metal front and acetate temple Let Me Try, offered in boyish blue with sneaker tread on the temple, and the reverse combination Tell Me, with stamped oversized tread texture for an entirely different look on matte metal.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the

Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe.  Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel.  Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S.  For more information, visit Converse on the web at www.converse.com.

About REM Eyewear

Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the UK. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.

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