Rev up Your Practice Social Media in 2017!

Digital Marketing Tips by Daniel Rostenne

Daniel Rostenne

2016 may have been the year of so-so social media for your practice but that ends today. In 2017 you can boost your social media marketing, creating more engagement and exposure for your practice page.   

The greatest and easiest source of Facebook engagement is sitting right under your nose… your practice staff! Your staff consists of local individuals with local friends – all of whom can and should be customers.  You can use this resource to tap into this local network by making your staff the stars!  

Highlight different staff members with tags and ask them to share the posts and soon your staff stars will spread your practice name throughout their personal Facebook networks.  The best news is, this can be a very quick and easy strategy. Simply create a list of “get to know you” questions and give it to each of your staff members.  Include questions of personal interest such as, “Do you have a nickname? Where/how did you get it?  Where did you grow up? Any interesting story about your hometown or your early years?  Hobbies, pets, favorite patient story…”  You can get creative and ask leading questions that will provoke interesting or funny stories to surface.  

Once you have collected all of your staff responses create a bunch of fun, funny, entertaining  posts from the information that was collected (with explicit approval from each staff member of course). Include some pictures or videos for more engagement.  

Once approved, schedule the posts out over a few months. Create excitement amongst your staff members as they check the Facebook page to learn about the other staff members and look for their stories to be shared.  Ask all staff members to share the posts when they are included.

With a minimal amount of work, you can have engaging posts scheduled out at once for months in advance and create a fun staff engagement strategy that will spread the word about your practice.

Need some help creating and implementing an effective social media marketing strategy for 2017? Well, you’re in luck. That’s one of our areas of expertise. Contact me at daniel@eyecarepro.net or phone (412) 532-6542 and we’ll get you started!

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