Polaroid: Polaroid Presents The New Sunglasses With Polarized Cosmetic Lenses


A hit during the 1980s – a decade characterized by a pop aesthetic and flashy colors – cosmetic lenses are now back with a bang! And, with it, comes the latest sunglass trend: glasses with lively sorbet-colored lenses.

While cosmetic lenses previously offered no eye protection whatsoever, today, POLAROID EYEWEAR reinterprets this ‘80s phenomenon with a new collection that combines pop colors with 100% UV protection, thanks to the brand’s polarized lenses, offering wearers a true “instant experience”.

Polaroid Cosmetics_groupage 3_low_vert

Lightweight metal frames and polarized cosmetic lenses in pastel hues define the season’s coolest styles.

The new collection includes two sunglasses: a feminine, 1970s-inspired oversize rounded model (PLD 2053/S), and a unisex style with a smaller, rounded silhouette (PLD 4052/S).

Both models come with an array of semi-transparent polarized lenses in pastel hues of yellow, pink, green and blue.

Affordable design, innovation and functionality are the keywords for Polaroid’s concept: design-led eyewear for everyone at unbeatable value for the price that offers glare-free perception of colors and light, for unique visual satisfaction.

All Polaroid sunglasses come with UltraSight™ lenses, for a perfect, distortion-free vision, enhanced contrast, and reduction of eye fatigue.


Polaroid Eyewear is a worldwide leader in eye-care and a pioneering international eyewear brand that owes its name to the invention

that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has

strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses,

Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand

joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

The POLAROID eyewear collection is produced and distributed by the Safilo Group.

© 2017 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.