Carrera: INSPIRED BY JARED LETO EYEWEAR COLLECTION

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Carrera, the worldwide lifestyle and sports eyewear Brand, is pleased to unveil the INSPIRED BY JARED LETO COLLECTION, especially designed for the Academy Award Winning actor and Thirty Seconds to Mars front man, Jared Leto, the star of the 2017 Carrera campaign.

Recognized internationally as one of the world’s most unconventional talents, Jared Leto has inspired an exclusive two-piece unisex collection that fully embodies the uniqueness of his persona and the nostalgia that ties Jared Leto to Carrera’s history, merging it with the pioneer design language and outstanding quality for which the brand stands, since 1956.

The collection features two legendary and statement shapes, one sun and one optical model, that convey the same attention for forward-looking design and craftsmanship that Jared Leto recognizes in the DNA of the Brand: “I’ve always appreciated beautiful craftsmanship and timeless design. Match that with functionality and technology and you have something very special,” says Leto. “I think all of that is reflected in Carrera. A classic and iconic brand.”

Incorporating Sixties retro aesthetics with a contemporary and innovative edge, the new sunglasses and optical frames are dedicated to those that proudly approach life standing out of the crowd. The result is an extraordinary combination of unexpected details and materials, crafted with unparalleled manufacturing skills and best quality sun lenses.

The Fall Winter international advertising campaign, lensed by iconic photographer Terry Richardson, will debut worldwide starting September 2017. Simultaneously, the Inspired by Jared Leto eyewear collection will hit stores.

ABOUT CARRERA

Carrera is a worldwide, lifestyle and sports eyewear brand, dedicated to the unconventional and independent minds. Fearless enough to go their own way. Brave enough to make it happen. Since the inception of the brand in 1956 its founder, Wilhelm Anger, decided to name his sport goggles company after the longest and most dangerous race in the world, the Carrera Panamericana.

Carrera have always believed that passion is the fuel that drives people and that passion has been deeply rooted in the brand.

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