Havaianas expands the launch of its first eyewear collection worldwide

NEW SAFILO_GROUP 2005

In partnership with Safilo, the brand grows its portfolio by presenting more than 80 sunglasses proposals

The Havaianas Eyewear collection is one of the greatest announcements from the brand. Launched in August 2016 as avant-première in Brazil – Havaianas birthplace – the collection is ready to conquer the world!

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The eyewear collection is full of colors on great shapes, expressing all the fun and Brazilian mood already recognized and admired around the world in an unprecedented partnership with Safilo.

The glasses bring the spirit of the Brazilian summer with many colors and surprising combinations, which, as well as flip-flops, are great for wearing from sandy beaches to urban centers.

The line features four best-selling shapes of sunglasses with a variety of sizes and countless color combinations, baptized with names of famous Brazilian beach destinations: Rio, Paraty, Trancoso and Noronha. The collection represents the essence of Havaianas translated into eyewear: the sunglasses feature Havaianas comfortable rubber finishing with the famous rice pattern present in the sole of the flip-flops.

On top of these four styles, the collection has a special style called Brasil, the only style in the collection whose front is produced in acetate, featuring layers with the colors of the Brazilian flag, as the famous Brazil flip-flops.

The sunglasses are produced in three different materials: rubber, acetate and polyamide, in sizes ranging from small, medium and large. The lenses have UVA/UVB protection and have different lens finishings: solid, gradient and mirrored.

Created based on Havaianas rainbow of colors, the sunglasses promise to have the same success as the original flip-flops, sneakers and clothing. The Havaianas Eyewear collection has soon become an object of desire in Brazil.

As Havaianas is recognized to be a democratic brand for every taste, the eyewear collection satisfies both classic as well as more innovative consumers thanks to the wide variety of color combinations and shapes. Havaianas Eyewear takes the Brazilian summer and fun all year round to the rest of the world.

Havaianas Eyewear packaging

The eyewear collection will be sold with neoprene pouches in six color options: gray, blue, green, red, orange and yellow.

The first Havaianas Eyewear collection will be available worldwide from February 2017.

About Safilo Group

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear.

Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.

Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million.

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