Style Your Crocs Eyewear Contest and DIY Display Guides

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A&A Optical announces a new contest, Style Your Crocs Eyewear. Customers are invited to “style” Crocs™ Eyewear in their dispensary and submit vignette photos to A&A Optical. The first 20 entries will receive a free Crocs Eyewear frame. Three display winners will be selected on November 30, 2015. Prizes include $125 Gift Card, $75 Gift Card and $50 Gift Card. Entries may be submitted via email: aaoptical@aaopticalco.com, posted to A&A Optical’s Facebook page, or shared on social media sites: Pinterest and Twitter. Hashtag: #styleyourcrocseyewear.

In an effort to inspire creativity and offer helpful merchandising tipsfor these displays, A&A Optical will release a series of DIYD (Do It Yourself Display) Guides for Crocs™ Eyewear. These “how‐to‐guide” will feature themed displays and a corresponding list of props (including retailer of purchase and cost). The guides are a source for inspiration and point of reference for DIY merchandising ideas.

Crocs Eyewear (CF381)

The first guide, the Crate DIYD Guide, offers a bright and colorful season‐less display inspired by the colorful Crocs™ Eyewear frames. A cohesive, tonal color palette creates a visually impactful display and attracts attention to the vibrant frame colors. Additional Crocs™ merchandising ideas can be found on the A&A Optical Pinterest Page, under the Style Your Crocs Eyewear board.

ABOUT A&A OPTICAL  

Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs, A&A is dedicated to delivering the most innovative products to meet the growing demands of the optical dispensary and retailer. Steady company growth has enabled A&A Optical to expand its global product distribution to reach Optometrists, Ophthalmologists and eye care retailers throughout the United States, Canada, Latin America, Europe and the Caribbean.   A&A Optical Company brand portfolio includes house brands: Alexander Collection™, XXL™, Cruz™, Jalapenos™, Seventy one™, and New Globe™. Licensed brands include: Jimmy Crystal New York™, Crocs™ Eyewear, and Pez®. For more information, contact A&A Optical at 800‐492‐4465 or visit www.aaopticalco.com.

ABOUT CROCS™

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all‐season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non‐marking and odor‐resistant qualities that Crocsfans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs

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