Facebook’s New Business Verification Badge and What it Means for Business Owners

Digital Marketing Tips by Daniel RostenneDaniel Rostenne

Last month, I touched on the fact that we weren’t really seeing much ROI from Facebook marketing for our clients and brought some stats that showed we aren’t alone. I also mentioned that Facebook had added a call to action/book an appointment button in an apparent attempt to offer some value to rightfully disgruntled business owners. Well, now Facebook has made yet another effort to improve the virtue of their platform for online marketing – a verification badge.

What is the value of a verification badge for business Pages?

Verification is a process that many online business directories such as Google My Business and Yelp use to help users find the authentic accounts for businesses (sometimes duplicate pages may exist so this helps users identify and communicate with the real or main one) and provide a “stamp of authenticity” by the business owner. More importantly, verified Pages will also show up higher in Facebook search results and see more exposure on Facebook.

Here is an image of what this will look like on your dashboard if your Page is eligible for a verification badge…

 

 

While not all Pages are eligible for verification at this time, the option is being rolled out currently to more and more business Pages across the globe. To see if your Page is eligible and if so, to obtain the verification badge, Facebook’s help center provides the following instructions:

How do I verify my Page?

Some Pages for local businesses may be eligible for a gray verification badge. If you’re an admin and your Page is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’ publicly listed phone number or a business document (ex: phone bill). Facebook will only use this information to verify your Page.

To verify your Page:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’ name and address.

After Facebook receives your verification code or business document, they’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

While this new feature alone may not seem very significant in impacting your bottom line, it is another sign that Facebook is making efforts to show that it cares about small businesses and is striving to become a relevant part of their online presence.

Got questions or comments about your Optometry Facebook Page? Contact me at Daniel@eyecarepro.net or phone (412) 532-6542.

 

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