SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC COLLECTION FOR WOMEN

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NEW SAFILO_GROUP 2005

Safilo announces the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo owned brand for decades. The Spring/Summer 2017 collection incorporates 14 ophthalmic styles, targeted to females ages 40 and up, who are looking for timeless frames that are both fashionable and functional.

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Designed in the U.S. and Made in Italy of the finest craftsmanship, the Emozioni collection has always been favored by opticians and patients alike for its chic colors, smart prints, exuberant patterns and attractive temple designs. Well suited for a broad female customer base, the sophisticated collection can best be described as feminine and modern but not too trendy with a strong attention to detail, comfort and functional design. All styles feature the latest evolution of Safilo Elasta spring hinges.

Frames will be offered in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples.

“We are very excited to reintroduce the Emozioni women’s ophthalmic collection at our customers’ request as it’s a brand that has been historically important to Safilo, in the U.S. and Canada, for many years. These attractive frames for women are designed in our North American headquarters, in New Jersey, and made in Italy for the best possible combination of design, quality and fit – with the added benefit of durability from an Safilo Elasta spring hinge, one of Safilo’s greatest inventions,” says Henri Blomqvist, CEO of Safilo North America.

 

MARKETING MATERIALS:

Seasonal displays and other POP materials such as counter cards, banners and displays will be offered. *Retail pricing is at the sole discretion of the retailer

About Safilo Group

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world.

Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.

Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,253 million.

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