SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the appointment of Lori Carter to the strategic role of Director of Professional Relations for the U.S., a newly created position.

Lori Carter

The appointment is aimed at strengthening Safilo’s relationships with its stakeholders, namely customers and trade associations. It represents a further milestone in Safilo’s commitment to the success of the ECP’s in a changing market environment. Safilo’s investment will support ECP’s with breadth of expertise and dedication in developing business strategies for sustainable dispensary management.

The creation of this role is part of a broader evolution of Safilo that is transforming its USA organization into a customer centric structure. With a more agile and less hierarchically driven set up, Safilo USA will be able to capture customer needs more immediately and develop faster and more flexible solutions.

“Lori’s longstanding expertise in the eyewear industry and within Safilo leads her naturally to this role. Her energy, empathy and commitment are what is needed to make Safilo’s unique voice even more relevant in the industry with a broader and more in-depth reach,” says Henri Blomqvist, CEO of Safilo North America. “We are committed to become for the ECP’s the independent alternative partner, who wishes to work on a basis of trust, transparency and choice as the basis for lasting mutual success”.

This appointment illustrates Safilo’s global philosophy of nurturing and growing talents and building key competencies from within, so as to bring to life company’s values as a competitive edge.

Lori started in the optical industry in 1986 as a key account representative for a small Connecticut company, and has been a regional sales manager with Safilo since 2003. She was promoted to regional sales director inbAugust 2015.

Lori is based in Minneapolis and was named one of Vision Monday’s 2015 Most Influential Women in Optical, Mentors category, a category recognized for team building and talent development skills.

About Safilo Group

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.

Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,252 million.

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