MODERN OPTICAL INTERNATIONAL Announces 8 New Styles to URock Collection


Modern Optical International expands its URock Collection with eight new styles. Geared for male millennials and young-at- heart baby boomers, URock offers minimalist designs that balance cool with edge. A masculine color palette along with textured patterns, metal accents and matte finishes invite broad appeal. Quality materials such as handmade zyl, TR90, and spring hinges support their active lifestyles. URock also represents a great choice for computer glasses because its affordable price point helps offset the high cost of lenses. For all these reasons, ECPs can rely on URock to help keep this demographic off line and in their optical shops when shopping for new eyewear.

Modern Optical expands its URock Collection with these 8 new releases for SS2017.

 Dude – Features: handmade zyl, stainless steel temples, spring hinges. Colors: black matte, grey matte, tortoise matte

 Extreme – Features: handmade zyl, textured temples, colored accents, spring hinges. Colors: black/grey matte, grey/blue matte, navy/red matte

 Freestyle – TR90, stainless steel, metal trim. Colors: black, navy, tortoise/brown

 Mojo – TR90 memory plastic, handmade zyl, metal trim. Colors: black/blue, navy, tortoise/navy

 Pumped – Features: stainless steel, silicone pads. Colors: matte black, matte gunmetal, matte navy

 Rocker – Features: stainless steel, silicone pads, spring hinges. Colors: black, brown, gunmetal

 Sessions – Features: handmade zyl, metal trim, TR90, woodgrain pattern temples, spring hinges. Colors: black matte/denim, black matte/slate, black matte/walnut

 Unplugged – Features: handmade zyl, TR90 memory plastic temples. Colors: black/grey, black/red, navy/sky blue.

All URock frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, all frames include branded premium clamshell cases wrapped in leather-like material with qualifying purchases.

Hi and lo-res images of these eight new releases and two model shots may be accessed in this Dropbox link:

About Modern Optical International

Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more. Please visit or call 800.323.2409 for more information.

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