Polaroid was founded to democratize better color, clarity and details through the original polarized lens in 1937. Polaroid has stuck to these principles ever since. The color aspect has been symbolized with the iconic rainbow attached to the logo in different forms since the brand was founded.

As a tribute to this colorful icon, Polaroid launches the Rainbow Collection: a square, pilot and panthos shape for adults and kids in vivid rainbow shades, with the iconic Polaroid rainbow arc on the temple-tip, highlighted by the unique Polaroid Ultrasight™ mirrored lenses.

POLAROID PLD 609NM temples-

The design team was inspired by the classic question “What’s at the end of the rainbow?” For Polaroid, it was quite obvious – an entire range of sunglasses reflecting something as vivid as the brand history!

This new range is made to make people re-think the way they look at sunglasses. The Polaroid Rainbow Collection enables you to express your state of mind, free your emotions and share your feelings through its bright nuances at every moment. Let Polaroid sunglasses amuse and amaze you!


Polaroid Rainbow sunglasses allow you to enjoy bright colors with no glare thanks to the exclusive polarization of UltraSight™ lenses. Developed exclusively for Polaroid, thanks to the proprietary Thermofusion™ Technology, all Polaroid polarized sunglasses feature the UltraSight™ lenses for distortion-free vision. The premium Polaroid polarized sunglasses provide unique benefits: glare-free vision, clear contrasts, natural colours, reduced eye fatigue and 100% UV protection.

The POLAROID collection of sunglasses is produced and distributed by the Safilo Group.

Launch Timing: First Quarter 2016

Number of styles: 3 adult unisex sunglasses (PLD 6009/NM, PLD 6012/N and PLD 6003N)

3 children’s unisex sunglasses (PLD 8009N, PLD 8015N and PLD 8016/N)

Frame Info:

PLD 6009/NM (ADULT) and PLD 8009/N (KIDS)

Shape: Square

Material: Injected polycarbonate

Colors: Blue transparent, transparent dark green, bright pink, orange, crystal and transparent yellow

PLD 6012/N (ADULT) and PLD 8015/N (KIDS)

Shape: Pilot (aviator)

Material: Metal

Color: Gold with a variety of lens colors including: Gray Blue Mirror Polarized, Green Mirror Polarized, Gray Pink SP Polarized, Red SP Polarized, Gray Gold Mirror Polarized

PLD 6003/N (ADULT) and PLD 8016/N (KIDS)

Shape: Round

Material: Injected polycarbonate

Colors: Blue transparent, transparent dark green, bright pink, orange, crystal and transparent yellow

Marketing Materials: 6-place and 12-place displays as well as in-store visuals (window clings)

Packaging: Each frame is packaged in a Polaroid dedicated acetate box complete with a carrying pouch and a polarization tester.

Quote: “The Rainbow Collection with Polaroid Polarized lenses offers the best-selling and most wear-able sunglasses shapes in the market, in all colors of the original Polaroid Rainbow at an unbeatable price,” according to Safilo Group.

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