SeikoVision Launches Sensity-Light Reactive Lenses and Distortion-Free Optics


Luxury eyeglass lens producer SeikoVision announced today, through a partnership with HOYA Vision Care, the launch of two new products: Sensity, a new brand of light-reactive lenses and HOYA DF, distortion-free optics.

“The only way for independent practices to overcome commoditization and price erosion is for HOYA to provide them with new technology that is not available anyplace else,” said Barney Dougher, President of HOYA Vision Care, North America. “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.”

The first product, Sensity lenses, feature StablightTM Technology, which ensure consistent performance in varying climates and temperatures. The lenses’ deep, natural colors provide excellent contrast and glare reduction as well. Attendees for Vision Expo East 2017 will have the opportunity to receive a FREE pair of Sensity lenses via stopping by the HOYA/SEIKO booth (LP4401) to demo the product.

The second product, HOYA DF, is a complete eyewear that introduces true distortion-free and obstruction-free vision to the world. Distortion-free optics combines the patented Avantek mounting and frame system with premium, lightweight lenses.

Eye care professionals interested in learning more about either product are encouraged to fill out the contact form at

About SeikoVision

SeikoVision is a world leader in premium progressive lenses, computer lenses and anti-reflective coatings. SeikoVision’s eye care practice rewards program, Seiko Elite, is a multi-tiered rewards program that lets eye care professionals qualify for valuable practice growth tools by selling a certain number of lenses each month. SeikoVision was acquired by HOYA Corporation, a global technology company, in 2014.

About HOYA

Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech Company, and a leading supplier of innovative high-tech and medical products. HOYA is active in the fields of healthcare and information technology providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of over 34,000 people.

For more information, please visit

About HOYA Vision Care

For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens business. With a presence in over 50 countries, Hoya Vision Care has a proven expertise in lens designs and FreeForm technology combined with a leading position in high

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