Safilo Group expands its commitment in North America



Safilo Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, about to celebrate 140 years of industry leading craftsmanship tradition dating back to 1878, celebrates the official opening of its new Safilo North American Headquarters,
replacing the historical Parsippany, N.J. location.

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The new office will work as one team with the closely located New York Fifth Avenue Global Design Studio and Showroom. Safilo has been present in the U.S. since 1962, and has today four other U.S. locations – its recently established Pacific Design Studio in Portland, Oregon, also housing Smith’s Global Brand Management, a Manufacturing site in Salt Lake City, Utah for goggles and Rx-Lab, a Distribution Center in Denver, Colorado for North America, and Safilo’s Miami, Florida, showroom and Latin America office. Additionally, Safilo’s Canadian commercial organization is based in Montreal.

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“This inauguration marks a milestone in Safilo’s 55 year U.S. history of eyewear product and design leadership through enduring successful partnerships with Eye Care Professionals and retail partners,” says Luisa Delgado, CEO of SAFILO Group. “In the context of today’s industry changes, Safilo is taking the leadership role of the Independent Alternative Partner of Trust, who stands for Freedom of Choice, Transparency of Terms and Supply Chain, Quality of Distribution and Customer Care, powered by Innovation. We thank our partners for the positive engagement in our renewed commercial proposition and terms, and will proceed with our combination of innovative brand, communication and omnichannel offerings, while continuing to invest in our talent and capabilities in the USA, including the recently established global Sales Delivery department devoted to the U.S.”
During the event, Safilo will showcase its newest projects and tell the story of its unique heritage and eyewear craftsmanship history via video walls: Polaroid’s new 80th anniversary collection; the new collections of SAFILO, rag & bone, Moschino, recently previewed exclusively by Madonna on The Tonight Show with Jimmy Fallon, and Love Moschino; a live demo of the newly launched Smith Lowdown Focus, the very first brainwave sensing smart glasses built on the SafiloX eyewear platform; Safilo’s collaboration with Harper’s Bazaar “First in Fashion – First in Eyewear” 150th anniversary celebratory capsule collection; and the futuristic Parsons School eyewear designed by the young talents who won the contest mentored by
Safilo’s NYC Global Design Studio.
The momentous event will draw over 200 guests, with Safilo employees and its Board of Directors hosting key customers, including Eye Care Professionals, Buying groups and Alliances, Department Stores and Chains, Safilo’s American License Partners, esteemed members of The Vision Council Industry Association, Trade Press, Industry stakeholders, and guests from the Special Olympics, a Safilo partner since 2003, and
the Italian Trade Commission. Safilo is honored to welcome as special guest Mr. Francesco Genuardi, Italy’s Consul General in New York.
About Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net
revenues for Euro 1,253 million.

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