FENDI PRESENTS THE NEW KALEIDOSCOPIC VIDEO FEATURING THE RAINBOW SUNGLASSES

NEW SAFILO_GROUP 2005

For the Spring/Summer 2017 Collection, FENDI presents the Rainbow sunglasses with a kaleidoscopic video, inspired by a funny game of pure geometries and vivid colours.

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The new sunglasses are unveiled in a mesmerizing colourful flow where coloured triangles, the iconic element of the sunglasses collection, play with graphic lines, as well as with round and drop silhouettes, recalling the eyewear shapes. The multiple chromatic layers of these vibrant worlds celebrate the colors of the stones embellishing the frames as well as the subtle shaded effects of the lenses, in a harmonic combination of fascinating optical effects.

Inspired by the details distinguishing the FENDI bags and accessories world, especially by the colourful studs, the Rainbow sunglasses feature ultra-flat and extra-light round or cat-eye half-rim shapes in metal, with iconic triangle-cut hard-stones blend or crystals. The delicate three-color gradient effect, beautifully enhancing the lenses, is reflected in the subtle colours of the funky animated backgrounds.

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Discover the enchanting colors of Fendi Rainbow sunglasses: an engaging tribal rhythm takes the new frames into a fascinating chromatic blend, ranging from azure to violet, from pink to grey.

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Discover the Full Video on Fendi.com on February 3rd

ABOUT FENDI

The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique– a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of leather goods accessories and then the direction of the kidswear and menswear lines. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with quality, tradition, experimentation and creativity.

ABOUT SAFILO

The FENDI sunglasses are produced and distributed by Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor, whose heritage in eyewear product creation and manufacturing dates back to 1878: a story of innovation and cutting-edge capabilities, the result of time, effort, skill, and dedication.

To pass on the company’s precious heritage to future generations, while modernising it for future sustainability, Safilo has established the “Eyewear Product School”, assuming its important responsibility in the industry. Product design, development, and manufacturing capabilities are at the heart of the “Safilo Eyewear Product School”, coupled with passion, craftsmanship and innovation.

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