MODERN OPTICAL INTERNATIONAL Adds Eight New Styles to GB+, an Extended-Size Women’s Collection

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Value eyewear and managed care leader Modern Optical International announces eight new styles to GB+, its recently launched women’s collection with extended eye sizes and temple lengths. These new releases double the collection to sixteen styles. Utilizing ultra-feminine contours, eye sizes range from 55 to 59mm, and temples measure up to 150mm. Each style tastefully combines contemporary color palettes and silhouettes with quality materials and distinctive design details. Value-priced for today’s consumer, GB+ is destined to become an essential eyewear collection for ECPs everywhere.
Ken Weissman, President and CEO of Modern Optical International, states, “GB+ is proving to be a market maker. Since January when we launched GB+, the reaction from ECPs has been truly remarkable. Style means nothing without a proper fit. With GB+ they can now offer eyewear that’s both chic and sized right for diverse market segments. The affordable price point makes this collection even more advantageous.”
Modern Optical doubles its GB+ Collection with these 8 new releases:
Amazing – Features: stainless steel, handmade zyl temples, metal trim, multifaceted gemstones, silicone pads, spring hinges. Colors: matte black, matte emerald, matte plum
Beautiful – Features: stainless steel, handmade zyl temples, silicone pads, spring hinges. Colors: matte black/gold, matte brown/gold, matte lilac/gold
Dynamic – Features: TR90, stainless steel temples, metal trim, spring hinges. Colors: black matte/blue, black matte/gold, black matte/purple
Emphasis – Features: stainless steel, handmade zyl temples, multi-faceted gemstones, metal trim, silicone pads. Colors: matte black/gold, matte mink/gold/pearl, matte navy/silver.
Flawless – Features: handmade zyl, metal trim, spring hinges. Colors: black/tortoise, navy, teal
Hypnotic – Features: stainless steel, handmade zyl temples, silicone pads, spring hinges. Colors: matte black/gunmetal, matte brown/gold, matte plum/silver
Princess – Features: nylon semi-rimless, stainless steel, silicone pads. Colors: matte brown/black, matte navy/black, matte wine/black
Significant – Features: stainless steel, handmade zyl temples, multi-faceted gemstones and baguettes, snap-in silicone pads, spring hinges. Colors: black, burgundy, gold/blonde.
All GB+ frames are covered by a two-year warranty. Merchandising materials include counter cards, large-format imagery as well as six-place vertical display units. In addition, premium clamshell cases wrapped in leather-like material are available with qualifying purchases.
About Modern Optical International
Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for adults, teens, and children, Modern is the industry leader in value eyewear and managed care. With 16 unique collections representing over 900 styles, Modern Optical frames are ideal for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit www.modernoptical.com or call 800.323.2409 for more information.

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