Kate Young for Tura Sun: The Expanded View

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Innovating, researching, exploring, and expanding; each maintains a crucial role in the design process. But, when applied in harmony, these pillars lay an ideal foundation on which a brand can grow successfully. When expanding the Kate Young for Tura Optical Collection, Tura noticed that the transition to modern styles was well received; it was part of Tura’s research stage. Historically, the Kate Young for Tura collection has featured a
plethora of strong editorial pieces worn by Kate’s celebrity clientele. But Tura never discards the importance of balancing what works with what is innovative. In expanding the Kate Young for Tura sun collection, we harness this ideology to capitalize on the success of the brand. The expansion collection features many similar design details that make the Kate Young for Tura collection characteristically “Kate”. But we’ve now developed a Kate Young for Tura sun collection at a more affordable price point with a wider scope of wearabilty.

K701_SIL

In this new collection, Tura is moving towards capturing the woman who want to look and feel young. She confidently knows exactly how she wants to look and style herself. In previous years, Tura has captured the sophisticated woman who appreciates high quality. But with generational turnover, it’s now Tura’s priority to let the ascending generation know just how relevant our designs continue to be. In the new Kate Young for Tura Sun collection, design details include sculptural high-polished metal accents, and sleek sophisticated forms. Expect an emphasis on wearable vintage shapes: retro aviators, cat-eyes, and retro rounds. You can also expect the color palette to run true to the Kate Young for Tura identity: neutral chic. Our goal
with this new collection is crystal clear: broaden the Kate Young for Tura sun collection to be affordable, wearable, and most importantly to reflect Kate Young’s sophisticated taste; because all women deserve to feel this glamorous.

Model K700 – This sleek classic semi-rimless aviator is quintessential Kate Young featuring
vintage metal ribbing detail on the temples and spring hinges for optimal comfort.
Colors: Gold (GLD), Silver (SIL)
Size: 5715-140

Model K701 – This round metal style featuring two-tone plating and a sculptural construction is
all things Kate. It earns vintage appeal through the shape and through the application of retro
pin dots.
Colors: Rose Gold (RGD), Silver (SIL)
Size: 5020-135

Model K706 – A piece to be featured in our new lookbook, this vintage cat-eye shape with sleek
high polished metal temples is both classic and glamorous.
Colors: Black (BLK), Brown (BRN)
Size: 5415-135

Model K707 – This vintage round shape garners interest from uniquely carved acetate, which
creates distinctive depths, but we’ve also added a subtle metal end cap to give a dash of
sophistication.
Colors: Bone (BON), Tortoise (TOR)
Size: 5121-135

About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Kate Young for Tura, Ted Baker, L.A.M.B. gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.

About Kate Young for Tura:
As a leading stylist for top fashion publications, acclaimed designers and many of the most fashionable stars in Hollywood, Kate Young is renowned for not only defining what’s now, but also predicting what’s next.  It only makes sense that Kate Young turned to Tura, the originator of eyewear as a fashion accessory, to help translate her visionary styling into optical fashion. Drawing over 75 years of innovation, Tura was the ideal partner to help translate Kate’s breakthrough styling into head-turning optical fashion.  It was Tura, after all, that gave birth to the idea of the eyewear wardrobe as a fashion necessity. The Kate Young for Tura collection is the next evolution of Tura’s fashion legacy.

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