Rudy Project Launches New Polarized Lens Line – Polar 3FX HDR

Rudy Project

Rudy Project is proud to announce our brand new polarized performance lens line, the new Polar 3FX HDR (high dynamic range) lens line. The new lenses are the result of intensive research and athlete feedback – the lens technology protects wearer’s eyes from harmful UV rays and eliminates glare by selectively filtering non-harmful wavelengths through the lenses for enhance color and visual acuity.

A new coating on the lens is also designed to make the lenses more smudge-resistant and immune to UV degradation. The lenses are ideal for road and snow sports, and for anyone experiencing prolonged UV exposure.

The release is attached with more information, as is a jpg showing the visual difference with and without the lenses, and a photo of our Fotonyk frames with the new Polar 3FX HDR lenses in Multilaser Green. You can also read more about it on our blog here:

If you’d like to check out the Polar 3FX lenses, and compare them to either our old Polar 3FX line, or our RP Optics line, shoot me an email.  Available models with Polar 3FX HDR lenses are the new Sintryx (more info here), the classic Rydon, and the customizable Fotonyk, as well as select casual frames.

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